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Increasing Hotel profits Using Business Intelligence
Increasing Hotel profitsUsing Business Intelligence
Business Intelligence (BI)
turns
Data to Knowledge
Data:Raw, basic
unrefined factsand figures
Mini Hotel Source code table
Knowledge:Processed data…
formalized, capture and explicated and
packaged into reusable form
Sources arranged as knowledge
HostelworldReturn Customers
Knowledge enables
Decision Making
Instant operational decisionsWeekly rooms occupation, arrivals, departures, guests, meals…
Marketing DecisionsOn which sources to focus, how much to invest in a source, negotiate with
suppliers…
Business DecisionsPrice decisions by room type, by month, effect of room type change on
profits…
The Benefits
Decisions by
KnowledgeRather than
Gut Feeling
Getting
Quick Business answers
Lowering
Risksusing
Alerts in real time
PerspectiveWhere the business is now compared to the past and
forecasting future performance
Bottom Line…
“Companies using BI are
6% more
profitable that those who do
not”
Source: Harvard University survey 2013
