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Is B2B Really Ready for Video & Social Media Marketing?
| Date post: | 17-Oct-2014 |
| Category: |
Business |
| View: | 636 times |
| Download: | 0 times |
Is B2B Really Ready
for Video & Social
Media Marketing?
David MurdicoExecutive Creative Director & Managing Partner
Supercool Creative
@DavidMurdico
Supercool Creative is a digital agency specializing in big ideas, social media marketing, interactive and online video production for startups and brands including
Dickies, T-Mobile, Dish, Capcom, IBM, Pizza Hut and Atari.
The short answer is “no” and the long answer is
“almost.”
Is B2B Ready...
EngagementEntertaining, informative, engaging content
SharingContent that will be shared
ConsistencyA steady stream of content
Businesses don’t sell to businesses. Businesses don’t socialize with businesses.
People sell to people. People socialize with people.
START THINKING
DIFFERENTLY
What’s wrong with a fact sheet?NOTHING
BUT SAVE IT FOR LATERFact sheets won’t raise awareness
VIDEO AND SOCIAL MEDIA
If social media is the rocket launcher video is the rocket
If social media is UPSvideo is the package
FEAR
What are B2B professionals
most afraid of?
Fear of the unknown
Fear of the known
Fear of learning something new that may require us to do more work
Fear of bombing and wasting budget
Fear of being fired
Experiment!
CONTENTMARKETING
Infographics
Blogs
Memes and Cartoons
Pictures
Video
20M ViewsMake a bad ass video like this and you’ll get lots of views
DELIVERY
It’s the content AND what you do with it
Identify and target your audience
Create content they’ll like, learn from and share
Raise awareness and encourage sharing with employees to reach influencers and decision makers
Blog and publication outreach
Conversation around the video
Marketing message revealed in blog posts, write-ups discussions, comments
VIDEO USES
Product Launches
Promos, Specials, Sales, Holidays
Tell a Story
Interactive
Interviews,Video Series
Giveaways and Campaign Glue
Social and environmental responsibility
For brands, businesses and organizations, being socially and environmentally responsible can be a key way of differentiating themselves from their competitors. Video can bring the faces of individuals and positive actions of these companies to the forefront and help move brands closer to new and existing fans and customers.
Video can also be used to present a call-to-action, or as a rallying cry for public involvement in a good cause. Launching videos where fans are encouraged to submit a response in video form allows a call-to-action to be spread even faster and with farther reach.
Embed videos close to the “call to action,”
Order now
Download now
Join now
Subscribe now
Comment now
Share now
The “One Click” Rule
CREATIVE
Entertainment Value vs Message
Smart Comedy
Parody / Self Promotion
Unexpected
Integrated campaigns, TV, social, Interactive, OOH, Multi-purposing
Viral Videos
Explainer Videos
Informative
Helpful
Web Series“Hatefiring”
If all your friends jumped off a bridge?
Everyone’s Doing It
Video = 70%
The Youth Factor
Younger employees are becoming decision makers or
are being consulted by decision makers
They are becoming the new gate keepers and they love
YouTube
Paid vs earned
ROI
ROI
Establish goals (expected return)
Develop video and social media strategy to reach
goals
determine budget
Compare budget to expected return
Execute strategy
