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Is your “Find a Doctor” everything it can be?
Is your “Find a Doctor” everything it can be?
Ranked #1 in most pediatric specialties in
Illi iIllinois
V d f h b l kVoted one of the best places to work
FIND A DOCTORFIND A DOCTOR
ResearchResearch
Usability studies & interviews Performance analysisUsability studies & interviews Performance analysis
First impressionsFirst impressions
…are everything
Simple worksSimple works
(But it’s hard to do)
FormsForms
Too many fields Small typeToo many fields Small type
Can’t selectCan t select more than
oneCramped
Locations are confusing
Rarely usedconfusing
Too many choicesToo many choices
Patients
Find a doctor
LocationsPhysicians
Alphabet soupAlphabet soupA B C D E F G H I J K L M
N O P Q R S T U V W X Z
Looks good, but not very satisfying
Too many stepsToo many steps
Task: Find an allergy doctor close to me
Step 1Search by name or specialty?
Can’t search by location
Step 2Alphabet soup
A B C D E F G H I J K L M
N O P Q R S T U V W X ZN O P Q R S T U V W X Z
Step 3 Find specialtyStep 3 Find specialtyAbdominal Aortic AneurysmAbdominal Aortic Aneurysm
SurgeryAbdominal Imaging
Adult OrthodonticsAdult PsychotherapyAdult PsyhchiatryAdult Trauma
AndrologyAnemia (Iron Deficiency)Anesthesia ‐ OrthoAnesthesia ‐ Regional
ArrhythmiaArrhythmia SurgeryArterial BlockageArterial Insufficiencyg g
Abdominal Organ Transplant, Pediatric
Abdominal Organ Transplantation
Abdominal Plastic SurgeryAbdominoplasty/Tummy TuckAbnormal Pap Smears
Advanced Sleep Phase SyndromeAesthetic Plastic SurgeryAffective DisordersAge SpotsAIDSAIDS/HIV Psychological
Counseling
gAnesthesia, LaparoscopicAnesthesiologyAneurysm Aortic SurgeryAneurysm Endovascular SurgeryAneurysm RepairAneurysm Repair, AorticAneurysm Surgery
yArterial ReconstructionArterial RevascularizationArterial StentsArterial/Aortic Aneurysm
SurgeryArteriovenous Malformation
(AVM)pAchalasiaAcid RefluxAcneAcne ScarringAcoustic NeuromasAcupunctureAcute Pain Management
gAirway DisorderAlcoholismAllergic Contact DermatitisAllergic RhinitisAllergiesAllergy and Asthma
management
y g yAneurysmsAnginaAngina PectorisAngioedemaAngioplastyAnkle DisordersAnkle Injuries
( )ArthrectomyArthritic Hand ReconstructionArthritisArthritis‐RheumatoidArthroscopic SurgeryArthroscopyArthroscopy‐Kneeg
Addiction PsychiatryAddictive DisordersAdenoidsAdolescent DermatologyAdolescent GynecologyAdolescent MedicineAdolescent Psychiatry
gAllergy and ImmunologyAllergy ImmunotherapyAllergy TestingAlternative MedicineAlzheimer's DiseaseAmbulatory AnesthesiaAmenorrhea
jAnorectal Physiology/TestingAnorectal ProblemsAnterior Segment SurgeryAntibiotic TestingAnxiety DisordersAortic AneurysmAortic Arch Surgery
pyArtificial DiscArtificial InseminationAsperger's SyndromeAssisted ReproductionAssisted Reproductive
TechniquesAsthmay y
Adolescent PsychologyAdolescent PsychotherapyAdrenal and Pituitary DiseaseAdrenal DisordersAdrenal Laparoscopic SurgeryAdult ADHDAdult Allergy and Immunology
AmniocentesisAmputation RehabilitationAmputationsAmyotrophic Lateral SclerosisAnal CancerAnal FissuresAnal Incontinence
g yAortic DiseaseAortic DissectionAortic SurgeryAortic Valve SurgeryAortic/Mitral SurgeryAplastic AnemiaAppendectomy
Asthma and Allergic DisordersAstrocytomaAtaxiaAtopic DermatitisAtrial FibrillationAttention Deficit Disorders
(ADD)gy gyAdult Cardiac SurgeryAdult CardiologyAdult Congenital Heart DiseaseAdult Medicine
Anaplastic AstrocytomaAnatomic PathologyAnatomic‐Clinical Pathology
pp yArnold Chiari Malformation
( )Attention Deficit Hyperactivity
Disorder (ADHD)Autism
Step 4 Know the differenceStep 4 Know the differenceAbdominal Aortic AneurysmAbdominal Aortic Aneurysm
SurgeryAbdominal Imaging
Adult OrthodonticsAdult PsychotherapyAdult PsyhchiatryAdult Trauma
AndrologyAnemia (Iron Deficiency)Anesthesia ‐ OrthoAnesthesia ‐ Regional
ArrhythmiaArrhythmia SurgeryArterial BlockageArterial Insufficiencyg g
Abdominal Organ Transplant, Pediatric
Abdominal Organ Transplantation
Abdominal Plastic SurgeryAbdominoplasty/Tummy TuckAbnormal Pap Smears
Advanced Sleep Phase SyndromeAesthetic Plastic SurgeryAffective DisordersAge SpotsAIDSAIDS/HIV Psychological
Counseling
gAnesthesia, LaparoscopicAnesthesiologyAneurysm Aortic SurgeryAneurysm Endovascular SurgeryAneurysm RepairAneurysm Repair, AorticAneurysm Surgery
yArterial ReconstructionArterial RevascularizationArterial StentsArterial/Aortic Aneurysm
SurgeryArteriovenous Malformation
(AVM)pAchalasiaAcid RefluxAcneAcne ScarringAcoustic NeuromasAcupunctureAcute Pain Management
gAirway DisorderAlcoholismAllergic Contact DermatitisAllergic RhinitisAllergiesAllergy and Asthma
management
y g yAneurysmsAnginaAngina PectorisAngioedemaAngioplastyAnkle DisordersAnkle Injuries
( )ArthrectomyArthritic Hand ReconstructionArthritisArthritis‐RheumatoidArthroscopic SurgeryArthroscopyArthroscopy‐Kneeg
Addiction PsychiatryAddictive DisordersAdenoidsAdolescent DermatologyAdolescent GynecologyAdolescent MedicineAdolescent Psychiatry
gAllergy and ImmunologyAllergy ImmunotherapyAllergy TestingAlternative MedicineAlzheimer's DiseaseAmbulatory AnesthesiaAmenorrhea
jAnorectal Physiology/TestingAnorectal ProblemsAnterior Segment SurgeryAntibiotic TestingAnxiety DisordersAortic AneurysmAortic Arch Surgery
pyArtificial DiscArtificial InseminationAsperger's SyndromeAssisted ReproductionAssisted Reproductive
TechniquesAsthmay y
Adolescent PsychologyAdolescent PsychotherapyAdrenal and Pituitary DiseaseAdrenal DisordersAdrenal Laparoscopic SurgeryAdult ADHDAdult Allergy and Immunology
AmniocentesisAmputation RehabilitationAmputationsAmyotrophic Lateral SclerosisAnal CancerAnal FissuresAnal Incontinence
g yAortic DiseaseAortic DissectionAortic SurgeryAortic Valve SurgeryAortic/Mitral SurgeryAplastic AnemiaAppendectomy
Asthma and Allergic DisordersAstrocytomaAtaxiaAtopic DermatitisAtrial FibrillationAttention Deficit Disorders
(ADD)gy gyAdult Cardiac SurgeryAdult CardiologyAdult Congenital Heart DiseaseAdult Medicine
Anaplastic AstrocytomaAnatomic PathologyAnatomic‐Clinical Pathology
pp yArnold Chiari Malformation
( )Attention Deficit Hyperactivity
Disorder (ADHD)Autism
Step 5Click Search
Keyboard didn’t work
ResultsResults
Too hard to read
Too much to readToo much to read
“How far do I need to drive?”
“Are they friendly?”Are they friendly?
“What are their specialties?”
BioBio
“It’s nice you can see a picture…”
Too hard to read
RESEARCHFour years of search logs + usability tests = very useful data
RESEARCH
Snapshot of top searchesSnapshot of top searches
94%94%Searched for last names as a keyword
(Lots of misspellings too)
98%98%Searched for a name, specialty, or location
Parents thought all fieldswere required
More fields = more requirements
REDESIGNHow we fixed it
REDESIGN
Feedback
Fewer fields
Humanized language
d d hAdvanced search
Smart search: based on the position of the term in the last name first namename, first name, specialty, etc. Keyboard‐friendly
Direct links to profile
Doctor count
Feedback
Sorting options
Photos Maps
Location markersHighlighted termsg g
Print & email friendly
Photoy
MapSpecialties with
definitions
Location markers
THE NUMBERSTHE NUMBERS
46%46%Used suggestions
(Misspellings virtually eliminated)
44%44%Skipped straight to doctor’s bio
(2,700+)(2,700 )
In the endIn the end…
Huge improvement
Great learning experienceGreat learning experience
There’s always room for improvement
Thanks!
Tina Tsinonis Nick Rougeux
www.ChildrensMemorial.org
www.webitects.com
