Welcome to the first edition of EssendonFields News, a new publication dedicated to the businesses and residents of this vibrant community and ever evolving area.
Welcome to the first edition of Essendon Fields News, a new publication dedicated to the businesses and residents of this vibrant community and ever evolving area. This is an exciting time for the Management of Essendon Fields with constant development and plans underway to further cement Essendon Fields among Melbourne’s premier locations, as well as a most sought after business and community hub in the state. In establishing this publication we celebrate the journey so far and invite the Moonee Valley Community to share the future. “We are really proud to present our clients, business partners and our local community with a newspaper that will connect, inform and offer a medium for local businesses to reach the community they serve.” “We are excited about this new endeavour and encourage business owners, operators and community members to become involved, contribute and consider Essendon Fields News their extended voice in the area. I applaud the foresight of the foundation advertisers that didn’t hesitate in getting involved by recognising the benefits of this dedicated Essendon Fields newspaper,” added Essendon Fields Chief Executive Officer, Mark Maskiell. The aim of Essendon Fields News is to enable direct communication between businesses and their clients as well as an effective means to connect the Moonee Valley community through an interesting and informative publication that provides a good read and brings wider Melbourne events and stories to your door step, along with all the local events, developments and personalities. Mayor of Moonee Valley City Council, Cr Shirley Cornish, remarked she was very pleased to see another valuable publication in circulation across the local area. “Publications, like the Essendon Fields News, are a great way for residents to find out important information about the local area including upcoming events and they can contribute to building a closer and more informed community,” she said. “I congratulate the Essendon Fields News on their first edition and I wish them all the best for the future.” continued on page 2 SPRING INTO ESSENDON FIELDS NEWS ISSUE 1 > SPRING 2010 Our services 100% Human Hair Extensions Colour, Cuts, Hair up Global Keratin Straightening Weddings
Transcript
Welcome to the first edition of Essendon Fields News, a new publication dedicated to the businesses and residents of this vibrant community and ever evolving area. This is an exciting time for the Management of Essendon Fields with constant development and plans underway to further cement Essendon Fields among Melbourne’s premier locations, as well as a most sought after business and community hub in the state. In establishing this publication we celebrate the journey so far and invite the Moonee Valley Community to share the future.
“We are really proud to present our clients, business partners and our local community with a newspaper that will connect, inform and offer a medium for local businesses to reach the community they serve.”
“We are excited about this new endeavour and encourage business owners, operators and community members to become involved, contribute and consider Essendon Fields News their extended voice in the area. I applaud the foresight of the foundation advertisers that didn’t hesitate in getting involved by recognising
the benefits of this dedicated Essendon Fields newspaper,” added Essendon Fields Chief Executive Officer, Mark Maskiell.
The aim of Essendon Fields News is to enable direct communication between businesses and their clients as well as an effective means to connect the Moonee Valley community through an interesting and informative publication that provides a good read and brings wider Melbourne events and stories to your door step, along with all the local events, developments and personalities.
Mayor of Moonee Valley City Council, Cr Shirley Cornish, remarked she was very pleased to see another valuable publication in circulation across the local area.
“Publications, like the Essendon Fields News, are a great way for residents to find out important information about the local area including upcoming events and they can contribute to building a closer and more informed community,” she said.
“I congratulate the Essendon Fields News on their first edition and I wish them all the best for the future.” continued on page 2
SPRING INTO ESSENDON FIELDS NEWS
ISSUE 1 > SPRING 2010
Our services 100% Human Hai r Exten s ion s Colour, Cuts, Hair upGlobal Keratin Straightening Wedd ing s
2 ESSENDONFIELDSNEWS > SPRING 2010
CONTENTS
Women in Business Lunch & Spring Fashion on and off the Track 3
Skin Scentual Business Profile & Pink Ribbon Breakfast 4
Matthews Steer Business Profile & Moonee Valley Events 5
MVCC leads Melbourne & Stephanie Alexander 7
Part 1 – The History of Essendon Airport 8
Steve Price & Sam Newman – Talking Back to Melbourne & Melbourne Events 9
In Focus 10
Australian Diamonds Eye Gold at the Commonwealth Games & Leisurefest 2010 11
Essendon Fields News welcomes any contributions from our readers. Please send material to the above address.Essendon Fields News is a free publication and is distributed through selected outlets.
Views expressed in Essendon Fields News do not necessarily represent the opinions of the editor or publisher. No responsibility is accepted by Essendon Fields News for the accuracy of the advertisements or information within the publication. All material forwarded to the magazine will be assumed intended for publication unless clearly labelled “Not for publication”.
No part of this publication may be recorded, stored in a retrieval system or reproduced in any form without permission of The Publisher. The Publisher assumes no responsibility for errors or omissions in this publication. The opinions in this publication do not necessarily represent the views of The Publisher.
cover story continuedEssendon Fields began as a joint venture involving two of Melbourne’s most highly regarded property development companies; Linfox and Beck Corp. Combining their notable histories of experience and expertise, Essendon Fields is now among Melbourne’s largest property developments integrating commercial real estate with retail in Melbourne’s North West.
The 305 hectare mixed use development started with the Direct Factory Outlet (DFO) & Homemaker Hub Precinct, a 65,000 sqm retail project in the south western corner of the site. This initial vision has expanded substantially through the incorporation of other developments, including more than 100,000 sqm of commercial, retail and office space on site.
Recognising the importance of communication and the strengths in working together and uniting the business and residential communities, Essendon Fields engaged MagMedia, a publishing house home to several Melbourne based publications, most notably 3008 Docklands Magazine which was recently nominated for a Business 3000 award and has assisted in effectively promoting the Docklands precinct.
Dee Johns, Marketing Manager for Essendon Fields has been instrumental in getting this initiative off the ground and together with Sarah
Rossato of MagMedia, the ladies have worked tirelessly to see this first edition come to fruition. Combining the talents and knowhow of Susan Riley, William Rowe and Lisa Quittner as Editor, along with a great team of writers and the support and backing of Essendon Fields Management we look forward to delivering a top class newspaper for your reading enjoyment.
Essendon Fields News is a quarterly publication that will coincide with the start of each new season. In this, our first spring issue, we bring you business profiles to provide a greater understanding of the types of businesses located here and the people behind them. We also have included an informative article on the history of Essendon Airport, the first in a series written by Roger Meyer of the Civil Aviation Historical Society Inc. as well as stories, interviews, social pages and events both local and Melbourne wide.
Please do not hesitate to contact the Editor with any comments, suggestions or contributions – this is your newspaper, become part of its success. Following on page 2 you will find a complete listing of the Essendon Fields Business Community.
Enjoy and Spring into this first edition of Essendon Fields News! To contact the Editor [email protected]
AutomotiveEssendon Chrysler Jeep Dodge(03) 9937 7600
Essendon Ford (03) 9374 7000
Essendon Honda (03) 9374 8000
Essendon Hyundai (03) 9937 7666
Essendon Mazda (03) 9374 2222
Essendon Toyota (03) 9379 8888
Vintage Overhaul (03) 9374 3037
AviationAltara Flight Training (03) 9948 9449
Australasian Jet (03) 9379 6999
Avionics (03) 9379 9500
Conair Aviation 0418 358 417
Crabtree Aviation (03) 9379 1039
DirectAir Charter (03) 9379 6099
Essendon Flying School (03) 9379 4102
ExecuJet Australia Pty Ltd (03) 9948 9430
Executive Airlines Pty Ltd (03) 9374 1777
Gee Bees Pilot Supplies (03) 9379 0747
General Aviation Maintenance Pty Ltd (03) 9379 1019
Grollo Aviation (03) 9416 9999
Hawker Pacific 1800 654 983
Heli Adventures (03) 9374 7500
Interair (03) 9374 2133
Jet City Engineering & Charter (03) 9330 1555
Melbourne Helicopters (03) 9374 7500
Mobil (03) 9379 1518
Pearson Aviation (03) 9379 1644
Rotorcare Pty Ltd (03) 9379 9495
Sharp Airlines (03) 9374 3987
Shortstop Jet Charter & Melbourne Business Jets (03) 9379 9299
Southern Cross Jets (03) 9379 9630
The Helicopter Services Australia (03) 9379 4500
XJET - Essendon Executive (03) 9379 4083
CorporateArmaguard (03) 8341 9200
Australia Post (03) 9299 1538
Charles Parsons (03) 9380 3600
Linfox (03) 9340 1000
Roads Corporation (03) 9094 4644
S+R Fashions (03) 9380 3700
Vance Clothing (03) 9480 6858
Vic Roads (03) 9094 4600
Victoria Police (03) 9374 1580
FoodBlue Denim Café (03) 9379 4005
LaManna Direct Pty Ltd (03) 9026-9206
Nandos (03) 9379 6403
Subway Essendon Fields (03) 9094 3797
That Coffee Company 0419 134 753 or 0418 379 982
Top One Bakery 0422 832 886
Victoria Valley Distillery (03) 9005 4420
Health & BeautyAirport Haircuts (03) 9948 9344
J’Vons (Hair Salon) (03) 9374 3339
Skin Scentual (03) 9091 7588
MuseumCivil Aviation Historial Society Inc. (03) 9374 3905
O’Connor McElligott (Painters) 0418 556 890 or 9379 9504
Parking Port (03) 9379 3373
Photo Electronics (03) 9374 2700
RFDS (03) 9299 5350
Snap Printing (03) 9374 2399
Talking Power Solutions (Optus Retailer) (03) 9351 0811
Trio Plumbing (03) 9338 5225
Wayne Cleaning Systems (03) 9484 5366
Wiley & Co Pty Ltd 1300 385 988
SupermarketColes (03) 8341 9900
DIRECTORY
3SPRING 2010 > ESSENDONFIELDSNEWS
cafecafe
When the deep dark days of winter become too much to bear, I find it helpful to remember that it means Spring is almost upon us. And you know what that means, Spring Racing Carnival.
With the major racedays approaching and only weeks until Moonee Valley and Flemington Racecourses are flooded with the racing faithful for the Cox Plate and the Melbourne Cup Carnival, smart racegoers will already be scouting for the perfect raceday outfit. Shedding the winter layers provides a great excuse to purchase a few precious pieces to celebrate the warmer weather.
European Spring/Summer 10 and Autumn/Winter 10/11 runways were something of a relief and more
than a little bit of a revelation. A huge shift away from the predominantly black colour palette, the flash of the heavily embellished power shoulder and the unforgiving mini dress has made way for a return to femininity. Nostalgia gave way and fashion editors all over the world fawned over the pastel colour palette, the floral prints, the soft, fluid fabrics and (at long last) the worship of the female figure. This bodes well for the Spring Racing Season, as it is the place where class and tradition can be combined perfectly with fashion to create a timeless look for a day at the track.
Cinematic inspiration is also a contributing factor to this return to polish, with acclaimed television series Madmen, Carey Mulligan’s Oscar Nominated role in An Education and Tom Ford’s directorial debut A Single Man all reliving the sartorial glory of the 60s. Nowhere are these styles more at home than amongst the cut and polish of the racegoing population of Australia, during one of the most important periods of Melbourne fashion (oh, and racing) of the year.
As is always the case with fashion trends, everything old is new again and vintage inspired looks were paraded down the runway even more than usual in the last few seasons. Most exciting perhaps, is waists making a welcome reappearance, thanks in large part to model Lara Stone at Louis Vuitton. The beautiful 60s inspired looks popping up here and there are an absolute delight, and I’m not talking barelegged shift dresses, the likes of which a barelegged Jean Shrimpton brought to our attention to the disgust of many, more than a few races seasons ago...
But it isn’t only the 60s that are popping up on the fashion radar. It seemed that runway looks inspired by retro sentiment dominated key trends this season. And this means ladies (and gentlemen) have their pick of colours, styles and silhouettes to choose from this spring.
By knowing what suits your shape you can nail a historically inspired look. Valentino and Chanel
showed classic 30s and 40s film siren silks and lace in tonals and neutrals. Or look to Louis Vuitton and Prada for 50s and 60s inspiration in full skirts and blouses and a hint of mod. Chloe and Dries Van Noten are great reference points for 70s refined glamour with classic tailoring and fluid fabrics. With options abound, this season the fashion forward will be looking back for inspiration.
But the best part about all of this is that this season, instead of spending a fortune on the latest and greatest in your high end boutique or department store, you may be just as likely to unearth the perfect races outfit for a fraction of the price at your friendly neighbourhood recycled clothing store. That’s right, not only are these styles friendly on the figure, with a bit of patience and an eye for quality they can also be friendly on the bank balance.
Vintage boutiques are a great place to look for well made, beautifully tailored pre loved dresses, hats and bags. Look closely at the cut and the shape and ensure they don’t look dated to avoid looking like you’re off to a dress up party. By pairing your vintage pieces with simple, modern makeup and shoes, you’ll be on a winner. A slick of liquid eyeliner or a red lip can give a polished revamp to any outfit. Team it with a neat updo or cascading movie star waves and you’ll definitely look the part.
Gentlemen - this doesn’t mean that you’re getting off lightly. A renewed appreciation for the art of dressing well (read: suiting up in your most dapper ensemble), means that the bar has been raised. Take note from Tom Ford’s hero played by Colin Firth in all his sartorial glory, or take your cue from Don Draper and the rest of the team from Madmen’s Stirling Cooper. A well cut suit, pocket square and a slick ‘do will have a huge impact on your reputation as a man of impressive standing, both with the fash pack, and with the ladies. Unfortunately though, your manner of dress has no bearing whatsoever on your success on the punt. Just so you know...
The annual Women in Business Lunch presented by Moonee Valley City Council is a fabulous event aimed at bringing all business women working or living in the Moonee Valley area together, creating a great opportunity to meet like minded people in a relaxing and fun atmosphere.
The theme for this year’s event is “Synergise Success – Get the Balance Right” with businesswoman, journalist, author and inspirational speaker, Ita Buttrose invited as special guest speaker to share her wealth of knowledge in getting the balance right.
The Women in Business Lunch is increasingly popular providing an effective forum for large scale networking with 300 attendees expected at the September 1st event. Attendees are encouraged to display their advertising materials on a promotional table or by donating one of the local business giveaways to further promote your business or brand.
Book a table for the office or come along on your own, and work in the most of enjoyable ways with a two course meal, inspirational speaker and topped off with a spring fashion parade to ensure you are up to date with the latest spring colours, trends and fashion must haves. You work hard, reward yourself with some time out of the office or usual work environment.
Wednesday 1 September 12pm–2:30pm Celebrity Room Moonee Valley Racing Club $40 — two course meal & drinksBookings: 9243 8888
Lucy McIntosh - Lucas D
awson Photography –O
fficial Photographer for MSFW
2010
2010 SPRING FASHIONA RETURN TO NOSTALGIA ON AND OFF THE TRACk
SYNERGISE YOUR SUCCESS AT THE WOMEN IN BUSINESS LUNCH 2010
LARA McPHERSON | FASHION
4 ESSENDONFIELDSNEWS > SPRING 2010
This October you have the chance to not only attend a wonderful breakfast event but also do your part to raise vital funds for breast cancer research with all proceeds raised donated to the National Breast Cancer Foundation.
This year’s Pink Ribbon Breakfast will be held on Thursday 21st of October at The Atrium and promises to follow on from the fabulous success of last year’s event as the largest Pink Ribbon Event held throughout Australia!
This is a great way to spend time out of the office and enjoy a full breakfast, live entertainment including Wendy Stapleton, as well as key note speakers and a National Breast Cancer Foundation celebrity ambassador as special guest. Add in the raffle and auction and you are set for a great start to the day.
Corporate tables of 10 are available or gather a few colleagues, family or friends with tickets priced at $50 per person. Don’t delay, treat yourself and your staff and help make a difference to the thousands of women and families living with breast cancer.
The 2010 Pink Ribbon Breakfast will be held on Thursday, 21st October 7.00am – 9.15amAt The Atrium - Flemington Event Centre - 448 Epsom Road, FlemingtonContact Di Fincher at Strathmore Community Services on 9379 3042 or email [email protected]
With the ever-increasing pace of modern life, the idea of doing nothing at all for even just 30 minutes might seem like an over-indulgence and waste of valuable time. But with over 1000 regular clients returning for their treatments and services, the team at Skin Scentual have shown that taking time for yourself can be a valuable investment.
Business owner Katrina Wilson opened her first store, an Ella Bache Beauty Salon, in July 1988 at Gladstone Park Shopping Centre. Since then, Katrina has developed and successfully grown the business, which continues to attract satisfied clientele in greater numbers to this day.
In November of 2009, Katrina moved the business into a beautiful contemporary salon in Essendon Fields, a tranquil space that ensures continued client satisfaction. A harmonious sanctuary where stress release and personal indulgence are the order of the day, the team at Skin Scentual pride themselves on their ability to provide a blissful experience. Comprising four senior professional therapists, each with a Diploma in Beauty Therapies and Health Science, the team also undergoes further training in services, products and customer service on a monthly basis.
From the scent of aromatherapy oils to the gentle music piped through the salon, soothing indulgence is experienced by clients from the moment they walk through the door. Special care and focus is directed and refined to suit every client’s needs. Clients can choose from a range of treatments including eyelash extensions, creative makeup, and services catering for mature clientele, such as Endermologie, Pervonia Caviar and Pearl Advanced Facials. Two of Skin Scentual’s most popular treatments are Pervonia High-Performance Facials that deliver noticeable results within one hour, and VPL Laser Hair Removal.
With a strong belief in making every client’s day special, Katrina and her team deliver only the highest standard of services and products. Skincare products are sourced from Pevonia Botanica, an elite natural skincare brand available through the world’s most prestigious spas. Skin Scentual’s extensive selection of in-spa treatments assure an unmatched spa experience, while a range of products for-home assist clients in maintaining healthy and youthful skin between treatments.
A harmonious environment, nature-based products, and a team with a total commitment to providing a high-quality service aimed at rejuvenation, relaxation, and wellness are all part of the unique experience at Skin Scentual.
2010 PINk RIBBON BREAkFAST
GET SPRUCED FOR SPRING AT SkIN SCENTUAL
MELBOURNE SPRING FASHION WEEk
EMILY ROLFE | BUSINESS PROFILE
Style icon Ruby Rose and Melbourne model Lucy McIntosh were recently announced as the ambassador and face of Melbourne Spring Fashion Week (MSFW).
Lord Mayor Robert Doyle said the country’s leading consumer fashion event was as much about exploring Melbourne’s urban culture and artistic nature, as it was about fashion.
“MSFW is a significant fashion event and an integral part of Melbourne’s culture and this year we are lucky to have two funky and sophisticated Melbourne girls fronting the event,” the Lord Mayor said.
“MSFW is about accessible fashion, where you can see it, try it and buy it. On the catwalk and in city spaces you will see models of all shapes and sizes and all styles of fashion and we are proud to boast that 70 per cent of the designers showcased
at this year’s event are Melbourne based. “This year Melbourne Spring Fashion Week will
be action packed with more free events, with more local designers, more style and more event partners than ever before.
Melbourne Spring Fashion Week: August 30 to 5 September 2010 www.msfw.com.au
Lucas Dawson – Official photographer for MSFW 2010
5SPRING 2010 > ESSENDONFIELDSNEWS
Matthews Steer Chartered Accountants combines CBD accountancy expertise with North West business values. As a
long-established suburban practice, it has grown with the evolving needs of its market, to guide and nurture the business
success and personal wealth of its clientele.
With a team of highly skilled accountants and financial planners, Matthews Steer provides a comprehensive package
of strategic and business planning, tax, business development, systems solutions, finance sourcing and wealth
creation services.
In our efforts to serve our clients, we have a core principle that guides everything we do: “Never advise a client to do
something we wouldn’t do ourselves.” It is this principle that explains the list of long-serving clients who would never place
their trust in anyone else and is the glue that moulds together the Matthews Steer family of 35 staff, clients and values.
Matthews Steer may not be the accountancy practice you expect, but we might be the accountancy practice that you need.
Matthews Steer is located atEssendon Fields HouseLevel 2, 7 English StreetEssendon Fields VIC 3041Tel: 03 9325 6300Fax: 03 9325 6399www.matthewssteer.com.au
Matthews Steer Chartered Accountants… stories in numbers
With an emotional commitment to business and personal finance, for 20 years Matthews Steer Chartered Accountants has been helping clients negotiate the financial minefield by telling ‘stories with the numbers’. A good relationship is built on trust, and Matthews Steer see their role as one of Trusted Advisor, ensuring that all proffered financial advice is consistent with what they themselves would invite into their own lives and businesses.
Under the guidance of Geoff Steer, head of Financial Planning; and Ken Matthews, head of Accounting; all professional activity at Matthews Steer serves four business mantras: Peace of Mind; Confidence to Grow; Banker Confidence; Cash to Wealth.
The demystification of complex numbers is also key to Matthews Steer continued success. Accountants can often be poor communicators, acting simply as record keepers who provide raw data without analysis. The team at Matthews Steer aim to be proactive in making sense of numbers, using them to identify important issues and implement strategies.
A case in point is the ‘Catalyst Process’, in which a business is presented with a financial X-ray — a one-page analysis that provides a financial snapshot and highlights key areas marked for improvement. With strategic planning and advice, Matthews Steer has helped transform small local businesses into leaders in their industry.
Matthews Steer offers more than tax planning advice. After taking on the role of Trusted Advisor
during the development of a small optometry business, Matthews Steer provided honest advice and referred the business to specialists as required. The business is now at the forefront of the industry with over 65 stores.
During the global financial crisis, Matthews Steer devoted much time to assisting a manufacturing client with understanding his costs. In so doing, a successful renegotiation with the banks led to a moratorium on repayments, and as a result, saved 50 jobs.
A documented career path, commitment to training and development, and a balanced professional environment ensures that staff at Matthews Steer enjoy coming to work each day. Team members are actively involved in representing the firm. The success of Matthews Steer is a personal success for all staff.
In an industry with an average staff turnover of 25%, Matthews Steer is unique in that it seldom sees team members leave for other public practice firms. Instead, they leave to venture into industry, or to set up their own businesses — a testament to the mentorship and confidence instilled by Matthews Steer.
The simple approach applies to Matthews Steer HQ at Essendon Fields House, too. You’ll not find prestige furniture and expensive leather-bound tomes in their offices, as clients are not expected to pay for such professional luxuries. Matthews Steer want businesses in Melbourne’s north-west to experience the first-class standard associated with many CBD firms, without the inconvenience of travel, a place where clients can expect CBD quality at north-west prices.
Brian (Bri) and Sheila are a young married couple. They care for their daughter, nicknamed ‘Joe Egg’, and are the model of courage in adversity. Bri is a natural born entertainer, but what lies beneath Bri’s funny lounge room antics? Compelling, heartfelt, an exuberant witty comedy.
When: 23 & 24 September at 8pmWhere: Clocktower Centre Box Office: 9243 9191Web: www.clocktowercentre.com.au
Slava and Leonard Grigoryan, arguably Australia’s finest classical guitar duo, perform an eclectic repertoire from Latin to Jazz, classical and contemporary music.
When: Wed 27th October at 8pm Where: Clocktower Centre 750 Mt Alexander Road, Moonee PondsBox Office: 9243 9191Web: www.grogoryanbrothers.com
MOONEE VALLEY EVENTS
CELEBRATING 20 YEARS OF SUCCESS AT MATTHEWS STEER CHARTERED ACCOUNTANTS
A DAY IN THE DEATH OF JOE EGG GRIGORYAN BROTHERS
EMILY ROLFE | BUSINESS PROFILE
Geoff Steer, Ken Matthews, Adrian Misiano & Anthony Flapper celebrate 20th Anniversary
7SPRING 2010 > ESSENDONFIELDSNEWS
Recently the 2010 Victorian of the Year was announced along with other awards for outstanding public and community services, during the Victoria Day Council Awards ceremony at the Melbourne Town Hall.
At the formal awards ceremony Stephanie Alexander was presented the Victorian of the Year Award by the Acting Lord Mayor, Susan Riley.
Stephanie Alexander is one of our country’s most renowned and acclaimed chefs, a restaurateur, food writer and author who has excelled in her dedication and pursuit of excellence promoting Australia’s Hospitality and Tourism industries. She has always championed local good food producers both in Australia and internationally on her menus, in published articles and in her numerous books.
Stephanie is the author of twelve books, along with a six part ABC television series in 1999 to accompany her book “A Shared Table’. Her bestselling book ‘The Cook’s Companion” initially
published in 1996 and expanded in 2004 has sold in excess of 500,000 copies, becoming a ‘kitchen bible’ for everyone from children to young adults, especially those who become independent and leave home and have to learn how to cook for themselves and utilise fresh food in their daily lives.
Further expanding her belief in children learning about food, Stephanie developed a comprehensive gardening and cooking program in 2001 at the Collingwood College in inner city Melbourne. This innovative project has since seen hundreds of primary school children from grades three to six assisting in developing and maintaining an extensive vegetable garden at their school.
Based on organics principles, the garden provides an opportunity for children to participate in this form of gardening, understand seasonality and follow the ‘paddock to plate’ philosophy by harvesting the bountiful produce to prepare a wide array of culinary delights which they share. These positive experiences provide a sound basis that will stand them in good stead in later life in the way they think about eating habits.
Following the success of the Collingwood College’s Program, the Stephanie Alexander Kitchen Garden Foundation was set up in 2004 to raise funds for the implementation of Kitchen Garden Program in other schools. Today there are currently 139 schools across Australia participating in the programme with this not for profit organisation dedicated to spreading the word, by teaching children in a pleasurable way, about growing, harvesting, preparing and sharing food.
The selection of the award recipients was made by the Trustees of the Victorian Day Council after carefully deliberation of many worthy nominations, all of whom have made significant and valuable contributions to the Victorian community. The Trustees of the Victoria Day Council is made up of previous Victorian of the Year Award recipients.
Victoria Day 2010 marks the 159th anniversary of the official separation of Victoria from New South Wales and the formal proclamation as an independent State by Governor La Trobe.
Moonee Valley Council is leading the way in Melbourne’s sustainability stakes, taking out World Environment Day honours for its Green Precinct Project.
The project has seen local businesses and not-for-profit groups joining forces, adopting a proactive approach to sustainability. In just under 2 years since its inception, the project has seen impressive results in the local Moonee Valley area.
Focused on minimising greenhouse gas emissions, water and transport use and waste, while encouraging biodiversity, the initiative is actively educating the corporate population and the children of Moonee Valley, leaving a great legacy, not to mention some very positive early statistics. A 22 percent reduction in greenhouse gases and more than 60 percent rate of recycling of all recyclable material in participating organisations show that awareness and willingness to make a positive impact can have real results.
The project confirms the power of the collective is critical in the adoption of innovative approaches to sustainability. But it is the council’s willingness to lead by example that has set the ball rolling. By using existing resources wisely, and by providing access to renewable energy sources and adopting best practise standards to waste disposal Moonee Valley City Council is
minimising the environmental impact of businesses and families in the area. The Council is also encouraging all locals to adopt these approaches into their everyday life, making awareness of environmental issues an ongoing focus.
Moonee Valley City Council is committed to providing local businesses with the information they need to conduct their business more sustainably, working in conjunction with Design Victoria to integrate intelligent environmental solutions to gain a competitive advantage. Their understanding of the opportunity for businesses to grow their profitability, while minimising their carbon footprint is raising eyebrows, but for all the right reasons. And other councils are catching on.
The Council is also actively encouraging biodiversity in residential areas with its sustainable gardens program. Encouraging locals to grow fruit and vegetables, and provide a habitat for local flora and fauna, the program also provides the tools for gardening enthusiasts to conduct a sustainability audit in their own backyard, minimising water use and the use of fertilisers and pesticides.
Moonee Valley City Council was also nominated for a Keep Australia Beautiful Award, confirming the council’s reputation as an environmental leader and setting an example for other local councils, locally and internationally.
2010 VICTORIAN OF THE YEAR STEPHANIE ALEXANDER O.A.M. MVCC LEADS
MELBOURNE IN THE SUSTAINABILITY STAkESLARA McPHERSON | ENVIRONMENT
Photography – James G
eer
8 ESSENDONFIELDSNEWS > SPRING 2010
EMBROIDERYCaps ‘n’ More provide custom embroidery and screen printing services on a wide range of clothing and accessories including:•Headwear •Bags•Sportswear •Travel Accessories•Workwear •Promotional Items•Uniforms •and much more
Caps ‘n’ More use the latest equipment to ensure all products are of the highest quality.
www.capsnmore.com.au9374 4700
72 Hargrave StEssendon Fields
This is the first of a series of articles on the history of Essendon Airport, which was Melbourne’s airport for fifty years. It is also the oldest capital city airport in Australia. Part one explores the early aircraft landing grounds around Melbourne, and explains why a site at North Essendon was chosen.
In the early post-World War I days of civil aviation, aerodrome services for landing and departing aircraft, and for their maintenance and repair were in private hands.
There were four private aerodromes operating around Melbourne in 1919, 1920 and early 1921. They were located at Glen Huntly, Glenroy, Port Melbourne and Fisherman’s Bend. Later, in 1927 another was established at Coode Island, just west of the city.
In early 1921, the newly formed Civil Aviation Branch of the Department of Defence was given responsibility for the provision of Commonwealth aerodromes and landing grounds. The purpose of providing a Government aerodrome in Melbourne was to encourage all flying operations to be concentrated at the one location.
Initially it was proposed to use an area of 93 acres (27 ha) at the Port Melbourne Rifle Range, but it transpired that this land was reserved for future Melbourne Harbour Trust development. Other sites investigated included Albion, Broadmeadows, Glenroy and Essendon.
In terms of access by public transport, good drainage of the land and possible obstructions (trees, power lines, etc), the recommended site
was “St John’s” at North Essendon. This rural farming area was named after Mr G.F.B. St John, who purchased land in the area in 1843.
The purchase of the land from farmer Mr G.J. Taylor was proclaimed in the Commonwealth Gazette of 11 August 1921.
The site was bounded by boxthorn hedges and post-and-rail fences. There was no electricity, running water, telephone or toilet facilities.
Once the site had been surveyed by the Department of Works and Railways for building sites and roadways, the first building to be erected was a timber hangar. This was moved from the Glen Huntly aerodrome, and re-assembled at ‘ The Government Aerodrome at North Essendon’, as it soon became known.
It was leased to Mr J.H. Larkin who is recorded as overhauling aircraft engines there in December 1921. He soon requested a sealed floor to keep dust and grit out of the engines.
The aerodrome was an ‘all-over’ field, which meant that there were no sealed runways, and aircraft landed and took-off according to the prevailing wind direction.
Air Navigation Regulations of 1921 required minimum landing (and take-off) distances of 320 metres in all directions, but the Essendon site provided distances of over 700 metres which meant that it had considerable scope for expansion.
On 8 August 1923 the site officially became “Essendon Aerodrome”.
Contributed by the Civil Aviation Historical Society Inc, which is based at Essendon Airport. See www.airwaysmuseum.com for more information.
THE HISTORY OF ESSENDON AIRPORT – PART ONEROGER MEYER | HISTORY SERIES 1
THE U-SHAPED SITE OF ESSENDON AERODROME, 1921. Land had been reserved for the Melbourne Metropolitan Board of Works reservoir, which still exists. The farm house of Mr Taylor, from whom the land was purchased, is on the upper east-west boundary.
A 1932 VIEW OF THE AERODROME. The through-road is now Wirraway Road, and the diagonal road is English Street.The white circle with a cross through it indicates to aircraft flying above that fuel and hangar accommodation are available.
Source of photograph: Civil A
viation Historical Society
Source of photograph: Civil A
viation Historical Society
9SPRING 2010 > ESSENDONFIELDSNEWS
SAM: Despite years in radio, the public knows you best for your work on television, how does a live studio audience compare with an on-air audience, do you find radio talk back more difficult to gauge audience response?
Radio is a far more intimate medium – it is more personal and less stressful than live TV. But whichever one is on, it is the chemistry between the combatants which is important.
STEVE: Returning back to Melbourne breakfast radio after 8 years on Sydney’s
2UE breakfast show, and I believe being one of only very few presenters to have enjoyed success in both cities, what are the most defining differences between Melbourne and Sydney listeners?
The big difference between audiences is that Melbourne listeners seem more engaged with current affairs. Sydney is such a hard place to survive in that people are very much wrapped up in their own lives.
SAM: Have you worked with Steve before and how do you find greeting the day with Steve, is it a labour of love?
Steve reminds me of myself – he is so different. The secret is not to prepare anything we speak about before we go on air – I think.
STEVE: Working with a media personality like Sam Newman, who is renowned for airing his opinion in no uncertain terms, do you find working with Sam exciting or anxiety producing, how grateful are you for the 7 second delay?
Sam and I have worked together for a long time. I was more worried when I was working with him and Rex Hunt together, I think Sam has mellowed a bit and I think he is genuinely interested in talking
about social issues. The dump button gives me 10 seconds not 7!
SAM & STEVE: As high profile personalities with high profile and varied careers, how do you maintain your ability to connect with ‘real people’ - the listeners?
STEVE: Unlike Sam I still do ordinary things, I pick up my dog droppings in the park, catch trams and trains around the city and watch footy from the outer with a pie and talk to all sorts of people every day. Sam’s only real contact with real people is probably Street Talk.
SAM: The mundane things in life are for the mundane. Life is too short to drift too deeply into someone else’s space and attitudes – be yourself, which is probably the greatest problem I have had over the years.
SAM: What has surprised you most about working with Steve that you didn’t expect?
How excited he gets over trivial things. The expectation of speaking to a politician on air, live, consumes him to the point where his forehead starts to blow.
STEVE: What would readers be most surprised to learn about Sam that is contrary to his public persona?
He is a very generous and thoughtful man who I suspect would like his persona to be more about his intelligence than his antics on the Footy Show.
SAM & STEVE: September is footy finals fever in Melbourne, who do you think will be holding the premiership flag on September 25th, and which team should we look out for in the 2011 AFL season?
STEVE: Geelong will win again and watch out for the young Tigers in 2011.
SAM: An obvious answer but either one of the top four sides. Injury and suspension play a huge and deciding factor in the fate of those top four. Keep your eye on Melbourne in 2011
SAM & STEVE: If you could change or commend 3 things about Melbourne, whether culturally, socially or politically, what would they be?
STEVE: 1.The weather. 2. The ocean temperature. 3. Build a new airport - the old one is a disgrace.
SAM: 1 - A larger and more effective lawful hit squad (ie. Police) to deal with anti-social behavior.
2 - Less of an obsession to be anal and just generally knobbling people for existing.
3-And the pernicious and insulting industry that has become speeding fines.
STEVE PRICE & SAM NEWMAN TALkING BACk TO MELBOURNE WEEkDAYS 6AM TO 10AM 1377 MTR
LISA QUITTNER | INTERVIEW
When: 8 to 23 October 2010Program details: www.melbournefestival.com.au
When: Thursday 11 November 2010Where: Shrine of Remembrance ForecourtWeb: www.shrine.org.au or call (03) 9661 8100.
When: Friday 1st October doors open 7:15pmWhere: Palais Theatre – St KildaTickets: www.ticketmaster.com.au
MELBOURNE INTERNATIONAL ARTS FESTIVAL
REMEMBRANCE DAY ROYAL MELBOURNE SHOW ‘WHOLE LOTTA LOVE’ LED ZEPPELIN CELEBRATION
10 ESSENDONFIELDSNEWS > SPRING 2010
MARK RICHARDSON & LYNDALL TENNANT | RECENT EVENTS
Long established Matthews Steer Chartered Accountants celebrated their 20th Birthday in style recently. They continue to meet the evolving needs of their clients with their comprehensive package of strategic and business planning, tax, business development, systems solutions, finance sourcing and wealth creation.
Liz Matthews, Shaun Matthews and Terri Truccolo
Lisa Infante and Paul Wright
Andrew and Symone Demetriou
Todd McKenny, Sonja Kruger and Daniel McPherson
Melissa Hetherington and Santa
Daryl Braithwaite
Chef de Cuisine, Heaher Zheng and Robert De Niro
Robert De Niro
The Lord Mayor’s Charitable Foundation welcomedmore than 1500 people to celebrate “Christmas in July.” Guests enjoyed a traditional Christmaslunch, and performances including Daryl Braithwaite, Keith Potger, The Salvation Army Brass Band, and the Bi-Polar Bears.
A veritable of who’s who of Australian sport, media, business and entertainment recently came together at Crown for the Million Dollar lunch in July, raising $1,422,181.00 for kids with cancer – KOALA Foundation.
Hollywood legend Robert De Niro recently held a press conference at Nobu restaurant that he co-owns in the Crown Casino complex. De Niro was in Melbourne shooting a new movie called The Killer Elite.
HAPPY 20TH BIRTHDAY MATTHEWS STEER
IN FOCUS
THE LORD MAYOR’S CHARITABLE FOUNDATION – CHRISTMAS IN JULY
MILLON DOLLAR LUNCH – CROWN CASINO
NOBU RESTAURANT – CROWN CASINO
Images courtesy of Matthews Steer Chartered Accountants Images courtesy of Eagle Images – Dave Goudie Images courtesy of Daniel Mendelbaum Images courtesy of Crown Entertainment
11SPRING 2010 > ESSENDONFIELDSNEWS
The surest sign of Australia’s economic recovery is likely to be not interest rates or election results, but the success of Melbourne Leisurefest at Sandown Racecourse from 30 September to 3 October. The three industry associations which run Melbourne Leisurefest, representing the caravan, boating and automotive industries in Victoria, have all seen strong recovery.
Melbourne Leisurefest chairman Ashley Farr said people wanted to enjoy their hard-earned leisure time and had the money to pay for it.
“In addition to the legions of grey nomads, families are enjoying activities which bring all the family together for healthy recreation, meeting friends and enjoying Australia’s great outdoors. Leisurefest caters to all these interests, with the latest in vehicles, vans, camping equipment and accessories, plus all you need to know about the best destinations and the best facilities on offer.”
Back by popular demand are both on-road and off-road vehicle tests at the expansive Sandown venue and this year there will also be hands-on lessons in reversing vans and trailers. There will also be test towing for caravans and boats down the Sandown main straight, test rides in campers and motor homes, and four-wheel-drive demonstration rides on Sandown’s off-road circuit, all with expert drivers at the wheel to keep it safe.
Thursday 30 September – Sunday 3 October 10am – 5pm dailySandown Racecourse – Dandenong Road, SpringvaleTickets: $12 / Pensioners & Conc $10 / Kids under 15 freeFree Parking & train Station next door to the venueWeb: www.melbourneleisurefest.com.au
They might be the current world champions, but the Australian Netball Diamonds are training harder than ever. With the Commonwealth Games fast approaching, test matches are heating up and the girls are getting ready to take home the Gold. Captain Sharelle McMahon talks training, team bonding and beating the Silver Ferns…
How are you feeling in the lead up to the Commonwealth Games?
Really good actually! It’s always a nice feeling to come to the end of a championship season. We’ve got three matches against Jamaica and three matches against New Zealand coming up in the Test series, and now we’ve got a really great team of 15 to play in those games. So we’ve put all of our rivalries aside to come together as a team, and everyone is really excited about getting out there in the Test, and later on in the Commonwealth Games.
What’s the training schedule like?
Basically, the two series are our preparation for the Games. Sometimes we have a chance to head into camp in the lead up to that, but we’ve got really reduced preparation time this season. So we pretty much train every day. The team stays together at a hotel and we’ll train two or three times a day- but occasionally they’ll give us the afternoon off, which is nice.
How do you stay motivated when the training gets so intense?
Motivation is no problem at all. There is competition within our group, not only for positions on the team but also on court, so that’s a motivating factor all the way along. And if you can’t get yourself motivated to play in the Commonwealth Games, then you’ve probably got bigger problems!
As Captain, do you feel that there’s any extra pressure on you?
There is some extra responsibility that goes along with it. As Captain, people will turn to you, both on and off the court, but more than pressure it’s just a bit of added responsibility to the team, and to the sport.
Is there much focus on building team culture? I imagine trust and loyalty would be pretty important…
It’s incredibly important. We all come together from different teams and different states, so it’s important that we build up that trust with one another. We do a lot of work to make sure we really know each other, so we have that sort of support, which does make the performance easier.
It’s also about how you enjoy the time you spend with the team. We do spend a lot of time together. We room together, we basically eat every meal together, and we train a couple of times a day together, so it is really important that we get along.
We hear a lot about some rivalry with the New Zealand Silver Ferns. How much of that is real?
There’s definitely a huge rivalry with the Silver Ferns! I’ve played in three World Championships and three Commonwealth Games so far, and each time, we’ve played against the Silver Ferns. The rivalry is always there, and it continues whether it’s a major tournament or not. In the competition we have, there’s never very much separating the two teams, and we’re both probably doing everything we possibly can to beat each other.
What are you looking forward to most about the Commonwealth Games?
There are so many things! The experience of being at the Commonwealth Games is one that you don’t get anywhere else. In other competitions, you’re just representing the Australian Netball Team. But at the Commonwealth Games, you’re part of a much bigger team, so that’s really exciting.
Having so much support from the other athletes and getting to know all of them is really amazing as well. So apart from obviously the competition and trying to win the gold medals, sharing the experience with the other athletes, and going along to their events and supporting them, is probably what I’m looking forward to most.
What are your hopes for the team for the next few years?
It’s a big couple of years coming up. There’s the Commonwealth Games, obviously, and then the World Championships halfway through 2011. So our goal, as it always is, is to win both of those major tournaments, and those are really quite realistic goals for us to have I think.
We’ve got a really great team together that has a nice mix of experienced players who have been in major tournaments before, and also some really great younger players who are fairly new to the team. So for us, it’s about pulling that together and achieving as best as we can over the next few years.
LEISUREFEST POINTS TO AUSTRALIA’S ECONOMIC RECOVERY
AUSTRALIAN DIAMONDS EYE GOLD AT THE 2010 COMMONWEALTH GAMESREBECCA HOWDEN | SPORT
HA-Essendon Fields FBC-v4 OL.indd 1 9/08/10 10:26 AM
