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Digital SignageA new Media?

Bertrand PrignonIRIMI

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!CONTENT

Outdoorthe only media without content

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Evolution

Outdoor

OOH

DOOH

Time & Place

Time & PlaceTargets

Time & PlaceTargets

Behaviours

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The search for the Graal

LandLords

Media Reps

Content

CMS

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Mobility« Always On »

Location Base Services

Interactivity«UGC»

User Generated Content

ParticipativeBrand ExperienceEngage the consumers

Out-of-the BoxDisruption

Surprise the targets

Digital OOH

Major Trends

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Information& Services

Advertising

ExploitationLand Lords & CMS

AdvertainmentInfotainment !

The Gold Triangle

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Driving Demand / Driving Consumption...Digital Out-of-Home and the Participation Age

Driving Demand

Driving consumption ..

Infrastructure, Demands

On the Network

New Communities, New Behaviors

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The DOOH challenge…

Need to integrate

Participative Engagement and

Added Value

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The DOOH challenge…

Added Value

Relevant ContentsLocation Base Service

Time Base InformationRelevant Advertising

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The DOOH challenge…

Added Value

France : La ville de Marseille installe une borne interactive outdoor facilitant la localisation des commerces14 janvier 2010 à 9:48

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The DOOH challenge…

Metrics

How Many?How Often?

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The DOOH challenge…

Metrics

How Well?Impact on

Brand EquityBrand Activation

And...Sales

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Monetizing – Business Models

Land Lords CMS Advertisers

Advert. Revenues

Kick Back On Adv RevLocation Loans

RentingSoftware

Hardware (screens)Implementation

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Monetizing – Business Models

Land Lords

CMS Advertisers

Advert. Revenues

Kick Back On Adv RevLocation Loans

&Revenues Sharing

FinancingSoftware

MediaReps

FinancingScreens

Implementation

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Monetizing – Business Models

Land Lords

CMS

Advertisers

Advert. Revenues

Kick Back On Adv RevRevenues Sharing

New MediaReps

ContentProvider

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Monetizing – Business Models

Land Lords

CMSInteraction

Advertisers

Advert. Revenues

Kick Back On Adv RevRevenues Sharing

New MediaReps

ContentProvider

Financing Screens

Content Renting

Revenue Sharing

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Futur’s Bright?

The end of “classical”Screens?

Cleverwood is a trademark of Fair Wood Ventures sprl/bvba

Cleverwood is your New Media

Consulting partner, providing

expertise, knowledge and

consulting services for Web,

Mobile, Interactive Television

and emerging channels.

Slides will up be there

Pic’s will be here

Summary over hereAnd tweets down here

Thank You

Bertrand Prignon