Date post: | 20-Aug-2015 |
Category: |
Business |
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Is your marketing software just a placebo button?
@kelvinnewman
botheredbybees
Friday, 24 May 13
have you ever been in a lift
Michiel1972
Friday, 24 May 13
Of course you have
Friday, 24 May 13
though I heard a rumour they have no
escalators in Guernsey
bender01101Friday, 24 May 13
In your normal lift the control panel looks something like this
Friday, 24 May 13
But do you need all those buttons if the
lift only goes between two
floors?
Friday, 24 May 13
Let’s put this another way; do
you want the doors to shut on a metal
box with no buttons
Friday, 24 May 13
This is why in some lifts you get what’s known as “placebo
buttons”
Friday, 24 May 13
or if someones being more unkind, they call them “idiot buttons”
Friday, 24 May 13
there’s lots of placebo buttons
about
Friday, 24 May 13
at Pedestrian Crossings
Benkid77
Friday, 24 May 13
Tube Trains
mattbuck
Friday, 24 May 13
And office air-
conditioning machines
idnightcomm
Friday, 24 May 13
They exist for one reason
Friday, 24 May 13
To create an ‘illusion of control’
Friday, 24 May 13
And I think that’s why a lot of people
buy marketing software
Friday, 24 May 13
Companies would have more luck if they spent less on tools and more on people to use them
Friday, 24 May 13
Avinash says you should spend 10% on technology
& 90% on People
Friday, 24 May 13
And he works for Google so he must
be right...
Friday, 24 May 13
Joking aside, marketing success
can be aided by tools but mostly it
needs
Friday, 24 May 13
Graft
Friday, 24 May 13
Time
Friday, 24 May 13
Effort
Friday, 24 May 13
Bloody hard work
Friday, 24 May 13
But most people are too lazy
Friday, 24 May 13
Good news for the rest of us right?
Friday, 24 May 13
thanks to rory sutherland for introducing me to placebo buttons
Friday, 24 May 13