Date post: | 21-Oct-2014 |
Category: |
Business |
View: | 15,966 times |
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*i.e. cool enough to impress friends with?
IS YOUR BRAND SEXY* ENOUGH FOR
SOCIAL MEDIA?
YOUR BRAND DOESN’T
HAVE TO BE SEXY, BUT
YOUR WEB MARKETING
SHOULD BE. A GOOD
MESSAGE SELLS.*
*However, if the product sucks, nothing else matters
500.000
*for Knorr’s Sidekicks,… not so sexy!
500.000
*for Knorr’s Sidekicks,… not so sexy!
+ 8.000 facebook friends
+ 8.000 facebook friends
HOW….?LIKEABLE CHARACTERS?
How can social media increaseyour business success?
*it humanizes you, your brand, and your products
STEP 1. GIVE YOUR COMPANY A FACE*
YES, BODY WASH FOR MEN
YES, BODY WASH FOR MEN
ANOTHER EXAMPLE:BLENDERS
ANOTHER EXAMPLE:BLENDERSCERTAINLY NOT A SEXY PRODUCT
117.000.000Total number of views for the ‘Will It Blend’ videos on YouTube,
starring Blendtec’s own CEO; Tom Dickson
http://www.wikipedia.org
700%% in sales increase over 4 years
ITS ALL ABOUT THE
MESSAGE
AND HOW YOU GET IT
ACROSS
ITS ALL ABOUT THE
MESSAGE
AND HOW YOU GET IT
ACROSS
STEP 2. ENGAGE
STEP 2. ENGAGE TALK
USE THE CHANNELS THAT YOURCUSTOMERS USE
The conversation prismby Brian Solis & JESS3
• Because its their trusted environment
• Be there, but don’t stalk
REACH OUT…
• Because its their trusted environment
• Be there, but don’t stalk
REACH OUT…
ABOVE ALL, LISTEN…
ABOVE ALL, LISTEN…
BE SMART. ENGAGING. SEXY. CLEVER. FUNNY.PROFESSIONAL.IMPORTANT INGREDIENTS ON SOCIAL MEDIA
BE SMART. ENGAGING. SEXY. CLEVER. FUNNY.PROFESSIONAL.IMPORTANT INGREDIENTS ON SOCIAL MEDIA
AND YOUR MESSAGE GETS ACROSS …
… BUT DON’T MAKE IT A ONE-WAY CONVERSATION
• voorbeeld
• voorbeeld
• voorbeeld
SOCIAL MEDIA FOR
BUSINESSIS ABOUT ESTABLISHING A
TWO-WAYINTERACTIONWITH THE CUSTOMER.MOREOVER IT IS ABOUT BEING PART OF THE
CUSTOMER’S NETWORK
SOCIAL MEDIA FOR
BUSINESSIS ABOUT ESTABLISHING A
TWO-WAYINTERACTIONWITH THE CUSTOMER.MOREOVER IT IS ABOUT BEING PART OF THE
CUSTOMER’S NETWORK
SOCIAL MEDIA FOR
BUSINESSIS ABOUT ESTABLISHING A
TWO-WAYINTERACTIONWITH THE CUSTOMER.MOREOVER IT IS ABOUT BEING PART OF THE
CUSTOMER’S NETWORK
SOCIAL MEDIA FOR
BUSINESSIS ABOUT ESTABLISHING A
TWO-WAYINTERACTIONWITH THE CUSTOMER.MOREOVER IT IS ABOUT BEING PART OF THE
CUSTOMER’S NETWORK
SOCIAL MEDIA FOR
BUSINESSIS ABOUT ESTABLISHING A
TWO-WAYINTERACTIONWITH THE CUSTOMER.MOREOVER IT IS ABOUT BEING PART OF THE
CUSTOMER’S NETWORK
c
The Microsoft Office Twitter page (with 26.500+ followers) uses a solid content plan:-They use real names and photos-They ask people to participate (e.g. by asking questions)-They show relevant content (e.g. reviews or product updates)-They give credit (i.e. thank your and so forth)-One tweet said that they love cupcakes (I’m only saying..)
KLM
KLM
KLM, Royal Dutch Airlines, are very communicative on
social media. Earlier in 2009 , KLM ‘s call centers were
exceptionally busy because of people requesting to
rebook their flights because of Icelandic volcanic ash
cancelling all flights. They were the first airliner to use
Twitter and Facebook to offer people an alternative
channel to rebook their flights.
STEP 3. BECOME FRIENDS
GET PEOPLE TO FOLLOW YOU:
GET PEOPLE TO FOLLOW YOU:
c
Heineken, the beer maker, has 700.000 fans on Facebook. They make excellent use of social media by sharing (reallyfunny) video’s, photos of events, sponsoring contests, and asking questions.
5.7 million
5.7 millionTotal number of followers President Obama has on Twitter
STEP 4. LEARN FROM YOUR NETWORK
WHO IS MY CUSTOMER?
The cake is a lieI love brand XYZ
WHO IS MY CUSTOMER?
The cake is a lieI love brand XYZ
YOU CAN MEASURE OR ANALYSE:
YOU CAN MEASURE OR ANALYSE:
YOU CAN MEASURE OR ANALYSE:
YOU CAN MEASURE OR ANALYSE:
YOU CAN MEASURE OR ANALYSE:
YOU CAN MEASURE OR ANALYSE:
YOU CAN MEASURE OR ANALYSE:
YOU CAN MEASURE OR ANALYSE:
Lets review:
Lets review:
Lets review:
Lets review:
Lets review:
Lets review:
Lets review:
Lets review:
Lets review:
Social Media is Marketing
Social Media isMarketing Sales
Social Media is
Marketing SalesService
Social Media is
Marketing SalesServiceRelationships
Social Media is
Marketing SalesServiceRelationshipsKnowledge
Social Media is
Marketing SalesServiceRelationshipsKnowledgeSexy
Social Media is
Marketing SalesServiceRelationshipsKnowledgeSexyNow
Social Media is
Marketing SalesServiceRelationshipsKnowledgeSexyNowStrategy
Social Media is
SalesServiceRelationshipsKnowledgeSexyNowStrategyYOU!
#1 rule:
#1 rule:
#1 rule: