Date post: | 17-Jun-2015 |
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The brief: 3.
The inconvenient truths: 4. And now the fun stuff! Campaign Elements 5. Website Online ads Social Media Cinema ads Guerrilla ads Media coverage All singing off the same hymn sheet. 6. Main campaign character Corporate Tobacco Man (CTM) 7. Campaign slogan 8. 5 second subliminal cinema advertising: evil laughing Muahahahahaha! 9. Cinema advertising seen exclusively with Twilight Eclipse Immortality means smoking cant hurt you, right? 10. Guerrilla advertising pieces appear in popular malls 11. Guerrilla advertising pieces consist of a teenage girl trapped in smoke 12. Campaign website goes live with full CTM video made public: his tactics are revealed 13. Campaign website then allows teens to control CTM: Youve heard of subservient chicken? Now meet: subservient CTM Make me spank myself. 14. Media Coverage 15. Online Advertising 16. Integrated social media elements Every day users could read new, inflammatory & factual content from CTM: with hourly moderation.+ 17. The Results?
18. Would we do it all again? Definitely! With their first foray into the teenage TA, the client not only had a successful campaign, but also learned more about this tricky TA from one campaign than many other brands take years to discover. And of course, they saved lives in the process. 19. Brief or no brief: at LKC we want to conceive novel campaign concepts foryou ! 20. www.laughingkookaburracreative.com Chris Simpson +353 (0)87 7736 220 [email_address] Dublin, Ireland Let's talk!