Date post: | 05-Dec-2014 |
Category: |
Marketing |
Upload: | martin-kura |
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Is it Possible to Conquer International Search from the Czech Republic?
Martin Kůra
„Martin, do you have any active partnerships in Austria?“
„I submitted a couple of listings in Germany, but got no confirmation back. It's been 8 months
and it's frustrating.”
„It's pretty dumb there in Poland. I approached the local companies with an enquiry for backlink
purchase and I keep getting very suspicious offers since.”
STRATEGY
#1 International Strategy
• You need to know market specifics• You need to know how to do SEO• You need to work with native speakers• You need to have a good amount of data
available• You need to plan in advance
#1 International Strategy
#1 International Strategy• ccTLDs
• Local Content
Camps, Quizes, Courses for Children and Adults, Regional Projects
• Global Content
Conferences, CSR
• Local Social Media Profiles
#1 International Strategy
• Tactics• On-page• Channels• Devices
#1 International Strategy
LOCALIZATION
#2 Localization
# 2 Localization• Terminology NOT
managed• Content NOT
planned ahead• No Content Strategy• No Locale
# 2 Localization
Credit: http://searchengineland.com/if-content-quality-is-key-why-is-so-little-attention-paid-to-quality-for-global-sites-142001
# 2 Localization
• Keyword Research• Translation vs. Transcreation• TOV, Terminology• Locale• UX• Tools: CAT, Terminology management
# 2 Localization
vs.
East West
# 2 Localization
vs.
UK?
USA?
GEO-TARGETING
Я русский
Credit: telegraph.co.uk
#3 Geo-targeting
#3 Geo-targeting
Structure
• TLD (domain.cz, domain.sk, domain.pl)• subdirectories (domain.cz/sk, domain.cz/pl)• subdomains (sk.domain.cz, pl.domain.cz)
#3 Geo-targeting
#3 Geo-targeting
Hreflang
<link rel="alternate" hreflang="de-DE" href="http://www.website.cz/de" />
#3 Geo-targeting
Google Webmaster Tools
#3 Geo-targeting
Other important factors:
Content languageCurrenciesNAPLocal citations
#3 Geo-targeting
MajesticSEO.com > Map
WEBSITE VISIBILITY
#4 Website Visibility
Use if you DON'T want your website to be indexed:
a)URL parametersb)IP address redirectc)Both
#4 Website Visibility
#4 Website Visibility
Thank you.
MARTIN KŮRASenior SEO consultant
+420-604-346-945
Effectix.com, s.r.o.Janáčkovo nábřeží 39/51
150 00 Prague 5
@HermanTinkura