2 What are personal data? ................................................................................................................................ 2
11 Retention of your personal ........................................................................................................................... 10
13 Contact information ...................................................................................................................................... 11
“We”, "GfK" are responsible for the processing of personal data that we collect from or about “you”.
and email address (“Registration Data”). We use your Registration Data to communicate with
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Consent
Our Website uses cookies and other technologies to enhance the users’
Website’s performance, user friendliness and security.
to HubSpot’s detailed cookie policy for more information. You have the ability to
such cookies, it is possible to recognize the visitor’s brows
GfK is part of a global organization (the “GfK Group”), consisting of several companies in and
’ prior consent to the data collection and inform them about the sources from which we
not for their own or third party purposes. GfK’s external service providers are contractually bound to respect the confidentiality of your personal data.
partners is stored on our service partner HubSpot’s servers in the U.S., please refer to
6. GfK As A Data Broker With Retail Partners. GfK acts as a data broker whereby it facilitates the collection and sharing of third party data. For purposes of GfK’s NSL Shopper Lab Data/Analysis, GfK receives the following categories of data from its retail partners: Card ID / Loyalty Card numbers, Store Identifier, Date/time of Transaction, Terminal, UPC (of product, coupon or card discount code), Quantity (Units), Weight, Gross Dollars, Net Dollars, Discount Dollars, Payment Type. While GfK does not receive personal data directly from its retailer partners, GfK helps to facilitate the collection and matching of personal data by such partners. In such cases, these third parties may only use your personal data in accordance with our instructions and your personal data will be protected in accordance with the data protection polices of these third parties. We take appropriate contractual, technical and organizational measures to ensure that personal information is processed only to the extent that processing is necessary, and consistent with this Privacy Policy and applicable laws. If you choose to opt out of GfK’s involvement in such partnerships as a data broker, you may opt out by sending us an email request to the email address in section 13 below.
GfK Group’s legal entities outside the European Union have e
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an ongoing basis. This privacy policy is current as of the "last revised” date which appears at the top
onsent to treat them differently.
13 Contact information
GfK Custom
Research, LLC
200 Liberty St
4th Floor
New York, NY 10281
Please direct your questions regarding the subject matter of data protection and any requests in the
exercise of your legal rights to the data protection officer:
