Executive SummaryThe following report is intended to provide you with a general understanding of the
instructional problem and the target learners so that you can evaluate the situation and
planned course of instruction.
The instructional problem centers around an emerging practice known as podcasting. As
an innovative and popular means of acquiring information among modern students, it is
natural for instructors to consider podcasting as a means of providing instructional content.
As the means of producing podcasts continues to simplify and proliferate throughout the
software we use, more people who know little or nothing about producing high quality
digital content are now able to share their work with the multitudes. This creates a problem
for the target learners who for various reasons are unable to use the instructional materials.
With a basic understanding of the best practices for podcasting, content creators can
alleviate many of the barriers to effective education and increase the overall quality of their
podcasts in the process.
Contents
ISD Grid and Front End AnalysisExecutive Summary ............................................................................ iiProblem Statement ..............................................................................1
Introduction .....................................................................................................1Condition .........................................................................................................1Criterion...........................................................................................................2Possible Causes ................................................................................................2Symptoms ........................................................................................................2
Learner Analysis .................................................................................3Primary Audience ............................................................................................3General Learner Characteristics ........................................................................3Basic Learner Qualifications .............................................................................3Prior Experience ...............................................................................................3
Contextual Analysis .............................................................................4Orienting Context .............................................................................................4Instructional Context ........................................................................................4Transfer Context ...............................................................................................4
Task Analysis .....................................................................................5Course Map .......................................................................................8Formative Evaluation Plan .................................................................. 10
Purpose .......................................................................................................... 10Audience ........................................................................................................ 10Issues ............................................................................................................. 10Resources ....................................................................................................... 10Evidence ........................................................................................................ 10Data-gathering Techniques .............................................................................. 10Analysis ......................................................................................................... 11Reporting ....................................................................................................... 11General Interview Questions: .......................................................................... 11
Summative Evaluation Plan ................................................................. 12Summative Evaluation Instrument .................................................................. 12
Michael James Johnson, EDIT 285, Spring 2008
Page 1
Problem Statement Podcast creators need to know the best practices for creating podcasts in educational
contexts so that minimum standards of quality, access, usability and legal statute can be
adhered to.
Introduction
Podcasting has come to be a popular term among educators in recent years, gaining
attention as a potential means for distributing educational content. There are many
appealing aspects of using podcasting for educational purposes, including the ease of
creation offered by many popular commercial software applications, the budget-friendly
potential to create podcasts with nothing more than a text editor and free software
downloaded from the internet, and the obvious growing popularity of the podcast medium
among the target learners. For these and other reasons, many people have begun creating
educational podcasts, with the resulting quality and usefulness of these creations spanning
the entire spectrum. It quickly becomes clear that certain common attributes characterize
the more popular and effective podcasts, and these characteristics represent the evolving
definitions of best practices for creating podcasts in educational contexts. Recognizing
that all podcasts are basically digital media at their core, the best practices for producing
podcasts in educational contexts begins with the best practices of each specific media type
in conjunction with basic standards of usability and legal compliance. It is convenient to
organize these best practices according to the general concerns that apply to all podcasts
followed by the concerns related to the specific digital media of text, audio, video, and PDF.
Condition
The best practices for creating podcasts are not understood or adhered to, resulting in the
creation of ineffective educational materials.
Michael James Johnson, EDIT 285, Spring 2008
Page 2
Criterion
Podcast creators should understand and follow the best practices for using podcasts in
education.
Possible Causes
Among the many different possible causes of podcast creators not understanding or
following the best practices for creating podcasts in educational contexts are:
a general lack of awareness of what the best practices are
unfamiliarity with technology used to create digital media
poor understanding of distance education theory
lack of resources
insufficient administrative support
Symptoms
Podcasts are being produced for use in an educational context, and they present a wide
range of usability and educational value- with an unfortunate tendency towards the negative
end of the spectrum.
Michael James Johnson, EDIT 285, Spring 2008
Page 3
Learner Analysis
Primary Audience
The primary audience for this instruction is educators with an interest in using podcasting,
and media and technology specialists who facilitate the creation and use of podcasting as an
educational technology.
General Learner Characteristics
Age: 21 to 65.•
Gender: Approximately 20% Male and 80% Female.•
Education: Various levels of education, from High School Graduate to Post-•
Graduate and PhD’s.
Technological expertise: Amateurs to Power Application Users to System •
Administrators.
Work experience: 1 week to 25 years.•
Basic Learner Qualifications
The learners will all be an expert in either a specific academic subject area or in a technical
or media-production context. Ideally there will be a cooperative effort between academic
subject matter experts and technical or media-production specialists to create educational
podcasts, but there will be cases in which podcasts are created on an individual basis.
Prior Experience
Learners prior experience spans a wide range of potential domains, some will have a
traditional educational background from academe while others will be more familiar with
industry and for-profit models of operation. It is expected that learners will have completed
the earlier module “Podcasting and Its Use in Distance Education”.
Michael James Johnson, EDIT 285, Spring 2008
Page 4
Contextual AnalysisThe contextual analysis for this instructional problem centers around the use of podcasting
as an instructional technology to either support traditional face to face education or as part
of a distance education program. The delivery of instruction will be through the electronic
learning management system Blackboard, and will be a one-hour long self-guided learning
module. The context for transfer of information will primarily be electronic media, but there
will also be paper-based versions of the materials as an option for students.
Orienting Context
The learners will either have an immediate need to understand the best practices of
podcasting or they will be preparing to begin using podcasting as an instructional
technology. The instructional problem is concerned with the general theories regarding the
best practices for using podcasts as an instructional technology, and this module is intended
for those seeking a basic overview of the issues related to podcasting and those who are
questioning the need for best practices.
Instructional Context
The instructional unit is housed in the electronic learning management system Blackboard,
and is currently intended to be part of an exploration of interactive distance learning
technologies. However, the module will be designed and constructed in a way that will allow
for it to function independently of the current course framework with little alteration or
modification.
Transfer Context
The transfer context will be through electronic document interactions as well as online
communication through discussion groups.
Michael James Johnson, EDIT 285, Spring 2008
Page 5
Task AnalysisBest Practices for Using Podcasting as an Instructional Technology
I. Understand the general considerations for podcasting.
A. Usability
B. Legal Concerns
C. Logistical Support
D. Scalability
II. Understand the basic media-specific considerations for podcasting.
A. Text
B. Audio
C. Video
D. PDF
Inst
ruct
iona
l Goa
l: U
nder
stan
d th
e be
st p
ract
ices
for
usin
g po
dcas
ts a
s an
inst
ruct
iona
l tec
hnol
ogy.
INST
RU
CT
ION
AL
STR
AT
EG
Y
Task
sIn
stru
ctio
nal O
bjec
tive
sPe
rfor
man
ce-
Con
tent
M
atri
x
Init
ial P
rese
ntat
ion
Stra
tegy
Gen
erat
ive
Lear
ning
St
rate
gyA
sses
smen
t It
em(s
)
1.)
Rev
iew
var
ious
le
gal c
onsi
dera
tion
s re
late
d to
po
dcas
ting
.
Kno
w th
e le
gal c
once
rns
surr
ound
ing
podc
asti
ng.
Fac
t - R
ecal
lO
verv
iew
of
diff
eren
t le
gal r
equi
rem
ents
for
podc
asts
in e
duca
tion
al
cont
exts
.
Org
aniz
atio
n of
dif
fere
nt
lega
l req
uire
men
ts
acco
rdin
g to
the
spec
ific
le
gisl
atio
n.
Mul
tipl
e C
hoic
e an
d T
rue/
Fal
se
test
.
2.)
Det
erm
ine
the
scal
abili
ty n
eeds
.C
onsi
der
the
natu
re o
f yo
ur p
odca
st a
s w
ell a
s th
e lo
ngev
ity
and
scop
e of
you
r in
form
atio
n, th
us
iden
tify
ing
scal
abili
ty n
eeds
.
Con
cept
- A
pplic
atio
nO
verv
iew
of
typi
cal
conc
erns
rel
ated
to
long
evit
y an
d sc
ope
of
info
rmat
ion.
Iden
tify
ing
and
expl
aini
ng
the
vari
ous
conc
erns
re
late
d to
long
evit
y an
d sc
ope
of in
form
atio
n.
Iden
tify
and
list
sc
alab
ility
nee
ds.
3.)
Ens
ure
usab
ility
of
podc
ast.
Rec
ogni
ze p
oten
tial
issu
es
that
mig
ht a
ffec
t the
us
abili
ty o
f a
podc
ast.
Con
cept
- A
pplic
atio
nO
verv
iew
of
com
mon
co
ncer
ns a
nd is
sues
su
rrou
ndin
g us
abili
ty o
f po
dcas
ts.
Iden
tifi
cati
on o
f po
tent
ial
usab
ility
issu
es fo
r po
dcas
ts in
edu
cati
onal
co
ntex
ts.
Iden
tify
and
lis
t usa
bilit
y co
ncer
ns.
4.)
Det
erm
ine
the
avai
labl
e lo
gist
ical
su
ppor
t.
Rec
ogni
ze a
nd id
enti
fy
avai
labl
e an
d ne
eded
lo
gist
ical
sup
port
.
Con
cept
- A
pplic
atio
nO
verv
iew
of
typi
cal
logi
stic
al s
uppo
rt
need
s fo
r po
dcas
ting
in
educ
atio
nal c
onte
xts.
Iden
tifi
cati
on o
f su
ppor
t ne
eds
and
who
will
pr
ovid
e th
e va
riou
s lo
gist
ical
sup
port
nee
ded.
Iden
tify
and
list
lo
gist
ical
sup
port
ne
eds,
indi
cati
ng
the
resp
onsi
ble
part
ies
for
each
ne
ed.
5.)
Rev
iew
com
mon
st
anda
rds
and
best
pr
acti
ces
for
text
-ba
sed
med
ia.
Und
erst
and
the
issu
es
surr
ound
ing
text
-bas
ed
podc
asts
.
Con
cept
–
App
licat
ion
Ove
rvie
w o
f ty
pica
l bes
t pr
acti
ces
for
text
-bas
ed
med
ia.
Rev
iew
dif
fere
nt e
xam
ples
of
text
-bas
ed m
edia
that
ill
ustr
ate
the
best
and
w
orst
pra
ctic
es.
For
mat
a s
impl
e bl
ock
of te
xt a
nd
send
it to
the
inst
ruct
or.
6.)
Rev
iew
com
mon
st
anda
rds
and
best
pr
acti
ces
for
audi
o-ba
sed
med
ia.
Und
erst
and
the
issu
es
surr
ound
ing
audi
o-ba
sed
podc
asts
.
Con
cept
–
App
licat
ion
Ove
rvie
w o
f ty
pica
l bes
t pr
acti
ces
for
audi
o-ba
sed
med
ia.
Fin
d sp
ecif
ic in
form
atio
n fr
om s
ampl
e au
dio
file
s.M
ulti
ple
Cho
ice
and
Mat
chin
g te
st.
INST
RU
CT
ION
AL
STR
AT
EG
Y
Task
sIn
stru
ctio
nal O
bjec
tive
sPe
rfor
man
ce-
Con
tent
M
atri
x
Init
ial P
rese
ntat
ion
Stra
tegy
Gen
erat
ive
Lear
ning
St
rate
gyA
sses
smen
t It
em(s
)
7.) R
evie
w c
omm
on
stan
dard
s an
d be
st
prac
tices
for v
ideo
-ba
sed
med
ia.
Und
erst
and
the
issu
es
surr
ound
ing
vide
o-ba
sed
podc
asts
.
Con
cept
–
App
licat
ion
Ove
rvie
w o
f typ
ical
bes
t pr
actic
es fo
r vid
eo-b
ased
m
edia
.
Iden
tify
pote
ntia
l iss
ues
with
vid
eo, i
nclu
ding
whe
n an
d ho
w m
uch
vide
o to
us
e.
Mul
tiple
Cho
ice
and
Mat
chin
g te
st.
8.) R
evie
w c
omm
on
stan
dard
s an
d be
st
prac
tices
for P
DF-
base
d m
edia
.
Und
erst
and
the
issu
es
surr
ound
ing
PDF-
base
d po
dcas
ts.
Con
cept
–
App
licat
ion
Ove
rvie
w o
f typ
ical
bes
t pr
actic
es fo
r PD
F-ba
sed
med
ia.
Try
to in
tera
ct w
ith d
ata
in
diffe
rent
PD
F do
cum
ents
. M
ultip
le C
hoic
e an
d M
atch
ing
test
.
Michael James Johnson, EDIT 285, Spring 2008
Page 8
Course Map
I. Module 1: General Considerations Part 1
A. TOPIC 1: Legal Concerns
1. Self Test1
B. TOPIC 2: Scalability
1. Self Test 2
C. REVIEW: Topic 1 & Topic 2
II. Module 2: General Considerations Part 2
A. TOPIC 1: Logistical Support
1. Self Test1
B. TOPIC 2: Usability
1. Self Test 2
C. REVIEW: Topic 1 & Topic 2
III Module 3: Media-Specific Considerations
A. TOPIC 1: Text
1. Self Test1
B. TOPIC 2: Audio
1. Self Test 2
C. TOPIC 3: Video
1. Self Test 3
D. TOPIC 4: PDF
1. Self Test 4
E. REVIEW: Topic 1 & Topic 2
Michael James Johnson, EDIT 285, Spring 2008
Page 10
Formative Evaluation Plan
Purpose
In order to ensure concise yet comprehensive coverage of the topic and to maintain sound
instructional design practice, I will submit this plan for instructional design to my colleagues
and peers for their varied feedback.
Audience
The primary audience for this evaluation is a small collection of specialists with extensive
backgrounds in a wide variety of educational contexts. I will share the ISD Grid and Task
Analysis together with an interview to identify weak and strong points of the plan and
identify areas for enhancement.
Issues
The key issues for this evaluation revolves around providing a basic introductory perspective
on the concepts of best practices, as a lead-in for more detailed examinations of the different
aspects of using podcasting as an instructional technology..
Resources
Communications technology in conjunction with electronic and printed representations of
specific objectives and planned instructional design.
Evidence
The audience for this evaluation will be provided with a copy of the instructional objectives
and planned instructional design, and they will use personal experience and first-hand
knowledge to respond to interview questions.
Data-gathering Techniques
I will conduct personal interviews in combination with a guided review of the instructional
Michael James Johnson, EDIT 285, Spring 2008
Page 11 objectives and instructional plan as a means of evaluation. I will provide the participants
with copies of the specific objectives and planned instructional design.
Analysis
Because of the qualitative nature of this data, I will try to identify trends and patterns
throughout the common questions, while gleaning specialized feedback from the
background-specific expertise of my interview subjects.
Reporting
The formative evaluation will be included as an appendix in the final instructional design
report, upon final completion of all research, development and design of instructional
materials.
General Interview Questions:
What is your overall impression of the instructional plan?1.
Is there any element you would add to the plan?2.
What would you change or take away from the plan?3.
Do you think the planned instruction is appropriate for the intended audience?4.
Do you get a good sense of how the instructional materials will support the 5.
instruction?
Do you get a good sense of how the instructor will present the information and guide 6.
the instruction?
Do you think one hour to deliver the planned instruction is adequate?7.
Michael James Johnson, EDIT 285, Spring 2008
Page 12
Summative Evaluation PlanThe summative evaluation will use a slightly modified version of the standard evaluation
instrument used for six-hour face to face instruction. A PDF-based evaluation instrument
will be used with an electronic submittal option.
Summative Evaluation Instrument
Please answer the following questions:
1) Instructions for the training were presented clearly:
1 = Strongly Disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly Agree
2) Instructors answered all questions:
1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree
3) Training period was:
1 = Too short 2 = A little short 3 = Just right 4 = A little long 5= Too long
4) Training pace was:
1 = Too fast 2 = A little fast 3 = Just right 4 = A little slow 5= Too slow
5) Effective instructional methods were used:
1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree
6) Instructors were responsive to my unique needs:
1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree
7) Training was relevant to my professional needs:
1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree
Michael James Johnson, EDIT 285, Spring 2008
Page 13
8) Training guides were clearly/accurately written:
1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree
9) Training overall usefullness was:
1 = Very useful 2 = Somewhat useful 3 = Neutral 4 = Useful 5 = Very Useful
10) Instructors were courteous and professional:
1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree
11) My skill level with the subject matter(before training)
1 = Not skilled 2 = Somewhat skilled 3 = Neutral 4 = Skilled 5 = Very skilled
12) My skill level with the subject matter(after training)
1 = Not skilled 2 = Somewhat skilled 3 = Neutral 4 = Skilled 5 = Very skilled
13) I would like more training in this subject:
1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree
14) How much support do you anticipate needing in the subject?
1 = Little 2 = Some 3 = No support 4 = Occasional support 5 = Lots of support