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Is Print Dead? How Digital Media is Changing the Face of Publishing Lynne d Johnson Senior Editor/Community Director FastCompany.com
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Is Print Dead?
How Digital Media is Changing the Face of Publishing
Lynne d JohnsonSenior Editor/Community Director
FastCompany.com
Is Print Becoming Elitist?
Is Print Becoming Obsolete?
>
- $157 mil 2007
60% of consumers buying books last year shopped at bookstores20% bought online 34% went to bigger retailers like Wal-Mart
Source: Simmons Market Research Bureau
•Newspapers are no longer news
•Totally Wired Youth
•Digital Futures
Social Media’s Impact
Social Media * Users and Broadband Penetration Worldwide, 2007 - 2012
Note * = MySpace, Facebook, YouTube, and FlickrSource: Strategy Analytics “The People’s Revolution: Implications of Web 2.0 and Social Media Applications,” Dec. 12, 2007
Social Media Example 1
FastCompany.com
•Groups•Expert Blogs•Member Blogs•Member Profiles
Social Media Example 2USA Today
Social Media Example 2USA Today
Social Media Example 2USA Today
•Blogburst Powered blogs•Podcasts•Mobile•Quick Hits of Engagement
Digital Media’s Impact
Harlequin’s Digital Media Strategy
Harlequin Romance Radio
ebook Sales
Source: International Digital Publishing Forum
The Future
Japan’s Story
Mobile Phone Sales of Ebooks
331.3% from 1.6 billion yen (about US$14 million) To 6.9 billion yen (US$58 million) in 2006
non-phone Internet sales of electronic books grew 69.7% from 4.8 billion yen (US$41 million) to 8.1 billion yen (US$68 million)
Source: Digital Content Association of Japan
Japan’s StoryThe Number One Selling Book In Japan is a Mobile Phone Book
Books are composed on phones, Published on Phones, and Read on Phones
Primarily Female Tech Savvy Reader who has not read a print book
Japan’s StoryThe Number One Selling Book In Japan is a Mobile Phone Book
Books are composed on phones, Published on Phones, and Read on Phones
Primarily Female Tech Savvy Reader who has not read a print book
Microblogging
Multitouch
Microsoft “Surface” Demo By CNET http://www.youtube.com/watch?v=Id43juZ3_o0
Perceptive Pixel by Jeff Han [Official Video]http://www.youtube.com/watch?v=9zGDNFpOMcA
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