IRI MARKETS DASHBOARD FMCG IN WESTERN ECONOMIES

10th November 2020Data up to 27th September 2020

IRI MARKETS DASHBOARD FMCG IN WESTERN ECONOMIES

COVID-19 Impact on FMCG & Retail

Next update: w/c 7th December 2020

© 2020 Information Resources Inc. (IRI). Confidential and Proprietary. 2

TRENDS TO WATCH across Western European countries and the United States (U.S.):• After celebrating summer holidays in their own countries, it’s back to work and school for consumers with the expectation of a COVID-19

second wave and the risk of less ease in mobility, less social occasions and less out-of-home entertainment.

• Back to school season hasn’t impacted FMCG value sales which remain in growth, almost +5% for the last 13 weeks in Europe versus a year ago, except for non-food products in Germany. Total value sales and unit demand in the U.S. outpaces that of European countries.

• Value sales of non-food is led by France, followed by the U.S. and Italy. The U.S. experienced a decline in non-food sales of nearly 2.5% from July till the end of September.

• Less eating out remains a strong trend and the ‘haves’ consumers opt for more premium products. Consumers staying at home have more time to indulge in cooking; ingredients sales remain high. It’s also a less expensive option. Cosmetics are still suffering from the working-from-home context.

• The U.S. lags behind European countries in promotions, down nearly 10% from year ago levels, although there are some signs of improvement, especially in food & drinks, which during the past five weeks is down just 3.2%.

• Food & drinks brand sales in the U.S. have remained strong and fairly consistent compared to year ago levels, up more than 10%. At the same time, U.S. private label food & drinks sales lost share.

• Private label remains at a lower level than expected. Brands of mid-size and small companies are the winners in most countries.• Online growth remains high. Recently hypermarkets’ performance has increased as they are seen to be the best place for social

distancing with all products available ‘under one roof’. Despite a favourable economical context, discounters are struggling against other channels; lack of investment in e-commerce is a weakness.

• Online is the only channel that is expanding its range, opposite to discounters.

Executive Summary – FMCG and Retail in Uncertain Times


In this shifting context these TRENDS CAN BE TURNED INTO OPPORTUNITIES:• Sanitary restrictions will remain strong. As consumers continue to eat more at home, impacting the demand for convenient, healthy and

affordable price options, demand for categories such as healthy food, treats and home-cooking ingredients will remain high: flour and bread making sales in the UK are at +41.9%.

• As the festive season approaches with less holiday travel, premium festive products can be an option to compensate.

• Shoppers have a national supportive behaviour and prefer to buy national to save jobs but at the best price.

• Price has become of high interest as unemployment is rising again significantly in most European countries and the U.S.

• Promotion on brands is back to support demand and is challenging discounters’ price and product positioning.

• The success of local and small brands can be acquisition opportunities for companies that need to expand in new consumption universes.

• Private label has not been performing to expectations. As manufacturers trim assortment, brands have an opportunity to fill gaps.

• Innovations will shift the focus from price to consumer experience with new expectations. Brand equity and innovation is the must-have that drives category growth and/or the footfall that retailers need.

• In a more digital world where we can’t touch and feel, shoppers want brands that they can trust.

• Range shrinking is also the opportunity to refocus the portfolio and align range with demand in the new normal, ensuring that the right products with the right attributes are available in the right channels.

• As e-commerce remains the winning channel, supply chain will need to sustain this growth, avoiding the out-of-stock issue that is a blocker for shoppers. The new momentum of hypermarkets in Europe highlights interest for brick & mortar as a marketplace.

• Online grocery shopping implies different behaviours that can be turned into opportunities: use of voice devices, more shopping lists, benchmarking to find the best price, more detailed product information…

Executive Summary – Looking Ahead


FMCG Trends Overview — Western EuropeData to 27th September 2020*

6.3%

4.8%

4.4%

3.6%

1.8%

1.7%

52W

13W

5W

% Change

Value Unit

34.1%33.3% 33.3%

52W 13W 5W2.6%

2.9%2.6%

3.1%3.3%

2.9%

0.9%1.3% 1.1%

52W 13W 5WTotal FMCG Food & DrinksNon-Food

83.7% 83.1% 83.0%

16.3% 16.9% 17.0%

52W 13W 5WFood & Drinks Non-Food

Source: IRI Liquid Data® and IRI Infoscan® ● Channel: Refer last slide for channel information. ● Note: Value sales for UK converted at 1.10576 per Pound to Euro to get total Europe numbers (Source – XE.com dated 14th October 2020).Note: UK Channel data uses 12W instead of 13W and 4W instead of 5W. *UK Date ending 26th September 2020.

Last 5Wks+4.1%

Last 13Wks+5.3%

Last 52Wks+0.3%

FOOD & DRINKS VS. NON-FOODValue Share

PROMOTIONSValue Sold on Deal % ChangeTOTAL PERFORMANCE BRANDS VS. PRIVATE LABEL

PL Price Indexed on Brand Price

Private Label Value SharePRICE Unit Price % Change on Last Year

68.568.9 68.9

52W 13W 5W

-1.7%-1.2% -1.2%

-0.7% -0.6% -0.4%

-3.8%

-2.5%-3.0%

52W 13W 5W

Total FMCG Food & DrinksNon-Food

RANGEAvg. Items Sold % Change on Last Year

-4.5%-4.5% -4.7%

15.7%11.0%

11.9%

-10%

0%

10%

20%

52W 13W 5W

7.6%

3.1% 2.8%

5.3%

7.8% 7.8%

0%

4%

8%

12%

52W 13W 5W

32.8% 38.8% 31.5%

71.9% 75.7% 73.6%

0%

30%

60%

90%

52W 13W 5W

8.3% 7.0%10.3%

5.0%

-2.3%

-11.6%-16%

-8%

0%

8%

16%

52W 13W 5W

7.5%

3.7% 4.6%1.9%

0.0% 0.1%

-4%

0%

4%

8%

12%

52W 13W 5W

CHANNELS

Hypermarkets Supermarkets Online Discounters Convenience% Value Change vs. Last Year

France Italy Spain Netherlands Greece UK Germany


FMCG Trends Overview — U.S.Data to 27th September 2020

10.2%

10.6%

9.0%

4.8%

3.7%

2.9%

52W

13W

5W

% Change

Value Unit

17.4%16.8% 16.8%

52W 13W 5W5.1%

6.6%5.9%

5.7%

7.0%

6.4%

4.1%

5.9% 5.6%

52W 13W 5WTotal FMCG Food & DrinksNon-Food

74.3% 74.5% 74.9%

25.7% 25.5% 25.1%

52W 13W 5W

Food & Drinks Non-Food

Source: IRI Liquid Data® ● Channels: Multi Outlets and Convenience for the Totals.

Last 5Wks-6.9%

Last 13Wks-9.9%

Last 52Wks-9.9%


PROMOTIONSValue Sold on Deal % ChangeTOTAL PERFORMANCE BRANDS VS. PRIVATE LABEL


Private Label Value SharePRICE Unit Price % Change on Last Year

83.584.0 83.9

52W 13W 5W

-1.5%

-3.5% -3.8%

-0.6%-2.0%

-2.4%-2.5%

-5.4%-5.9%

52W 13W 5W


RANGEAvg. Items Sold % Change on Last Year

11.2% 11.6%9.8%

-5%

0%

5%

10%

15%

20%

52W 13W 5W

CHANNELS

Multi Outlet% Value Change vs. Last Year

14.6% 15.7%13.1%

-5%

0%

5%

10%

15%

20%

52W 13W 5W

Food

2.3% 2.6%

-0.7%-5%

0%

5%

10%

15%

20%

52W 13W 5W

Drug

3.1% 3.5% 3.4%

-5%

0%

5%

10%

15%

20%

52W 13W 5W

Convenience


Source: IRI Liquid Data® and IRI Infoscan® ● Channel: Refer last slide for channel information ● Note: Value sales for UK converted at 1.10576 per Pound to Euro to get total Europe numbers (Source – XE.com dated 14th October 2020)*Note: UK Date ending 26th September 2020.

FMCG Demand Performance (Value Sales) — Western Europe and U.S. Data to 27th September 2020*

6.3%

4.8%

4.4%

6.8%

5.2%

4.6%

3.6%

2.9%

3.3%

10.2%

10.6%

9.0%

10.9%

11.3%

9.9%

8.1%

8.5%

6.1%

52W

13W

5W

52W

13W

5W

52W

13W

5W

Value Sales % Change on Last Year

EUROPE USA

5.3%

8.7% 8.8%

4.1%

-0.4% -1.8%

-4%

-2%

0%

2%

4%

6%

8%

10%

52W 13W 5W

5.5%

1.5%2.9%

10.9%11.3%

9.9%

0%

2%

4%

6%

8%

10%

12%

14%

52W 13W 5W6.0%

2.4%

3.2%

10.2%

10.6%

9.0%

0%

2%

4%

6%

8%

10%

12%

52W 13W 5W

Value Sales % Change on Last Year Value Sales % Change on Last Year

Value Sales % Change on Last Year

FOOD & DRINKS

NON-FOOD

TOTA

L FM

CG

TOTAL FMCG


FOO

D &

DR

INK

SN

ON

-FO

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U.S.


Source: IRI Liquid Data® and IRI Infoscan® ● Channel: Refer last slide for channel information ● Note: Value sales for UK converted at 1.10576 per Pound to Euro to get total Europe numbers (Source – XE.com dated 14th October 2020)*Note: UK Date ending 26th September 2020.

FMCG Demand Performance (Unit Sales) — Western Europe and U.S.Data to 27th September 2020*

3.6%

1.8%

1.7%

3.7%

1.8%

1.6%

2.6%

1.6%

2.1%

4.8%

3.7%

2.9%

5.0%

4.0%

3.3%

3.9%

2.5%

0.5%

52W

13W

5W

52W

13W

5W

52W

13W

5W

Unit Sales % Change on Last Year

EUROPE USA

9.7% 9.6%8.8%

2.1%

-0.3% -1.2%

-6%

-3%

0%

3%

6%

9%

12%

52W 13W 5W

4.3%3.3%

-0.6%

5.0%4.0%

3.3%

-1%

0%

1%

2%

3%

4%

5%

6%

52W 13W 5W

4.3%

3.2%

-0.4%

4.8%

3.7%

2.9%

-2%

-1%

0%

1%

2%

3%

4%

5%

6%

7%

52W 13W 5W

Unit Sales % Change on Last Year Unit Sales % Change on Last Year

Unit Sales % Change on Last Year

FOOD & DRINKS

NON-FOOD

TOTA

L FM

CG

TOTAL FMCG


FOO

D &

DR

INK

SN

ON

-FO

OD

U.S.


6.6%

3.0%

-1.2%

11.4%

8.4%

6.9%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

52W 13W 5W

Source: IRI Liquid Data® and IRI Infoscan® ● Channel: Refer last slide for channel information ● Note: Value sales for UK converted at 1.10576 per Pound to Euro to get total Europe numbers (Source – XE.com dated 14th October 2020).*Note: UK Date ending 26th September 2020.

FMCG Private Label Demand (Value Sales) — Western Europe and U.S.Data to 27th September 2020*

5.7%

2.7%2.0%

6.1%

3.0%2.4%

3.0%

0.6% 0.1%

52W 13W 5W

Total FMCG Food & Drinks Non-Food

11.4%8.4%

6.9%

12.3%9.9% 8.7%9.5%

5.1%2.9%

52W 13W 5W


EUROPE – TOTAL PRIVATE LABELValue Sales % Change

Value Sales % ChangeU.S. – TOTAL PRIVATE LABEL

6.8%7.9%

7.2%

0.9%

-6.1% -8.3%-10%

-6%

-2%

2%

6%

10%

52W 13W 5W

6.6%3.5%

-1.0%

12.3%9.9%

8.7%

-4%

0%

4%

8%

12%

16%

52W 13W 5W

Value Sales % ChangeValue Sales % Change

Value Sales % Change

FOOD & DRINKS – PRIVATE LABEL

NON-FOOD – PRIVATE LABEL

TOTAL – PRIVATE LABEL

France Italy Spain Netherlands Greece UK Germany U.S.


4.1%

2.3%

3.2%

9.9%

11.0%

9.4%

0%

2%

4%

6%

8%

10%

12%

52W 13W 5W


FMCG Brands Demand (Value Sales) — Western Europe and U.S.Data to 27th September 2020*

6.4%5.7% 5.3%

7.1%6.3% 5.7%

3.3% 3.2% 3.7%

52W 13W 5W


9.9% 11.0%9.4%

10.7% 11.5%10.2%

7.8%9.5%

7.0%

52W 13W 5W


EUROPE – TOTAL BRANDSValue Sales % Change

Value Sales % ChangeU.S. – TOTAL BRANDS

4.6%

8.6% 9.4%

-1.5% -1.5% -2.2%-4%

-2%

0%

2%

4%

6%

8%

10%

12%

52W 13W 5W

4.2%2.1% 3.0%

10.7%11.5%

10.2%

0%

2%

4%

6%

8%

10%

12%

14%

52W 13W 5W

Value Sales % ChangeValue Sales % Change

Value Sales % Change

FOOD & DRINKS – BRANDS

NON-FOOD – BRANDS

TOTAL – BRANDS



Source: IRI Liquid Data® and IRI Infoscan® ● Channel: Refer last slide for channel information ● Note: Value sales for UK converted at 1.10576 per Pound to Euro to get total Europe numbers (Source – XE.com dated 14th October 2020).Please refer last slides for the criteria used to split manufacturers into the 4 groups for each country ● *Note: UK Date ending 26th September 2020.

6.6%

3.0%

-1.2%

11.4%8.4%

6.9%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

52W 13W 5W

5.8%

0.6% -0.4%

13.9% 13.4%

9.5%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

16%

52W 13W 5W

Manufacturers’ Performance Based on Size — Western Europe and U.S.Data to 27th September 2020*

Private Label Value Sales % Change on Last yearPRIVATE LABEL

Mid-Size Manufacturers’ Value Sales % Change on Last YearMID-SIZE


Europe

5.0%

1.7%2.1%

7.9% 7.4%

6.2%

0%

3%

6%

9%

52W 13W 5W

4.7%3.9%

4.6%

14.1%

18.6% 16.6%

0%2%4%6%8%

10%12%14%16%18%20%

52W 13W 5W

Large Manufacturers’ Value Sales % Change on Last yearLARGE

Small Manufacturers’ Value Sales % Change on Last YearSMALL

U.S.


COVID-19 & LOCKDOWN PHASE

FMCG Demand Highlights — Western Europe As of week ending 27th September 2020* – France, Italy, Germany, UK, Netherlands, Spain and Greece

IMPLICATIONRECENT EVOLUTION

WHAT IS AHEAD & CALL TO ACTION

• For the past 52 weeks demand in FMCG remains high, +6.3% in value and +3.6% in unit versus prior year, although out-of-home consumption remains very low.

• Private label is losing the momentum since the end of the stockpiling and lockdown.

• Basket change: frozen, packaged fresh and cleaning versus confectionery, impulse and beauty.

• Out-of-stock was common, and shoppers discovered products and brands he/she wasn’t familiar with.

• Staying more at home is impacting the demand for healthy products at an affordable price.

• Shoppers have to choose between national supportive behaviour(buying national to save jobs) and the best price.

• The success of local and small brands can be acquisition opportunities for companies that need to expand in new consumption universes.

• As the festive season approaches with less holiday travel, premium festive products can be an option to compensate.

• In a world where shoppers can’t touch and feel, they want brands that they can trust.

• Back to school season hasn’t impacted FMCG value sales which remain in growth versus a year ago, except for non-food products in Germany.

• Less eating-out remains a strong trend and the ‘haves’ consumers opt for more premium products.

• Promotions sustain volume sales with a positive impact.

• Private label remains at a lower level than expected.

• Non-food sales remain driven by sanitary and cleaning products, whilst cosmetics are still suffering from the working-from-home context.

• Consumers have more time to indulge themselves in cooking; ingredients sales remain high. It’s also a less expensive option.

• With the expectation of a potential second wave of COVID-19, how have you forecasted the various sales scenarios to adjust consumer demand?

• How do you anticipate category and segment trends in the next 6-12 months?

• How can you ensure that the right products, the right brands, with the right attributes are available in the right channels?

• How will innovation and assortment fulfill the complexity of shoppers’ expectations: more natural, quality, healthy and local products at the best price?

*Note: UK Date ending 26th September 2020.

See more details on the FMCG demand changes with the IRI Demand IndexTM

https://advantage.iriworldwide.com/Engineering/covid19/?c=uk&i=0


COVID-19 & LOCKDOWN PHASE

FMCG Demand Highlights – U.S.As of w/e 27th September 2020

IMPLICATIONRECENT EVOLUTION

WHAT IS AHEAD & CALL TO ACTION

• Across the past 52 weeks, demand remains more than 10% above year ago levels in dollar sales.

• Shoppers continue to purchase at elevated levels, with units up nearly 5% compared to year ago.

• Demand for private label has diminished throughout the pandemic.

• Among channels, food has seen the greatest share gains; with multi-outlet also showing strong adoption.

• Food & drinks price remains up 6.4% for the five weeks ended 9th

September, far outpacing non-food prices, which are up 5.6% for the same period.

• Promotions are inching back, down 6.9% for the five weeks ended 9th September, compared to nearly 10% for the past year.

• Just as promotions are easing, ranges are shrinking, with the average number of items sold down 3.8% across total FMCG for the five weeks ending 9th

September; led by non-food items, which are down nearly 6%.

• As cold weather settles in and the U.S. continues to grapple with COVID-19, look for shoppers to convert more of their food dollar to in-home consumption.

• While unemployment remains high in the U.S., many also have maintained their jobs throughout the pandemic. Retailers are tasked with serving the needs of both cash-strapped consumers seeking the best value and those who can afford luxuries.

• Expect demand to increase further in the months to come as consumers adjust to cold weather and purchase a greater assortment for fall and winter holidays.

• Private label has not been performing to expectations. As manufacturers trim assortment, brands have an opportunity to fill gaps, but they should also be looking to innovate on their own, tapping into sought-after attributes and new packaging solutions.

See more details on the FMCG demand changes with the IRI Demand IndexTM



FMCG Channels Performance — Western EuropeData to 27th September 2020* ● Channels % Value Change vs. Last Year

-4.5% -4.5% -4.7%

15.7%11.0% 11.9%

-10%

0%

10%

20%

52W 13W 5W

7.6%

3.1%2.8%

5.3%

7.8%7.8%

0%

3%

6%

9%

52W 13W 5W

32.8% 38.8% 31.5%

71.9%75.7% 73.6%

0%

30%

60%

90%

52W 13W 5W

8.3% 7.0% 10.3%5.0%

-2.3%

-11.6%-20%

-10%

0%

10%

20%

52W 13W 5W

7.5%3.7% 4.6%

1.9%

0.0%0.1%

-5%

0%

5%

10%

52W 13W 5W

-3.6% -4.0%-4.3%

15.8% 11.2% 12.8%

-10%

0%

10%

20%

52W 13W 5W

7.8%

2.8%2.5%

6.7%

8.9%8.9%

0%

4%

8%

12%

52W 13W 5W

33.8% 38.8% 30.8%

72.6%

89.6%83.3%

0%

40%

80%

120%

52W 13W 5W

8.7% 7.2% 10.3%5.4%

-1.0%

-11.1%-20%

-10%

0%

10%

20%

52W 13W 5W

7.1%

3.1% 4.0%

1.5%

-0.9%-0.6%

-4%

0%

4%

8%

52W 13W 5W

-7.7%-6.3% -6.3%

15.2% 10.6% 9.9%

-10%

0%

10%

20%

52W 13W 5W

5.2%

7.5% 7.8%

0.2%

3.5%3.5%

0%

4%

8%

12%

52W 13W 5W

27.7%38.7%

35.1%

70.8% 58.4%60.1%

0%

30%

60%

90%

52W 13W 5W

6.0% 5.5% 10.5%

1.5%

-12.6%-16.0%

-20%

-10%

0%

10%

20%

52W 13W 5W

10.8% 9.0% 9.8%

3.4% 3.3% 2.4%0%

5%

10%

15%

52W 13W 5W

Source: IRI Liquid Data® and IRI Infoscan® ● Channel: Refer last slide for channel information. ● Note: Value sales for UK converted at 1.10576 per Pound to Euro to get total Europe numbers (Source – XE.com dated 14th October 2020).Note: UK Channel data uses 12W instead of 13W and 4W instead of 5W. * UK Date ending 26th September 2020.

Hypermarkets Supermarkets Online Discounters

TOTA

L FM

CG Convenience

FOO

D &

DR

INK

SN

ON

-FO

OD



Channel Performance Highlights — Western Europe As of week ending 27th September 2020* – France, Italy, Germany, UK, Netherlands, Spain and Greece

COVID-19 & LOCKDOWN PHASE IMPLICATIONRECENT

EVOLUTIONWHAT IS AHEAD & CALL TO ACTION

• Proximity has grown significantly for the last 52 weeks versus a year ago (+7.5% in the UK and France), benefiting from the lockdown.

• E-commerce rate of growth between x2 and x3.

• Large store formats suffered due to mobility restrictions.

• HORECA zeroed out; transfer of food & drinks consumption onto mass market at one third the value.

• Half the number of shoppers discovered new channels during the first lockdown (online and proximity).

• Online grocery shopping implies different behaviours: use of voice devices, more shopping lists, benchmarking to find the best price, more detailed product information…

• Less shopping trips but bigger baskets which is an opportunity for hypermarkets. In France, since lockdown, traffic is -10% in hypermarkets and supermarkets, but basket size is 11% bigger.

• Promotion on brands is back and is challenging discounters’ price and product positioning.

• A new lockdown and mobility restrictions will shuffle again channels’ performance: more proximity and less far distance hypermarkets and supermarkets.

• Online growth remains high. In Italy it’s forecast to reach 4% share by the end of 2021. In France, it’s expected to reach 7.7% of share by the end of this year.

• HORECA will not recover the volume lost and continues to struggle.

• Despite a favourable context, discounters are struggling against other channels; lack of investment in e-commerce and lack of range is a weakness.

• A preference for one-stop shopping has resulted in a new momentum for hypermarkets.

• How prepared are you to deal with e-commerce high growth? Do you have the right range, pricing and structure to deliver the right experience to retain your shoppers?

• Get the right forecasting to quickly adapt all channel shifting scenarios if there is a new lockdown.

• Understand what is the expected growth by channel and how to capture the fair share.

• Ensure the right products, with the right attributes are available in the right channels.

• Understand the dynamics and solutions across the total store for revenue opportunities.



Price Trends — Western Europe and U.S.Data to 27th September 2020*

2.6%2.9%

2.6%

3.1% 3.3% 2.9%

0.9% 1.3% 1.1%

52W 13W 5W


5.1%6.6%

5.9%

5.7%7.0% 6.4%

4.1%5.9%

5.6%

52W 13W 5W


EUROPE – PRICE TOTAL FMCGUnit Price % Change on Last Year

Unit Price % Change on Last YearU.S. – PRICE TOTAL FMCG

0.1%

1.0%1.1%

5.1%

6.6%

5.9%

0%

1%

2%

3%

4%

5%

6%

7%

52W 13W 5W

-2.0%

-4.4% -4.2%

4.1%5.9% 5.6%

-6%

-4%

-2%

0%

2%

4%

6%

8%

52W 13W 5W

2.0%1.7% 1.4%

5.7%7.0% 6.4%

0%

2%

4%

6%

8%

52W 13W 5W

Unit Price % Change on Last YearUnit Price % Change on Last Year

Unit Price % Change on Last Year

FOOD & DRINKS

NON-FOOD

TOTAL FMCG




Promotion Trends — Western Europe and U.S.Data to 27th September 2020*

0.3%5.3% 4.1%

1.2%

6.6% 5.2%

-4.3%-1.1% -0.8%

52W 13W 5W


-9.9% -9.9% -6.9%

-9.3% -7.0% -3.2%

-11.9%

-20.0% -20.1%

52W 13W 5W


EUROPE – PROMOTION TOTAL FMCGValue Sold on Deal % Change

Value Sold on Deal % ChangeU.S. – PROMOTION TOTAL FMCG

17.5% 16.4% 18.0%

-9.9%-9.9%

-6.9%

-15%

-10%

-5%

0%

5%

10%

15%

20%

52W 13W 5W

15.1%12.2%

13.9%

-11.9%

-20.0% -20.1%

-30%

-20%

-10%

0%

10%

20%

52W 13W 5W

-1.2%

14.9% 20.5%

-9.3%-7.0% -3.2%

-20%

-10%

0%

10%

20%

30%

52W 13W 5W

Value Sold on Deal % ChangeValue Sold on Deal % Change

Value Sold on Deal % Change

FOOD & DRINKS

NON-FOOD

TOTAL FMCG



-0.4%0.0%

0.2%

4.0%

6.0%

5.1%

-1%

0%

1%

2%

3%

4%

5%

6%

7%

52W 13W 5W


FMCG Private Label Price Trends — Western Europe and U.S.Data to 27th September 2020*

2.6%2.2% 2.1%

2.8%2.4% 2.4%

1.6% 1.4%0.9%

52W 13W 5W


4.0%

6.0%5.1%

4.3%

6.3%5.5%

4.1%

7.1% 6.7%

52W 13W 5W


EUROPE – TOTAL PRIVATE LABELUnit Price % Change

Unit Price % ChangeU.S. – TOTAL PRIVATE LABEL

-0.3%

-3.8%

-4.6%

4.1%

7.1%6.7%

-6%

-3%

0%

3%

6%

9%

52W 13W 5W

-0.9%0.1%

0.3%

4.3%

6.3% 5.5%

-2%

0%

2%

4%

6%

8%

52W 13W 5W

Unit Price % ChangeUnit Price % Change

Unit Price % Change



TOTAL PRIVATE LABEL



6.1%

7.8%

6.8%

2.0%

1.5%

0.9%

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

52W 13W 5W


FMCG Brands Price Trends — Western Europe and U.S.Data to 27th September 2020*

2.7%3.1%

2.7%3.2%

3.6%3.1%

0.4% 0.6% 0.4%

52W 13W 5W


5.5%6.6% 6.0%6.0%

7.1% 6.6%

4.2%5.2% 4.9%

52W 13W 5W


EUROPE – TOTAL BRANDSUnit Price % Change

Unit Price % ChangeU.S. – TOTAL BRANDS

-3.2%

-6.2% -6.1%

4.2% 5.2% 4.9%

-8%

-6%

-4%

-2%

0%

2%

4%

6%

52W 13W 5W

0.8% 1.3% 1.2%

7.6%

9.5%

8.1%

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

52W 13W 5W

Unit Price % ChangeUnit Price % Change

Unit Price % Change


NON-FOOD – BRANDS

TOTAL BRANDS



FMCG Price and Promotion Highlights — Western EuropeAs of w/e 27th September 2020* – France, Italy, Germany, UK, Netherlands, Spain and Greece



• FMCG price for the last 52 weeks is up 2.6% driven by food & drinks.

• After a pause in promotions during lockdown the promotion intensity is back +5.3% for the last 13 weeks.

• Limitations to in-store execution.• No need to support demand.• Shoppers spend as little time in-

store as possible, diminishing new product discovery and sticking to their lists.

• As promotion is back to support a weak demand, there is an expectation of weak prices:estimation for Italy: average 2021 -0.3%.

• EDLP will require suppliers to adapt products to this low-price expectation.

• Innovations will shift the focus from price to consumer experience.

• All brands will have to address their value strategy as the pressure for low price will increase.

• Price growth in food & drinks outpaces non-food (+2.6% and 1.1% respectively for the last five weeks versus a year ago).

• Despite the return of promotion and the launch of the Every Day Low Price (EDLP) strategy by main retailers, UK remains the country with the highest inflation in food & drinks, driven by brands.

• Most countries use promotion to retain and gain shoppers by guaranteeing good level of prices.France leading the way, +18.0% for the last five weeks.

• Brands’ inflation outpaces private label price increase except in France.

• Identify the promotion mechanics that are most effective for each shopper profile, channel and store.

• Understanding price elasticity of products and categories helps identify growth opportunities and avoids losing shoppers.

• Re-establish price architecture according to different household profiles.

• Identify product attributes and the right level of price to keep your shopper loyal.


See more details on the FMCG demand changes with the IRI Inflation TrackerTM



FMCG Price and Promotion Highlights – U.S.As of w/e 23rd August 2020



• U.S. 52-week FMCG prices are up 5.1% versus a year ago.

• While down nearly 10% compared to a year ago levels, promotions show signs of returning at least for food & drinks, which remains down 3.2% in most recent five weeks. Non-food remains -20.1% for the same period.

• Price increases for brands (6% for most recent five weeks) outpace price increases for private label (5.1% for the same period).

• Higher prices among branded products are an indication that consumers may soon turn their attention to private label options.

• Re-establish price architecture according to the new situation.

• Identify product attributes and the right level of price to keep your shopper loyal.

• Identify the promotion mechanics that are most effective for each shopper profile, channel and store.

• Understanding price elasticity of products and categories helps identify growth opportunities and avoids losing shoppers.

• FMCG prices are up 5.9% in the most recent five weeks. Food & drinks prices, up 6.4% in most recent five weeks, outpace non-food prices at 5.6%.

• For the last five weeks, promotions for food & drinks are making a come back, but remain down at 3.2%. Non-food, however, remains at -20.1% for the same period and on par with the previous 13-week period.

See more details on the FMCG demand changes with the IRI Inflation TrackerTM

https://advantage.iriworldwide.com/Engineering/covid19/?i=4


Source: IRI Liquid Data® and IRI Infoscan® ● Channel: Refer last slide for channel information.*Note: UK Date ending 26th September 2020.

FMCG Range Trends — Western Europe and U.S.Data to 27th September 2020*

-1.7% -1.2% -1.2%-1.5%

-3.5% -3.8%

52W 13W 5W

Europe - FMCG U.S. - FMCG

-3.6%

-5.2%-4.7%

2.6%2.1% 2.2%

-6%

-4%

-2%

0%

2%

4%

52W 13W 5W

-0.7% -0.6% -0.4%-0.6%

-2.0%-2.4%

52W 13W 5W

Europe - Food & Drinks U.S. - Food & Drinks

-2.8%

-5.6%

-4.4%

3.2% 2.9% 3.2%

-7%-6%-5%-4%-3%-2%-1%0%1%2%3%4%

52W 13W 5W

-3.8%-2.5% -3.0%-2.5%

-5.4% -5.9%

52W 13W 5W

Europe - Non-Food U.S. - Non-Food

1.4% 0.4%0.3%

-2.5%

-5.4% -5.9%

-8%

-6%

-4%

-2%

0%

2%

52W 13W 5W

Avg. Items Sold % Change on Last YearTOTAL FMCG FOOD & DRINKS NON-FOOD

Avg. Items Sold % Change on Last Year Avg. Items Sold % Change on Last Year



-5.5%

-8.5%

-8.0%

4.4%

1.6%

1.3%

-10%

-8%

-6%

-4%

-2%

0%

2%

4%

6%

52W 13W 5W


FMCG Private Label Range Trends — Western Europe and U.S.Data to 27th September 2020*

-1.9%-3.1% -3.3%

-1.4%-2.3% -2.2%

-3.6%

-5.8%-6.7%

52W 13W 5W


-0.6%

-4.7% -5.1%

-1.4%-3.2% -3.3%

0.0%

-6.2% -7.2%

52W 13W 5W


EUROPE – TOTAL PRIVATE LABELAvg. Items Sold % Change on Last Year

Avg. Items Sold % Change on Last YearU.S. – PRIVATE LABEL

1.0%-1.5% -0.4%

-11.9%

-17.9% -16.1%

-20%

-16%

-12%

-8%

-4%

0%

4%

52W 13W 5W

-6.6%-9.2% -8.0%

5.4%2.5%

1.8%

-12%

-9%

-6%

-3%

0%

3%

6%

52W 13W 5W

Avg. Items Sold % Change on Last YearAvg. Items Sold % Change on Last Year

Avg. Items Sold % Change on Last Year



TOTAL PRIVATE LABEL


Présentateur

Commentaires de présentation


3.1%2.6% 2.8%

-1.7%

-3.2%

-3.6%

-5%

-4%

-3%

-2%

-1%

0%

1%

2%

3%

4%

52W 13W 5W


FMCG Brands Range Trends — Western Europe and U.S.Data to 27th September 2020*

-1.6%-0.8% -0.7%-0.6%

-0.1%

0.2%

-3.6%

-2.2% -2.5%

52W 13W 5W


-1.7%-3.2% -3.6%

-0.5%-1.7% -2.2%

-3.1%

-5.2% -5.7%

52W 13W 5W


EUROPE – TOTAL BRANDSAvg. Items Sold % Change on Last Year

Avg. Items Sold % Change on Last YearU.S. – BRANDS

2.0%1.0% 0.8%

-3.1%

-5.2% -5.7%

-8%

-6%

-4%

-2%

0%

2%

4%

52W 13W 5W

3.6% 3.5%3.8%

-0.5%

-1.7%-2.2%

-4%

-2%

0%

2%

4%

52W 13W 5W

Avg. Items Sold % Change on Last YearAvg. Items Sold % Change on Last Year

Avg. Items Sold % Change on Last Year


NON-FOOD – BRANDS

TOTAL BRANDS



Channels Range Trends - Western EuropeData to 27th September 2020* ● Avg. Items Sold % Change on Last Year

-4.1%-4.4% -4.5%

2.8% 3.0% 3.6%

-5%

0%

5%

52W 13W 5W

2.1% 1.9%2.1%

-4.2%-4.7%

-4.7%

-8%

-4%

0%

4%

52W 13W 5W

7.8%8.5% 8.0%

21.4% 20.9%17.8%

0%

10%

20%

30%

52W 13W 5W

-0.1%

-25.6%-27.0%

5.7%8.3% 6.5%

-40%

-20%

0%

20%

52W 13W 5W

1.4%1.9% 2.7%

4.3%

-0.6% -0.6%

-4%

0%

4%

8%

52W 13W 5W

-4.0%-4.5%

-4.5%

3.7% 4.2%4.7%

-6%

0%

6%

52W 13W 5W

2.8% 2.8%3.0%

-3.7% -4.5%-4.5%

-8%

-4%

0%

4%

52W 13W 5W

7.4%8.7%

8.2%

17.5%17.7%

15.6%

0%

10%

20%

52W 13W 5W

-0.9%

-24.3% -25.7%

6.7% 10.1%8.3%

-40%

-20%

0%

20%

52W 13W 5W

1.8%

2.3%3.2%

4.7%

0.7%0.7%

-4%

0%

4%

8%

52W 13W 5W

-4.4% -4.2% -4.4%

1.3% 1.0% 1.9%

-6%

-3%

0%

3%

52W 13W 5W

0.7% 0.3% 0.4%

-5.3% -5.1%-5.1%

-8%

-4%

0%

4%

52W 13W 5W

9.2%

7.8%7.4%

36.1% 32.8%

25.4%

0%

20%

40%

52W 13W 5W

3.3%

-30.5%-32.4%

1.0%

2.8%1.2%

-40%

-20%

0%

20%

52W 13W 5W

0.5%0.8% 1.6%2.1%

-6.0% -6.0%

-10%

0%

10%

52W 13W 5W

Source: IRI Liquid Data® and IRI Infoscan® ● Channel: Refer last slide for channel informationNote: UK Channel data uses 12W instead of 13W and 4W instead of 5W. *UK Date ending 26th September 2020.

Hypermarkets Supermarkets Online Discounters

TOTA

L FM

CG

Convenience

FOO

D &

DR

INK

SN

ON

-FO

OD



3.7%

1.7%

-6.6%

-1.3%

1.5%

1.9%

4.1%

-0.3%

-5.0%

-2.9%

Range Macro Category View — Western Europe and U.S.Data to 27th September 2020* ● Avg. Items Sold % Change on Last YearMACRO CATEGORIES RANGE CHANGE

-0.5%

-1.8%

-3.7%

-2.1%

-5.0%

-2.9%

-1.0%

1.3%

-4.2%

-0.4%

AlcoholAmbient

Baby**Chilled & Fresh

ConfectioneryDrinks

FrozenHousehold

Personal CarePet

-1.8%

-3.9%

1.2%

-2.6%

0.0%

-5.0%

0.0%

-0.7%

-6.2%

-5.7%

-3.0%

-3.5%

-2.4%

-1.9%

-4.4%

-2.0%

-1.4%

0.0%

-7.2%

-8.3%

-0.1%

1.2%

-0.5%

2.0%

-0.7%

2.6%

1.7%

-0.5%

-2.0%

0.6%

4.9%2.7%

-5.6%1.9%

3.9%5.3%

3.6%1.0%

2.8%2.2%

0.1%

-0.8%

-0.8%

2.2%

-2.8%

-0.9%

-1.9%

-2.0%

-2.5%

-1.0%

AlcoholAmbient

Baby*Chilled & Fresh

ConfectioneryDrinks

FrozenHousehold

Personal CarePet

-0.8%

-5.3%

-4.7%

-5.3%

-3.1%

-5.6%

-0.7%

-3.1%

-6.6%

-2.2%

-0.1%

-2.7%

-4.8%

-2.3%

-3.4%

-0.5%

0.7%

-1.3%

-3.2%

-5.7%

2.6%

1.3%

-8.3%

-0.5%

0.8%

1.8%

3.3%

0.6%

-5.7%

-0.5%

0.6%

2.9%

3.3%

0.2%

-1.7%

2.4%

-1.3%

0.9%

-1.9%

1.9%

2.6%2.2%

-7.3%5.4%

4.0%3.4%

6.1%-0.1%

1.4%2.9%

52W

5W

4.4%

-0.4%

-2.4%

-3.1%

2.3%

-2.1%

0.2%

-2.3%

-3.1%

-0.4%

4.5%-1.9%

-4.3%-5.9%

0.3%2.2%

0.8%-3.5%

-6.2%-3.4%

Source: IRI Liquid Data® and IRI Infoscan® ● Channel: Refer last slide for channel information ● **Chilled & Fresh in USA is only Chilled products.*Note: UK Date ending 26th September 2020.

3.8%

-1.2%

-3.9%

-1.5%

-2.7%

2.4%

-2.9%

-3.3%

-1.8%

-0.6%

2.8%

-2.9%

-3.3%

-1.6%

-3.6%

-2.3%

-4.9%

-9.1%

-4.5%

-1.6%


FMCG Range Highlights — Western Europe As of w/e 27th September 2020* – France, Italy, Germany, UK, Netherlands, Spain and Greece



• Expect range rationalisation in selected categories and maintenance in others. Are you ready to seize the opportunity to capitalise and take the lead on a historical category reshaping?

• Be prepared to make range rationalisations that are optimisedto respond to a shrinking shelf space and the channel shifting.

• Optimise your media plan to develop strong brand equity and to opt for the best ROI.

• Understand the dynamics across total store to identify revenue opportunities.

• Significant contraction on number of items since COVID-19 with -1.7% products sold for the past 52 weeks versus a year ago.

• Non-food has been affected 2x more than the food & drinks sector for the past 52 weeks.

• Italy and the UK remain the most impacted countries, down 4.7% and 2.5% respectively for the last five weeks.

• Better resistance of brands versus private label.

• Opposite trend for the online and discounter channels.

• Cards are shuffled: losses for some brands and new opportunities for others.

• Brands need to instil strong brand equity and trust among consumers to create value and remain on the shelf.

• Opportunity to refocus the innovation portfolio aligned to demand in the new normal.

• Food & drinks range decrease has slowed done recently to be at -0.4% for the last five weeks, while for non-food it remains high at -3.0%

• Private label is significantly more impacted than brands especially in food & drinks shrinking respectively by -6.7% and -2.5% for the last five weeks.

• Online is the only channel that is expanding its range, opposite to discounters.

• Baby, household and personal care are the categories most impacted by assortment shrinking.



FMCG Range – U.S.As of week ended 23rd August 2020



• . • Assortment is being squeezed in the U.S., down 3.8% for the most recent five weeks.

• Scarcity of non-food (-5.9%) is more prevalent than food and drink (-2.4%).

• Private label range is down 5.1%, likely due to retailers focusing on availability of consumers’ preferred brands. Brands’ range is down 3.6%.

• Private brands had an opportunity when shoppers faced out-of-stocks earlier in the pandemic.

• But private brands face headwinds as assortment remains below year ago levels. Retailers should focus on core private brand products that provide a genuine point of differentiation.

• Non-food manufacturers are still focused on producing the most sought after and needed items, including household cleaning products.

• Expect range rationalisation in selected categories and maintenance in others. Are you ready to seize the opportunity to capitalise and take the lead on a historical category reshaping?

• Be prepared to make range rationalisations that are optimised to respond to a shrinking shelf space and the channel shifting.

• Retailers will need to find the right balance between preferred brands and offering private label products that mark their store as a destination.

• U.S. FMCG range remains down 3.1% versus year ago levels.

• Availability of non-food items is especially low, down 2.5% for the 52-week period, but down 5.9% for the most recent five weeks.

COUNTRIES OVERVIEWIRI FMCG MARKETS DASHBOARD


IRI FMCG Market Dashboard — FranceData to 27th September 2020

451.3%39.5%30.7%23.3%22.9%

Parapharmacy…Cleaning Gloves

Bath SoapsCheese - Pre Cut And…

Insecticides

5.2%

5.2%

4.7%

3.9%

3.0%

2.5%

52W

13W

5W

% Change

Value Unit

46.7% 47.1% 47.1%

26.0% 26.1% 25.6%10.6% 10.2% 10.3%10.2% 10.3% 10.2%6.5% 6.3% 6.8%

52W 13W 5W

Value Share of IRI Universe

Hypermarkets Supermarkets Discounters Convenience Online

32.8%31.7% 31.6%

52W 13W 5W

-0.5%

-1.8%

-3.7%

-2.1%

-5.0%

-2.9%

-1.0%

1.3%

-4.2%

-0.4%

0.1%

-0.8%

-0.8%

2.2%

-2.8%

-0.9%

-1.9%

-2.0%

-2.5%

-1.0%

Bev AlcoholAmbient

BabyChilled & Fresh

ConfectioneryDrinks

FrozenHousehold

Personal CarePet

52W5W

1.3%

2.1% 2.1%1.4%

1.8%1.7%

0.7%

3.2% 3.4%

52W 13W 5WTotal Food & DrinksNon-Food

84.0% 83.1% 82.5%

16.0% 16.9% 17.5%


-11.8%-12.1%

-13.3%-17.5%

-26.9%

Small Sugar ConfectioneryTamponsCosmeticsChewing GumsFlavoured Wine

Source: IRI Liquid Data® ● Channels: Hypermakets, supermarkets, discounters, convenience and online. Promotion is considered only for hypermarkets and supermarkets; measure used : Total Promotion excluding MEA (Store displays)

Last 5Wks+18.0%

Last 13Wks+16.4%

Last 52Wks+17.5%


PROMOTIONSValue Sold on Deal % Change

CHANNELS

RANGE ACV Avg. Items Sold % Change on Last Year

TOTAL PERFORMANCE BRANDS VS. PRIVATE LABEL


Private Label Value Share

TOP 5 Categories > 4 Mil € in L5W

BOTTOM 5 Categories > 4 Mil € in L5W

% Value Change – Last 5WksPRICE Unit Price % Change on Last Year

64.964.5 64.4

52W 13W 5W


IRI FMCG Market Dashboard — UKData to 26th September 2020

228.2%41.9%39.6%35.2%29.2%

Healthcare DevicesFlour / Bread Making

Personal WashChilled Pastry

Toilet Tissue (Wet)

5.4%

5.2%

5.2%

0.7%

-0.9%

-0.2%

52W

13W

5W

% Change

Value Unit

70.8% 71.1% 71.1%

23.5% 23.2% 23.2%5.7% 5.7% 5.7%

52W 12W 4WSupermarkets Convenience Specialists inc. Forecorts

34.4% 33.7% 33.8%

52W 13W 5W

-1.8%

-3.9%

1.2%

-2.6%

0.0%

-5.0%

0.0%

-0.7%

-6.2%

-5.7%

-0.8%

-5.3%

-4.7%

-5.3%

-3.1%

-5.6%

-0.7%

-3.1%

-6.6%

-2.2%

Bev AlcoholAmbient

BabyChilled & Fresh

ConfectioneryDrinks

FrozenHousehold

Personal CarePet

52W5W

4.7%

6.2%5.4%

5.4%

7.1%

6.1%

2.3%2.8%

2.4%

52W 13W 5WTotal Food & Drinks Non-Food

82.9% 83.0% 82.4%

17.1% 17.0% 17.6%


-22.6%-25.7%-26.7%-27.7%

-42.4%

Chilled DipsSandwichesCough LiquidsAnti DiarrhoeaSuncare

Source: IRI Liquid Data® ● Channels : IRI All Outlets GB (all major grocery outlets: supermarkets, impulse and travel, excluding discounters, department stores and armed forces shops) ● Note: Value sales for the UK converted at 1.10576 per Pound to Euro to get total Europe numbers (Source – XE.com dated 14th October 220). *Note, Channels share chart has 12W ending and 4W ending, the rest of the charts are with 13W and 5W ending data.

Last 5Wks+5.2%

Last 13Wks+0.5%

Last 52Wks-4.0%


*CHANNELS


TOTAL PERFORMANCE BRANDS VS. PRIVATE LABELPrivate Label Value Share




Value Share of IRI UniversePROMOTIONSValue Sold on Deal % Change


74.5 73.7 75.0

52W 13W 5W


IRI FMCG Market Dashboard — ItalyData to 27th September 2020

445.3%219.1%

85.6%76.6%

51.0%

Other ParapharmacyDenatured Alcohol

Other FruitPrepared Vegetables-…

Other Meats

5.9%

3.4%

4.6%

4.0%

1.7%

2.9%

52W

13W

5W

% Change

Value Unit

10.4% 10.2% 10.2%

52.5% 52.0% 52.4%

10.7% 10.5% 10.3%9.4% 10.0% 9.6%17.0% 17.2% 17.5%

52W 13W 5WHypermarkets Supermarkets Small Self Service Groceries Discounters

19.9%19.5% 19.7%

52W 13W 5W

-3.0%

-3.5%

-2.4%

-1.9%

-4.4%

-2.0%

-1.4%

0.0%

-7.2%

-8.3%

-0.1%

-2.7%

-4.8%

-2.3%

-3.4%

-0.5%

0.7%

-1.3%

-3.2%

-5.7%

Bev AlcoholAmbient

BabyChilled & Fresh

ConfectioneryDrinks

FrozenHousehold

Personal CarePet

52W5W

1.9% 1.8%

1.6%

2.0%1.7%

1.4%

1.2%1.5%

1.7%


81.3% 79.7% 80.3%

18.7% 20.3% 19.7%


-14.2%-14.9%

-15.9%-15.9%-16.1%

Fresh BreadChewing GumChocolatesPeachesCosmetic-Visage

Source: IRI Liquid Data® ● Channels : Hypermarkets, supermarkets, small self-service (superettes & minimarkets), groceries and discounters. Promotion and private label exclude groceries and discounters.

Last 5Wks+0.2%

Last 13Wks+1.1%

Last 52Wks-1.9%


CHANNELS








84.8 86.2 86.3

52W 13W 5W


IRI FMCG Market Dashboard — SpainData to 27th September 2020

2828.3%666.7%

150.9%129.8%59.0%

Soap Without Water (L)Other Prod Parapharma…Product Disinfectants (L)

Desinfectants And…Domestic Use Gloves (1…

7.2%

3.7%

3.4%

5.4%

1.7%

1.7%

52W

13W

5W

% Change

Value Unit

13.7% 13.7% 13.8%

82.5% 82.4% 82.4%

2.8% 2.8% 2.6%1.1% 1.1% 1.2%

52W 13W 5WHypermarkets Supermarkets Health & Beauty Specialists Online

37.1% 37.2% 37.4%

52W 13W 5W

3.7%

1.7%

-6.6%

-1.3%

1.5%

1.9%

4.1%

-0.3%

-5.0%

-2.9%

2.6%

1.3%

-8.3%

-0.5%

0.8%

1.8%

3.3%

0.6%

-5.7%

-0.5%

Bev AlcoholAmbient

BabyChilled & Fresh

ConfectioneryDrinks

FrozenHousehold

Personal CarePet

52W5W

1.7% 1.9% 1.6%

2.7% 2.5% 2.3%

-2.8%-1.9%

-2.5%

52W 13W 5W

Total Food & Drinks Non-Food

84.1% 83.1% 83.4%

15.9% 16.9% 16.6%


-26.7%-26.8%

-39.6%-40.1%

-59.4%

Make-Up Remover \ Nail…Fresh Milk Section (L)Cheese Spec Imported Pv…Facial Makeup (Ct)Lip Makeup (Ct)

Source: IRI Liquid Data® ● Channels : Hypermarkets (including Canary Islands), supermarkets (including Canary Islands), PDM (Health and Beauty specialists retailers) and online. Excludes online for Range.

Last 5Wks-2.2%

Last 13Wks-1.2%

Last 52Wks-7.2%


CHANNELS








65.167.7 66.8

52W 13W 5W


IRI FMCG Market Dashboard — GermanyData to 27th September 2020

206.4%107.1%

62.7%54.6%44.1%

Chilled Seafoods…Chilled Fish Delicacies

Children SweetsSoap / Syntetic Detergent

Bath / Sanitary Cleaner

7.4%

5.2%

4.1%

4.1%

2.9%

2.2%

52W

13W

5W

% Change

Value Unit

6.2% 6.5% 6.5%

44.5% 45.4% 45.4%

40.6% 39.2% 39.4%

8.8% 8.9% 8.8%

52W 13W 5WGroceries Hypermarkets Discounters Drugstores

39.2%37.9% 37.9%

52W 13W 5W

-0.1%

1.2%

-0.5%

2.0%

-0.7%

2.6%

1.7%

-0.5%

-2.0%

0.6%

0.6%

2.9%

3.3%

0.2%

-1.7%

2.4%

-1.3%

0.9%

-1.9%

1.9%

Bev AlcoholAmbient

BabyChilled & Fresh

ConfectioneryDrinks

FrozenHousehold

Personal CarePet

52W5W

3.2%

2.2%1.9%

3.6%2.9% 2.6%

2.0%

0.0% -0.6%

52W 13W 5W


84.6% 84.5% 84.7%

15.4% 15.5% 15.3%

52W 13W 5WFood & Drinks Non- Food

-17.4%-22.0%

-26.1%-31.4%

-47.2%

TamponsLip CareManicure / PedicureMarzipan / NougatSunscreen / Sun Care

Source: IRI Infoscan® ● Channels: Grocery (≥ 200m²), hypermarkets, discounters and drugstores.

Last 5Wks+4.0%

Last 13Wks+13.8%

Last 52Wks+6.5%


CHANNELS








65.1 64.865.5

52W 13W 5W


IRI FMCG Market Dashboard — GreeceData to 27th September 2020

2214.9%192.2%113.8%56.0%39.1%

Antibacterial GelAntibacterial_Wipes

Non_Stick_CookwareGin

Bath_Kitchen

6.0%

2.4%

3.2%

5.9%

1.3%

2.1%

52W

13W

5W

% Change

Value Unit

13.1% 12.6% 13.2%

39.6% 39.7% 39.6%

35.3% 35.8% 35.2%

12.0% 11.9% 12.0%

52W 13W 5WHypermarkets Supermarkets Small Supermarkets Convenience

15.5%14.9% 15.0%

52W 13W 5W

4.9%

2.7%

-5.6%

1.9%

3.9%

5.3%

3.6%

1.0%

2.8%

2.2%

2.6%

2.2%

-7.3%

5.4%

4.0%

3.4%

6.1%

-0.1%

1.4%

2.9%

Bev AlcoholAmbient

BabyChilled & Fresh

ConfectioneryDrinks

FrozenHousehold

Personal CarePet

52W5W

0.1% 1.0% 1.1%0.4%

2.1% 2.2%

-2.0%

-4.4%-4.2%

52W 13W 5W


75.0% 73.5% 74.3%

25.0% 26.5% 25.7%


-13.7%-16.9%-16.9%

-17.4%-18.7%

PreservesStylersOlive_OilsGumOuzo

Last 5Wks+11.1%

Last 13Wks+9.3%

Last 52Wks+0.4%

Source: IRI Infoscan® ● Channel: Hypermarkets, supermarkets, small supermarkets and convenience. Top categories filtered by categories > 500K Euro sales in the last 4 weeks. Other countries have larger threshold due to the size of category sales.


CHANNELS



TOP 5 Categories > 500K € in L5W

BOTTOM 5 Categories > 500K € in L5W




66.7 65.7 66.5

52W 13W 5W


IRI FMCG Market Dashboard — NetherlandsData to 27th September 2020

77.9%44.0%41.4%

37.7%36.0%

Toilet SoapMulti-Purpose CleanserOther Washing Agents

Rice Table ProductsOther Dog Food

8.2%

7.1%

3.4%

4.3%

3.2%

-0.4%

52W

13W

5W

% Change

Value Unit

81.5% 82.1% 82.5%

4.3% 4.8% 5.2%14.2% 13.1% 12.3%

52W 13W 5WSupermarkets Online Discocunters

38.9%37.3% 37.2%

52W 13W 5W

4.4%

-0.4%

-2.4%

-3.1%

2.3%

-2.1%

0.2%

-2.3%

-3.1%

-0.4%

4.5%

-1.9%

-4.3%

-5.9%

0.3%

2.2%

0.8%

-3.5%

-6.2%

-3.4%

Bev AlcoholAmbient

BabyChilled & Fresh

ConfectioneryDrinks

FrozenHousehold

Personal CarePet

52W5W

3.7% 3.7% 3.8%

3.8% 4.0% 4.0%

3.1%

1.7% 1.7%


89.8% 90.0% 89.8%

10.2% 10.0% 10.2%


-23.8%-25.7%

-27.4%-29.1%

-32.0%

Yoghurt Drinks (Fresh)Baby / Children'S Food…Razor BladesDiapersDetergent Fine Laundry

Last 5Wks+9.7%

Last 13Wks+12.1%

Last 52Wks+5.9%

Source: : IRI Infoscan®. Categories at type level ● Channels: Supermarkets, discounters and online. Only supermarkets for range and promotions. Top categories filtered by categories > 1 million Euro sales in the last 4 weeks. Other countries have larger threshold due to the size of category sales.


CHANNELS








70.8 69.8 71.4

52W 13W 5W


IRI FMCG Market Dashboard — U.S.Data to 27th September 2020

277.4%166.4%

81.0%55.8%54.8%

Home Health Care/KitsPersonal Thermometers

Household Cleaner ClothsFirelog/Firestarter/Firew…

Premixed…

10.2%

10.6%

9.0%

4.8%

3.7%

2.9%

52W

13W

5W

% Change

Value Unit

88.9% 87.9% 87.9%

11.1% 12.1% 12.1%

52W 13W 5W

Value Share of IRI Universe

Multi Outlet Convenience

17.4%16.8% 16.8%

52W 13W 5W

3.8%

-1.2%

-3.9%

-1.5%

-2.7%

2.4%

-2.9%

-3.3%

-1.8%

-0.6%

2.8%

-2.9%

-3.3%

-1.6%

-3.6%

-2.3%

-4.9%

-9.1%

-4.5%

-1.6%

Bev AlcoholAmbient

BabyChilled

ConfectioneryDrinks

FrozenHousehold

Personal CarePet

52W5W

5.1%

6.6%5.9%

5.7%

7.0%

6.4%

4.1%

5.9%5.6%

52W 13W 5WTotal Food & DrinksNon-Food

74.3% 74.5% 74.9%

25.7% 25.5% 25.1%


-28.8%-30.7%-31.5%-32.8%

-43.9%

Breath FreshenersCough DropsCosmetics - LipCold/Allergy/Sinus LiquidsCough Syrup

Source: IRI Liquid Data® ● Channels: Multi Outlets and Convenience

Last 5Wks-6.9%

Last 13Wks-9.9%

Last 52Wks-9.9%


PROMOTIONSValue Sold on Deal % Change

CHANNELS


TOTAL PERFORMANCE BRANDS VS. PRIVATE LABEL


Private Label Value Share




83.584.0 83.9

52W 13W 5W


Insights and Strategic Guidance for Better DecisionsIRI’s Online Resources Include Real-Time Updates and Weekly Reports Which Track the Impact of the Virus on FMCG and Retail. The IRI COVID-19 Portal includes COVID-19 impact analyses, dashboards and the latest thought leadership on demand, consumer behaviour and channel shifts for the U.S. andinternational markets.

IRI FMCG Economic Indicators include IRI FMCG Demand Index™, IRI FMCG Supply Index™ and IRI FMCG Inflation Tracker™.

IRI C-Suite Conversations are in-depth discussions with C-level leaders at top companies on how they and their businesses are managing through the COVID-19 pandemic.

https://www.iriworldwide.com/en-gb/insights/publications/coronavirus

https://bit.ly/IRI-COVID-19-Reports


https://www.iriworldwide.com/en-us/insights/publications/csuite

© 2020 Information Resources Inc. (IRI). Confidential and Proprietary. 38© 2020 Information Resources Inc. (IRI).

Confidential and Proprietary. 38

CONTACT US FOR MORE

[email protected]

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mailto:[email protected]

https://twitter.com/IRI_INTL



Countries Total PerformanceValue & Unit Evolution Price Private label & Brands Promotion Range

Food vs. Non-Food(Channels depend on

prior measure selection)

FranceHypermarkets, supermarkets, discounters, convenience and

online

Hypermarkets, supermarkets, discounters, convenience and

online


online

Hypermarkets and supermarkets


online


online

UK IRI All Outlets GB (All major grocery outlets (supermarkets, impulse, travel) excluding discounters, department stores and armed forces shops)

ItalyHypermarkets, supermarkets, small self-service (superettesand minimarkets), groceries

and discounters

Hypermarkets, supermarkets, small self-service (superettesand minimarkets), groceries

and discounters

Hypermarkets, supermarkets and small self-service

(superettes and minimarkets)

Hypermarkets, supermarkets and small self-service

(superettes and minimarkets)


and discounters


and discounters

Germany Grocery (≥ 200m²), hypermarkets, discounters and drugstores

Spain

Hypermarkets (including Canary Islands),

supermarkets (including Canary Islands), PDM (Health

and Beauty specialists retailers) and online










Hypermarkets , supermarkets, PDM (Health

and Beauty specialists retailers) and Canary Islands.

Excludes Online.




Netherlands Supermarkets, discounters and online

Supermarkets, discounters and online

Supermarkets, discounters and online Supermarkets Supermarkets Supermarkets, discounters

and online

Greece Hypermarkets, supermarkets, small supermarkets and convenience

U.S. Total Multi Outlets + Convenience (Regions, Markets Core Geos, Total U.S. Grocery, Total U.S. Mass, Total U.S Drug, Total U.S Walmart, Total U.S Dollar, Total U.S Military, Total U.S Club)

Channel Information for the Metrics used in all Slides per Country


Manufacturer split criteria & information on data used for each countryCountries Channels Large Mid-Size Small Comments

FranceHypermarkets, supermarkets, discounters, convenience and

online>=500 Million >50 Million & <500 Million <50 Million

Private Label taken separately and does not include in the manufacturers split.

"Other Manufacturers" considered as Small manufacturers

UK

IRI All Outlets GB (All major grocery outlets (supermarkets,

impulse, travel) excluding discounters, department stores

and armed forces shops)

>=950 Million >200 Million & <950 Million <200 MillionPrivate Label taken separately and does not include in

the manufacturers split. Does not have "Other Manufacturers". Standard filters

used.

ItalyHypermarkets, supermarkets and small self-service (superettes and

minimarkets)>=200 Million >25 Million & <200 Million <25 Million


"Other Manufacturers" considered as Small manufacturers

Germany Grocery (≥ 200m²), hypermarkets, discounters and drugstores >=250 Million >50 Million & <250 Million <50 Million


Does not have "Other Manufacturers". Standard filters used.

Spain

Hypermarkets (including Canary Islands), supermarkets (including Canary Islands), PDM (Health and

Beauty specialists retailers) and online

>=150 Million >25 Million & <150 Million <25 Million


"SECCION FRESCOS" (a very high sales generating group of brands selling fresh produce) and "Other

Manufacturers" considered as Small manufacturers

Netherlands Supermarkets, discounters and online >=200 Million >25 Million & <200 Million <25 Million


“VENDOR A-Z, NOT FOUND" considered as Small manufacturers

GreeceHypermarkets, supermarkets,

small supermarkets and convenience

>=75 Million >20 Million & <75 Million <20 MillionPrivate Label taken separately and does not include in

the manufacturers split. "Other Manufacturers" considered as Small

manufacturers

U.S. Total Multi Outlets + Convenience >5.5 Billion >1 Billion & < 5.5 Billion <1 BillionPrivate Label taken separately and does not include in

the manufacturers split. "ALL OTHER PARENT COMPANIES" considered as

Small manufacturers


Channel Definitions per Country (1/2)France Definition

Hypermarkets Self-service stores (defined by the presence of a “checkout barrier” and trolley / baskets). Presence of FMCG products, white goods and outerwear with sales area at least 2.500 sqm

Supermarkets Self-service stores with presence of FMCG products with area >400sqmDiscounters Self-service stores which define themselves as discounters with prevalence of private label FMCG productsConvenience Convenience or smaller self-service stores with area <400sqm

Online Hypermarkets online and supermarkets online. It doesn’t include Amazon

Italy Definition


Supermarkets Self-service stores with presence of FMCG products with area >400sqm

Small Self-Service (Superettes & Minimarkets) Self-service stores with presence of FMCG products with area >100sqm <399sqm

Discounters Self-service stores which define themselves as discounters with prevalence of private label FMCG products and few chilled products

Traditional Grocery Mainly assisted sales, simultaneous presence of the 3 grocery compartments (at least 5 categories food, 6 of home care and 2 of toiletries), and no limitation to the sales area

Spain DefinitionHypermarkets POS from 2.501sqm to 5.000sqm, along with hypermarkets from Canary IslandsSupermarkets POS from 100sqm to 2.500sqm, along with supermarkets from Canary Islands

Online Amazon, hypermarkets online, supermarkets online and health & beauty specialists onlineHealth & Beauty Specialists Modern perfumeries and household stores

U.S DefinitionMulti Outlets (Includes Food & Drug) Regions, Markets Core Geos, Total U.S. Grocery, Total U.S. Mass, Total U.S Drug, Total U.S Walmart

Convenience Total U.S Dollar, Total U.S Military, Total U.S Club


Channel Definitions per Country (2/2)Netherlands DefinitionSupermarkets Supermarkets of all sizesDiscounters Aldi and Lidl

Online Online sales from all major supermarkets, few small online drug stores and online liquor chains. It doesn’t include Amazon

UK DefinitionSupermarkets Supermarkets of all sizesConvenience Mostly groceries and a little of non-food

Specialists inc. Forecorts Drugstores and petrol stations

Germany DefinitionHypermarkets Self-service retail stores with large surface size >800 sqm

Trad.LEH (Tradittional Grocery Stores) Self-service retail stores with surface size >200 and <799 sqm Discounters All major discounters including Aldi, Lidl, Norma and from Edeka and REWE

Online Online sales from Amazon, dm and Rossmann

ConveniencePetrol stations and/or retail shops with a sales area smaller than 400 sqm, and a reduced selection of tobacco products, confectionery, beverages and newspaper articles as well as fresh snacks and convenience food. A convenience shop distinguishes itself through its

easy access and its opening on Sundays.Drugstores Drugstores

Greece Definition


Supermarkets Self-service stores with presence of FMCG products with area >1000sqm <2500sqmSmall Supermarkets Smaller self-service stores with presence of FMCG products with area >400sqm <1000sqm

Convenience Convenience and smaller self-service stores with area <400sqm

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IRI MARKETS DASHBOARD FMCG IN WESTERN ECONOMIES

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