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Isabel Garaña Regional Director for Europe UNWTO THE FIRST INTERNATIONAL CONFERENCE ON DEVELOPMENT OF TOURISM IN THE CASPIAN REGION 16-17 December, 2011
Isabel GarañaRegional Director for Europe
UNWTO
THE FIRST INTERNATIONAL CONFERENCE ON DEVELOPMENT OF TOURISM IN THE CASPIAN REGION
16-17 December, 2011
…who are we…?
The World Tourism Organization is an intergovernmental body, fully integrated into
the United Nations system as one of its specialized agencies, with a cultural and
deceive role in tourism issues
Mission
To provide leadership to the sector
1. Global Tourism Policy Forum2. Tourism knowledge and awareness raising
TO PROVIDE SERVICES TO ITS MEMBERS
3. To help Member States to develop and manage tourism in the most sustainable and competitive manner
4. Mainstream tourism in the political agendas
OUR MEMBERS•155 countries •400+ Affiliate Members fromover 80 countries
one of the world’s top job creators…providing 75 million direct jobs worldwide
TOURISM is…
• Statistical data and forecasts• For countries and territories
•Guidelines on new and relevant subject areas •Best practices from a regional and global level•Generic guidelines and templates
E-library - www.e-unwto.orgMore than:
- 1000 publications- 7500 documents
- 900 data sets regularly updated
•Market research•Market characteristics (outbound)•Overall market conditions (budgets, demographic change)•Specific segments (religious, youth, sports)
Tourism towards 2030 /Global Overview
International tourist arrivals
0
200
400
600
800
1,000
1,200
1,400
1,600
1995 2000 2005 2010 2015 2020
mill
ion Tourism 2020 Vision forecast
Actual 1995-2010*
881 mn
Tourism 2020 Vision vs. actual trendWorld
528 mn
940 mn
Source: World Tourism Organization (UNWTO)
International tourist arrivals to reach 1.8 billion by 2030
1 bn
1.4 bn
1.8 bn
International tourism, World International Tourist Arrivals, million
source: World Tourism Organization (UNWTO) ©
0
250
500
750
1,000
1,250
1,500
1,750
2,000
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030
International tourist arrivals to increase
by 43 million a year on average International tourism, World International Tourist Arrivals, absolute change over previous year, million
source: World Tourism Organization (UNWTO) ©
8
0
0
4
25
1310
3027
22
28
-2
39
15
21 20
33
26
16
22
49
-1
20
-11
70
45 45
56
20
-35
58
-40
-20
0
20
40
60
80
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030
Emerging economy destinations to surpass advanced destinations in
2015Inbound tourism, advanced and emerging economies International Tourist Arrivals, million
emerging economies
advanced economies
source: World Tourism Organization (UNWTO) ©
0
250
500
750
1,000
1,250
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030
Asia and the Pacific will gain most of the new arrivals
Inbound tourism by region of destination International Tourist Arrivals, million
Europe
Asia and the Pacific
Americas
Middle East
Africa
source: World Tourism Organization (UNWTO) ©
0
100
200
300
400
500
600
700
800
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030
Asia and the Pacific, the Middle East and Africa to increase their shares
Africa
3%
Americas
23%
Asia and the Pacific
8%
Europe
63%
Middle East
3%
Middle East
6%
Europe
51%
Asia and the Pacific
22%
Americas
16%
Africa
5%
Africa
7%
Americas
14%Asia and the Pacific
30%
Europe
41%
Middle East
8%
1980 (277 mn)
2010 (940 mn)
2030 (1.8 bn)
Europe continues to lead in international arrivals received per
100 of population
North-East Asia will be the most visited
subregion in 2030
Asia and the Pacific will also be the outbound region that grows most
Outbound tourism by region of origin International Tourist Arrivals generated, million
12
11088
308
1030
160204
509
3790
265
541
832
81
6
169
2571
60
100
200
300
400
500
600
700
800
900
Africa Americas Asia and the Pacific Europe Middle East
1980 1995 2010 2030
Travel between regions continues to grow slightly faster than within the
same regionInternational tourism by region of destination and origin International Tourist Arrivals, share, %
within same region
between regions
source: World Tourism Organization (UNWTO) ©
0
10
20
30
40
50
60
70
80
90
100
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030
Air transport will continue to increasemarket share, but at a slower pace
International tourism by means of transport International Tourist Arrivals, million
by air
over surface
source: World Tourism Organization (UNWTO) ©
0
250
500
750
1,000
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030
No major change in share by purpose of visit
International tourism by purpose of visit International Tourist Arrivals, million
Leisure, recreation and holidays
VFR, health, religion, other
Business and professional
source: World Tourism Organization (UNWTO) ©
0
100
200
300
400
500
600
700
800
900
1,000
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030
Growth in international tourism will continue,
but at a more moderate paceInternational tourism, World International Tourist Arrivals, % change over previous year
source: World Tourism Organization (UNWTO) ©
3
0
0
1
9
4
3
9
7
6
7
0
9
3
44
6
5
3
4
8
0
3
-2
10
66
7
2
-4
7
-6
-4
-2
0
2
4
6
8
10
12
1980/'79 1985/'84 1990/'89 1995/'94 2000/'99 2005/'04 2010/'09 2015/'14 2020/'19 2025/'24 2030/'29
Tourism towards 2030 /Global Overview
To catch the opportunity
Cruise tourism
Cruise tourism as an opportunity
Cruise Tourism is one of the major growth areas of world tourism
The Caspian Sea has a long standing maritime tradition
Caspian Sea cruise industry
could become a powerful vector for tourism for the region
Cruise tourism as an opportunity
• Contribution of Cruise tourism to the economies, an example of Europe:
• In 2010, cruise industry direct expenditures increased by 3% from 2009 to 14.5 €billion
• generated €35.2 billion of goods and services and accounted for almost 5.5 million passengers
• Of these 1.2 million were non-European passengers who embarked from European ports
• Each of these passengers spent an average of almost 100 euro visiting a European port and there are 25million passenger port visits per year
• 307.562 jobs created
Strengths of Cruise Tourism
Multidestination
Permanent Hotel
All-inclusive
Versatile
Adaptability
Comfort
Safety
Types of cruises
Small: fewer than 500 passengers -friendly, exclusive and high class
Medium: between 500 and 1000 passengers -mostly designed for European and ports
Large: more than 1000 passengers -ideal for family vacations,
Theme cruise
Cruise companies
Congresses, conventions, courses on board
POTENTIAL OF CRUISE TOURISM DEVELOPMENT IN THE CASPIAN SEA
• Tourism is a fast growing activity in the Caspian region
• The Caspian Sea shore and its surrounding regions are very rich in diverse cultural and natural assets that provides for the core stones for the creation of unique tourism products
• The Caspian Sea recognized as having significant potential as a tourism destination
• unique range of tourism products :
• nature, cultural and historical heritage
• emerging products such as sports and health facilities
• cruise tourism
Pre-feasibility Study on Potential of Cruise Tourism Development in the Caspian Sea
Background
• Federal Agency for Tourism of the Russian Federation is keen to further develop this specific segment
• UNWTO fully supports the project
• Regional approach
• UNWTO expert mission : 27 November 2011 – 11 December 2011
