Presented by Chris Bonney

VP of Client Services

Vanguard Technology

What Is Social Networking?

How Has It Affected The Association World?

How Do You Know If It’s Right For You?

How Should You Use It?

Facebook: 90 million active users

YouTube: 100 million videos

Blog : Almost 200 million blogs

Photo: 55% of active users have uploaded

Wikipedia: 4 million articles

RSS: 39% of active users subscribe

Insider’s view

Create transparency

Open a dialogue

Provide value

Increase credibility

Potential for viral marketing

Open up new revenue streams

Bring event experience online

Increase site “stickiness”

Map to strategy

Pick the right partner

Little by little

Market it

Commit to long term

Unique ROI expectations

.ORG

Membership-specific profile information , profile in one place

Integrated with AMS

Integrated with association website

Resource sharing like documents, videos, and podcasts

Blended communication with other org messaging

Tracking of member activity

No one has to sign up

Non-dues revenue, sponsorship

Map to organizational strategy

Complement your existing marketing initiatives

Sync with existing web projects

Understand membership needs

Understand membership tolerance

Could it be a blended approach?

Designed with www.mindmeister.com

Events

Education

File sharing

Member networking

Glossary of terms

Testimonials

Association-specific

Strategically minded

Integrate with AMS

Modular

Priced for your usage

Sponsorship

Web 2.0 is here to stay

Your membership expects this type of interaction online

There are many ways to address the opportunity, but it must complement your organizational strategy

Can be a blended approach

Must know what to look for in a product

Chris Bonney

VP of Client Services

Vanguard Technology◦ cbonney@vtcus.com

◦ 312-263-1322 x 505

◦ www.vtcus.com

Ben and Jerry – Sage - http://www.flickr.com/people/misssage/

Wright Brothers – David Erickson - http://www.flickr.com/people/e-strategycom/