Mobile ConsumerizationClement Low Jun Xian

Kang Jie Min

Thomas Lim Kuo Tao

Ivan Chew Teck Meng

Jeannel Mah Yu Ting

Presented ByIS3101 Team 7

Agenda

1. The Mobile Consumerization Trend

2. Organisational Benefits

3. Possible Challenges

4. Example: Successful Adoption of BYOD

5. Future Potential

The Mobile Consumerization Trend

What is Consumerization?

Mary Lamb

The Mobile Consumerization Trend

In a technological context…“Consumerization is the growing tendency for new

information technology to emerge first in the consumer

market and then spread into business and government

organizations.” – Wikipedia

The Mobile Consumerization Trend

Mobile Consumerization1. Lifestyle devices like smartphones and netbooks and tablets

are adopted by consumers and become increasingly popular.

2. Increased usage of these devices will gradually become apparent in businesses and organisations, there will be a demand from employees to be able to use their own devices in the workplace.

3. Businesses and organisations will move to adapt to and embrace the pervasiveness of consumer-introduced devices within them.

Organisational Benefits

Bring your own devices1. The company can reduce the total cost of ownership of

assets

2. Greater productivity through in-house applications and mobility

3. Increased employee satisfaction that encourages innovation and creativity

Office

Home

$

$

Organisational Benefits

Leverage on existing assets4. Better collaboration with business partners with by exposing

parts of internal system through existing measures

5. Take advantage of new technologies that are bundled with the mobile device to create innovations

Internal

Server

Database

External

Employees

Partners

Possible Challenges

Security

Platform Uniformity

Consistency of Device Ownership

Compliance

Accessibility

Work Life Balance Issues

Possible Challenges

Security

Physical SecurityInformation Security

SOURCES:Voice of IT Survey on Mobile Security (Spiceworks, Feburary 2013)|Four Times More BYOD than Corporate Liable Smartphones = a Security Challenge and a Device Management Opportunity (ABIresearch, 2011)|The Latest Infographics: Mobile Business Statistics for 2012, by Mark Fidelman (Forbes, 2012)|Bring Your Own Device:New Opportunities,New Challenges, by David A. Willis(Gartner Research, 2012) Research by Varonis Systems.www.varonis.com

Example: Successful Adoption of BYOD

“It was the best money we've ever spent on in our business.”

“BYOD is the only way we can keep up with mobility."

"I thought it would be easy, but when I sat down and thought about this, it was much harder,”

“There are financial benefits because we don’t have to buy computing devices for staff, but our risk will go up, our support complexities will go up, and so on.”

CIO Ian Jansen

Example: Successful Adoption of BYODBackground

• South African company specializing in information technology service

• Over 14,000 employees around the world

• Dimension Data Australia: over 600 workers at its office in Sydney, with 100 additional workers coming in every year.

• Office is at full capacity

• Average number of devices per person is around 2.9

BYOD journey started two-and-a-half years ago

Example: Successful Adoption of BYOD

Obtained feedback from the staff about BYOD, staff were passionate in providing their suggestions.

• Facilitate delivery of applications onto personal devices

• Users needed to register their devices through their mobile device management platform

• IT support can start as soon as they are logged into Citrix

• Cisco collaboration tools for sharing files between work desktops and mobile devices.

• No restriction on which devices are allowed!

Example: Successful Adoption of BYOD

BYOD makes the full office working space sustainable.-Hot-Desking-Ability for people to go in and out of the office very quickly

Mobility first perspective when acquiring new business applications

Next phase involves connecting all devices with the data at the back-end of the business

Present and Future

"We're going to be able to do things we couldn't do before, some of the value that I’m going to drive in that space is going to be absolutely outstanding!"

Future Potential

Mobile devices flood consumer market

1. Human resources• Employee expectations changing

2. Mobile devices and its data as physical and info resources• Critical, expensive to substitute, limited control

Company (re)actions:• Incorporate – Purchase mobile devices for employees• Adapt – Loosen policies governing use of mobile devices• Adapt – BYOD

Future Trend

Future Potential

Benefits vs Costs

Future Potential

1. Increased employee availability (Resource)• Blurring of work and home (Social) =(

2. Increased productivity (?) and innovation• Higher return/turnover on assets• Work from home =(• Improved morale• Less application training required

3. Mobile arm of information security• Hardened systems• Improved company infrastructure• Improved policies and awareness

Potential

Thank you!

Any questions?