THE PREMIERE FULL-SERVICE PINTEREST MARKETING SOLUTION

Is a ‘Pin’ more valuable than a ‘Like’ or ‘Tweet?’

Pinterest is now the third most-popular social media platform in the U.S.

Pinterest now has over 70 million users and an estimated 50 million monthly

active users

… this provides great opportunity for product pin virality, unique product marketing, and product pin sharing

between friends (and strangers too!)

A recent study by 8th Bridge, after analyzing 872 retailers, concluded that the ‘Pin It’ button has now overtaken Facebook’s ‘Like’ button & Twitter’s ‘Tweet’ button on brands’ product pages.

-62% of brands have Pin It buttons, 61% have Tweet buttons, 59% have Like buttons & 42% have Google+ buttons.

While these percentages may be close, the values of each of these social media shares is not likely equal.

So what are social media shares really worth?

According to social media backup provider Backupify, roughly estimated values are as follows:

- a Foursquare check-in is worth 40¢, - a LinkedIn search is worth 12.4¢,

- a Facebook ‘share’ is 2.4¢, - a Yelp review is worth $9.13, and- a tweet is worth 1/10th of a ¢.

(While these social share valuation estimates weren’t reliably measured, these stats give an idea of the difference between the monetary value of a Yelp review in comparison to a Facebook share.)

A 2013 Pinterest study by Piqora suggested that on average, a pin generates 78 cents in sales, a value that has increased nearly 25% from their 2012 report.

This value is significantly higher than the other estimated social media share values, excluding Yelp’s.

Many people use Facebook to interact with friends, use Twitter to share their thoughts and opinions, and use Pinterest to store and save products they want to buy, find inspirations for their long term goals, curate decor inspirations, plan trips and save travel ideas, and to visualize their goals for the new year.

What do these stats tell us about Pinterest?: Pins can be very valuable and many do lead to conversions.

The main takeaway here?: The average pin is likely to have a higher monetary value than the average Facebook Share or Tweet.

Is your brand taking advantage of the profitability from Pinterest?

We suggest: hover pin it buttons in addition to Pin It buttons on brand websites to increase the likelihood of shares via Pinterest along with Rich Pins to increase the likelihood of pin click-throughs and conversions.

Interested in what HelloSociety can do for your brand? Check out our hellosociety.com or contact us at info@hellosociety.com to learn more!

Want to learn more about our network of Pinterest tastemakers?

Check out: hellosociety.com

HelloSociety is a full-service Pinterest marketing and technology firm that helps brands optimize their efforts through strategic partnerships with influential pinners, robust Pinterest analytics, creative consulting and more.

HelloSociety evolved from its roots in HelloInsights, a comprehensive analytics platform that launched in April 2012. For additional information, please visit www.hellosociety.com/

HelloSociety is a full-service Pinterest marketing and technology firm that helps brands optimize their efforts through strategic partnerships with influential pinners, robust Pinterest analytics, creative consulting and more.

HelloSociety evolved from its roots in HelloInsights, a comprehensive analytics platform that launched in April 2012. For additional information, please visit www.hellosociety.com/