Date post: | 05-Dec-2014 |
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Education |
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Is Twitter an Individual Mass
Communication Medium?
Helga Wiesenhofer, Martin Ebner, Walther Nagler
Technology enhanced Learning
http://flickr.com/photos/powerbooktrance/289992273//
http://www.flickr.com/photos/sovietuk/141381675
uLearning and m-Learning
http://flickr.com/photos/nettsu/1365343292/
Twitter grows 1382% within one year
What are we doing?
107% Learning
-96% Sex
What are we doing?
57% Leisure
-95% Money
Twitter Stream at ED-Media2008
http://flickr.com/photos/nettsu/1365343292/
Research Question: Can we find an appropriate
http://www.flickr.com/photos/nuagedenuit/276092250
Basic communication forms(Littlejohn, 1992)
Interpersonal communication(face to face)
Group communication (more than two persons)
Organisational communication (in large cooperative networks)
Mass communication (public and mediated communication)
Basic Transmission Model
The field-schema of Mass Communication (Maletzke, 1963)
Model Adaption to Twitter (1)
Adaption to the definition of mass communication:
Messages (Tweets) are sent public by different communicators (Twitter users) through a medium (Twitter application) to different receivers (Followers/public timeline)
Tweets are indirect and unidirectional for an undefined public
Model Adaption to Twitter (2)
Interpersonal Communication → Directed Tweets
Group Communication → within a group of followers
Organisational Communication → Tweets outside a group of followers
Mass Communication → Tweets in general
Model Adaption to Twitter (3)
Conclusion
compatibility between traditional communication models and Twitter
Twitter enables mass communication
Tweets are public, indirect and unilateral and get through an electronic medium to an undefined audience
Unlike traditionalmedia like TV, radioand newspaper Twitteroffers the possibility of an individual masscommunicationmedia
http://www.flickr.com/photos/161/
SOCIAL LEARNINGComputer and Information Services
Graz University of Technology
Walther Nagler, Martin Ebner
http://elearning.tugraz.at
http://elearningblog.tugraz.at
@walthern, @mebner