Date post: | 21-Oct-2014 |
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vanguardvisionsconsulting.com.au
“Is your business NBN-ready? – developing a digital business strategy
Allison MillerVELG 2012 National Conference
Thursday 20 September 2012
Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413
National Broadband Network = NBN
• High speed internet• Faster than we can imagine• Changing the landscape -
• Not just with digital fibre but with digital opportunities
Key enabler for many economic, social, technological and environmental developments (Bowles, 2011)
NBN explained
Video - http://www.youtube.com/watch?v=JU-zIEkGJps
speedtest.net
Functioning in a digital economy
National Digital Economy Strategy
Source: National Digital Economy Strategy (2011) nbn.gov.au/the-vision/digitaleconomystrategy
Industries to fly and fall in 2012 in Australia
Source: Ibis World (2012) –http://www.ibisworld.com.au/images/marketing/IBISWorld-SpecialReport-IndustriestoFlyandFall-Jan12.pdf
NBN & Education
Image: 'Break Free' - http://www.flickr.com/photos/7762644@N04/2475011402
The new digital economy will have an impact on all Australian Industries and will require every business, community organisation and government
department to be NBN-ready( Bowles, 2011)
Internet = Game Changer
• From one to many to many to many; push vs pull
• Broken business models:• Music industry• Book/Publishing industry
• New ways of working:• Collaborative/networked• Open, personalised• Give to get (FB, TW, Gmail)
How many of these terms to you know?
• Creative Commons• Open educational resources• OER university• Open badges• Peer 2 Peer University• MOOC• Digital sovereignty • Open source technology
Is your training organisation NBN-ready?
Designing your digital future and developing a
digital roadmap
Digital Presence:• Digital identity• Social media • Social graph• SEO, Tags, Keywords• QR codes• Google Alerts• Google Analytics• Google/Facebook
Adwords
Designing your digital future
Image: 'It's the building that's miniature: Philadelphia's Clothespin+by+Jack+Wolgin' - http://www.flickr.com/photos/12836528@N00/2198995023
Digital Infrastructure:• ‘the cloud’ storage• Software as a service• Semantic (predictive)• Web accessibility• User interface & experience• Interoperability • Open source vs proprietary• Virtual desktops• Mobile devices and BYODs
SMEs need to analyse their current digital business model for its strengths and weaknesses to determine their ‘digital gaps’ …. (Miller, 2012)
Designing your digital future
Image: Latest Digital Trends - http://www.briogroup.com.au/about/about-us/latest-news/digital-trends.html
Digital Marketplace:• Online stores - eBusiness, eCommerce,
PayPal, eBay• Mobile phone payments & ATM –
CommBank Ka-ching• Digitalisation of products/services -
3D printing• Booking online - AusPost – passports,
Qld Hairdresser, Eventbrite• Reminding customers – SMS, Swarm
• Digitally reporting – mobile device forms, interactive PDFs
… and implement and evaluate their own business’s digital capability (Miller, 2012)
Designing your digital future
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378
• Develop an eBusiness Strategy/Action Plan
• Link to Business Plan/Strategic Goals
• Get input from stakeholders• Communicate• Resource• Risk manage• Monitor• Evaluate
Develop your digital roadmap
Implementing and evaluating for digital
success
Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846
When will the NBN impact you? Is it already impacting you?
Digital Policies/Legal considerations:• HR• ICT• IP/Copyright/Creative
Commons• Digital sovereignty • Moral rights• Spam• Privacy• Social media
Implement and evaluate for digital success
Image: 'Future Or Bust!' - http://www.flickr.com/photos/71038389@N00/2337307518
Financial & Sustainability considerations
• Finance - crowd sourcing finance – KickStarters
• Risk Management• Benchmarking and metrics
- data analytics• Sustainability - your digital
roadmap/strategy• Governance/Management• Review triggers
Implement and evaluate for digital success
Determining your business’s current digital
capability
Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879
In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve
their information and communication technology (ICT) skills (Bowles, 2011)
“Culture may eat strategy for breakfast, but
when it comes to digital technology, competencies
eat culture for lunch”Courtney Shelton Hunt, Social Media in Organisations – New Tools for doing old thingssminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html
Undertake a digitally-enabled skills & competency analysis
Wordle based on Courtney Shelton Hunt’s Digital Era Competencies (2012) Social Media in Organisations – New Tools for doing old things
www.sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html
In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve their information
and communication technology (ICT) skills ( Bowles, 2011)
• Digital Workforce• digital literacy (IBSA, 2010)• HR policies
• tele-working• micro-work• collaborative rewards
What is your business’s current digital capability?
Image: 'Morning Shopping' - http://www.flickr.com/photos/73491156@N00/3669364668
Image: 'LightArt Kijkduin 2007' - http://www.flickr.com/photos/8816624@N08/2165030237
• Supporting a culture of ongoing development:
• Agility• Continuous Improvement,
streamlining processes• Responsiveness to changing
• Regulatory environment• Funding models (VIC/SA)• Client expectations• Quality outcomes• Competitors
The NBN means new growth and sustainability opportunities for small to medium sized businesses (SMEs) (Bowles, 2011)
What is your business’s current digital capability?
Image: 'Yahoo! NYPD Neon Sign at Times Square,+NYC' - http://www.flickr.com/photos/22714323@N06/3770104219
This means new growth and sustainability opportunities for small to medium sized businesses (SMEs) ( Bowles, 2011)
• Supporting a culture of ongoing development:
• PD• Performance Plans• Co-optition• Collaborative learning
communities• Room to make mistakes and
test new ideas
What is your business’s current digital capability?
Develop your workforce development plan and strategies
Image: Silhouettes of a Team - http://office.microsoft.com/en-us/images/results.aspx?qu=team&ex=1#ai:MC910217056|
What? • digital opportunities
exist? • future workforce
requirements?• current workforce
capabilities?• gaps?• strategies – existing &
new?• review/evaluation?
Where to start?
More info: digitalcapability.com.auRegister for updates: bit.ly/digitalcapability
vanguardvisionsconsulting.com.au
Allison Miller0400 732 270
digitalcapability.com.au