Creating & Expanding Your Identity in the
Web 2.0
Presentation by Iris LikaClark University
Fall 2012Social Media Marketing
Prof. Frechette
Where do you begin?
Start leading your success through Homestead…
Benefits of your own Website Recognition of the individual/business in the social media
Far cheaper and much more flexible than print advertising
Offer convenience
Improve credibility
Promote your brick & mortar presence Two-way communicative marketing
Growth Opportunity
When to start your own website
A new business A professional (professor, PhD, doctor,
scientist, etc.) A hobby/job seeker (a photographer, a
painter, a dog walker, babysitter, etc.) A talent (a dancer, a singer, a make-up
artist, an actor, a hair dresser, a writer, etc.)
Connecting your Website to Social Media / “Word of Mouth”
Twitter - Find out what’s happening, right now.
Facebook - Helps you connect and share with the people in your life.
Google+ - you can share the right things with the right people.
YouTube - Share your videos with friends, family, and the world.
Examples of Personal Websites
personal website.jpg
Examples Cont.
Examples Cont.
Steps to a successful launch
Determine the PURPOSE of the site. Determine your AUDIENCE. Research the COMPETITION. Begin to gather and outline CONTENT. Decide what FEATURES your site will
include.
Steps Cont.
Design a SITE MAP. [Home, (Product Page of some sort), Resume/Portfolio, Photo Gallery, Contact Information]
Share your DESIGN thoughts and ideas. Determine how frequently your site will
need to be UPDATED. Choose a TIMELINE. Determine Your BUDGET.
Personal Website + Social Media = Successful Groundswell LISTENING
TALKING
ENERGIZING
SUPPORTING
EMBRACING
Give your audience a voice to be heard (Reviews, suggestions, comments, etc.)
Respond to customers/fans/audience and stimulate two-way conversations
Finding the most enthusiastic customers/fans & use groundswell to enhance the word of mouth.
Build a support system through Social Media
Keep up to date, add your latest accomplishments and help others come up with ideas for your business
References http://www.webworldindex.com/articles/12-Benefits-Of-Having-A-Webs
ite.html http://www.jasonmlarsen.com/ http://juliefrechette.com/ http://www.youtube.com/watch?v=M0H5KRcpDZU https://twitter.com/ https://accounts.google.com/ServiceLogin?
service=oz&continue=https://plus.google.com/?gpsrc%3Dgplp0&hl=en https://www.facebook.com/ http://www.youtube.com/watch?v=_cc3grGgE6s http://www.homestead.com/free-website/ https://www.homestead.com/~site/Scripts_Signup/Signup.dll?
CMD=CMDLoginInformationCCR http://billing.ninthworldcreations.com/whmcs/knowledgebase.php?
action=displayarticle&id=1