! Julio Viskovich
! Enterprise Business Development Manager, SoMedia
Today’s Speaker
What You’ll Learn
Why video works
Traditional video pitfalls
Video themes
Getting started
q q q q
WHY VIDEO?
Consumption > Demand > Opportunity
CONSUMPTION
Online video is �exploding.
Consumption > Demand > Opportunity
CONSUMPTION
Online video is �exploding. DEMAND
Businesses are meeting consumer needs by
producing more videos than ever before.
Consumption > Demand > Opportunity
CONSUMPTION
Online video is �exploding. DEMAND
Businesses are meeting consumer needs by
producing more videos than ever before. OPPORTUNITY
Create a competitive edge and new profits �
by using video!
Pages with video �attracted 2-3x as �
many monthly visitors.
Why Video Works: The Facts
“
Pages with video saw a �157% increase in organic �
traffic from search engines.
Why Video Works: The Facts
“
96% of consumers surveyed found videos helpful in making
online purchase decisions.
Why Video Works: The Facts
“
73% of all US adults are �more likely to purchase after
watching an online video �that explains the service.
Why Video Works: The Facts
“
TRADITIONAL VIDEO PITFALLS
Producing video can be cost prohibitive.
Cost
Video production �can be complex and
time consuming.
Complex
Traditional production is limited by geography.
Limited
< Insert Shameless Plug Here >
With WebDVM4 Media:
And Don’t Forget to…
Embed it on your site ü Drive traffic to your site – not just to YouTube
Share your video on social media
ü Make sure to also include a link to your site!
Optimize your video with SEO keywords ü On your site, YouTube, or other video hosting services
VIDEO THEME IDEAS
It’s Not a One Size Fits All Approach
Consider each stage of the “buyer’s” journey:
Ø Awareness�
Ø Consideration�
Ø Decision
GETTING STARTED
DIY or Pro?
• Landing pages with professional video generate 4 to 7 �times more engagement and response rates. � – SearchEngineWatch
• Professionally produced video optimized for ecommerce outperforms user-generated video by 30%. � – ComScore Insights
That Said, DIY Has Its Place
Consider time-sensitive, newsworthy, or seasonal items:�
• Showcasing adoptable pets
• Promoting your holiday pet-food drive
• Promoting a charitable event you’re hosting
• Shareable/funny social posts – e.g., how your clinic cat steals your clinic dog’s bed, etc.
Questions? Let’s Talk!
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