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Case Study
China Sourcing to Audits for“15 – 1,500 Kg Iron Cast and Machined Components ”
Dragon SourcingYour Tailored Sourcing Approach to Emerging Markets
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Supplier Market screening in China for “Casting Parts”
Context
Our client is a leading packaging equipment supplier from Europe. Our client wanted to challenge its current casting supplier as well as identifying new cost reduction opportunities in China.
Segments involved:•Casting Parts (15 to 1,500 Kg)
DS Supplier Market analysis Objectives
• Collected detailed demand requirements for casting parts
• Identified list of potential suppliers / foundries mainly focusing on China Foundry Association members
• Developed jointly with the client a RFI/RFQ
• Administered the RFI/RFQ process with suppliers who have both passed the pre-screening on the phone and signed NDA to keep client’s name & info confidential
• Developed jointly with the client a supplier scorecard
• Analyzed RFI/RFQ responses and ranked suppliers
• Recommended shortlisted suppliers for Audits
• Conduct Audits with the client
• The client to start cooperation with selected suppliers on sampling and pilot order
© 2013 Dragon Sourcing. All rights reserved.
© 2012 Dragon Sourcing. All rights reserved.3
The scope of work included iron casting parts of 20 SKUs
SKU Weight Per Unit in Kg Designation
PaintedYes / No
1 56 Gear housing No
2 56 Gear housing No
3 90 Gear housing No
4 90 Gear housing No
5 15.7 Bearing No
6 15.7 Bearing No
7 17.1 Bearing No
8 17 Bearing No
9 1,038 Bearing Yes
10 1,350 Side frame Yes
11 1,100 Side frame Yes
12 1,440 Side frame Yes
13 932 Side frame Yes
14 930 Side frame Yes
15 944 Side frame Yes
16 952 Side frame Yes
17 892 Side frame Yes
18 930 Side frame Yes
19 930 Side frame Yes
20 998 Side frame Yes
RFQ includes 20 SKUs of weight range from 15.7 Kg to 1,440 kg, made of iron (series number: EN-GJL-250 ), other key technical specifications were informed to suppliers in drawings.
Week No.
Project Activity
1 2 3 4 5 6 7 8
1. Demand Analysis
2. Supply Market Analysis
3. Telephone Pre-screening
4. Develop RFI/RFQ
5. Conduct RFI/RFQ Administration
6. Analyze RFI/RFQ Responses
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Program Schedule: Target was to finalize the program within 8 weeks
Project workflow updated
Done Started Delivery critical Delay
Currently Milestones Not started
© 2013 Dragon Sourcing. All rights reserved.
Overview of supplier qualification process
© 2013 Dragon Sourcing. All rights reserved. 5
6Suppliers for RFI/RFQ
Our approach enabled us to have Shortlisted and Audited 8 suppliers through a supplier qualification process step by step
Selection of potential suppliers
Pre-qualified suppliersOn the phone Administrated the RFIRFQ Analysis suppliers’
RFIRFQ feedback
316
128
38 24 8
Suppliers For PhoneInterview
Suppliers PassingPhone Screening
Suppliers RespondingTo NDA
Suppliers RespondingTo RFIRFQ
Shortlisted For Audit
© 2013 Dragon Sourcing. All rights reserved. 7
Company background Weight of criteria Scoring Max Score
per criteriaMax Point per criteria
Weight of the section
How long is your industry experience? 20% 1= <5 years, 2= 5 to 10 years, 3= >10 years 3 0.6
25%
What's your turnover in 2012? 15% 1= Lowest 1/3 of responses, 2= Middle 1/3 of responses, 3= Top 1/3 of responses 3 0.45
How many employees do you have? 15% 1= <50 staff, 2= 50 to 100 staff, 3= >100 staff 3 0.45Do you have good English capability with engineering/technical staffs as well as sales/account personals? 25% 0 = Not satisfactory, 1 = Average, 2 = Good 2 0.5
Do you have experience of working with European customer for your casting products? 25% 0 = No, not yet,1 = Yes for the past, 2 = Yes for now 2 0.5
Subtotal 100% 13 2.5 25%
Production Capabilities Weight of criteria Scoring Max Score
per criteriaMax Point per criteria
Weight of the section
Do you have all your processes in house with strong design & fabrication capability? 25% 1 = Can only do casting or machining, 2 = Yes 2 0.5
25%Can you produce the total 20 client's casting products in house? ( Casting) 25% 1= No, partly, 2= Yes 2 0.5
Can you 100% meet with the specification of client's casting products? (Machining) 25% 1= No, partly, 2= Yes 2 0.5
What's your annual production capacity in ton? 25% 1= Lowest 1/3, 2= Middle 1/3, 3= Top 1/3 of responses 3 0.75Subtotal 100% 9 2.25 25%
Quality Control Weight of criteria Scoring Max Score
per criteriaMax Point per criteria
Weight of the section
Do you have ISO 9001? 20% 0= No, 1= Yes 1 0.2
20%Do you have ISO 14000? 20% 0= No, 1= Yes 1 0.2Do you have any other key certificate like TS16949? 20% 0= No, 1= Yes 1 0.2Can you perform the mentioned testings internally with required equipments? 20% 0= Poor, 1= Satisfactory, 2= Excellent 2 0.4Do you accept 3rd. party QC and testing to secure the quality? 20% 0= No, 1= Yes 1 0.2
Subtotal 100% 6 1.2 20%
Export Experience Weight of criteria Scoring Max Score
per criteriaMax Point per criteria
Weight of the section
Years of export experience? 30% 0= Not exporting, 1= 5 years less, 2= 5 or above years 2 0.620%Do you have export license? 30% 0= No, 1= Yes 1 0.3
Can you handle DDP quote / pricing? 40% 0= No, 1= Yes 1 0.4Subtotal 100% 4 1.3 20%
Cooperation Weight of criteria Scoring Max Score
per criteriaMax Point per criteria
Weight of the section
Cooperation / Attitude during RFI/RFQ 100% 1= Acceptable, 2= Satisfactory3= Excellent with great interest 3 3 10%
Subtotal 100% 3 3 10%Total scoring 35 10.25 100.00%
Criteria definition for manufacturer suppliers’ RFI feedback ranking & scoring
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Results of the suppliers’ RFI feedback ranking & scoring
Companybackground
ProductionCapabilities Quality Control Export
Experience Cooperation
25% 25% 20% 20% 10% base 1001 Supplier 1 100.00 100.00 100.00 100.00 100.00 100.00 12 Supplier 2 100.00 100.00 100.00 100.00 100.00 100.00 13 Supplier 3 100.00 100.00 83.33 100.00 100.00 96.67 24 Supplier 4 100.00 77.78 100.00 100.00 100.00 94.44 35 Supplier 5 100.00 77.78 100.00 100.00 100.00 94.44 36 Supplier 6 90.00 100.00 83.33 100.00 100.00 94.17 47 Supplier 7 94.00 88.89 83.33 100.00 100.00 92.39 58 Supplier 8 94.00 100.00 66.67 100.00 100.00 91.83 69 Supplier 9 92.00 100.00 66.67 100.00 100.00 91.33 710 Supplier 10 100.00 100.00 66.67 100.00 66.67 90.00 811 Supplier 11 100.00 88.89 83.33 76.92 100.00 89.27 912 Supplier 12 100.00 77.78 83.33 76.92 100.00 86.50 1013 Supplier 13 78.00 66.67 100.00 100.00 100.00 86.17 1114 Supplier 14 94.00 77.78 83.33 69.23 100.00 83.46 1215 Supplier 15 80.00 66.67 83.33 100.00 100.00 83.33 1316 Supplier 16 94.00 77.78 66.67 69.23 100.00 80.12 1417 Supplier 17 80.00 77.78 100.00 46.15 100.00 78.68 1518 Supplier 18 82.00 77.78 50.00 76.92 100.00 75.33 1619 Supplier 19 86.00 77.78 50.00 69.23 100.00 74.79 1720 Supplier 20 72.00 77.78 66.67 69.23 100.00 74.62 1821 Supplier 21 82.00 55.56 50.00 100.00 100.00 74.39 1922 Supplier 22 80.00 77.78 50.00 69.23 100.00 73.29 2023 Supplier 23 94.00 55.56 50.00 69.23 100.00 71.24 2124 Supplier 24 30.00 55.56 50.00 23.08 66.67 42.67 22
Sections Total100%Supplier name RFI Rank#
Quotation Analysis Example unit casting quotes – SKU 1 collection
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SKU 1 Single Casting Unit Quote (€) - RFI Score Chart
72.24 72.44 73.19 73.48 74.29 78.40 81.48 83.05 83.54 83.65 83.65 84.00 87.50 91.00 91.00 92.71100.9
7 106.20 107.1
0 109.20 118.5
0132.8
8
€ 0.00
€ 20.00
€ 40.00
€ 60.00
€ 80.00
€ 100.00
€ 120.00
€ 140.00
Supplier 1
Supplier 2
Supplier 3
Supplier 4
Supplier 5
Supplier 6
Supplier 7
Supplier 8
Supplier 9
Supplier 10
Supplier 11
Supplier 12
Supplier 13
Supplier 14
Supplier 15
Supplier 16
Supplier 17
Supplier 18
Supplier 19
Supplier 20
Supplier 21
Supplier 22
0.0010.0020.0030.0040.0050.0060.0070.0080.0090.00100.00
Casting Price RFI Score
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Quotation Analysis Example Best and Average Fine Machining Costs Per Each SKU
Average and Best Quote Per Sku (€ / pcs)
0.00200.00400.00600.00800.00
1,000.001,200.001,400.001,600.001,800.002,000.002,200.002,400.002,600.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Average Price Best price
© 2013 Dragon Sourcing. All rights reserved.
Supplier Name Total Costs Of Products Total Costs Of Pattern Total Buying Spend RFI Ranking
Supplier 1 € 227,453.80 € 22,600.00 € 250,053.80 3
Supplier 2 € 252,418.17 € 10,833.40 € 263,251.57 6
Supplier 3 € 239,531.60 € 23,990.00 € 263,521.60 1
Supplier 4 € 250,432.00 € 16,400.00 € 266,832.00 4
Supplier 5 € 258,172.28 € 11,071.43 € 269,243.71 12
Supplier 6 € 269,461.27 € 11,961.40 € 281,422.67 20
Supplier 7 € 262,087.78 € 20,500.00 € 282,587.78 9
Supplier 8 € 252,418.17 € 36,844.33 € 289,262.50 10
Supplier 9 € 278,656.00 € 11,053.30 € 289,709.30 16
Supplier 10 € 284,480.00 € 11,180.00 € 295,660.00 2
Supplier 11 € 298,520.75 € 17,924.27 € 316,445.02 7
… … … … …
Quotation Analysis Example Buying Spend Per Supplier For Each Product Category (SKU 1 ~ SKU 8)
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Company Information Company Name Address City Province Company Website
Contact Person Information Contact Person Title Email Tel Mobile phone
Business Information When was your company founded? 2005 (grown from the old factory)
What's the nature of your company? Private
How much is your registration capital ? 9.7M USD
What’s the size of your factory? 106,000 ㎡
Turnover in million of 2012 ( USD) ? 45M USD
People who’re capable of English? 10
Total Employee Officer Engineering Quality Control Worker
More than 500 80 46 166 960
%Sales exports to the main markets Europe U.S. Asia Others
18% 15% 50 17%
Can you list your typical customers?
Customer Industry Country End Product
SULZER PUMP Germany Pump & Valve parts
NACCO FORKLIFT CASTING U.S. Engineering
Machinery
NISSAN MACHINING CASTINGS Japan Auto parts
Production / Testing / Export Experience Can you do casting, machining and painting in house? Yes
Which ways do you produce casting? Sand casting, die casting etc.
Which materials can you handle? Iron, steel etc.
What’s the weight range you can handle for casting? 1 ~ 1,500kg
What’s the dimension range you can handle for casting? Not limited
What’s your max production capacity per year in ton? 60,000 ton
What’s your actual production capacity in ton in 2012? 40,000 ton
How many years of export experience do you have? More than 20 years
Do you have export license? Yes
Can you handle DDP price for your customer? Yes
Can you proceed testing internally? Yes
Ultrasound Y Chemistry Y
Brinell Hardness Y Mechanical Property Y
Microstructure Y Nondestructive Test Y
ISO 9001 Y ISO 14001 N
Other certificates or requirements you’re compliant with? TS 16949 etc.
Unit Quotation Display (€)Item 1 187.50 Item 11 2,950.00 Item 2 187.50 Item 12 3,630.00 Item 3 240.63 Item 13 2,564.00 Item 4 240.63 Item 14 2,560.00 Item 5 99.53 Item 15 2,588.00 Item 6 99.53 Item 16 2,604.00 Item 7 114.22 Item 17 2,484.00 Item 8 114.06 Item 18 2,560.00 Item 9 2,826.00 Item 19 2,560.00 Item 10 3,450.00 Item 20 2,696.00
Reamark & DS Comments
1. Use aluminum pattern 2. Quotes including fine machining 3. It’s a very big and famous casting & machining manufacturer in north China
Company ProfileExample Supplier Casting Industry Co., Ltd. (1/2)
13© 2013 Dragon Sourcing. All rights reserved.
Factory Pictures
Company ProfileExample Supplier Casting Industry Co., Ltd. (2/2)
© 2013 Dragon Sourcing. All rights reserved. 14
AuditExample segment definition for supplier audit performance scoring
1515
Supplier Audit Score English Ability
European Oriented Client
Visible Machining LevelTowards Client’s Products
Visible Quality Control Level
Supplier 1 66 Normal Bizer In house, compliant fine machining seems achievable Normal
Supplier 2 80 Good Wirtgen, Dorrenberg Outsourced, compliant fine machining seems achievable Good
Supplier 3 55 Normal65% exported to
Europe but no current German clients
Outsourced, not leading DS to visit the machining facility Normal
Supplier 4 83 Normal Artu, Saint-Gobain Outsourced, compliant fine machining seems achievable Good
Supplier 5 93 Normal Germany Ministry of Railways, Siemens
In house, compliant fine machining seems achievable Good
Supplier 6 44 Normal 60% exported to Europe
Outsourced, compliant fine machining seems achievable Normal
Supplier 7 72 Normal Ebro, Lemken Rogelberg, Var
Fine machining in house only available for the first 8 SKUs Normal
Supplier 8 71 Normal Laso, Rossi Outsourced, compliant fine machining seems achievable Good
© 2013 Dragon Sourcing. All rights reserved.
AuditExample audit performance overview
© 2013 Dragon Sourcing. All rights reserved.
Background
• 100% casting & 40% fine machining done in house
• It's a well organized casting factory in South China, quality control, documentation system and workshop managing are standardized and regulated.
• 15% exported to European market and Laso and Rossi are their important clients in that area and their biggest market is for the North America (60%), Josam is the typical client there.
• The outsourced machining factory is quite famous in the local province and their capability is indeed visually good.
• * Preferably DS would recommend this supplier for the sampling stage.
Location & Traffic
• The factory is 1 hour’s drive away from the city where is about 1.5 hours’ fly away from Shanghai. The outsourced machining factory is just near the city centre. Both factories are quite near the port of exporting. (20 minutes’ truck away)
AuditExample DS comments on audited supplier
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Project Outcome
© 2013 Dragon Sourcing. All rights reserved.
• Identified and audited 8 high quality suppliers capable of meeting client’s technical requirements
• Obtained best possible FOB & DDP prices for the client to compare with their target prices
• Provided client a clear and reliable cost break down analysis for the purchasing in China including costs of casting, pattern, rough machining, fine machining, painting and logistics etc.
• Benefited from suppliers’ technical advices, the client has considered to modify some drawings to make the products more practical and durable