Date post: | 01-Nov-2014 |
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DEVENDRA RAUT CO-‐FOUNDER, VP ENGR
CIINOW INC
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 2
ABOUT CIINOW
y PlaAorm for streaming interacIve visual applicaIons
y 25 employees (20+ in engineering)
y ExperIse – Graphics, Video, Networks, Windows, Embedded compuIng
y Raised $14.5 M
y Deployed at Service Providers worldwide
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 3
TEAM
Ron Haberman CEO & Co-‐Founder (ex-‐Alcatel-‐Lucent, Strategy, PM)
Devendra Raut VP Engineering & Co-‐Founder (ex-‐Alcatel-‐Lucent, SW Dev, Networking)
Makarand Dharmapurikar CTO & Co-‐Founder (ex-‐NVIDIA, Graphics, Video)
Shay Nahum VP Business Development (ex-‐Alcatel-‐Lucent, Biz Dev, Strategy)
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 4
VISION => DESIGN CONSTRAINTS
y ApplicaIons of future will be ‒ Simple, Secure, Cloud delivered ‒ OS agnosIc, Device agnosIc ‒ Available everywhere
y Games are the first wave
y How to scale from 100s of servers to 10s of millions of servers
y Service Dial Tone: Has gone Cliché ‒ But it has to mimic Electricity or Water supply ‒ Self correcIve, self healing Real-‐Time InteracIve PlaAorm!
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 5
CLOUD GAMING DELIVERED
y Cost opImized ‒ Profitable at $10/Month end user pricing
y Faster than current generaIon console
y Works over unreliable public Internet
y Scalable ‒ Business case and technology work at large scale
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 6
DELIVERY SYSTEM
NORTH BOUND INTERFACE
USER INTERFACE
CiiNOW SoluDon
1
2
3
Seamless connectivity to managements systems
Authentication Systems
Billing and reporting systems
Asset Distribution
Asset Delivery
Asset Ingestion
UI SDK Social Media Connectivity
Gamer Features Customizable UI
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 7
Feature Set
SpectaDng
Zero Touch Onboarding
Any Hardware
Automated Global
DistribuDon
Full SSO
AdapDve Streaming
Facebook social Graph
MulD-‐Player
Game Assist InnovaDve Encoding
GFX Streaming
N-‐Screen
Android Controller
Voice chat
Specialized Apps
Smart Power Smart Load-‐Balancing
Scene specific Help
Feature Set
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 8
CLOUD GAMING COMPUTE PIPELINE
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 9
BEATING CONSOLE
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 10
BEATING CONSOLE
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 11
LATENCY COMPARISON
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 12
USER-‐SPACE SANDBOXING
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 13
USER-‐SPACE SANDBOXING
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 14
NETWORK ADAPTATION
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 15
NETWORK ADAPTATION
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 16
GRAPHICS STREAMING
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 17
INNOVATIVE VIDEO ENCODING
10%-‐30% lower bandwidth AND lower compute!
Cloud management
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 19
HUB POP NETWORK END USER DISTRIBUTED
POPS
Architecture
Virtualized Game Image
GameStreamerBroadband NetworkHome Gateway
Smart Phone
Tablet
PC
TV Set Top Box
PolicyDataBase
LoadBalancer
DataBase
WebServer
720p Video Stream (4-6 Mbps)
Game Interaction Control Traffic (50-100Kbps)
GameIngest
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 20
WHY?
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 21
HETEROGENEOUS APPLICATIONS
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 22
HETEROGENEOUS HARDWARE
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 23
GEOGRAPHICALLY DISTRIBUTED
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 24
LOAD BALANCER (SERVICE MANAGER)
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 25
CONTENT DELIVERY
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 26
APPLICATION PUBLISHING
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 27
CUSTOMER INTERFACE
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 28
OPERATIONAL
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 29
POWER AWARE
In The Data Center
In The Rack
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 30
APP ACCESS -‐ STREAMING
Game Dev for cloud
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 32
NATIVE VS CLOUD
y Different distribuIon mechanism
y Improved back-‐end connecIvity
y Predictable environment
y New users and use cases
y AnalyIcs
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 33
COMPRESSION AND QUALITY
y Original RGB -‐> YUV -‐> Compression -‐> Lossy Internet -‐> Decompression -‐> YUV -‐> RGB
y Compression efficiency reduces with ‒ Complexity of the scene ‒ Complexity of moIon
y CiiNOW handles all pieces in the chain
y How you can help: ‒ Images should be as natural-‐looking as possible ‒ Support Highest AA possible
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 34
BACKEND CONNECTIVITY
y The game is running in the data center
y MulI-‐player synchronizaIon server also running in the data center
y Typical ping Ime < 1ms; Typical bandwidth 1 Gbps; No packet loss.
y Use it! ‒ Disable all latency hiding, packet loss miIgaIon complexity
y Goal: MulIplayer performance will be bever than distributed clients ‒ 25% bever than local console
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 35
DIFFERENT DISTRIBUTION MECHANISM
y Game has to be onboarded on CiiNOW CDN
y Instantly available worldwide on any device
y Impervious to piraIng
y How you can help: ‒ Simplify the installaIon process ‒ Keep user save data to < 100 MB ‒ Simplify patching/update – just copy files
y Use it! ‒ Release early ‒ Patch as oxen as you want
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 36
NEW USERS AND USE CASES
y There are ~250m consoles
y There are ~700m broadband connecIons (and growing fast)
y Ability to reach a very different audience
y Consumers can now play games on mulIple devices (TV, tablet, etc.)
y Exploit the opportunity and consider: ‒ support mulIple input -‐ touch, camera, voice ‒ 10 x user experience ‒ TV display with phone as a controller
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 37
ANALYTICS
y Game runs in the data center
y Every user acIon can be tracked
y CiiNOW offers deep staIsIcs and analyIcs
y Use it! ‒ Test features, add-‐ons in isolaIon ‒ Measure user experience directly in real-‐Ime
AMD CiiNOW
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 39
AMD & CIINOW COLLABORATION
Case studies
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 41
CASE STUDY – KOREA TELEKOM
y Olleh TV is Korea’s #1 IPTV service
y Launched July, 2013 under KT brand
y Integrated with TV service
y Concept to Service in 3 months
y The lowest latency in the market
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 42
CASE STUDY – PUBLISHER+MSO
y Launched gaming trial
y Dual Screen – iPad as controller
y Powered by CiiNOW
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 43
RECAP
y Make cloud gaming a viable business
y InnovaIve cloud-‐only features y Business model flexibility
y Ready to power your cloud gaming soluIon
Branded Service within weeks!
| CiiNOW Inc | Nov 12, 2013 | CONFIDENTIAL 44
DISCLAIMER & ATTRIBUTION
The informaIon presented in this document is for informaIonal purposes only and may contain technical inaccuracies, omissions and typographical errors.
The informaIon contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, soxware changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligaIon to update or otherwise correct or revise this informaIon. However, AMD reserves the right to revise this informaIon and to make changes from Ime to Ime to the content hereof without obligaIon of AMD to noIfy any person of such revisions or changes.
AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.
AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
ATTRIBUTION
© 2013 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo and combinaIons thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdicIons. SPEC is a registered trademark of the Standard Performance EvaluaIon CorporaIon (SPEC). Other names are for informaIonal purposes only and may be trademarks of their respecIve owners.