Dan Gold, MA, Middle Eastern Studies,

Ben-Gurion University

VP: Israel Education & AdvocacyThe Jewish Federation of LA

Israel Education and Advocacy in 60 Minutes or Less

Before we begin:

• Think about what you’ve seen• Write down 3 questions• Remember 3 things you think you know for

sure

Israel EDUCATION

• Remember the events of 4 years• Remember their context• Remember what led to these events and

what’s happened since• Remember what it means for Israel and the

world• Remember what it means for Jews and Arabs

1947/1948

1967

1979

2001

Israel ADVOCACY

• Remember 4 words (ok, phrases)• Remember how they are relevant for your life• Remember what they have to do with Israel• Remember how you can use them• Remember why they matter so much• …so much more than facts and even the truth

Passion (Connection)

• Case Study: “Charity : Water”http://www.youtube.com/watch?v=bzGb12fN3Uc

http://www.youtube.com/watch?feature=player_profilepage&v=KzP0v8cYIyk

Story Telling

• Case Study: “One At Bat”

http://www.youtube.com/watch?v=i29QqnZIzyE

Strategic Partnerships (Allies)

• Case Study: “TAMID Investment Group”

http://www.youtube.com/watch?feature=player_embedded&v=6lps2t8mz04

Persistence (Expect the Worst)

• Case Study: “Israeli Apartheid Week”

http://www.youtube.com/watch?v=Q9vRM0k2TdA

Thank you!

Any questions?

Daniel Gold (MA, Middle Eastern Studies)VP: Israel Education and Advocacy

The Jewish Federation of Greater LA323-761-8138 dgold@jewishla.org