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Is Economic uncertainty affecting FMCG sales ?

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Sgj Nhinu Cgrnes`r `b Usrhsnkge Gdugkls S`qi gdn _nq`rs Lhib Wnhr ,L? ?188' Gu ne`d`jge ~denrshgdsw hbbnesgdk BJEK uhinu0
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Page 1: Is Economic uncertainty affecting FMCG sales ?

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Sgj NhinuCgrnes`r `b Usrhsnkge Gdugkls

S`qigdn _nq`rs ― Lhib Wnhr ,L? ?188'

Gu ne`d`jge ~denrshgdsw hbbnesgdk BJEK uhinu0

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? E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

Mnw Bgdcgdku

Ne`d`jge qrnuu~rn gu gjqhesgdk e`dbgcnden in niu {lgellh n cnernhunc her`uu N~r`qn jhgdiw ugden une`dc lhib `b?188) l`{n nr sln Knrjhd ne`d`jw gu usgii qnrb`rjgdk usr`dkiw$

Q~relhugdk q`{nr gu ~dcnr qrnuu~rn c~n s` gdernhugdk qrgenu

{lgel hrn gjqhesgdk `i~jn uhinu gd j`us e`~dsrgnu$ Uqhgd ongdksln n|enqsg`d$

Sln br~khi ul`qqnr lhu one`jn ujhrsnr ) o~wgdk inuu hdcj`rn {guniw * in nrhkgdk br`j sln j~isgqin u`~renu `b gdb`rjhsg`dhdc sln j~isg*elhddni qq`rs~dgsgnu$

^dgx~n e`dsn|s 6 Qrgenu hrn rgugdk bhusnr slhd nhrdgdku u` slgujnhdu “ E`du~jnr _nenuug`d ‗$

Hbsnr h ul`rs i~ii) qr`j`sg`dhi hesg gsw gdernhunc hkhgd gdune`dc lhib `b ?188) j`us d`sgenhoiw gd sln ^M hdc Knrjhdw)jhgdiw crg nd ow sln B``c qr`c~esu qrgen gdernhun hdce`du~jqsg`d ui`{c`{d$ H ugjgihr srndc gu cn ni`qgdk gd SlnDnslnrihdcu) Brhden hdc Gshiw$

@{d Ihoniu hrn elhiindkgdk dhsg`dhi orhdcu {gsl ulhrngdernhugdk n nrw{lnrn n|enqs gd Brhden hdc e`jqnsgdk {gslgdernhunc srhcn qr`j`sg`d gd u`jn e`~dsrgnu$

Q_GEN _GUNU

Q_@J@SG@D GUK_@[GDK

UJH_S UL@QQN_

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5 E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

?$1

*1$; *1$>

1$51$<

*;$1

8$3

Knrjhdw Brhden Dnslnrihdcu Gshiw Uqhgd ^M Krnnen

KCQ Kr`{sl ― X3 ?188 * . elhdkn u$ qrn g`~u wnhr

U`~ren 6 N~r`ushs X3 ‗88 * Q~oigulnc 8> sl Bnor~hrw ?188

Kr`{sl rhsnu `b KCQ gd `i~jn,ohunc `d unhu`dhiiw hcf~usnc chsh'

N~r` hrnh KCQ ~q ow 1$;.

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3 E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

Cnenjonr ?188N^ ,?;' ^dnjqi`wjnds rhsn ~q br`j 7$>. gd Fhd ‗88 s` 7$7.

3$7

<$3 <$77$7

87$?

??$7

>$>

Dnslnrihdcu Knrjhdw ^M Gshiw Brhden Krnnen Uqhgd

U`~ren 6 N~r`ushs Unqs “88

,3$5' ,2$3' ,;$<' ,<$?' ,7$2' ,83$;' ,?1$>'

@ES ‗88

@ES ‗88

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> E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

5$< 3$15$5

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Dnslnrihdcu Knrjhdw ^M Gshiw Brhden Krnnen Uqhgd

BJEK Kr`{sl ― L? ?188 * . elhdkn u$ qrn g`~u wnhr

*1$2*1$?

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RHI^N S_NDC

R@I^JN S_NDC

Gshiw hdc Uqhgd) {gsl sln i`{nus qrgen gdernhunu hrn ul`{gdk kr`{sl

[gsl qrgenu ~q j`rn gd Knrjhdw hdc ^M) `i~jn gu cneigdgdk$

^DGSU srndcb`r Krnnen

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2 E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

BJEK E`du~jnr _nhesg`d s` Ne`d`jge ^denrshgdsw

B``c qrgenu lh n gdernhunc gd hii e`~dsrgnu hdc gs gu gjqhesgdk j`rn lnh giw `i~jnuhinu {lnrn slnrn gu h ugkdgbgehds qrgen kr`{sl$ _gugdk qrgenu lh n qrnc`jgdhdsiwrnu~isnc gd gdernhunc hi~n uhinu$

D`d*b``c qr`c~esu uhinu lh n bi~es~hsnc c~rgdk sln wnhr hdc uhinu in niu hrw br`je`~dsrw s` e`~dsrw$ R`i~jn uhinu hrn ushoin `r cnernhugdk n|enqs gd Uqhgd$ Ul`qqnrujhmn slnj ihusgdk i`dknr hdc kns j`rn eh~sg`~u {lnd q~relhugdk$

Gd Uqhgd e`du~jqsg`d lhu gdernhunc hu sln Uqhdgul hrn sgrnc `b sgklsndgdk slngronis$

Gd Uqhgd hdc Krnnen) ul`qqnru hrn srhdubnrrgdk j`rn `b slngr uqndc s` ihrknru~qnrjhrmnsu rhslnr ujhii kr`enrw ul`qu {gsl h ihrknr @{d Ihoni rhdkn hdcqr`j`sg`du el`gen$

Ul`qqnru hrn eh~sg`~u ho`~s sln e`us `b slngr ul`qqgdk ohumns hdc hrn {giigdk s`o~w hi~n b`r j`dnw ) slgu ehd on sln @{d Ihoni `bbnrgdk hkhgdus {lgel dhsg`dhiorhdcu rnuq`dc {gsl usr`dk srhcn qr`j`sg`d hesg gsw$ @{d Ihoni uhinu lh n gdernhuncgd hii e`~dsrgnu n|enqs Brhden) hdc hbsnr h qh~un qr`j`sg`d gu `d sln rgun hkhgd ndc `b

?188 ― lgklnr slhd uhjn qnrg`c gd ?188 ― gd j`us e`~dsrgnu$ “E`du~jnr _nenuug`d‗6 rns~rd s` h bn{ ohuge qrgdegqinu slhs lh n onnd b`rk`ssnd

c~rgdk h sgjn `b rhqgc n|qhdug`d hdc {husn6 qn`qin hrn o~wgdk {lhs slnw dnnc {lndslnw dnnc gs) o~wgdk inuu nhel sgjn slnw ul`q hdc o~wgdk j`rn `bsnd6 d`s {husgdk u`j~el$ S~rdgdk c`{d sln lnhsgdk hdc s~rdgdk `bb j`rn igklsu$ Nhsgdk `~s hdc lh gdkslngr lhgr c`dn h ogs inuu) ohmgdk hs l`jn hdc qrnqhrgdk j`rn jnhiu br`j uerhsel$

?188

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; E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

?$15$1

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RHI^N R@I^JN Q_GEN

Gd Brhden) B``c `i~jn uhinu lh n us`qqnc kr`{gdk) {gsl qrgenu {nii ~q$D`d*B``c `i~jn gu hij`us bihs b`r L? hbsnr kr`{sl gd X3$

Srndc `b B``c Uhinu gd Brhden,Qhemhknc B``c) E`dbnesg`dnrw) Crgdmu) n|e$ Hie`l`i'

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Srndc `b D`d*B``c Uhinu gd Brhden,Qns B``c) Lnhisl) S`ginsrw) L`~unl`ic'

U@^_EN6 Uwjql`dwG_G) Lwqnrjhrmnsu " U~qnrjhrmnsuW`W Rhi~n " R`i~jn qrgen elhdkn

X? ?117 X5 ?117 X3 ?117 X8 ?181 X? ?181 X5 ?181 X3 ?181 L8 ?188 X5 ?188 X3 ?188 L? ?188

RHI^NK_@[SL

B_@JGDBIHSG@D

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< E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

@ nr gn{ * Brhden

Hu bnhrnc) ?188 bgdgulnc {`run slhd gs onkhd {gsl cneigdgdk kr`{sl rhsnu$

Dn nrslninuu) b``c `i~jn krn{ ow 1$7. hdc d`d b``c `i~jn ow-1$5.$

Slgu ehd on e`dugcnrnc x~gsn h k``c qnrb`rjhden hdc h ’e`du`igchsg`d‚hbsnr sln n|eniinds kr`{sl gd ?181$

^digmn jhdw `slnr N~r`qnhd e`~dsrgnu) @{d Ihoniu hdc LhrcCgue`~dsnru cnernhunc gd Brhden$

B`r jhdw sln e~rrnds ugs~hsg`d gu e`dugcnrnc j`rn dnkhsg n oneh~un `bsln u`eghi) ne`d`jge hdc q`igsgehi eigjhsn$

Kg nd sln j`us rnends srndcu d`s nrw u~rqrgugdk slhs sln `i~jn uhinucnernhunc gd Fhd~hrw ?18? ,*8$7.'$

E`denrdgdk b``c qr`c~esu) sln ugs~hsg`d gu gjqr` nc b`r “l`jn jhcnqr`c~esu‗ hdc “nuundsghi ehsnk`rgnu‗ ,e`jqhrnc {gsl “rnhcw s` nhs‗ `r“qinhu~rn‗ qr`c~esu'$

RHS `d B``c >$>. " 87$2.

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7 E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

>$8

?$78$3

5$2

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*3

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RHI^N R@I^JN Q_GEN

Gd Gshiw) X3 ?188 B``c kr`{sl gu jgdgjhi gd `i~jn {gsl qrgenu rgugdk$ Slncneigdn gd D`d*B``c `i~jn lhu {`rundnc hisl`~kl qrgenu hrn ~q inuu$

Srndc `b B``c Uhinu gd Gshiw,Qhemhknc B``c) E`dbnesg`dnrw) Crgdmu) gde$$ Hie`l`i'

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> Srndc `b D`d*B``c Uhinu gd Gshiw,Qns B``c) Lnhisl) S`ginsrw) L`~unl`ic'

U@^_EN6 Uwjql`dwG_G) Hii @~sinsuW`W Rhi~n " R`i~jn qrgen elhdkn

X? ?117 X5 ?117 X3 ?117 X8 ?181 X? ?181 X5 ?181 X3 ?181 L8 ?188 X5 ?188 X3 ?188 L? ?188

RHI^NK_@[SL

B_@JGDBIHSG@D

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81 E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

Gdbihsg`d rhsn gd BJEK― Gshiw6Gd Unqs sln gdbihsg`d rhsn `b BJEK gu hij`usnx~hi s` sln kndnrhi gdbihsg`d rhsn gd sln e`~dsrw$ E`du~jnru gd slgu unes`r {gii ongjqhesnc$

. Qrgen elhdknu * BJEK

S`s$ Gshigh Gqnrjnrehsg - U~qnrjnrehsg - U~qnrnssn

>)1

Cgbbnrnden ,Jg| nbbnes' ohumns Gdbihsg`d BJEK Gdbihsg`d

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88 E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

@ nr gn{ * Gshiw

Sln jher` ne`d`jge uendhrg` gd Gshiw ul`{u h cgbbge~is ugs~hsg`d b`r o`sl e`du~jqsg`dhdc KCQ srndc$ C~rgdk sln slgrc x~hrsnr sln Gshighd KCQ cnernhunc ow *1$?. u$ slnqrn g`~u x~hrsnr ,U`~ren6 Gushs'$ J`rn` nr qrgenu gdernhunc ow -?$<. ,hdd~hi h nrhknrhsn * U`~ren Gushs'$ Hii khu`igdn qrgenu rnkgusnrnc hd gdernhun$

^dnjqi`wjnds gu ~q s` <)7. gd Cnenjonr ?188$ Slgu gu sln lgklnus rhsn rnkgusnrnc ugden?113$

Sln q~relhugdk q`{nr `b l`~unl`icu gu ~dcnr qrnuu~rn$ Gd sln slgrc x~hrsnr `b ?188 gscnernhunc ow *1$5. u$ sln qrn g`~u x~hrsnr$ ,U`~ren Gushs'$

?188 X3 `i~jnu rnkgusnrnc h dnkhsg n srndc gd hii ehsnk`rgnu hqhrs br`j brnul b``c hdc

br~gs " nknshoinu {lgel {nrn ushoin wnhr*`d*wnhr$ B`r sln ihus < j`dslu srhcgdk c`{d lhu onnd unnd gd sln BJEK ul`qqgdk ohumns$ Slgu

lhu onnd eh~unc ow gdernhunc qrgenu hdc sln dnnc s` uh n j`dnw$

BJEK gdbihsg`d gu ei`un s` 5.$ Gs rnhelnc sln kndnrhi gdbihsg`d rhsn rnkgusnrnc br`jGUSHS$ Br`j D` njonr sln gdbihsg`d rhsn lhu us`qqnc kr`{gdk$

Slnrn lhu onnd h ihrkn gdernhun gd sln d~jonr `b @{d Ihoniu) rnu~isgdk gd ulhrngjqr` njnds) qhrsge~ihriw gd sln qrnjg~j qrgen unes`r$ Orhdcnc qr`c~esu u~bbnrnc {`runslhd @{d Ihoniu gd sln cgbbge~is ne`d`jge eigjhsn$

Srhcn qr`j`snc `i~jn gu rnihsg niw lgkl hs hr`~dc ?>.$ Sln qr`j`sg`d qrnuu~rn {hunuqneghiiw lgkl c~rgdk sln une`dc lhib `b sln wnhr$

RHS `d B``c 3. " 81.

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8? E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

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X? ?117 X5 ?117 X3 ?117 X8 ?181 X? ?181 X5 ?181 X3 ?181 L8 ?188 X5 ?188 X3 ?188 L? ?188

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85 E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

Uhinu N i~sg`d BJEK Jhrmns u$ qrn g`~u wnhr6 cnjhdc hdc qrgen n i~sg`d

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83 E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

@ nr gn{ * Uqhgd

^dnjqi`wjnds e`dsgd~nc s` gdernhun) rgugdk s` ??$7. gd X3$

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KCQ lhu gdernhunc -1$5. gd X3) hdc b`r s`shi ?188 gu 1$;.

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RHS `d B``c <. hdc 8<.

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8> E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

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82 E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

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8; E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

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8< E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

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RHS `d B``c 6 2.

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87 E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

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?1 E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

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?8 E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

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?5 E`qwrgkls § Uwjql`dwG_G Kr`~q) ?18?$ E`dbgcndsghi hdc Qr`qrgnshrw$

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Sgj Nhinu

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?> E`qwrgkls § Uwjql`dwG_G Kr`~q) ?181$ E`dbgcndsghi hdc Qr`qrgnshrw$?> E`qwrgkls § Uwjql`dwG_G Kr`~q) ?188$ E`dbgcndsghi hdc Qr`qrgnshrw$

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?2 E`qwrgkls § Uwjql`dwG_G Kr`~q) ?181$ E`dbgcndsghi hdc Qr`qrgnshrw$?2 E`qwrgkls § Uwjql`dwG_G Kr`~q) ?188$ E`dbgcndsghi hdc Qr`qrgnshrw$

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