© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 1
Ideas That Can Change Your Life™ in Emotions
Fear Is a Bureaucrat How to Use Fear Without Being Ruled by It!
James Skinner, Mark Victor Hansen, and Roice Krueger
“Fear Is a Bureaucrat” teaches that a decision that
comes from fear, is driven by fear, and is motivated
by fear, is always the wrong thing to do. This book
will teach you the magic words to make your fear
go away.
___________________________________________
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 2
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
The Authors
JAMES SKINNER is the founder of two global financial
groups that manage billions of dollars of assets. He is
also recognized as one of the world’s foremost business
thinkers and appears regularly on Japanese television.
MARK VICTOR HANSEN is the co-creator of the Chicken
Soup for the Soul empire and is the best-selling nonfiction
author of all time. His goal is to make the planet work
for all humanity!
ROICE KRUEGER co-founded Franklin Covey, the
world’s largest training company, and has supervised
consulting projects for 80 percent of the Fortune 500.
NOTE: Ideas That Can Change Your Life™ is a
collaboration of three of the world’s most amazing
authors, speakers, and thinkers. The first person “I” may
refer to any of the authors.
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 3
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
Fear: The Only Obstacle
I want to start by saying that fear is the force that stops
most people from achieving what they most want in
their lives.
So if you think about any goal or desire you have
and you look at what is stopping you, we can predict
with a high degree of certainty that the thing that is
stopping you is the fear of something.
Fear stops salespeople from making sales calls; and
even when they are making sales calls, they are not
making sales calls on the people that they ought to be
calling because of fear of rejection.
There is the fear of rejection, there is the fear of
failure, and there is the fear of success, interestingly
enough. Probably more people suffer from the fear of
success than from the fear of failure.
Whatever the fear, it does not have to stop you from
doing what you truly want to do.
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 4
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
Running with Bulls
One fear that many people have is the fear of physical
injury.
I once took a group of Japanese executives to
Pamplona, Spain, to participate in the running of the
bulls.
Now as soon as I said we were going to do the
running of the bulls, everyone around me said, “What if
you get hurt and what if you get gored in the butt by a
bull?”
Now that is a stupid question, because if a bull gores
you in the butt, then you go to the hospital. How
complicated is it?
What I was thinking is, if you are going to get gored
by a bull, the best place in the world to do it is in
Pamplona, because when they take you to the hospital in
Pamplona, the doctor does not ask a lot of stupid
questions like “What were you thinking?” They simply
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 5
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
say, “Oh, this again.” And they immediately begin to
stitch you up.
Many people fail to have dramatic and memorable
experiences in their life because they are afraid. I didn’t
let that stop me, and now I have the memory of a
terrific experience.
We arrive in the middle of the night in Pamplona,
and are going to be running the following morning. We
do not immediately go to the hotel and go to sleep. That
is a bad idea. We figure we need to have a plan. So we
go to look at the route we will be running.
The bulls start out in a corral. They will fire off
rockets behind them early in the morning, and the bulls
come running out of their pen and up Santo Domingo
Street, which is quite narrow with walls on both sides,
and there is nowhere to get away.
The only people who run here are people who have
been doing it for 20 or 30 years. They are local old men
who do not mind if they die today. Some of them
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 6
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
actually run towards the bulls and then run away. We
figure this is our first time here, we have never even
seen it, and this is probably not the best place for us to
be doing it.
It goes a couple hundred meters up the hill and
comes into the Plaza del Ayuntamiento near City Hall. It
is a little bit wider here; there is a wooden barricade on
the side, so you could dive under the fence, through the
fence, or over the fence.
So we are saying, “Oh this doesn’t look so bad.”
From there, the course makes a 90 degrees right turn
onto Estafeta Street. Now Estafeta Street is 300 meters
long and very narrow with walls going up on both sides.
There are a few places where there are doors, but the
local law says during the Festival of San Fermin, which
is when the running of the bulls takes place, that the
doors all must be locked from the inside.
The street then widens out a little bit, then closes up
and goes into the Plaza De Toros, the bullring.
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 7
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
We think, “Well, this is our first time; we will line up
near City Hall in the plaza, we’ll run, and then we’ll
jump through one of the fences.”
So we plan to get up early in the morning, which is
somewhat unavoidable anyway because the festival goes
24/7 for the whole week. We are awakened by a
phenomenal blast of rock music at 4 o’clock in the
morning. We open the hotel windows to find that they
are having a concert out back!
It is the most amazing festival.
We go line up, all according to strategy. We are right
there. We wait. The time comes and you are dressed in
white and you have a red sash on. The local custom is
that you have to be wearing red so that the bulls can
find you easier. They have to up the fear factor a little
bit.
Soon you hear the rockets go off and you know the
bulls have started running, even though you cannot see
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 8
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
them yet. The bulls do not like being awakened in the
morning by the rockets, and so they are running and
they are not happy about it!
I want to tell you what the most dangerous part of it
is. The reason that more people do not get killed is that
the bulls are not looking at the people. Here, as in life
generally, bad things are not hunting you most of the
time. But you are wearing the red sash, so you think the
bulls are going to come after you. They are not; they are
looking at each other. They are like a bunch of salary
men trying to keep up with the pack.
The problem comes when they make that 90-degree
turn at the corner at Estafeta Street: Some of the bulls
are unable to make the corner, and so they fall over.
And if a bull trips and falls over, it can stand up facing
any direction.
If the bulls cannot see their buddies, they look
around and they are really upset. After all, they were
awakened by nasty rockets this morning, they had to run
up this hill, they are tired, and they have fallen on a
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Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
cobblestone street; so they get up and start to look
around for someone to get even with.
This is the part where the really nasty stuff happens.
When one of those bulls ends up coming into Estafeta
Street separated from the pack, there is nowhere for
people to hide, and the bull will go after people one
right after the other. The nastiest stuff that you ever see
on TV…this is where it is all happening...
So here we are, lined up and waiting for the bulls to
come up Santo Domingo. We figure we will wait for the
bulls, do a little running, and then jump through the
fence. We have it all planned out. But as you know, life
does not always go according to plan. It turns out that
we are not the only ones who are here; there are all these
people behind us who also have to run. There are all the
people coming from Santo Domingo Street who have to
have someplace to run. The police start yelling at us,
“You came to run, so RUN!”
We start running very slowly, because we have our
plan and we know where we are supposed to get out.
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 10
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
We go running, running; we get to the place where we
are supposed to get out. No bulls.
Now you figure if you go to the running of the bulls,
if you run and you never see any bulls, it is not very
impressive, is it?
Some people live their lives that way. They come to
life, because they are supposed to be running with the
bulls. But if they never see any bulls, they go home and
say, “Nothing happened.” It is not very impressive.
Now we decide we are going to have to run a little
further. So we run a little further, and we run a little
further, and I am thinking, “Santo Domingo Street is
longer than I thought it was, because we are still not
seeing any bulls.”
About this time, we arrive at the 90-degree corner
known as Curva de Mercaderes hacia Estafeta. Still no
bulls!
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 11
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
So what do we do? We are looking to the right,
down 300 meters of Estafeta Street, but there are no
bulls. We can either chicken out, walk through the
fence, and say “We went to the running of the bulls; we
ran with the bulls; there weren’t any; aren’t we special?”
or we can go down to Estafeta Street.
Saying that you ran Estafeta Street is a big thing to
brag about at the local pubs at night.
You know there is only one way to go from here.
Either you can choose to live your life, or you can
choose to run through the fence, get to the end of life,
and say, “I went through my life and nothing happened;
aren’t I special?”
Today you also have a choice, and it is very much
like the choice my friends and I had when we arrived at
that corner.
The choice you have is to live your life and choose
to face your fear. You can choose to find out what fear
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 12
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
is all about and you can choose to go for it. You can
choose to brag in the local pubs at night for the rest of
your life, or you can chicken out, crawl under the fence,
and say, “We were too afraid.”
Well, we turn the corner and then we find out that
something happens when you make this choice to feel
the fear and go for it anyway: You live your life at a different
level.
Up until that point, we have been kind of piddling
along at our half-pace jog, hoping that the bulls would
catch us so we can pretend we ran with the bulls.
We turn the corner, and it is a different story on
Estafeta Street. “AHHHHHH!” We are going full-out!
We are running for our lives!
This is the choice that you get to make today: Are
you going to go full-out at the fastest, hardest pace, at
your maximum capacity and not your minimum
capacity? Are you going to become all that you can be?
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 13
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
We are going for it; we are running and yelling,
“AHHHHHH!” And then we hear a sound.
I need to tell you when you are living life directly,
it’s not like living life virtually. Some of you have seen
the running of the bulls on TV. I have to tell you this is
not that and that is not this. It is not the same stuff.
When you see the bull on the TV, it is just a little
thing, it fits inside the screen. But on ground zero, I am
telling you that is one big, nasty animal.
When you watch those things on the TV screen,
they are not running very fast, because they are just
going from the left side of the screen to the right side of
the screen.
Those bulls run 100 meters in 6.9 seconds. Can you
get this in perspective? You have six of them. This is not
one bull; on the TV they only tape one at a time. We
have got six bulls, all running the hundred meters at 6.9
and coming down the narrow aisle behind us!
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 14
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
“AHHHHHH!”
Then you hear the hooves thundering:
DADADADA. “AHHHHHH!”
The sound is getting louder! They are gaining on
you. DADADADA. “AHHHHHH!”
And then you push your back against the wall and
pray. You are running after the bulls! “AHHHHHH!”
This is how you want to live your life.
You want to be able to come back and say, “I ran
Estafeta Street with the bulls!”
In order to do that, however, you have to
understand fear: how you handle and deal with your fear.
Fear is a Bureaucrat
I am going to give you the whole picture now, and I
hope it will be very useful for you. The first thing you
need to know is fear is a bureaucrat! Yes, I am talking
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 15
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
about the people who are working for government
offices.
Fear is a bureaucrat.
Now you need to understand bureaucrats.
Bureaucrats have a job to do. They each have a very
specific assignment.
Fear’s job is to let you know when the course of
action you are currently taking has the possibility of
negative consequences.
Fear’s job is to let you know when the course of
action you are currently pursuing has the possibility
of resulting in negative consequences.
So if you are running on a narrow street with six big,
mean, ugly, angry bulls with horns, is it possible that this
could end in some negative consequences, yes or no?
You are going to feel some fear. Is that a good thing?
Yes, that is a good thing. You need fear. You also want to
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 16
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
know if the course of action you are pursuing can result
in something bad. Does that make sense? You need to
be alert to that possibility.
Fear is a good thing!
Now, every bureaucrat has one rule that he lives by.
I know this because I used to work for the government.
I have been a bureaucrat. The rule of the bureaucrat is
survival!
What does survival mean for the bureaucrat? It
means you get to keep your chair. Okay, it is all about
protecting your butt so you get to sit in the same cushy
chair.
The way you protect your butt, the way you protect your
job is to never take responsibility for anything. That is the rule.
The rule of the bureaucrat is protect your butt at
all costs!
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 17
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
Now the reason you get stuck taking responsibility
for things is that you did not do your job according to
the rules, procedures, and processes that are in place.
As long as you have gone by the book, you are okay.
What happens is that fear, otherwise known as the
bureaucrat, comes running into the throne room of your
heart and screams as loud as it can.
Now you need to know what it is going to scream. It
is going to tell you the negative consequences that could
result, not that will result, but could result, from pursuing
the current course of action. Fear is going to let you
know.
So here is the question. If it is possible for more
than one negative consequence to result, which one is
fear going to tell you about first? The worst one!
Fear will tell you about the worst possible
consequence first!
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 18
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
The reason it is going to tell you about the worst
one is that it does not want to have to take
responsibility.
“What is the worst possible thing that could happen
to you when you are running with the bulls? You get
killed.” That is what your fear is screaming. “You’re
going to die!” That is fear’s job. It is very simple. “You
are going to die!”
Now, what do most people do when they hear the
fear? What do they say back? “Fear, I have two words:
Shut up!”
How many of you have ever tried that? “Fear, shut
up.” Have you ever tried to get your fear to shut up?
Does it work? It does not work. So when you tell your
fear to shut up, what does it do? It shouts louder,
because it is afraid that you have not heard.
If you tell fear to shut up, it will just scream
louder.
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 19
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
See, in a bureaucracy the report is not filed until it is
stamped “received.” This is how it works: It has to be
stamped “received,” and fear has to have a receipt with
your stamp on it that says, “I filed my report, and I am
not responsible.”
When we tell it to shut up and get out of here, it
says, “I am not leaving because I have to keep my job!
You are going to die!” You are telling it, “Shut up, I do
not need to hear that right now. I am running with the
bulls; I do not need to hear that!” Fear is still screaming,
“You are going to die!”
Why?
It still does not have its stamp yet! Are you following
this?
Remember, is fear a good thing or a bad thing? It is
a good thing, because it is letting you know that there
are possible negative consequences. You are getting
ready to jump out of an airplane, you are standing in the
door, and fear is shouting, “You’re going to die, and not
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 20
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
only are you going to die, but you are going to land on a
barbed wire fence in a cow field and it is going to rip
you in half. You’re going be eaten by cows that are
going to regurgitate you, and you’re going to be mulch
for grass.” I mean, it is telling you everything right. Is
this a good thing or a bad thing? This is a good thing,
because you want to know that there is a possibility of
negative consequences from jumping out of an airplane,
so that you can now choose to wear a parachute!
If your fear does not bother to tell you that negative
consequences can result, then you are toast! Does that
make sense? You need to know those possible
consequences so you can be prepared and make
intelligent decisions, but the decision is still yours. You
are the king or you are the queen, and you get to decide.
You need to hear from your ministers and your
bureaucrats. You need the information to make the
decision.
Fear gives you the information you need to
make an intelligent decision.
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 21
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
You need to be appreciative of the fact that fear is
going to all this trouble to let you know and that it will
not leave even when you tell it to shut up!
You only need to know two words. These two
magic words will allow you to live in harmony with your
bureaucrat. Are you ready? Would it be useful to know
what these two words are?
You need to say, “Thank you!”
The magic words are “Thank you!”
Aren’t you glad you have a mechanism that will let
you know whenever there is a possibility that something
bad might happen?
This is a great thing.
I am grateful that I have it.
If I have been driving home late at night, get tired,
and start to fall asleep at the wheel, fear comes out. Is
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 22
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
that a good thing? It says, “If you keep driving tired like
this, you are going to wreck the car and be dead.” I say,
“Whoa! Maybe I ought to take a nap. I’m glad you are
letting me know.” It is a really good thing.
So here is what you say, “Thank you for letting me
know that there was a possibility of something negative
happening, and I will now take those negative
consequences into consideration in making my decision.
I’m going to choose to live my life anyway, but I like to
know, I like to be alerted. Thank you for letting me
know.”
Now as soon as you say thank you, what happens to
fear? Its job is done, so it can leave! How cool it that? It
leaves!
I want you to practice embracing your fear: Say
“Thank you for letting me know. I will take the
necessary precautions and preparations that are in order
in this case.”
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 23
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
I am not going to let the bureaucrat fear dictate how
the affairs of the kingdom are run, because that is not
wise.
“Fear, you are just one bureaucrat, and you have just
one role. I am the king. My goal is to make sure the
kingdom has the most magnificent, phenomenal,
legendary life ever. In doing that, I need to be alerted to
danger, I need to be aware of it, and I need to prepare
for it where it is appropriate to do so. You do not make
the decisions. You are just a bureaucrat.”
Fear is your friend, but you are the king or the
queen!
The thing you need to know about all decisions in
life is that the decision made based on fear is always the
wrong decision.
The decision that comes from fear, is driven by fear,
and is motivated by fear, is always the wrong thing to
do.
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 24
Ideas That Can Change Your Life™ in Emotions
Fear is a Bureaucrat
Say, “Thank you” to get fear to leave the throne
room, and then you can sit and take counsel with
yourself about the course that you want to lead and the
course that you want to live.
When you can get to the end of Estafeta Street at
the end of your life, you can look back and say, “I lived
my life, and I dare you to live yours.
There is no risk that I did not take because I was
afraid.
There is no person that I did not love because I was
too embarrassed.
There is no person that I did not help because I
thought somebody else would help them.
I ran my Estafeta Street, I saw my bulls, and I lived
my legend.
I lived my life and I dare you to live yours!”
© 2007, James Skinner, Mark Victor Hansen, and Roice Krueger, All rights reserved. 25
Ideas That Can Change Your Life™ in Emotions
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Fear is just a bureaucrat!
I think we all have a tendency to forget that we do
not live alone. Nor do we remember the results and the
accomplishments that we achieve alone.
For our teachings to be meaningful, it requires your
learning to be meaningful.
Life is a giant cycle: We give a gift, the gift is
received, gratitude is returned, we turn the gratitude into
love, love goes out and comes back as love, the gift is
received, and the gift is given. The gift is received,
magnified, and given again, and we create a spiral of
giving that shows the glory of God on the Earth.
It is impossible for us to give anything without the
receiver receiving, giving back, and magnifying it again.
Without being able to receive the energy of those
around, we would not be able to give.
May it become as natural as breathing for you to put
fear aside and live your life with meaning and gratitude.