OVERVIEWMusic is a resonating experience and soundtrack to our lives and there is no better way to attract the resonating attention of local, regional and international consumers.

You are invited to consider partnering with IRD for the JulyOne celebrations under the theme ‘You Reap What You Sow’ which offers a flexible blueprint to allow for custom packages tailored to match your objectives and budget. As a 24 hour global party, IRD will be marked by media specials and live events linked via social media and anchored on the festival’s website.

BRAND HISTORYCelebrating its 20th anniversary in 2014, IRD has been produced as an annual festival since 1994 and anchored in Kingston, Jamaica with franchised celebrations produced in New Zealand and South Florida in 2003, Kenya and Brasil in 2010. Past celebrations have included Kingston concert festival events, workshops/forum, talent search, family day/kids village, awards, unplugged concerts, product launches (restaurants/books/albums/singles etc), fashion shows, dance, art exhibits and culinary presentations. International Reggae Day has enjoyed the endorsement of a variety of key players including various music industry organizations, government agencies and ministries, media houses and brands since its inception in 1994.

IRD July 1 is an Internationally recognized calendar media event. With a fully operational website at www.ireggaeday.com, IRD has substantial database of historical content, music and articles on Jamaican music and International Reggae Culture.

Respected by Jamaican artistes and Reggae musicians worlwide, IRD has in the past, engaged strategic media participation including BBC 6, VH1, Billboard Magazine among others and released for media, three compilation albums including two original tracks and exclusively produced for IRD (2001/2003/2006), an EP (2005) and a live unplugged performance of Joseph “Culture” Hill (3003). The festival has been celebrated physically with concert events in countries such as New Zeland, US and Kenya while media participation has included media from Brazil and France among many others.

THE MARKET

IRD 2014 FESTIVALAn annual marketing platform for premium brands interested in positioning themselves in the lifestyle space, IRD is a mix of virtual and physical events which offer brand partners unique opportunities to generate increased brand awareness through association with Jamaica’s world-class music culture.

International Reggae Day (IRD) showcases the best of Jamaica’s creative industries (music, film, fashion, visual arts, literary arts, design, dance, cuisine etc) and global Reggae culture. Celebrating its 20th anniversary, IRD 2014 will sharpen the focus on music and art by collaborating with the International Reggae Poster Contest (IRPC) to execute urban art installations (digital and physical) which will assist in positioning Kingston as a cultural destination. The attached brand plan provides additional details for your review.

MEDIA FESTIVALInternational Reggae Day is a 24-hour global media festival event featuring special programming for radio, television, print, online media Interviews, special profiles, marathons, phone links with international media and artistes and webcasts. The marathon media special, features quality Jamaican music from the roots to the branches– Ska, Rock Steady, Reggae, Dancehall, Mento, Binghi etc. alongside the best of homegrown international Reggae to highlight the global reach of the movement. Streaming and overseas programme advertising options available.

KINGSTON FESTIVALIRD 2014 celebrations will include a free Kingston event in Emancipation Park that will feature the launch of the IRPC IRD Global Reggae Mobile exhibit and digital show, ‘Nations United’ diplomatic Reggae expo, performances and award presentations.

LIFESTYLE PARTIESBrand partners, media affiliates and promoters will host officially licensed lifestyle parties on JulyOne and we welcome the opportunity to explore options in this regard with you. IRD 2014 celebrations will focus on music and art themed events using the International Reggae Poster Contest IRD Global Reggae digital show to add value to the Reggae lifestyle party experience and create a common thread for the network of events celebrating IRD.

AWARDSIRD honours and recognizes the contribution of key players in the Jamaican and global

Reggae community annually with the IRD Awards. Presented to persons who, through

their creative life’s work, professional integrity and humanity, have positively impacted on

global culture and exemplify the spirit of REGGAE music – revolutionary, uplifting and

unifying. IRD 2014 will honour the queen of Jamaica’s Music - Marcia Griffiths, design

maverick Neville Garrick and Jamaica’s oldest music institution, Alpha Boys School.

IP & CREATIVE INDUSTRIES FORUMIRD 2014 theme ‘You Reap What You Sow’ will be produced as a forum in partnership

with organizations and institutions invested in Intellectual Property and Creative

Industries. The IRD forums support the education and training of Jamaica’s creative

industries stakeholders and are executed physically and virtually through special media

programmes.

EXHIBITSIRD is working with IRPC to curate the best of these works to tell the story of Jamaica’s

music and create a Global Reggae mobile exhibit which will launch on JulyOne and be

available as a digital show for use in international IRD lifestyle parties. In its third year, the

IRPC was founded by Jamaican graphic artist Michael Thompson (http://freestylee.net)

and Maria Papaefstathiou, a Greek graphic artist and founder of the very popular Graphic

Art News http://www.graphicart-news.com website. The stunning IRPC collection

includes submissions and contributions totaling over 1100 posters received from

around the world.

OUR PARTNERSCreative Jamaica including the artistes, musicians, producers, directors, writers, dancers, choreographers, visual artists, designers, photographers etc provide the internationally respected content and globally appealing lifestyle brands which fuel the IRD celebration. Content is King.

Media houses in Jamaica and around the world who participate in celebrating Jamaica’s creativity are at the heart of the celebration and include radio, television, print and online media. The international network of influencers who live and love Reggae and Jamaica’s creativity is truly global and IRD through its media partners, will mobilize fans around the world to join in the 24-hour Reggae party.

OUR BENEFICIARY – ALPHA BOYS SCHOOL PROJECTIRD will honour the Alpha Boys School, Jamaica’s oldest music institution. The residential vocational school for at risk boys has been open since 1890 with a music programme which as launched the careers of a variety of Jamaican musicians and artistes including Don Drummond, Tommy McCook, Jo Harriot, Dizzy Reece and Yellowman. Alpha Boys School will feature prominently through performances, media specials and art auctions in aid of the school’s building project.

OUR TEAMThe IRD team is headed by Jamaica Arts Holdings Ltd, with twenty-five years of experience in artiste management, bookings, marketing and event/project management together with The Higher Intelligence Agency (event design/ installation/branding) and Innografiks (art direction/graphic design/2d annimation/website). Other event professionals on the team include Starlight Productions (technical production) and SocialBugz (social media).

MARKETING STRATEGIESThe ‘Countdown to JulyOne’ will kick off in April with a monthly Reggae mixer hosted by

Bridget Sandals in Kingston supported by a two month radio campaign. Between June

1-June 30, the countdown continues with daily uploads on the IRD You Tube channel

including ‘This is My Kingston’ artiste reports, acoustic performances and special

messages.

The brand’s 20th anniversary marketing campaign will include radio and social media

advertising, press releases, interviews, print advertisements, artiste promos, social media

promotions and digital flyers supported by the extended network of affiliated artistes,

labels, brands and media partners.

YOU REAP WHAT YOU SOWTree Planting Campaign“People do not know how much they depend on the survival of the ecosystem. It is the people who must save the environment. It is the people who must make their leaders change. So we must stand up for what we believe in and we cannot be intimidated”. (Professor Wangari Maathai)

International Reggae Day continues to Infuse Reggae’s voice – You Reap What You Sow - into the green movement taking root around the world in an effort to contribute to the One Billion Tree campaign started by the late Kenyan environmental activist and first African woman Nobel Peace Prize Laureate, Wangari Maathai who planted 30 million trees within 30 years.

Promoted by the United Nations Environmental Programme (UNEP) and the Plant-for-the-Planet Children Initiative, the One Billion Tree movement to replenish the earth was inspired by the life work of Professor Maathai. Driven by the women and children of Africa who were among the first to have felt the devastating effects of environmental damage caused by deforestation and climate change, children around the world including Plant-for-the-Planet’s founder Felix Finkbeiner who challenges ‘every world citizen to plant 150 trees until 2020’. IRD encourages Reggae lovers around the world to plant a tree on JulyOne in the name of Reggae and contribute to the One Billion Tree Campaign as IRD’s You Reap What You Sow campaign supports the fight for equal rights and ‘climate justice’.

Wear your Reggae colours, listen to your favourite Reggae music, donate to the Alpha Boys School Project and send us photographs of your planting activity on JulyOne - whether you plant alone in your garden, as a family or as a part of a broader group: every tree counts.

Honouring the life and work of Professor Wangari Maathaihttps://vimeo.com/33014377

UNEPhttp://www.unep.org/billiontreecampaign/

Introducing Plant-for-the-Planethttp://www.youtube.com/watch?v=ZzksgMrS_7o&feature=player_embedded

SPONSORSHIP OPPORTUNITIESBENEFITS OF SPONSORING IRD 2014

Opportunity to highlight your support of the arts and uniting cultures through music

Association of your brand with the best of Jamaica

Expose your brand to a range of consumers

Coverage in radio, television, print and online media

Jamaica Arts Holdings Ltd1 Abbeydale Road, Kingston 10, Jamaica

Cell: 876-846-0754 | US Tel: 954-406-8632ireggaeday@gmail.comwww.ireggaeday.com