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May 2010 | www.visitremax.com.cn2

Publisher & Managing DirectorTony Lee

[email protected]

DirectorSabrina Lo

[email protected]

EditorialEditors

Jessica [email protected]

Sophia [email protected]

Helen [email protected]

TranslatorCherry Xu

[email protected]

DesignerAdam Lin

[email protected]

Web DesignerGonn Zeng

[email protected]

SalesSales Manager

Anna [email protected]

Account ManagerKevin Zhu

[email protected]

Sales ExecutivesJoy He

[email protected] He

[email protected]

Operation and MarketingOperation Manager

Charles [email protected]

Marketing ManagerMorrow Miao

[email protected]

AccountingFeng Li

[email protected]

Published byRecycler Publishing & Events (Zhuhai) Ltd.

Address5F Pacific Insurance Building, Jiuzhou Ave, Zhuhai, China

ISSN 1991-9859 Tel:+86 (0)756 3220716 Fax:+86 (0)756 3220717

Email:[email protected] Website:www.therecycler.com.cn

All rights reserved. © 2010 by Recycler Publishing & Events (Zhuhai) Ltd. The contents are not be to copied or republished without official written consent. The editorial content does not represent official positions of Recycler Publishing & Events (Zhuhai) Ltd.

RecyclingTimesRecyclingTimes

The magazine by the industry, for the industry.

A p r i l h a s b e e n a n eventful month for t h e a f t e r m a r k e t

printer supplies industry. Print-Rite successfully acquired a major controlling stake i n S h a n g h a i b a s e d A E G Photoconductor Co., Ltd. from its German parent company AEG Elekrofotografie GmbH. Privately owned Golden Gate Capital acquired the majority of Clover Technologies and West Point Products. Media Sciences International Inc. entered into agreements to acquire Master Ink based in China. The aftermarket printer supplies industry showed strong growth during the last year despite the insecure economy capturing the attention of investors.

In recent years, the remanufacture of laser printer cartridges has become increasingly significant again. More companies have pooled resources into the laser printer supplies, causing intense competition. The production of laser cartridges relies heavily on a consistent supply of parts and components. So, if a component supplier is financially strong, acquisition becomes a serious option. The remanufacturer can then control the key components as well as the cost structure. And they can also have direct input into product research and development. Rather than direct acquisition, some companies find joint R & D, or holding mutual shares are an alternative option to increase their competitive edge. Through such collective efforts, companies provide customers with better quality products resulting in better service.

From April 23 to 24, the second successful North China Consumable Industry Forum and Expo (CIFEX) was held in Handan, the laser component manufacturing center in northern China. This event gained great support from the Handan municipal government and many companies in the industry. 52 exhibitors and 983 visitors attended the exhibition and 103 delegates joined the forum. During the show, a productive round-table meeting on the theme of “increasing communication and avoiding hostile competition” was held. Ideas and views were exchanged, and many suggestions were put forward for future development of the industry. I would like to thank all for supporting CIFEX 2010.

Tony LeePublisher & Managing Director

editorialeditorialwww.visitremax.com.cn

Recycling Times Magazine

www.visitremax.com.cn | May 2010 3

Recycling Times Magazine

contentscontentswww.visitremax.com.cn

Industry UpdatesPrint-Rite announces acquisition of APS

Cartridge World booming

Media Sciences to acquire Master Ink in HK

HP and Print-Rite settle inkjet patent issues

MMC pools $ 8m for new facilities

Ink All-You-Can aggressive to sell

Static Control headlines Zhuhai industry conference on remanufacturing technology and market development

Dell and NextLife offer remanufactured ink cartridges

Sinotron thinks that one stop solution is needed in consumable industry

Re-feel franchise stores flourishing in India

Van Klaveren ccc management board expands

Section 337 investigation on HP 02 inkjet cartridges case sails

Static Control View-on-Demand webinar series

4

56

7

8

9

10

Product ReleaseApex adds ASIC chips for Kodak EasyShare series machines

Wuhan Pointrole releases Panasonic KX-MB series toner

FGIC releases comprehensive system solution for remanufactured Xerox 4510

Hi & Bestech extends AURORA chips

OCP introduces new grey ink for Canon PGI-520/CLI-521 cartridges

12

13

OEM newsBrother establishes sales company in Korea

Fuji Xerox Asia Pacific launches online resource hub

Fuji Xerox completes construction of R&D Square

Xerox opens R&D center in Chennai

HP to launch online printing on demand

HP to open new design centre in Singapore

14

16

17

FeaturesPrinter supplies on the green path

A new chapter to energy conserving standard for printers in China

1824

ProfilesNo autumn fruit without spring blossom——Interviewing Everlight Chemical Industrial Corp.32

ShowcaseHolding a product release conference28

Legal IssuesCase analysis on patent application strategy (part 2)36

Tech ZoneRemanufacturing the Konica Minolta Magicolor 1600W black and color toner cartridges40

Market DataPrinter information46

No autumn fruit without spring blossom

In the last 37 years, Everlight Chemical Industrial Corporation has weathered a lot. However, the more steps it makes, the more steadily it walks. It provides added value, low energy consumption and low contamination high-tech chemicals to the world. Everlight’s products are popular in more than 80 countries worldwide.

Print-Rite announces acquisition of APS

Print-Rite has officially announced that it has acquired a major controlling stake in Shanghai based AEG Photoconductor Co., Ltd. (APS) from its German parent company AEG Eleckrofotografie GmbH.

A new chapter to energy conserving standard for printers

China’s energy efficiency for printers and fax machines was handed over for approval. The standard lists energy efficiency and grades for printers and fax machines, raising the “green” threshold within the printer market. How will the standard change the structure of printer market in China?

Industry updatesRecycling Times Magazine

May 2010 | www.visitremax.com.cn4

P rint-Rite has officially announced that

it has acquired a major controlling

s t a k e i n S h a n g h a i b a s e d A E G

Photoconductor Co. Ltd (APS) from its German

parent company AEG Elekrofotografie GmbH.

The deal took place in December 2009,

but all companies concerned agreed not to

disclose any further information until such

time as the deal got approval from government

officials in Shanghai.

APS manufactures Organic Photoconductor

(OPC) drums for use in laser toner cartridges,

and produces more than 80 models across

leading brands. Previously Print-Rite had relied

on third parties for its OPC drums, but will

now have direct control.

“Fo l low ing th i s acqu i s i t ion , P r in t -

Ri te Group wi l l be the only pr int ing

consumables manufacturer who possesses

the production capabilities for all major

components and parts in laser toner

cartridges,” said Print-Rite. “This transaction

brings a whole new competitive edge to

Print-Rite as it is now able to have control

of the complete production process of laser

toner cartridges.”

APS ‘s production facilities are currently

being relocated to a new, larger s i te

anticipating expanded R&D capabilities and

upgraded technology.

Print-Rite has also said it will continue to

work with Elektrofotografie.

Print-Rite announces acquisition of APS

T he Cartridge World franchise, founded

in Australia, now has over 1,700 shops

worldwide. After making its debut in

the United States in 2002, there are now over

650 stores today.

In Britain, the retailer Cartridge World is

to open three North West stores this month

as it continues to post big like-for-like sales

increases.

The chain is to begin trading from sites in

Shaw, near Oldham, Burnley and Liverpool

to add to the 42 outlets already

operating in the region.

The group today announced a 12

per cent hike in like-for-like revenues

during the final quarter of 2009

and plans for a new Business Direct

service for corporate clients, offering

free collection and deliver y and

flexible credit.

Adam Dav i son , the re ta i l e r ’ s

business development manager for

the North West, said: “Independent

research has shown that the single

biggest complaint most businesses

have against their printers and all-in-ones is the

cost of consumables.

Cartridge World does more than just refill

ink or toner cartridges. For inkjet cartridges,

by using a special electronic scanner, every

cartridge dropped-off is tested. If the cartridge

is electronically sound it goes through a three

stage cleaning process, using zero water, in

a contaminant-free environment. During

this process the 300 firing nozzles — each is

only 4 microns wide — are cleaned. Once the

cartridge is restored it is refilled, resealed,

labeled and put into stock. The inks are

water-based and meet or exceed the original

equipment manufacturer ’s specifications.

Using a refilled cartridge cannot, by law, void a

printer’s warranty.

If the cartridge does not pass the electronic

test, the cartridge goes no further. It is sent to

recycling. The screaning procedures are very

strict.

C a r t r i d g e Wo r l d i s a m e m b e r o f t h e

Environmental Protection Agency

Waste Wise program.

Cartridge World also offers a service

called Business Direct which includes

business to business services, one

for one exchanges, online ordering

and next day delivery.

“While hardware prices typically

continue to fall, the cost of printer

cartridges continues to rise. We feel

that the launch of Cartridge World

Business Direct is a ver y timely

solution which will help businesses of

all sizes”, said Davison.

Cartridge World booming

Industry updatesRecycling Times Magazine

www.visitremax.com.cn | May 2010 5

Media Sciences International, Inc. entered into

agreements to acquire Master Ink Company,

Ltd., a China based manufacturer of toner

cartridges, inkjet printer cartridges, inkjet refill

kits and patented, next generation automatic

ink refill systems. The agreement with Master

Ink Company, Ltd. and its affi l iates is to

acquire substantially all of Master Ink's assets

including its People's Republic of China based

manufacturing facility.

Consideration for the acquisition includes

$1.15 million in cash ($250,000 due at closing,

the balance with accrued interest due on the

second anniversary of the closing), a 10%

override on Master Ink revenues until the note is

repaid and one million shares of Media Sciences

International common stock. The Company

expects the acquisition to be accretive to its

earnings in the first quarter following the close.

Closing is expected to occur in early summer.

Media Sciences' President and CEO Michael

Levin commented, "This is a transformative

acquisition for Media Sciences as it provides

the Company with many strategic benefits that

significantly increase our competitiveness.

Specifically, the acquisition provides us with

the lower cost manufacturing platform we have

been seeking to develop, while increasing our

ability to control quality and our intellectual

property. In addition, we expect the acquisition

to accelerate our time to market and increase

our rate of new product development, while

reducing new product capital expenditures.

The acquisition provides the Company with

the control and cost structure to develop

more products more quickly, build quality into

products instead of checking it after a product

has been built, better manage our inventories,

be more flexible to meet changing customer

demands, pursue markets that have been

otherwise impractical, and regain the operating

leverage and cash generation that are inherent

in this recurring business of printer supplies."

The acquisition provides the Company with

the control and cost structure to develop more

products more quickly, build quality into products

instead of checking it after a product has been

built, better manage our inventories, be more

flexible to meet changing customer demands,

pursue markets that have been otherwise

impractical, and regain

the operating leverage

and cash generation

that are inherent in

this recurring business of printer supplies.

Mr. Levin continued, "We have been working

with Master Ink to develop tooling for a broad

range of Media Sciences' toner based products

and as a result, upon closing we expect to

enjoy an immediate reduction in the cost of

our existing toner based product line. We are

confident this acquisition

will significantly improve

our bus iness model ,

and we look forward

t o c o n c l u d i n g t h e

acquisition in the coming

months."

T h e C o m p a n y w i l l

inc lude a discuss ion

of the acquis i t ion in

its quarterly earnings

conference call to be

held on May 14, 2010.

About Master InkMaster Ink Co., Ltd

is a manufacturer of

toner cartridges, inkjet

re f i l l k i t s and ink jet

cartridges for postage

machines. The revenue

i s a p p r o x i m a t e l y

US$3 mi l l ion be fore

acqu i s i t ion . Mas te r Ink has about 140

e m p l o y e e s a n d o w n s a p r i v a t e b r a n d

named “Acujet”. Master Ink is a private label

manufacturer for several other well known

inkjet cartridge & refill brands. Besides, it also

manufacture directly for large retailers around

the world. In 2001 Master Ink received

HKQAA ISO 911 Certification for Quality

Manufacturing & Management Systems.

About Media SciencesMedia Sciences International, Inc. is the

leading independent manufacturer of new

build solid ink and color toner cartridges for

office color printers. As the premium quality

color toner and solid ink alternative to the

printer manufacturer's brand, Media Sciences

manufactures color toner and solid ink products

for use in Dell, Konica Minolta, OKI, Ricoh,

Samsung, and Xerox and many other color

printers.

Media Sciences to acquire Master Ink in HK

Industry updatesRecycling Times Magazine

May 2010 | www.visitremax.com.cn6

Hewlett-Packard Corporation (HP)

has declared that it has reached a

settlement with Hong Kong-based

Print-Rite Holdings Ltd. (Print-Rite) relating to

HP 02 inkjet cartridges.

In accordance w i th the te r ms o f the

settlement, Print-Rite acknowledges that HP's

patents are valid and in effect. In consideration

of the parties' mutual respect for intellectual

property, Print-Rite also has agreed to withdraw

the products involved in the dispute from

the United States and other countries with

corresponding patent filings.

"We are pleased with this amicable settlement,

which serves as a demonstration of our ongoing

commitment to protecting HP's investments

in intellectual property," said Stephen Nigro,

senior vice president, Inkjet and Web Services

Business, Imaging and Printing Group, HP.

Later in April, Print-Rite also commented on

the settlement. According to the spokesperson

of Print-Rite, an agreement has been reached

between HP and Print-Rite Holdings Ltd., under

which Print-Rite has committed to preventing

unauthorized shipments of compatible HP

02 inkjet cartridges into the U.S. and several

other countries in which HP has patents on

the HP 02s, specifically Australia, Brazil, France,

Germany, Japan, Korea, India, Mexico and the

United Kingdom. Apart from those countries,

the agreement wil l have no effect upon

Print-Rite's sales of HP 02 compatible inkjet

cartridges.

Recycling Times learns that Print-Rite is

also pleased to have reached this agreement.

But Print-Rite clarif ies that it has always

fully adhered to a self-imposed policy of not

shipping HP 02 compatibles into the U.S. It

was only because an unknown third party

apparently did ship Print-Rite’s compatible

HP 02s into the U.S. without the company’s

knowledge or consent , tha t i t became

necessar y to address this issue and the

agreement was reached through brief and

entirely amicable discussions. This agreement

formalizes Print-Rite's longstanding policy of

supporting intellectual property rights, and

preserves the respectful relationship that exists

between HP and Print-Rite by establishing a

basis upon which the two companies can work

together to assure compliance by third parties.

In March, HP settled similar patent disputes

with three other tech companies. HP is also

working to settle a number of other complaints

involving other companies that sell similar types

of inkjet cartridges.

These ink cartridge patent disputes stem from

a complaint HP lodged with the United States

International Trade Commission in September.

HP and Print-Rite settle inkjet patent issues

A s one of the subsidiaries of Gree

Group, which ranks one of the

top 100 corporations in China,

Magnetic Electric Co., Ltd., Zhuhai Gree (MMC)

successfully obtained the further investment of

eight million dollars from its mother company

Gree Group for new factory facilities. The new

MMC workplace will features five buildings,

each with four stories. The total factory size will

boast a space four times bigger than the current

facilities. The investment aims to build MMC

into a better established production base to

provide sustainable, superb quality and service

to its international clients and distributors.

Established in 1986, MMC is one of the

earliest and largest manufacturers of printer

consumables in China, producing inkjet and

toner cartridges for printers by Brother, Canon,

Dell, Epson, HP, Lexmark, Samsung and Xerox

etc. MMC also manufactures ribbon cartridges,

nylons, and refill kits.

MMC has been an IS O 9001 cer t i f i ed

manufacturer since 1999. The toner cartridges are

certified by STMC and guaranteed by ISO 19752.

For more information, visit the website www.

mmcinkjet.com or www.globalsources.com/

greeme.co, email to [email protected] or

call +86 (0)756 886 1223.

MMC pools $ 8m for new facilities

Industry updatesRecycling Times Magazine

www.visitremax.com.cn | May 2010 7

S tatic Control outlined trends in electro-

photographic imaging technology as

well as intellectual property law during

a conference in Zhuhai, China, whose members

represent one of the most vibrant emerging

markets in the worldwide remanufacturing

industry.

John Zhang, Static Control’s senior sales

manager in China, addressed the conference

March 26 in the city of Zhuhai, in China’s

Guangdong province, during the first quarterly

meeting of the Zhuhai Printing Consumable

Industry Association. Conference organizers said

attendance doubled their expectations.

“We can not overstate the importance of China

and Southeast Asia,” Zhang said. “We’ve been

committed to helping remanufacturers develop

their market in China for the past 15 years now,

and we intend to keep our customers at the

forefront of technology and business trends as

they develop.”

Zhang introduced the company ’s newly

launched View-on-Demand Webinar program, a

multilingual online training and communications

series offered exclusively to Static Control

customers. The program lets customers select

from among hundreds of detailed technical

videos, translated into Mandarin for the Chinese

market, through the company ’s password

protected website.

The conference was organized to encourage

new business and market development and to

provide the most current information on new

products, materials and technologies. Much of

the conference’s attention focused on microchip

and color laser technology.

With aid and direction from the Chinese

government, the Zhuhai Printing Consumable

Industry Association is working to reduce

sourcing and marketing cost, accelerate

new products to market and develop its

remanufacturing industry.

Static Control headlines Zhuhai industry conference on remanufacturing technology and market development

F rom having just one store in 2006,

Ink All-You-Can now manages over 15

branches in Metro Manila; most of its

branches are situated in SM Supermalls.

The company is one of the leaders in

providing alternative inks in the Philippines

today. The priority of the brand is to present an

affordable printing solution without sacrificing

quality. With the current economic situation,

Ink All-You-Can’s main goal is to help homes,

businesses and companies to save significant

amount of money spent on printing costs.

For many years now, Ink All-You-Can is one of

the household names that has been tried and

tested by thousands of Filipino customers and

is continually attracting more with their high

quality ink and dependable customer service.

Managed by Filipino-owned SimpleLife

Technologies, Inc., Ink All-You-Can has three

main products namely: a) the Ink All-You-

Can System, popularly known as Continuous

Ink Supply System (CISS), that offers up to

96% savings compared to original inks; b)

the Ink Refilling service that offers up to 70%

savings; and c) the Ink All-You-Can Toners and

Cartridges, that offer up to 40% savings.

Go Unlimited Campaign Living up to its promise, Ink All-You-Can is

the pioneer and only brand in the market that

offers unlimited ink refills*. With Ink All-You-

Can, customers can now benefit from having

unlimited printings and unlimited savings.

Starting February 2010, customers can enjoy

unlimited ink refills* in selected Ink All-You-

Can branches in the Metro. (*conditions

apply)

Free Inkjet and Laser Printers Ink All-You-Can is taking the industry by

storm as it gives away free printers to offices

and homes that come with a complete 2-year

on-site warranty. By purchasing the printer

consumables from Ink All-You-Can, customers

can take advantage of the free printer package.

It’s a new way of printing all you want minus

the hassle of high costs of original ink

cartridges and printer warranty maintenance.

As the company says it, “It’s like outsourcing

your Information Technology to us.”

For added information visit www.ink.com.ph.

Ink All-You-Can aggressive to sell

Industry updatesRecycling Times Magazine

May 2010 | www.visitremax.com.cn8

T o d a y ’ s c o n s u m ab l e i n d u s t r y i s

beginning more competitive. More

companies boasted themselves as a

company who can provide “one stop solution”.

Are there any challenges and requirements of

introducing a company to provide one stop

solution?

According to Chris Lee, CEO of Sinotron

United Pte Ltd, “Being a player in consumables

industry requires a global infrastructure and the

capability to understand customers before they

are adopting a “one stop solution” strategy. It is

no longer a matter of just giving a customer best

prices or services but a company has to be able

to combine its innovation, business sense and

expertise to optimize your company’s one stop

solution strategy.”

It is indeed a major task for

the companies in all industry

to make this strategy works. At

Sinotron, in order to provide

“one stop solution” for our

customers, there are several

important requirements to

make it works:

• Abil ity to understand

what customer wants so that

we can provide the right solutions;

• The right quality products at the right prices;

• Full ranges of products and services offered

to customers;

• Ability to fulfill customer requirements;

• Continuing of supply;

• Be flexible enough to provide new solutions

when it needs to change.

Sinotron thinks that although different

companies have different requirements, the

requirements above are perfect check lists in

making one-stop solution strategy works.

About DEMONTECDEMONTEC is Sinotron in-house brand,

supplying of different types consumables for

photocopiers, printers, and fax machines. Our

company supplies high quality of products

internationally.

Sinotron thinks that one stop solution is needed in consumable industry

N e x t L i f e w i l l j o i n o n e o f i t s

“partners in sustainability,” Dell, in

announcing NextLife Ink by Dell,

one of the sustainable printer ink cartridges

available in the marketplace today.

It is worth noticing that a notable OEM like

Dell has partnered with green branding and

marketing firm NextLife to offer NextLife

remanufactured ink cartridges.

This unique product showcases the depth and

breadth of NextLife’s sustainability solutions and

expertise in the green marketplace, including

the debut of its proprietary “Environmental

Facts” label (soon to be as ubiquitous as the

FDA’s “Nutrition Facts” and “Drug Facts”

labels). According to NextLife, NextLife Ink

cartridges, on average, have a 30% lower carbon

footprint than newly manufactured cartridges

and a higher percentage of recycled content

than competitors: 43% - 62% of the product is

reclaimed material – far and away the highest

such reuse in the industry. The NextLife Ink

packaging is comprised of 50% post-consumer

waste and is 100% recyclable.

We know that more and more empty printer

ink cartridges are being cleaned, inspected,

refilled, and reincarnated as remanufactured

ink cartridges. These recycled cartridges help

reduce solid waste, and they’re more affordable

than they were when they were new. But it’s

not the big printer and ink OEMs like HP,

Canon, Epson and Lexmark that make and sell

remanufactured cartridges. It’s independent

companies that undercut the high-priced OEM

ink and toner cartridges.

However, Dell is selling remanufactured ink

cartridges for HP, Canon, Epson and Lexmark

printers, but not for Dell printers. An expert from

Internet-Ink thinks that it makes sense because

the economic outlook is good for remanufactured

cartridges, eco-friendliness is in vogue, and

Dell is undercutting its competitors without

undercutting its own OEM ink cartridges.

Dell says that studies have shown using

NextLife Ink, consumers will get more and pay

less; up to 20% more pages per cartridge and a

saving of up to 20% compared to branded ink

cartridges. NextLife Ink by Dell printer cartridges

will be available for about 70% of the most

popular inkjet printers in use today through

Dell.com immediately and through several

major retail outlets starting in Spring 2010.

For more information, please go to www.dell.

com.

Dell and NextLife offer remanufactured ink cartridges

Industry updatesRecycling Times Magazine

www.visitremax.com.cn | May 2010 9

W ith biodegradable cartridges

gaining momentum, backed

by an environment-conscious

consumer base sweeping the market since 2007,

Re-feel, in its endeavor to crack open the 'green'

segment, has opened 107 franchise stores across

77 locations in India.

The company is also planning to open 250

stores by 2011 and may venture into direct

marketing at consumer level.

The Kolkata-based manufacturer, in a bid

to revolutionize the recycling industry, has

claimed to have saved over 4.5 lakh cartridges

from going into landfills. “At Re-feel, we use a

nine-step scientific refilling process that starts

from collecting empty inkjet cartridges, manual

i n s p e c t i o n , e l e c t r o n i c

inspect ion, f lushing out

old ink, ink filling, manual

test, print test, packaging

and delivery,” said Samit

L a k h o t i a , D i r e c t o r o f

Business Development at Re-

feel Cartridge Engineering.

Fu r t h e r, t h e c o m p a n y

declared that the present

size of the cartridge market

is estimated at Rs 3,000 crore of rupees (about

$678 million) where Re-feel holds a share of

35 percent in the ‘organized refillers’ segment.

The company started off with a warehouse in

Kolkata and then ventured into Mumbai. Now,

the company is considering plans to set up

warehouses in Delhi and Bengaluru.

“At Re-feel, we always try and give high-

quality toner or ink. Hence the re-manufactured

cartridges contain high-quality components that

give excellent printing results. More than five

million companies around the world already rely

on these quality products for their daily printing

needs as well as for their most important

projects,” Lakhotia concluded.

Company sources have said that Re-feel is

currently exploring the possibilities of releasing

other 'green' products but are yet to finalize the

portfolio.

Re-feel franchise stores flourishing in India

T he management board of Van Klaveren

ccc, a company that operates on

the European market col lect ing

empty cartridges and old mobile phones, has

expanded. On 1st April 2010, Gerhard van

Klaveren, General Manager, appointed Lennart

Zernitz and Arjan Oonk board members.

Lennart Zernitz (29) has been appointed

Commercial Manager. He will be responsible for

commercial and operational affairs. Lennart has

been working at Van Klaveren ccc for more than

10 years now, fulfilling various (purchasing and

sales) positions. As such, he has an extensive

knowledge of the company and the market.

Arjan Oonk (41) has been working at Van

Klaveren ccc since 2000. He started out in the

accounts department and ultimately found

himself keeping all of the accounts. From 2006,

Arjan worked as a controller and currently fulfils

the position of Financial Manager.

Gerhard van Klaveren, General Manager: "The

growth of Van Klaveren has generated a strong

demand for continued professionalisation at

our company. Together with Lennart Zernitz,

Commercial Manager, and Arjan Oonk, Financial

Manager, I want to add more structure to the

organisation. This should in the short term lead to

an ISO certificate, continued growth abroad

and cost-saving activities. We have made the

first step by moving into our new premises at

Bremenweg 25-27 in Deventer, where we have

more opportunities of realising that growth."

About Van Klaveren cccVan Klaveren ccc has more than 16 years

of experience in collecting empty cartridges

and used mobile phones. Old cartridges

and mobile phones still have a monetary

value. This money also enables us to support

charities. Van Klaveren currently works

together with Stichting AAP, Hulphond, WWF

and a number of other charities.

At Van Klaveren, sustainable business

practice and care for the environment are

of paramount importance. Over the past year, it

'rescued' more than 600 sea containers from the

rubbish tip!

Visit www.eeko.nl or www.total-collect.nl for

more information.

Van Klaveren ccc management board expands

▲ L. Zernitz (left), G. van Klaveren (middle) A.Oonk (right) Board Van Klaveren CCC

Industry updatesRecycling Times Magazine

May 2010 | www.visitremax.com.cn10

I maging and aftermarket technology

pioneer Static Control has launched

a landmark internet-based training

and communications program that gives its

worldwide family of customers an exclusive and

unprecedented competitive advantage.

The company’s View-on-Demand Webinar

series provides 24/7-access to a continually

growing catalogue of high-production value,

30-minute video training programs that are

technically detailed, timely and multilingual.

Available and free of charge only to Static

Control customers, View-on-Demand Webinars

can be viewed anytime, anywhere through

the company’s password-

protected website.

“ W e ’ v e k n o w n f o r

some t ime now that i t ’s

n o t e n o u g h t o s i m p l y

manufacture and sell high-

qua l i ty, technolog ica l l y

advanced components ,”

said Ed Swartz, Founder,

P r e s i d e n t a n d C E O o f

Static Control. “We must

understand completely how

these components perform

together in a complete electro-photographic

system. We need to ensure our customers

have immediate access to that ever-changing

knowledge. If we do that, give them the best

tools to compete and to succeed, then we

ensure our own success. For that, education

is fundamental. Our unique View-on-Demand

Webinar program is unlike anything the industry

has seen; this changes everything.”

Static Control will offer some 3,000 View-

on-Demand Webinars by 2011 in more than

20 languages worldwide, covering technical

remanufacturing instructions, product updates

and executive-level industry analyses that

provide broad market intelligence and insight

as well as late-breaking information about

immediate opportunities in specific markets.

The company designed the program for

easy access and flexibility, to be “as simple as

watching TV.”

Static Control View-on-Demand webinar series

The U.S. International Trade Commission

(USITC) has voted to instigate an

investigation of certain inkjet ink

cartridges with printheads and components.

The products at issue in this investigation are

inkjet printer cartridges.

The investigation is based on a complaint

filed by Hewlett Packard Company of Palo

Alto, CA, on March 5, 2010. The complaint

alleges violations of section 337 of the Tariff

Act of 1930 in the importation into the United

States and sale of certain inkjet ink cartridges

with printheads and components that infringe

patents asserted by Hewlett Packard. The

complainant requests that the USITC issue an

exclusion order and cease and desist orders.

• The USITC has identified the following as

respondents in this investigation:

• MicroJet Technology Co., Ltd., of Taiwan;

• Mipo Technology Limited of Hong Kong;

• Mipo Science & Technology Co., Ltd., of China;

• Mextec d/b/a Mipo America Ltd. of Miami,

FL;

• SinoTime Technologies, Inc. d/b/a All

Colors of Miami, FL;

• PTC Holdings Limited of Hong Kong.

By commencing this investigation (337-

TA-711), the USITC has not yet made any

decision on the merits of the case. The

USITC's Chief Administrative Law Judge

will assign the case to one of the USITC's

six administrative law judges (ALJ), who will

schedule and hold an evidentiary hearing.

The ALJ will make an initial determination

as to whether there is a violation of section

337; that initial determination is subject to

review by the Commission.

The USITC will make a final determination

in the investigation at the earliest practicable

time. Within 45 days after institution of the

investigation, the USITC will set a target date for

completing the investigation. USITC remedial

orders in section 337 cases are effective when

issued and become final 60 days after issuance

unless disapproved for policy reasons by the U.S.

Trade Representative within that 60-day period.

Section 337 investigation on HP 02 inkjet cartridges case sails

Product ReleaseRecycling Times Magazine

May 2010 | www.visitremax.com.cn12

Future Graphics Imaging has released

a Comprehensive System Solution for

the Xerox Phaser 4510 remanufactured

cartridge.

The comprehensive solution, qualified at

FGIC’s development facility, consists of an MK

Imaging OPC, MK Imaging toner, chip, wiper

blade and doctor blade.

The Xerox Phaser 4510 is based on the same

engine as the 4500. Some key differences

between the two include increased ppm (45

ppm 4510; 36 ppm 4500); increased yield (19,000

pages 4510; 18,000 pages 4500) and a lower CPP

(1.2 cents 4510; 1.4 cents 4500).

All products for the Xerox 4510 are in stock

now and ship from convenient locations all over

the globe. Remanufacturing instructions are

available to download on fgimaging.com.

Contact Future Graphics Imaging Corp Toll Free: 800-394-9900Visit: www.fgimaging.com

Ap e x M i c r o e l e c t r o n i c s C o . ,

L t d . ( A p e x ) h a s a n n o u n c e d

m a n y s e r i e s A S I C c h i p s f o r

Kodak EasyShare5100/5300/5500 and

ESP3/5/7/9/3250/5250 series printers.

As Lexmark upgrades the firmware for

printers, many compatible chips made by

remanufacturers do not work with the printers

when the chips are installed on the machines.

To improve this situation, Apex has applied

ASIC design and totally changed the emulation

design which is based on Microcontroller Unit.

The new ASIC chips have full functionality with

the upgraded firmware and their performance

has also been improved.

Kodak EasyShare5100/5300/5500 and

ESP3/5/7/9/3250/5250 series printers were

introduced to the market in 2007. The two

printers feature multifunctionality, fast speeds,

high printing quality and price/performance

ratio. However, they have also challenged the

quality of compatible chips. The Apex chip is

not only compatible perfectly with the Kodak

machines but also enjoys full functionality with

OEM chips. Moreover, the new chip offers

remanufacturers a recycling solution package.

Apex tells us that it is the only manufacturer

in the world to offer compatible replacement

chips for all Kodak printers.

The chips made by Apex also cover brands

such as Lexmark, Kodak, Dell , Minolta

and Epson. According to Apex, it is the

first manufacturer to release this series of

emulation chips. Apex also says that its chips

have the most extensive coverage on all the

brands.

For more information about Apex chips,

please go to www.apexmic.com or call +86

0756 3333768.

Apex adds ASIC chips for Kodak EasyShare series machines

FGIC releases comprehensive system solution for remanufactured Xerox 4510

On June 4, 2010, Wuhan Pointrole

Information Technology Co., Ltd

( Wuhan Pointrole) will release a

toner (Part No. FX-FAT94E) for Panasonic KX-MB

228/238/258/778/788 series laser multifunctional

printer.

Wuhan Pointrole says that this toner is

compatible with all the Panasonic KX-MB

228/238/258/778/788 models. “The printing

density is optimal and the grey scale is perfect.

The printing quality is excellent“, said Wuhan

Pointrole.

According to the company, it has always

adhered to the concept of “Stability is the

best” and striven for new toners with better

compatibility to meet the demands of the

customers.

In order to combat counter feit

products, Wuhan Pointrole points

out that consumers should take steps

to identify genuine Wuhan Pointrole

toner products. Every product bears

the words “Wuhan Pointrole” and logo

exclusively used by Wuhan Pointrole in

the outer package.

To provide a more convenient service

for the consumers, Wuhan Pointrole

has named a general distributor in

South China, Guangzhou Yigou Office Supplies

Co., Ltd. Contact Mr. Lee at 13631338851.

Wuhan Pointrole releases Panasonic KX-MB series toner

Product ReleaseRecycling Times Magazine

www.visitremax.com.cn | May 2010 13

Hi & Bestech Company has announced

the arrival of a replacement chip for

the AURORA developer roller assembly.

This chip works for AURORA model ADC358.

The two new chips and their working models

are listed as follows.

According to Hi & Bestech, AURORA model

ADC358 is a newly color multifunctional digital

machine. The equipment prints with the same

speed on both color and monochrome models at 35

ppm. The functions include color print, scan, fax and

duplex print. The two models are highly productive

with the design concept of innovation, smart

manufacturing technology and user orientation.

“As the leader of chip solutions in the industry,

our team is composed of qualified

engineers with more than 20 years’

experience on ASIC chip desigh,

reverse engineering and cost-

effective production. Our chips are

full emulation with 100% fuctionality but unique

circuit and firmware from OEM chips for intellectual

Property protection. Our R & D team develops

according to the demand of the market and brings

profit for remanufacturers. As early as Auguest 2009,

we released chips for Konica Minolta MFPs such as

C353/C253 and C200 series. Now we are happy to

present replacement chips for AURORA ADC358”

says Mr. Hui, sales director of Hi & Bestech

Company.

The company manufacturers many chips

covering many models including HP, Samsung,

Xerox, Konica Minolta, Ricoh, OKI and all

AURORA office printers.

For more information about the chips, go to

the website of Hi & Bestech Company (Taiwan)

at www.tonerchips.com.

Hi & Bestech extends AURORA chips

Brand Type Color YieldAURORA ADC358 Cyan 90,000AURORA ADC358 Black 120,000AURORA ADC358 Magenta 90,000AURORA ADC358 Yellow 90,000

Printer Region OEM cartridge Type OCP Ink(s)Canon

Pixma iP3600,iP4600,MP540,MP550,

MP560,MP620,MP630,MP640,

MP980,MX860

EuropeAfrica

Oceania

PGI-520BK Black Pigment BKP 44CLI-521BK Photo Black Dye BK 124CLI-521C Cyan C 144CLI-521M Magenta M 144

CLI-521Y Yellow Y 144

Pixma MP990 CLI-521GY Grey BK123

Printer Region OEM cartridge Type OCP Ink(s)Canon

Pixma iP3600,iP4600,MP540,

MP620,MP630,MP980,MX860

Americas

PGI-220BK Black Pigment BKP 44CLI-221BK Photo Black Dye BK 124CLI-221C Cyan C 144CLI-221M Magenta M 144CLI-221Y Yellow Y 144

Pixma MP990 CLI-221GY Grey BK123

Printer Region OEM cartridge Type OCP Ink(s)

CanonPixma iP3680,iP4680,

MP545,MP 548, MP628,MP638,MP648,MP988,

MX868

Asia

PGI-820BK Black Pigment BKP 44CLI-821BK Photo Black Dye BK 124CLI-821C Cyan C 144CLI-821M Magenta M 144CLI-821Y Yellow Y 144

Pixma MP988,MP996 CLI-821GY Grey BK123

Canon has released the PGI-520 and CLI-

521 cartridges as a new generation of

inkjet cartridges. These are the direct

successors of the PGI-5 and CLI-8 cartridges.

The system consists of a 5 color single ink tank

printing system with pigmented black for test

printing and photo black, cyan, yellow and

magenta ink for photo printing. Additionally

some of the new Canon MFPs have a cartridge

with dye-based grey ink to achieve a grey ink

to achieve good printing results also with grey

scale printouts.

To complete the range of OCP inks for these

cartridges, OPC’s research and development

department has released a grey ink for use in the

CLI-521GY, CLI-221GY and CLI-821GY cartridges

with compatible properties in comparison with

the OEM.

The complete list of product codes of the suitable

OCP inks for these cartridges is shown below:

For more information, please go to the OCP-

China website www.ocp-china.com. You can also

contact by calling +86 0571-88130291/88130292

or e-mailing to [email protected].

OCP introduces new grey ink for Canon PGI-520/CLI-521 cartridges

OEM newsRecycling Times Magazine

May 2010 | www.visitremax.com.cn14

B rother Industries, Ltd. (President,

Toshikazu Koike) announced that

i t has es tab l i shed a new sa les

company "Brother International Korea Co,

Ltd." in Seoul, Republic of Korea to conduct

sales of Brother products in Korea. With the

establishment of a local subsidiary, Brother

hopes to enhance i t s sa les and ser v ice

activities and push forward sales of Brother's

communicat ion and pr int ing devices in

Korea.

K o r e a , o n e o f t h e l e a d i n g e c o n o m i c

countries in the Asian region, is an important

market which has been showing the steady

growth in terms of sales of communications

and printing devices such as printers and

multifunction printers. So far, the Brother

G r o u p h a s s o l d c o m m u n i c a t i o n s a n d

printing devices through dealers in Korea.

With this establishment of a new subsidiary

in Korea, where further steady economic

growth is expected, Brother will continue

to make efforts to strengthen sales and

marketing service activities to expand sales.

Brother establishes sales company in Korea

Company Name: Brother International Korea Co., Ltd.

Location: 2F, Changwoo bldg. 553 Dogok-dong, Gangnam-gu,

Seoul Korea 135-270

Representative: Shingo Sekiya

Capital: 3,000 Million KR Won

100% from Brother International Corporation (*)

Business Description:

Sales and customer services of communications and printing devices

No. of Employees: 6

Date of Incorporation: 12-Oct-09

Operational Launch: April 1, 2010 (Scheduled)

▲ Outline of the New Sales Company

F uji Xerox has launched Fuji Xerox

TransPromo and one-to-one Direct

Marketing, an online resource hub

for direct marketing professionals and service

providers.

Located at www.fujixerox-transpromo.

com and free to use, the community website

is targeted at practitioners of one-to-one

marketing and TransPromo communications.

An increasingly popular innovation in direct

marketing, TransPromo involves embedding

relevant targeted advertising or promotional

messages into the white spaces of transactional

documents (statements, invoices, bil ls,

policies, etc.).

"The discipline of direct marketing is ever-

evolving and practitioners need to constantly

retool themselves. Using the resources

available at Fuji Xerox TransPromo, they can

now discover, learn and experience new

approaches for communicating with their

customers, planning targeted campaigns and

initiatives, improving operational and cost

efficiency, and growing the business," said

Helene Blanchette, Go-to-Market Strategy

Manager at the International Business Group,

Fuji Xerox Asia Pacific.

A m o n g t h e r e s o u r c e s a t Fu j i X e r o x

TransPromo you can find an online assessment

tool that marketers can use to gauge their

organization's preparedness for adopting the

TransPromo marketing approach and a drag-

and-drop simulator for generating TransPromo

documents using customer attributes (gender,

marital status, etc.). Another, exclusive to

service provider clients of Fuji Xerox and

Xerox, is a promo space calculator. This helps

users analyze the value of and production

costs related to the available TransPromo

white space dedicated to advertisements on

an invoice, statement or other transactional

document . The webs i te a l so fea tures

compelling case studies of customers who

have successfully applied one-to-one or

TransPromo marketing. Tangible results are

shared for numerous industries in the world,

including cases in Asia Pacific.

Also available at Fuji-Xerox TransPromo is

Profit Quick DM ROI Planner, a downloadable

direct marketing planner that marketers

and service providers can use to compare

campaigns and evaluate risk, and to project

and demonstrate the complete ROI of a direct

marketing campaign or program.

Available in six languages - English, Korean,

Thai, Japanese, simplif ied Chinese and

traditional Chinese - DM ROI Planner has

already been deployed by Fuji Xerox operating

companies and is now in use in more than

160 countries. A soft launch of the website

saw the DM ROI Planner being downloaded

by more than 500 corporations, advertising

and creative agencies, and other service

providers from Australia, Japan, Singapore, the

United Kingdom, the United States and other

countries during a four-week period.

Fuji Xerox Asia Pacific launches online resource hub

OEM newsRecycling Times Magazine

www.visitremax.com.cn | May 2010 15

Xerox Corp. has opened a new research facility in Chennai,

India. Dubbed the Xerox India Innovation Hub, the

facility will focus on developing document management

products that “are relevant to emerging market countries and

contribute innovation to solutions and service delivery.”

“The Xerox India Innovation Hub exemplifies our continued

commitment to customers in the emerging markets,” said Sophie

Vandebroek, Xerox chief technology officer and president of the

Xerox Innovation Group. “Creating a research facility in India allows

us to make use of local knowledge and to extend that expertise to

our global initiatives.”

According to Xerox, the India Hub will enable the company to

expand and build on the strong partnerships it already has in place

with India’s top technical and business schools. Research will

use Xerox’s expertise in imaging, data mining, smart document

management, linguistics, and ethnography with the latest

technologies and trends such as cloud and web computing, human

computation, social networks and computational economics.

“Open Innovation is at the core of how we conduct research

not only at the Xerox India Innovation Hub, but also at Xerox

research centers around the world,” said Meera Sampath, director

of the Xerox India Innovation Hub. “Linking the talent in India

with Xerox’s 500 scientists at our centers in the U.S., Canada and

France will allow us to leverage the power of truly global innovation

networks and engage in cutting-edge research to create unique

value for our customers around the world.”

Some of the ongoing research projects include:

• Multiscale Document Services – Xerox will partner with the

Indian Institute of Technology Madras to use on-demand cloud

computing to improve efficiency and economics of document

services delivery.

• Distributed Workflow Applications – In partnership with IIT

Madras’s Rural Technology Business Incubator, Xerox is developing

innovative solutions to improve workflow at small technology-based

businesses in rural India.

• Incentive Compatible Machine Learning for Services – In

conjunction with the Indian Institute of Science, this project

focuses on how machine learning and game theory principles

can be combined to improve the performance of online service

marketplaces.

In addition to the hub, Xerox plans to open a Xerox technology

showroom adjacent to its India headquarters near Delhi later this year.

Xerox opens R&D center in Chennai

Fuji Xerox Co., Ltd. has completed the construction of Fuji Xerox

R&D Square at Section 65, Minato Mirai 21 in Yokohama City,

Kanagawa. The company will commence operations at the new

center in April.

Fuji Xerox R&D Square aims to create new value for customers

from their perspective, forming urban dynamism as well as a global

network by taking advantage of its location in the cosmopolitan city of

Yokohama.

At the new center, Fuji Xerox will build a new structure that

enables: (1) undertaking high-quality collaborative innovation with its

customers, partners as well as industry, government and academia;

(2) identifying quickly the challenges customers are facing; and, (3)

enhancing the values it provides to its customers by practicing them

internally. Specifically,

the company interacts

and discusses with its

c l i e n t s , r e p r o d u c e s

their environment and

e v a l u a t e s r e q u i r e d

functions, as wel l as

verifies hypotheses.

A space on the third

f loor, in front of the

entry to the offices, is

where key collaboration

with customers will take

place. Fuji Xerox will

identify their business

cha l lenges , deve lop

innovat ive ideas for

solutions, and verify these solutions' effectiveness and marketability.

The new center will strengthen ties between customers and Fuji Xerox's

R&D departments, ultimately leading to a swift fulfillment of market

needs.

On opening this new center, Fuji Xerox will centralize existing R&D

sites dispersed across several locations into two locations; Fuji Xerox

R&D Square and its Ebina Center. The Ebina Center will continue to be

a key manufacturing R&D site, focusing on manufacturing technologies.

Following this move, the company aims to reinforce collaboration in

various functions that transcends the boundaries of technological fields,

which will not only shorten product development lead time but also

boost cost efficiency in R&D.

For more information, please go to Fuji Xerox’s website.

Fuji Xerox completesconstruction of R&D Square

OEM newsRecycling Times Magazine

May 2010 | www.visitremax.com.cn16

B y the end of this year, customers may be

able to send photographs via an online

network and order prints to be picked up

from a nearby printing shop.

The general manager of Hewlett-Packard

(Thailand)'s Imaging and Printing Group (IPG),

Somchai Soongswang, said his company was looking

for partners to provide printing services according to

a new business model called Retail Publishing System

(RPS), to provide printing services on demand.

The system will allow customers to send photo

files online and order photo prints, signage, calendar

printing, graphic prints and document printing

based on laser printing and marketing material such

newsletters, and point-of-purchase flyers.

HP plans to provide printing hardware and

software to businesses that become its RPS partners,

and expects the services to be launched by the end

of this year.

The company already provides RPS services

from supermarket "corners" in Singapore and IT

supermarkets in Australia.

"We are looking for partners in Thailand who will

be print service providers, offering total printing

service solutions to individual customers or small-

and medium-sized enterprises (SMEs), enabling

them to order photo prints, calendar printing,

posters, T-shirt screen printing, catalogue printing

and many other services over the

counter, offline or online," Somchai

said.

He said the company was trying

to develop an ecosystem that would

generate opportunities to use printing

innovations and new technology.

Clients would be offered tailor-made,

customised services on demand.

HP believes the potential existed in

Thailand for the printing service to

succeed, since Thailand is already the

company's third biggest market in the region.

The company's Imaging and Printing Group is

following a strategy called Print 2.0 this year, focusing

on making it easier to print from websites, such as

blogs and travel sites, and bringing new printing

capabilities to online properties.

He said the IPG's core business would involve

individual home customers, SMEs and the wider

enterprise market. It will also enter the graphic

solution business with new HP Latex-Printing

technology, planning to focus on restaurants, real-

estate firms and hotels.

HP was leader of the laser-printer market in

Thailand last year, with a market share of 29 per cent.

It also held 27 per cent of the ink-jet printer market.

The company expects its IPG business to grow

by about 15 per cent this year as demand for digital

printing overtakes analog printing. Segments with

potential for high growth include the graphic-

solution business, which HP expects to expand at

least 2.5 times, especially in rural markets.

It is also providing printers for the enterprise

market that will offer managed-print services, helping

organizations to reduce their printing costs by at least

30 per cent.

"We have managed-print services solutions,

including hardware, software, supply and finance, to

support our customers," Somchai said.

HP will also focus on expanding its rural markets

this year, expecting to generate about 35 per cent of

its revenue from upcountry. In 2009, it made 25 per

cent of its revenue from rural markets.

HP to launch online printing on demand

H P is set to establish an HP Inkjet &

Web Solutions (IWS) Global Design

Centre in Singapore - its first outside

of the United States. The new Design Centre

will be part of a newly formed team that will be

responsible for the design and development

of the entire HP IWS portfolio for worldwide

markets.

The IWS portfolio includes the HP Deskjet,

HP Photosmart, Officejet & Officejet Pro and

Retail Photo Solutions. The new Design Centre is

expected to be fully operational by January 2011,

while hiring and recruitingis expected to begin

immediately.

HP says it will recruit top designers from the

region and internationally to work at the new

Center. The designers – including industrial,

interaction and graphic designers as well as

ergonomics and human factors engineers – will

drive the creation of innovative new products and

services.

The new Design Center will expand the

capability and reach of the HP IWS Design group

from its current location in San Diego, California.

This expansion is the latest development of HP’s

IWS global design team headed by Sean Carney.

The Singapore Design Center wil l be

organised in three areas including:

• User Experience Design will research how

and why customers use technology and what

unmet needs technology could address.

• Interaction Design will create intuitive new

interfaces for products and services.

• Industrial Design will work on physical

design and aesthetics creating iconic and

highly desirable new products.

HP to open new design centre in Singapore

FeaturesRecycling Times Magazine

May 2010 | www.visitremax.com.cn18

Governments advocating a circulation

economyAs the environment continues to deteriorate, many

countries are attaching great importance to the situation and

issuing laws and regulations concerning product recycling

and environmental protection in production. We are

encouraged to create a resource-effective and environment-

friendly society by common effort, while waste of resources

and pollution are prohibited.

Industrialized countries like Japan, America, and many

in Europe have established a very good legislative system

to stimulate circulation economy. Germany issued a Waste

Avoidance and Management Act, which stipulated that

“avoidance”, “recycling” and “disposal” were the priority. On

April 26, 1991, Japan enacted its Act on the Promotion of

Effective Resource Utilization. In 1994, the US government

made Environmental Protection Act 1994 a law, in which

recycling was mentioned. On April 11, 2000, European Union

made Waste Electrical and Electronic Equipment ( WEEE)

Directive, supporting the remanufacturing industry.

On August 20, 2008, an executive meeting of the State

Council of China approved Regulation on the Administration

of the Recovery and Disposal of Waste Electrical and

Electronic Products, which stipulates that the State

implements a system of recovery by multiple channels

and certralized disposal with respect to waste electric and

electronic products. The State will establish a fund for the

disposal of waste electric and electronic products to be used

to pay for the recovery and disposal of electric and electronic

products. On August 29, 2009, Circular Economy Promotion

Law of the Prople’s Republic of China was issued and came

Printer supplies on the green pathAs the contradictions between economic development on the one hand and resources and environment on the other become increasingly acute, the concept of environmental protection becomes more and more popular among the world’s citizens. Governments look to circular economic development as the strateg y goal for a sustainable national economy, creating a society in which people, society and nature are a harmonious whole and society is resource-effective and environmentally-friendly. Remanufacturing printer consumables is consistent with the characteristics of a circulation economy, taking energ y conservation, recycled materials and a green environment as the blueprint for industry. Remanufactured printer supplies deserve more attention, at the very least they should not be in a situation where they get so much less exposure than the OEM’s promotion of green concept, eco-friendly solution etc. Remanufactured products do not enjoy a smooth journey on the path to green. Recycling Times understands that remanufacturing printer supplies occupy a very small market share of less than 5% in China!This article talks about the recycling activities of both OEMs and aftermarket players. It presents an in-depth discussion concerning the remanufacturing supplies’ environmentally friendly features. From the discussion, we can see the obstacles that stand in the way of remanufacturers who are making effort to collect empties and go green. The article concludes by proposing strategies for remanufacturers to go green.

FeaturesRecycling Times Magazine

www.visitremax.com.cn | May 2010 19

into effect on January 1, 2009. This law requires industries

in the country to “reduce, reuse and recycle” when in

production, circulation and consumption.

On October 2007 , ICRRA , the Ind ian Car t r idge

Remanufacturers & Recyclers Association decided to establish

collection centers in major Indian cities. The remanufacturing

industry of India started about 10 years ago. Although the

move is a little late, it has a potentially enormous impact on

the long term development of the industry.

Judging from this, a circular economy is inevitable, and

more governments will go for it as time goes by.

OEMs can do better

HP: recycle 2 billion pounds by 2010HP is one of the very first companies to introduce a

recycling program. The company started its recycling efforts

in 1987. The program has covered more than 50 countries

and regions around the world.

In 2007, HP became the first computer manufacturer

to operate its own recycling facility. In the same year, HP

realized its goal to reclaim 1 billion pounds (about 450,000

tones) of electronic products and supplies, and set the goal

of recycling 2 billion pounds between 1987 and 2010. It is

projected that HP will reuse 450 million pounds (200,000

tonnes) of electronic products by the end of 2010 (since

2003). In Europe, Middle East and Africa area, HP recycled

totally 170 million pounds, an increase of about twice the

amount of 2006. In the Americas, 65 million pounds of

equipment were recovered. In the Asia Pacific region, HP

reused 13 million pounds of old products.

In 2008, HP announced for the first time that it was going

to manufacture OEM cartridges with reclaimed plastic

materials. Between 2005 and 2008, HP reduced the energy

used in its operations by over 9% towards the previous goal

of 16% by 2010. In September 2009, a new goal was created

to reduce the Greenhouse Gas emissions from HP-owned

and HP-leased facilities to 20% below 2005 levels by 2013 on

an absolute basis. HP has set an interim target to reduce the

energy consumption in its facilities by 7% (the remaining

percentage in this goal) below 2008 levels by the end of 2010.

Canon: pioneer of used toner cartridge

collectionIn keeping with its corporate responsibility, Canon

pioneered the collection of used toner cartridges in 1990 as a

voluntary measure, even before regulations were established.

They started toner cartridge recycling the following year.

It has been 17 years since Canon started the program and

now its initiatives go so far as to include stipulations on green

purchasing in Japan. To date, Canon has collected a total of

190,000 tons of used material globally. All collected cartridges

are utilized as reused parts in new products or in material

recycling and now Canon achieves 100% recovery. Through

this toner cartridge recycling program, it reduced the use of

new resources by 110,000 tons and CO2 emissions by 310,000

tons. These activities were honored with the Chairperson’s

Award from the Eco-Products Awards Steering Committee

in 2007 and the Fuji Sankei Group Award at the 17th Global

Environment Awards of Fuji Sankei Business in 2008.

Canon Dalian Business Machines Inc. is one of Canon’s the

four recycling centers across the world. It has been engaging

in the recycling and remanufacturing process since 1991. It

will crush the old and used components and reuse the plastic

in cartridge remanufacturing after classification. Currently,

Canon’s 16 subsidies in China have joined the recycling drive.

Recycling Times understands that from 1997 to 2006, Canon

Dalian Business Machines Inc. recycled 142,000 tons of used

cartridges from all parts of the world. However, Canon only

recycled 400 cartridges in China in 2006. There is still much

room for more recycling.

Epson: main effort in JapanEpson shows on its website that the main focus of its

recycling is in Japan. In 2001, Epson collected 1,370 tons

of consumable supplies globally, while 1,200 tons of them

came from Japan. In June 2004, Epson Sales Japan started a

domestic campaign that links the collection of ink cartridges

with the Bellmark program. The campaign was expanded

in March 2005 to include toner cartridges. The spread of

printers has generated huge amounts of used cartridges. In

2006, the recycling collection reached a peak, to 4,668 tons,

while 4,250 of them came from Japan. Following this, Epson

introduced recycling program in regions such as North

▲ Canon receiving the Fuji Sankei Group Award at the 17th Global Environment Awards

FeaturesRecycling Times Magazine

May 2010 | www.visitremax.com.cn20

America, Asia and Australia, but the focus remained in Japan.

In 2007, Epson reclaimed 4,260 tons of used products, of

which 3,900 tons were from Japan.

Fuji Xerox: Eco-Manufacturing plant in ChinaIn January 2008, Fuji Xerox established an integrated

recycling system in China and the company Fuji Xerox

Eco-Manufacturing (Suzhou) Co., Ltd was marshaled into

operational use. A system is used dismantle used copying

machines, office equipment and manufacturing cartridges.

The dismantled material will become raw material after a

remanufacturing process. This plant has an annual processing

capacity of 150,000 pieces of equipment and 500,000

cartridges. The recycling rate of office equipment has reached

96% and the rate of cartridge recycling is 99.9%. In 2008,

Suzhou municipal government has chose this project as a

“Sample Project for Circular Economy” in the city of Suzhou.

From the OEMs’ achievements we can see that:

First, the OEMs spare no effort to build their image of

custodians of environmental protection. The green image also

plays an important part in sales as more and more consumers

are concerned about the environmental protection features

of products. In the meantime, by promoting environment

protection, the OEMs strike a great impression in the minds

of consumers.

Second, although the OEMs mostly show that they care

about the environment and they have done a lot to save

energy and resources, there is still much room for progress.

• The cartridges that have been recovered take up a very

small proportion compared with the total sales amount. A

report by Lyra Research in October 2007 showed that among

the 50 million inkjet cartridges and 70 million laser cartridges

in the North American region, half were produced by HP.

Although HP has established recycling program, half of the

empty cartridges still go to landfill.

• OEMs mostly only reuse their own brand of cartridges

and supplies. To date, not one OEM is willing to take used

supplies from other manufacturers. If each OEM gets its own

way and doesn’t care about the whole picture, the recycling

channel and resources will be a waste.

• Some OEMs will not reclaim used supplies. They will not

refill the used products nor remanufacture old cartridges.

Instead, they extract metal or plastic from the old product.

Some undamaged empties don’t get reused. This is at

variance with the environmental concept. Think further,

the consumers will buy brand new supplies instead of

remanufactured products. In this way, more resources will

end up wasting and cause more burden to the environment.

Go green? Choose remanufactured supplies• Remanufacturers will reuse all used cartridges regardless

of the brands, in doing so differentiating themselves from the

OEMs. This can increase the recovery rate of a wide variety of

used inkjet and laser cartridges and reduce landfill. Redeem is

the largest empties collector in Europe, perhaps even in the

whole world. It has established recycling systems in countries

such as Britain, Ireland, France, America and Italy. In Europe

alone, Redeem has cooperated with more than 147,000

enterprises and organizations. Redeem prints specially made

envelopes with pre-paid postage on them. Each envelope

that is sent out has a bar code. This is used in Redeem’s

ERP system and each reclaimed cartridge will be tracked

and kept on record. The company sends out more than 15

million envelopes each month. Redeem also cooperates with

multiple channels, for example, working with superstores,

FeaturesRecycling Times Magazine

www.visitremax.com.cn | May 2010 21

schools and other organizations.

• During the post-collection process, the remanufacturers

also adopt different methods. Remakers will first refurbish

the product and then remanufacturer them to achieve

the same quality as the OEM new products, thus fully

demonstrating the 3R principles, reduce, reuse and recycle.

With 3R as the guideline, the remanufacturing business

fits perfectly with circular economy. In terms of the social

benefits, remanufacturing is good for energy conservation

and emission reduction efforts and environmental protection

as well as the country and humankind.

• Remanufacturing reduces carbon footprint. Cartridge

World is one of the fastest developing remanufacturers and

retailers, with more than 1,700 stores around the globe.

Cartridge World commissioned an independent research

institution to conduct research to compare the carbon

footprint of OEM and aftermarket printer consumables. The

study showed the transport of Cartridge World inks and toner

can emit less than half the carbon dioxide than that of OEM

cartridges. And across three cities on average, with typical

refill percentages of one-color inkjet, three-color inkjet and

laser cartridges, the average carbon dioxide transportation

footprint of Cartridge World ink and toner operations is 40%

lower than what might be expected from OEM cartridges.

Also notable is that the carbon dioxide reduction of

transportation-related carbon dioxide is over 70% for toners.

• Remanufacturer: setting out an eco-plan. Armor rolled

out an environment friendly program called the “Alternative

Print Program” which targeted green customers and end

users of printer supplies. Armor aims to promote the

production, collection and remanufacturing of green printer

consumables. By introducing the program, Armor expected a

reduction of 20%-30% in waste, 10% in power consumption,

3% printer supplies. Armor is an excellent example for

remanufacturers who wish to take the green path in order to

protect the earth.

Just as Burt Yarkin (Former CEO of Cartridge World) said: “We

not only extend the life of printer consumables and raise the

utilization rate of them, but also do better than the OEMs in

environmental protection.” However, many end users fail to see

this advantage of remanufacturing products because they are

dazzled by the strong promotion of going green by the OEMs.

Remanufacturers should work together on making efforts to

win over the consumers by promoting green concept.

More obstacles aheadAlthough remanufactured products are greener than OEM

supplies, the green journey is beset with great difficulties for

many reasons. Recycling Times learns that the market share

of remanufacturing products in China is less than 5%. In the

printer consumables market of China, brand name printer

supplies take up the largest proportion of market share,

about 50%. The aftermarket printer supplies occupy around

10%. The other 30% market share is taken by counterfeit

products. We import about 80% of the empties and export

90% of the remanufactured supplies. The obstacles facing the

industry in China are the following:

Deficient legal systemIn western countries, public offices are asked to give prior

consideration to remanufactured products when purchasing,

which is stipulated in laws and regulations, policies and

taxation affairs. For example, government bodies in Australia

need to pay 10% value-added tax when they purchase

new products. If the government organs choose to buy

remanufactured products, they will be exempt from 10%

value-added tax. In Japan, although recycled paper is much

more expensive than non-recycled paper, they capture the

same market share, both standing at 50%.

China does not have guideline laws and regulations on

the recycling process of laser and inkjet cartridges and the

recycling effort is solely driven by economic benefit. To solve

the problem from the stem, we need relevant laws and

▲ A corner of recycling sites

FeaturesRecycling Times Magazine

May 2010 | www.visitremax.com.cn22

regulations and a proper recycling and processing system so

as to build an environment for “green print”.

Lack of environmental awarenessAlthough people know more about the environment

than before, they do not care about the earth enough.

Consumers will not think in-depth about which is greener,

the OEMs or the remanufacturers. Shanghai Green OA is

the first remanufacturing company in the Chinese mainland

that has earned environmental certification. We interviewed

general manager Zhou Jianwei about Chinese consumer’s

environmental awareness. He said: “Some consumers do think

environmental protection is very important. They know it is bad

to leave empties behind or discard the empties. But they may

not care where the empties go after the recycling. They may

just sell the empties to the highest bidder. Some consumers

contact us and we were going there to pick up empties. But

sometimes, when we get there, they say they forgot all about

it. ”We can reach a conclusion here that Chinese consumers do

not pay enough attention to the meaning of recycling.

Fight for emptiesThere are about 10,000 remanufacturing companies of all

sizes in the USA that focus on printer supplies recycling,

among these there are thousands working on recycling toner

cartridges. Every year about 24 million toner cartridges are

remanufactured. This industry employs 80,000 people and

has an annual market value of more than 10 billion dollars

while reducing 38,000 tons of waste. The annual demand for

cartridges exceeds 70 million. According to statistics, every 7

out of 10 cartridges in America are remanufactured.

In China, the main force for recycling comes from OEMs

and small traders. OEMs promote recycling programs in

China, but the reach is not wide enough. There are also many

restrictions, for example, stipulating a minimum number

of empties. Recycling sites are located in big cities and the

recycling procedure is complicated. For

these reasons, many citizens have to give

up entering the recycling programs. Due

to deficient regulations and supervisions,

small traders are active around computer

towns and reclaim empties at a high price.

They, instead of the remanufacturing

companies, become the forefront of used

printer supplies recovery. These reclaimed

cartridges will be easily transferred into the

hands of adulterators, who produce more

pollution in the process of unqualified

remanufacturing process. There is still a

long way to go before the remanufacturing companies win

the war of empties.

A long, long journey for remanufacturersExperts from the industry put forward two paths for

the remanufacturing industry to go along. First, they can

innovate in technology. Remanufacturers can develop their

own patents and produce brand new products. Second,

they can continue to travel the green journey as far as it

takes them. Neither path is without difficulties. The biggest

challenge gets down to the war for empties, since the

OEMs are strengthening recycling leaving less room for

remanufacturers.

Were the remanufacturers to be successful in going green,

there are several ways to make the journey easier.

• The country should support the remanufacturing industry.

Currently, China is perfecting relevant policies, laws and

regulations. In the area of printer consumables, the National

Development and Reform Commission, Ministry of Science

and Technology and National Environmental Protection Bureau

issued document No. 65, in which remanufacturing laser toner

and inkjet cartridge technologies is supported and encouraged

for development by the State. The 2008 Regulation on

the Administration of the Recovery and Disposal of Waste

Electrical and Electronic Products (draft) and Circular

Economy Promotion Law of the Prople’s Republic of China

demonstrate the improving legislation system for the

remanufacturing industry. However, more laws and referential

policies are needed so that e-waste can be efficiently processed

and the environmental offices can supervise the recycling and

remanufacturing of used printer supplies.

• A circular economy and remanufacturing printer supplies

should be advocated with greater publicity and people

should be more environmentally-oriented in their daily lives.

▲ Children engaged in recycling efforts.

FeaturesRecycling Times Magazine

www.visitremax.com.cn | May 2010 23

In the meantime, remanufacturers should join hands to

promote the environmental advantages of the industry and

guide consumers to embrace green printer supplies. When

marketing, the remanufacturers should also sell the green

concept to the end users.

• Remanufacturers should build their own recycling

channels. The Printing Consumable Industry Association

should lead the way and combine the efforts of aftermarket

players. A third-party recycling organization should be built

to operate nationally to recover used consumables. In this

way, consumers can contact the third-party organization and

return old and empty cartridges. The recycled supplies can

then be evaluated and accessed. According to the usability

of the cartridges they return, consumers will be given a

specific amount of money. The recycling center will classify

the reclaimed cartridges according to the brand, type and the

requirement of the remanufacturers. The damaged cartridges

should be delivered to a dismantle process and shipped

to plastic plants, rubber production factories or metal

processing companies so as to reuse part of the resources.

For reusable cartridges, the third party recycling center

can sell them to qualified and certified remanufacturers for

further production.

• Remanufacturers should strengthen standard processes.

Quality can be monitored and win over the consumer’s heart

by delivering a product of trustworthy quality at a reasonable

price. Such standardized processing also includes the right way

to deal with polluted water, waste toner and material generated

by the remanufacturing process. Secondary pollution can only

be prevented with standardized approaches and only then can

green supplies be truly “green”. Currently remanufacturers

produce printer supplies of unbalanced quality. To improve

the situation, the industry should discipline itself. An industry

standard is also needed to standardize the remanufacturing

process. We can see several suits of standard documents

have been issued in recent years. For example, there are local

standards and guidelines. Zhuhai has Environment Control

for Remanufacturing of Laser Toner and inkjet cartridges.

Shanghai has Technical Standard for Remanufacturing Laser

Printer Toner Cartridges and another standard approved by

National Environmental Protection Bureau, namely Technical

Requirements for Environmental Labeling on Products -

Reprocessed Toner Modules. However, the standards are not

mature enough and further improvement.

• Remanufacturers should be careful with patent issues.

Recycling Times interviewed patent attorney Shiyang Xu. He

commented on patent issues concerning remanufacturing:

“We have yet to issue laws specific to recycling. But the

Supreme People’s Court does have preliminary explanation

in Certain Provisions of the Supreme Peoples Court on Trail

Concerning Patent Infringement Cases (Discussion Paper),

in which Article 27 talks about it.” It stipulates as follows:

In Article 11 and Article 63 of the Patent Law of the People’s

Republic of China, to “make a patented product” means to

process or produce patented products by machines or by

hand. The following actions will be considered as making “a

patented product”:

(1) Assemble patented products;

(2) Collect parts and components of sold patented

products and reassemble them into patented products;

(3) Recycle used patented designs to pack other products

for business purposes;

(4) Legit imate use of patented products such as

maintenance activities as repair and change of parts and

components is not in the scope of “making patented

products”;

(5) The amount and quality of patented products do not

affect the definition of “making patented products”.

“ T h e a r t i c l e m a y h a v e s o m e i n f l u e n c e o n t h e

remanufacturing industry. But it is only a discussion draft and

has yet to be made law. In addition, it is very controversial.

Many propose other opinions and suggestions. It is yet to be

decided whether the draft will become law”, Xu added.

Although there is still a long way to go, the construction of

an energy saving society and environmentally friendly society

is a wonderful opportunity for the remanufacturing industry.

To achieve greater development, the industry needs to work

together and strike out a way to go green.

FeaturesRecycling Times Magazine

May 2010 | www.visitremax.com.cn24

A new chapter to energy conserving standard for printers in China On November 19, 2009, China’s National Standard Minimum allowable values of energy efficiency and energy grade for printers and fax machines (The standard) went through the examination and was handed over for approval proceedings. The standard lists energ y efficiency and grades for printers and fax machines in detail, raising the “green” threshold within the printer market, in turn, urging printer manufacturers to focus more on energ y conservation and emission reduction. This will also guide the consumption of green and environment-friendly printers.

Energy labeling born As the office automation level goes up, printers and fax

machines find their way to the offices and more and more go

into households. No matter whether it is the working place

or at home, most printers and fax machines are on, working

around the clock 24 hours a day, 365 days a year. The energy

consumption of these machines on standby goes counter

to our call for Resource-Efficient and Environment-Friendly

(REEF) Society, which is not-to-be-ignored.

On March 17, 2009, National Standardization Technical

Committees and China National Institute of Standardization

(CNIS) held an Energy Efficiency and Grade Standard

Technology Seminar in Beijing. The Seminar was concerned

with the draf t of a printer and fax machine energy

consumption and other standards. Specifications and

identified criteria, such as definitions, test methods and

indictors, were specified in further detail.

The standard was put forward by National Development

and Reform Commission (NDRC) and Department of

Resource Conservation and Environmental Protection on

August 11, 2009. Then, CNIS drafted the standard. After a

month, suggestions and opinions about the Consultative

Paper were collected online and the discussion stage

finished. On November 19, the standard was examined and

ready for further approval.

Printers, fax machines and multifunctional devices are

categorized under three grades in the standard, according

to their energy consumption attributes. The first grade is

Target Value. These are the products that reach the first

grade are advanced and energy efficient. The second grade

is Evaluation Value, products that meet the second grade are

relatively advanced and energy efficient. The third grade is

Minimal Value. Products which fail to meet this value will be

eliminated from the market.

Heated discussion

• Aiming at energy conservationEnergy saving is an ongoing topic in the printer industry.

China is now an important printer and fax machine

production base and sales market. The overall energy

consumption and the rate of growth can never be neglected.

According to statistics, the printer shipment in China was

7.98 million units in 2007, sales exceeding 10 billion Chinese

Yuan (CNY ). The sales volume of fax machines reached about

1.5 million units. In 2008, the printer shipment was 8 million

units. According to research by Analysys International,

the leading advisor about technology, media and telecom ▲ Discussion meeting of the standard

FeaturesRecycling Times Magazine

www.visitremax.com.cn | May 2010 25

(TMT) industries in China, the market volume of printers

in China will exceed 11 million units in 2010. Currently, the

market share of products that fulfill the first grade (Target

Value) is about 5%; a further 30% meet the requirements

of the second grade (Evaluation Value), taking the total of

compliant products to 35%; by the time we reach the third

grade (Minimal Value), this figure has been taken above 90%.

This still leaves around 10% of products which fail to meet

the standard. As stipulated in the standard, once the Standard

is enacted, the 10% of products which fails to meet the

Standard are prohibited from production, import or sales.

Recycling Times understands from assistant researcher

Li Pengcheng, CNIS that by enacting the standard, it aims

to serve two purposes. First, the government would like

to regulate the energy efficiency value in order to raise the

environmental consciousness of the whole nation. In this

way, consumers are likely to buy qualified energy saving

models. Secondly, printer manufacturers are expected to

produce products that are environmental friendly so that

the quality can be better improved. This also provides a

platform for market players to have healthy competition

with each other, enjoying a fair and transparent marketplace.

Furthermore, the competitiveness of printer and fax machine

industry would be enhanced. By increasing competitiveness,

domestic printer makers will gear themselves to international

standards. Therefore, the export volume can be further

expanded.

Manufacturers will pay more effort to developing energy-

saving technology. This standard also backs many laws and

regulations such as the energy labeling system, energy-

saving product certification and Energy Saving Governmental

Procurement etc.

• Irresistible product up-gradation The Energy Grade Standard shows specific provision to

each grade. Printer producers must follow the standard to

manufacture printers and fax machines. The products which

fail to meet the Standard may be put out of market. We tried

to interview with major printer producers such as Konica

Minolta and Brother. However, no reply was received.

Judging from the current marketplace, those products that

do not meet the Standard are around 1,000,000 units. Many

are afraid that these products will be washed out once the

Standard comes into effect. However, Mr. Li commented:

“All the products need to fulfill the minimal allowable value.

Besides, the standard can be a good reference for those who

want to produce environment-friendly printers.”

“The standard will not eliminate those products that have

been out of the factory or in the market. The Standard has

a minimal allowable value, most of the manufacturers can

update their technology to produce qualified product. The

Standard will not wash out any brand or any technology,

vendors are free to choose their own strategy and

technological advantages to product energy saving products”,

he added.

Office equipment like printers and fax machines is a large

pollution source; it also consumes much energy in business

operations. The vendors of office automation equipment

are duty-bound to improve their products and technology,

especially from the perspective of corporate responsibility.

Firstly, manufacturers should pay more attention to the

design of the power management module. Vendors can

update their energy-saving technology, so that the equipment

is energy efficient. They should make sure that when users

are operating equipment they can also manage its energy

consumption.. Secondly, product structure should be

adjusted and the production process should be improved to

upgrade the product and enhance the competitiveness of the

product.

“The Standby Power Levels requirement is meant to

remind manufacturers of improving power management

technology. Default Delay Time requires printers to

consider whether the multifunction has increase the energy

consumption”, said Mr. Zheng Xizhen, former head of the

Tianjin Institute of Reprographic Technology.

“The standard will further promote the energy efficiency

of imaging equipment as well as lead our way towards

environmental protection”, said Li.

• More questions popping upAlthough CNIS arranged an online opinion collection

FeaturesRecycling Times Magazine

May 2010 | www.visitremax.com.cn26

for the standard, not many knew about it. Besides, there are

many printers and photocopiers without energy labeling.

Some distributors and resellers are confused. They have no

idea which models meet the Standard until the Standard

comes into effect.

According to our survey on Recycling Times magazine, 95%

of the consumers said they know energy labeling and other

certifications more in relation to home appliances rather

than office equipment. Not many households have printer

and other imaging products. If the equipment is used in the

office, they thought it didn’t have much to do with them, so

that they did not pay much attention to the standard.

Recycling Times also learns that only two or three out

of 100 people will mention energy consumption standard

of office equipment. “Energy labeling is more familiar to

corporate users. We consumers pay more attention to the

brand, price and performance data”, commented Mr. Qiu,

editor of IT 168 site.

Printers and photocopiers are mostly office supplies. The

fact that most personal consumers did not know about it

is acceptable. Mr. Li elaborated on this point: “first, once

the Standard is enacted, there will be promotion activities.

By then, consumers can go to distributors and resellers for

more information. With the help of promotion, I think more

and more people will know about it. Second, no unqualified

products will be produced in the future. However, in order

to maintain credit and reputation, the vendors will continue

to provide parts, supplies and other kits for discontinued

products. Consumers do not need to worry about the

maintenance of products (even the product that do not meet

the standard). Besides, as the energy labeling and certification

promotion activities are carried out, more people will get

involved in the effort to protect the environment.”

Energy saving printer being mainstreamJust like the energy efficiency standard for other products,

the higher level of energy efficiency a printer or a fax

machine meets, the more energy it can save. Take two

standard monochrome laser printers for example. Let’s say

the speeds of both models are 30 ppm. If the printer falls into

the third grade (Minimal Value), the energy consumption

(per week) is 5.1 kilowatt-hour (kWh), while the first grade

(Target Value) consumes only 1.5 kWh. In this way, the first

grade printer uses 3.6 kWh less than the third grade one. If

we calculate the price of electricity is 1.04 CNY (the price of

industrial electricity in Zhuhai), the first printer saves you 3.7

CNY (about $ 0.55) per week. For a company owning 20 first

grade printers, the savings go up to 74 CNY per week, that is,

3,552 CNY (about $ 525) per year.

We can see from the data above, the higher level of energy

saving product users choose, the less electricity they use.

Although the purchasing price may be higher for grade one

products, in the long run, users can save more than they

pay. Apart from this, if more and more people choose energy

conservation products, the price of energy saving products

will go down.

“As the energy and climate change issues protrude,

energy saving and efficiency is a major trend for product

development”, said Mr. Li. Energy saving can demonstrate

itself in many aspects. For long term standby equipment, low

standby power consumption is great for conserving energy.

Printers such as the Canon LBP series laser printer and the

HP OfficeJet multifunctional devices consume less than 3

watts per week on average. OKI focuses on LED printing

technology, which lowers the energy consumption from the

stem.

Duplex printing is also one way to save energy. Currently,

HP, Canon and Epson are making effort to lower total cost

of ownership, so that the consumers pick up the green

purchasing concept.

SummaryEnergy consumption and environment protection is one of

the core issues for all societies. The standard promotes the

upgrading of products and technology as well as advocating

that consumers buy highly energy efficient printers.

▲ China energy label

FeaturesRecycling Times Magazine

www.visitremax.com.cn | May 2010 27

Small library:According to the Minimum allowable values of energy

efficiency and energy grade for printers and fax machines

(draft), the grades are set based on factors such as minimum

allowable values of energy efficiency, energy saving

evaluation, standby power level, default delay time and

additional function power etc.

S ince there are great d i f ferences between laser

printers, themal transfer printers inkjet printers and dot-

matrix products, the drafters of the standard applied

two different test methods, namely Typical Electricity

Consumption (TEC Approach) and Operational Mode

Approach (OM Approach), to evalutate the power level of

each technology.

Thermal printing, thermal dye-sublimation printing, digital

imaging, solid ink printing and thermal transfer printing

are classified by the TEC Approach. The typical electricity

consumption should not exceed the values in table 1.

Inkjet and dot-matrix products are classified by the OM

Approach. The operational mode electricity consumption

should not exceed the values in table 2.

The setting of maximum default delay times to sleep for

products with inkjet or dot-matrix technology should not

exceed the values in table 3.

Energy grade

Product typeFirst grade Second grade Third grade

POM Standby POM Standby POM Standby

Inkjet products 1.0+∑Pfa 1 1.4+∑Pfa 1 3.0+∑Pfa 2

dot-matrix products 3.6+∑Pfa 1 4.6+∑Pfa 1 6.0+∑Pfa 2

Note: ∑Pfa is the sum power of additional functions.

Product type Printing speed (ppm) Default delay time to sleep in minutes

Inkjet printer, dot-matrix

printer

p ≦ 10 510<p ≦ 20 1520<p ≦ 30 30

p>30 60

Inkjet all-in-ones

p ≦ 10 1511<p ≦ 20 30

p>20 60Inkjet fax machines - 5

Product type Speed (ppm)

Energy grade

First grade Second grade Third grade

TEC Approach TEC Approach TEC Approach

Monochrome printer, fax machine

p≤15 0.6 1 1.5

15<p≤40 0.06×p-0.3 0.10×p-0.5 0.20×p-0.9

p>40 0.21×p-6.2 0.35×p-10.3 0.61×p-17.8

Color printer, fax machine

p≤32 0.06×p+2.0 0.10×p+2.8 0.14×p+4.0

32<p≤58 0.30×p-5.8 0.35×p-5.2 0.39×p-4.2

p>58 0.60×p-23.5 0.70×p-26.0 0.80×p-28.0

Monochrome multifunctional devices

p≤10 1 1.5 4

10<p≤26 0.06×p+0.4 0.10×p+0.5 0.30×p+0.9

p>26 0.31×p-6.3 0.35×p-6.0 0.44×p-2.8

Color multifunctional devices

p≤26 0.06×p+1.9 0.10×p+3.5 0.20×p+5.0

26<p≤62 0.33×p-5.0 0.35×p-3.0 0.41×p-0.7

p≤26 0.60×p-22.0 0.70×p-25.0 0.85×p-28.0

▲ Table 1 TEC Approach Energy grade (Unit: kWh per week)

▲ Table 2 OM Approach Energy grade (Unit: Watt)

▲ Table 3 Maximum default delay times to sleep for inkjet and dot-matrix product

Showcase Recycling Times Magazine

May 2010 | www.visitremax.com.cn28

The Association of the German Trade Fair Industry (AUMA)

conducted research, from which we know that exhibitors

have several goals. These goals include: basics, product

releasing, pricing, promoting the company and its brand

and increasing sales. Several numbers are worth noticing.

85% of the exhibitors surveyed wished to promote company

awareness; 70% of them wanted to visit old customers and

network with potential customers; 63% hoped to take up

bigger market shares; 60% to introduce new products;

58% to promote product recognition, 50% attended for

exchange of information and 50% to identify customer

demand.

The numbers are shown in the table 1.

From the statistics, product release conferences are of great

importance to raise peoples’ awareness of the company.

Nowadays, more and more exhibitors pay more attention to

technology reports or product introductions during trade

shows. Normally, a technology report meeting or a product

release conference lasts for about one hour. How to make full

use of the time and make it more effective is a concern for all

exhibitors.

Identify the importance of a product

release conferenceYou can promote your corporate identity and products

through a product release conference. Business opportunities

are everywhere in a trade show, if you are to sell the

product, you need to know how important it is of the release

conference is.

• Your company will stand out if you hold a product release

Holding a product release conferenceThe most distinctive feature of an international trade show is that it attracts professional visitors from all around the world. Used well, a show is a successful marketing strateg y. If you grasp the opportunity to showcase your products in the form of technolog y report meetings or product release conferences and introduce the latest products and technolog y in a comprehensive manner, you can get known by an extensive audience and customers in the shortest time possible. At the same time, you get your company image publicized. Your sales may also skyrocket. In this issue, we will see how to hold a successful product release conference.

▲ Table 1 Purposes of attending a trade show

Showcase Recycling Times Magazine

www.visitremax.com.cn | May 2010 29

conference. If the visitors think your

company is ahead of you competitors

in terms of technological innovation,

marketing or other facets, they have

more confidence in your company and

products. When you get down to business,

there is no doubt that this confidence will

help you close the deal.

• Generally, a visitor may only spare

several minutes on a booth, since there

are still hundreds of booths in line for

visit, and hundreds of companies to get

to know. If you can spend one more

minute with the visitor, the chances for your products will

be bigger. If you spend thirty minutes to one hour with

visitors, introducing your products, latest technologies

and your company, you can give all the information to the

audience in a well-organized manner, and take questions

from the audience at any time you please. If the conference

is wonderful, visitors will really appreciate it. In this way, you

can have much more time to promote your company and

products. Time is everything in a show.

Function of a release conferenceA successful product release conference can not only serve

as a bridge between manufacturers and customers but also

help identify market information and customer demand.

Therefore, manufacturers can improve products and

technology and produce more consistent, reliable and high

quality products to meet the demands of the market.

• At the product release conference, you can talk to

your customer face to face and get to know what they

think about your product and what they want. A product

release conference can also strengthen existing customers’

confidence and clear up doubts for potential clients.

• You can show the real products to your customers so

that they can learn more about the features, advantages and

performance of the products. You can also show them how

to use and maintain the products.

• You can gather competitor information and useful

pointers about the wider market situation through

conversations with the audience.

• You can promote corporate images and philosophies of

the company and raise awareness of the products. If a strong

impression is made, you may find that the customer will

disseminate information about your company though word

of mouth. By engaging with customers, customers can learn

about your company’s strengths, marketing strategies and

services in person.

How to make full use of the conferenceThe ultimate purpose of a product release conference is to

generate sales and win more purchase orders. If you don’t

prepare enough for the conference and miss out on the

details, you may not get the conference you want. What is

worse, a bad introduction conference will have adverse effect.

So preparing is very important. Get things organized before,

during and after the conference. Make sure everything flows

smoothly.

1. Before the product introduction conference• Keep close contact with the organizer. Never think that

things are done once you hand in the application form to

the organizer. It is just a beginning. After you hand in the

application form, contact to the person in charge of the

conference. Make sure the organizer is aware of who is

coming to the conference. It’s advisable to ask the organizer

to help invite customers too. Besides, discuss with the

organizer the form and content of the product release

conference and see what information and support you can

get from the organizer. Try to make your conference a little

bit different and creative so that it stands out..

• Invite important customers and press media. Before

the conference, you need to invite as many customers as

possible, especially potential ones. Invite them not only to

your booth but to your product release conference, too.

Invite some influential Media, too, since this is the best

time to create your company image and get known by the

industry.

• Plan the time and location. If an exhibition show lasts for

three days, the best timing for product release conference

is the afternoon of the first day or the second day. There

Showcase Recycling Times Magazine

May 2010 | www.visitremax.com.cn30

is s reason for that. Firstly, most visitors

have arrangements for the morning and

the schedule is tight, because visitors

may have planned what to do in the next

day. People tend to finish what they have

planned and what they think is important

first. After that, visitors will have time for

something new. The location should be

a booth concentrated area. More visitors

will pass by and help attract more visitors.

If the conference is held somewhere very

far away, visitors may not attend.

• Prepare for the conference ahead

of schedule. Make sure everything you

need for the conference is ready. For example, you can make

a list of items you will need such as brochures, an attendance

book, a conference agenda, visual aids, cameras, drinks and

so on. You can also play some music to light the mood before

and after the conference. You can draw some visitors by

playing good music too.

2. In the conference• Get familiar with the agenda. Make sure the staff on the

stand knows very clearly all the details about the product

release conference, including the time, location, speakers

and what will be presented on the conference. When the

show is on, the staff can tell all the visitors who come to the

booth about the conference and encourage visitors to go and

attend. This is extremely helpful if there are a lot of visitors.

In this way, you don’t need to worry about leaving your

visitors ignorant of your plans and you will not lose potential

customers.

• Rational division of labor. At the conference, you need

to assign somebody to be in charge of the attendance book.

You should have someone collect business cards, give out

brochures and contact information. You can also make

some staff to take questions from the audience. This is very

important if you want to know feedback from the clients.

• Arrange some interviews with the journalists if you have

time. Some staff should be responsible for the reception of

the media. Provide detailed information to the journalist and

get free promotion on TV, in newspapers or on the internet.

You can get free promotion on Recycling Times also. More

people can get to know your company through the eyes of

the journalist.

• Introduce your product. At the conference, you should tell

the audience everything about your product. The topics should

be around the quality and performance of the product. Don’t

get off the introduction, otherwise unnecessary information

may get in the way of what really counts.

• Be energetic. At the conference, staff should have

high morale and be sincere to the audience. Pay particular

attention to details such as uniform and body language.

• Record the conference. If it is possible, you can ask

professional studios to record the whole conference. This has

two advantages; firstly, you can attract more crowds to the

booth. Secondly, you can send the CD of the conference to

your customers after the show, thus prolonging the impact of

your efforts. Recording what you do would also help you to

assess the success of the show when you return to the office

– by playing back the conference you can see what went well

and what you could improve for next time.

3. After the conference• Thank-you note. You can make phone calls or send e-mails

to all the guests, media and other visitors that had been

present at the conference.

• Update information. Update your customer information

on regular basis. Sort out the information you get at

the conference and see which details pertain to existing

customers and which ones to potential customers. Apply

different tactics according to the information.

• Pay a return visit to your customer. Track quality

customers and follow ups.

SummaryA successful product release conference can not only increase

your contact with customer face to face, but also help promote

your corporate image. It can also raise customer confidence

in the products. All good reasons why exhibitors should hold

a distinctive product release conference and make it work in

order to obtain higher sales.

Improve Your Chance of Success with our products and services

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Recycler Publishing & Events (Zhuhai) Ltd

ProfilesRecycling Times Magazine

May 2010 | www.visitremax.com.cn32

History of EverlightEverlight Chemical Industrial Corporation was founded in

1972 with an initial investment capital of New Taiwan Dollar

(NT) 4 million (about $ 95,400). In 1988, Everlight went

public with a capital of NT 5 million (about $ 159,000). In

2008, Everlight’s revenue reached NT 5.72 billion (about

$ 181 million). The changes in these numbers have not

happened in one day. As the saying “Rome was not built in

one day” goes, Everlight has devoted itself to the industry for

37 years. That is why it can accomplish so much today.

However, the journey Everlight took is rather steadier than

the aggressive approach that many other enterprises chose

for themselves. Many events went down in history over the

37-year journey. Here, we name just a few to overview the

development of Everlight.

After 1989, Everlight started its operations around the

world, in countries such as America and the Netherlands. It

also has many subsidies at home in China, such as Shanghai,

Suzhou, Guangzhou, Qingdao and Hong Kong. In 1992,

a land lot (19,500 m2) in Kuan-Ying Industrial Park, Tao-

Yuan Shien was also bought by Everlight to build the Third

Factory. In 1996, Everlight set foot into the sphere of bulk

pharmaceuticals. In 1997, Everlight established Electronic

Chemicals Plant and acquired Trend Tone Technological

Company. In 2004, a new subsidy, E'cos Biotech Corp. was

constructed and in 2006, Everlight (Suzhou) Advanced

Chemicals Ltd. was established.

For Everlight, each step is taken with deliberation;

every investment is made through consideration and

understanding of the general market conditions. Everlight’s

dyestuff plant is also one of the largest plants of its kind in

the whole world. In recent years, Everlight has branched out

No autumn fruit without spring blossom

This is a long-established and dynamic enterprise. In the last 37 years, Everlight Chemical Industrial Corporation (Everlight) has weathered a lot. However, the more steps it makes, the more steadily it walks. It provides added value, low energ y consumption and low contamination high-tech chemicals to the world. Everlight’s products are popular in more than 80 countries worldwide. Everlight has always abided by laws and regulations, showcasing integrity in business practices. The core values of Everlight are “Business by Integrity; Management by Caring.” The mission statement, business philosophy and principles are all derivatives of these employee-shared values. Everlight has many subsidies, including Trend Toner Imaging, Inc. and Everlight (Suzhou) Advanced Chemicals Ltd. Which are committed to R&D, manufacturing and marketing of toners. Now, their combined annual production capacity of toner is 6,000 tons. We interviewed Dr. Jason Chu, general manager of Everlight (Suzhou) Advanced Chemicals Ltd. to find out the legendary story of Everlight.

Interviewing Everlight Chemical Industrial Corporation

Year Plant built Location Coverage

1976 First Factory Tao-Yuan Industrial Park 8,800 m2

1986 Headquarters Tun-Hua South Road (Taipei) 1,600 m2

1987 Second Factory Kuan-Ying Industrial Park (Taipei) 62,200 m2

1989 Elite Company Turkey

1992 Third Factory Kuan-Ying Industrial Park (Taipei) 19,500 m2

▲ Milestones of Everlight

ProfilesRecycling Times Magazine

www.visitremax.com.cn | May 2010 33

from traditional color chemicals to speciality chemicals and

even electronic chemicals. Furthermore, it is paving its way

towards bulk pharmaceuticals and medical cosmetics etc.

Seen from this aspect, Everlight never fails to keep pace with

the times, and strategizes its operation range and product

lines construction.

The core values of Everlight are “Business by Integrity;

Management by Caring.” The mission statement, business

philosophy and principles are all derivatives of these

employee-shared values. Everlight has positioned itself as a

“manufacturer of high-tech chemical” and as such R & D is

always its focus. In the past five years, Everlight has won 85

patents.

Everlight insists on the highest ethics and principles

regarding business transactions. Therefore, it earns mutual

trust with valuable customers, which has made sales grow

continuously. Through the continuous efforts of Everlight’s

agents, distributors and subsidiaries in USA, Europe,

Turkey, Hong Kong, Singapore and Shanghai, Everlight has

established a marketing network of more than 80 countries,

covering five continents around the world.

Everlight toner, popular around the globeMany in the industry have heard about the reputation of

Everlight’s toner and ink. Dr. Chu told us:”It took Everlight

12 years to develop color paste and Pre-ink. From color

paste to Pre-ink, it was quite a long endeavor. Encouraged by

the success, Everlight dared to open territory in the textile

digital printing market. Seeing the bright prospect of inkjet

dyes, many companies went into a war for market share. The

fact that Everlight can make its way and stand out from the

market which used to be held by the Europe and America is

really rare, and it has been achieved against all the odds. ”

Everlight has been manufacturing toner for more than

15 years. It has, therefore, become one of a few toner

manufacturers who have their own independent R & D team.

Everlight also introduces a lot of state-of-the-art equipment

from Germany, including an automatic, computer-based

controlling and monitoring system. It has toners for many

brand name cartridges, such as the toners for copiers RICHO,

Canon, Sharp, Xerox and for printers Epson, HP, Canon.

Customers are very satisfied with the substantial quality on

offer. “Everlight’s toner enjoys an annual sales growth of 50%.

With its solid R & D power and outstanding management,

Everlight has made itself the largest toner manufacturer in

South and East Asia, the Chinese mainland and Taiwan,”

Dr. Chu said proudly. Recycling Times understands that the

production method of toner in Everlight is mainly physical

approaches (mechanical toner). R & D expenses take up

5% of sales revenue. Many other sources are pooled to

stimulate the development of toners, such as cooperation

with government groups, technology exchange with overseas

specialist, patent application etc.

Although color toner takes up less than 10% of the total

production, Everlight considers the production of color toner

as a major focus for profit growth. The market focus is now

mainly in the European, American and Japanese markets.

“In the future, the development of Everlight’s toner will

be developing and manufacturing color toner, introducing

manufacturing method of chemical toner, making toner

particles finer and promoting performance, lowering the

fusing temperature to conserve energy,” Dr. Chu said with a

blueprint for the future of Everlight in his mind.

The toner manufacturing company Trend Tone Imaging,

Inc (TTI) was acquired by Everlight Chemical Group in 1997.

And more investment was made to build TTI. In 2000, TTI

opened more product lines and raised its production ▲ Office building of Trend Tone Imaging, Inc.

▲ Factory of Everlight (Suzhou) Advanced Chemicals Ltd.

ProfilesRecycling Times Magazine

May 2010 | www.visitremax.com.cn34

scale. The production capacity increased several times after

that. In 2006, color toner first appeared in the product list. In

2010, TTI brought color toner production to the next level by

introducing a product line with an annual capacity of 2,000

tons and constructing another building especially for toner

production. To date, the production capacity has reached

6,000 tons. Another subsidy of Everlight, Everlight (Suzhou)

Advanced Chemicals Ltd. has finished its first phase of a toner

production project. Now the monthly toner output reaches

160 tons, the annual output can reach 2,000 tons.

However, Everlight is not satisfied with its current capacity

of 8,000 tons. It has a higher goal on its agenda. Dr. Chu

told us: “The long term objective for Everlight is to build a

specialized toner maker, with an annual production capacity

of 10,000 tons or more. We project that another toner

manufacturing line will be added to Everlight (Suzhou) in

2011, by which time the total production capacity could be

4,000 tons or more and TTI can become what we’ve planned

for Everlight, producing more than 10,000 tons of toner

annually. ”

Now, Everlight is investing more and more in the Chinese

mainland. When asked why Everlight shifted so many

resources to the mainland, Dr. Chu explained:”China

mainland has been a center of photoelectric printer supplies.

Overseas toner manufacturers are fighting in the Chinese

mainland for market share. The quality of domestic toner

is also increasing on large scale. The prospects for toner

manufacturing and sales in the mainland are looking

good. That is why we locate Everlight activities there. We

will continue to enhance the R & D center in Taiwan, but

we stand here in Suzhou, in the Central Plains of China

and marketing around the globe. Suzhou is no doubt our

production center of toner in the Chinese mainland. ”

Business by Integrity; Management by CaringSome may say that small business can be run by force of

personality. For medium-sized enterprises, you

need a system to manage it. For a large corporation,

you may need to build a corporate culture to run

it. After years of development, Everlight knows

corporate culture and its substantial influence

very well. In the past 11 years, Everlight has been

committed to introducing the idea of Institute

in Basic Life Principles from America, which is

“Character First”. Employees are educated about

character and building a culture of integrity and

much more. Everlight also implements the world-

famous Six Sigma management system. Based on its high-

quality human resources, sound financial performance and

key technology, Everlight provides competitive products and

technological services with exceptional advantages.

The long term character education has formed a strong

cohesion in Everlight. When faced with the economic

downturn in 2008, this bond showed tremendous power.

Dr. Chu told us about that experience. “In the recession,

Everlight faced serious challenges, just as other market

players did. The sales started to fall in September, 2008. The

profit was also down. The economic conditions changed so

fast and it was almost unpredictable. Demand was clearly

down at home and abroad. To face the situation, Everlight

took measures to deal with it. Practices of ‘grasping the cash,

controlling cash flow strictly; lowering debt level, perfecting

financial structure; focusing on what we do best, tamping

competition advantages; streamlining the organization,

strengthening efficiency; fine management, diving to the

bottom of any subject’ . During the implement of these

measures, every employee used what they had learned from

49 characters, especially having strong confidence, assuming

responsibilities, demonstrating forbearance and fighting

spirit, which really helped Everlighters unite as one and get

through the hard times.”

Everlight has traveled for 37 years in spite of facing both

wind and rain. For 37 years, Everlight has gained fruitful

achievements. Time passed by, and Everlight grew from a

small business towards a large corporation today. Everlight

is recognized by the industry and society for its reputation.

Many factors add to the greatness: the rough time endured

setting the business up, the challenges of keeping the

business open, the strong R & D abilities, the excellent quality

and the caring for its employees, to name just a few. You can

see many trophies in Everlight’s exhibition hall. A splendid

past is prognostic of a brilliant future. Let’s expect Everlight’s

bright future.

▲ Main gate of Everlight(Suzhou) Advanced Chemicals Ltd.

Legal IssuesRecycling Times Magazine

May 2010 | www.visitremax.com.cn36

It is vital that enterprises use appropriate strategies to

implement patent tactics and carry out market operations,

especially to enhance competitiveness in markets at home

and abroad.

Estimating prospects of a patent application

in European Union Member States (with

reference to Britain)

1. Patent Application in BritainA client invented a promising product, and consigned

us with the patent A application. Firstly, we

requested to record patent A in China and got

approval for it. Later, the client improved patent

A into B.

China Patent Law stipulates that “Where,

within twelve months from the date on which

any applicant first filed in a foreign country an

application for a patent for invention or utility

model, or within six months from the date

on which any applicant first filed in a foreign

country an application for a patent for design,

he or it files in China an application for a patent

for the same subject matter, he or it may, in

accordance with any agreement concluded

between the said foreign country and China, or

in accordance with any international treaty to

which both countries are party, or on the basis

of the principle of mutual recognition of the

right of priority, enjoy a right of priority.

Where, within twelve months from the date

on which any applicant first filed in China

an application for a patent for invention or

utility model, he or it files with the Patent

Administration Department Under the State Council an

application for a patent for the same subject matter, he or it

may enjoy a right of priority.”

We made full advantage of this Article and filed in a foreign

country an application for a patent for invention. Then we

can enjoy a right of priority within twelve months from the

date we filed the application of patent A. The right of priority

can claimed to patent B, which is an improved version of

patent A. We filed to Chinese Patent Office again for patent B.

Finally, patent B was granted in China.

Case analysis on patent application strategy (part 2)

In the first issue of Recycling Times Magazine, we introduced how to select a patent type and approach. We discussed what kind of strateg y is applied to reserve the priority of patent applications. In this issue, Lawyers Helen Duan and Jinxia Gong from Zhuhai Innopat Intellectual Property Co., Ltd. explain what strategies can be used when applying for patent from Patent Offices in Britain and Europe as a whole.

By Helen Duan, INNOPAT Intellectual Property

Legal IssuesRecycling Times Magazine

www.visitremax.com.cn | May 2010 37

In addition, we claimed patent A as priority of patent C and

filed patent C application to the British Intellectual Property

Office. Patent C was also issued after two responses for the

Office Actions.

At the same time, we requested for priority benefit to

Patent Cooperation Treaty (PCT) for patent A. The PCT

application for priority had entered PCT National Stage and

EU’S Member States stage which lasted for 30 months from

the date of application.

Since this invention had been subject of an application

for a patent in Britain before, and after two responses for

the Office Actions, the patent had been issued, therefore,

the British authorization file can be used as application

documents for PCT and EU Member States’ applications.

This can help save time consuming translation processes and

costs.

2. Strategy analysisBefore the PCT National Stage, if you want to find out

the examining results of the three natures of patentability

(novelty, creativity and practicability) in foreign patent

offices, you can apply for a patent in Britain by claiming

priority in China. Since there is very strict screening

process in Britain’s Intellectual Property Office, if a patent is

granted in Britain, the patent authorization has a high value

of reference.

Apply a patent from the European Patent

Office (EPO), enjoy patent protection in EU’s

Member States

1. European applicationsA client made some improvement to the structure

of a product and hired us to deal with the application

proceedings. Firstly, we made a practical, new product A,

and then, the applicant improved and redesigned products

B and C whose structures were different from product A.

The client wanted to get international patent protection

for these products. We, therefore, filed a patent request to

international patent office. There were 12 months left before

we turned in the document for patent application since

the earliest date upon which we requested for patent A.

We integrated the patent family, patent A, B and C into one

application and handed it over to international patent office

for PCT application.

Later, the application entered PCT National Stage of the

United States, Japan and other EU’s Member States within 30

days upon the priority date.

When the PCT application came to EU National Stage,

we filed another application for patent D. At the same

time, we designated all the EU’s Member States. Patent D

went through two responses for the Office Actions. After

two and a half years, patent D was granted. Following

Legal IssuesRecycling Times Magazine

May 2010 | www.visitremax.com.cn38

the date patent D was granted, the client applied for

validation in six member countries including Italy, Britain,

Spain, France, the Netherlands and Germany. All the

inventions (patent A, B, C and D) were protected once an

application document was filed to the European Patent

Office.

2. Strategy analysisAn invention, especially one that has no specific country

as a market can file an application for protection in all EU

members to EPO. When this application is authorized, we

choose the specific country to validate the patent according

to the market conditions.

According to the European Patent Convention, one patent

application in the European Union can turn into a patent

which is effective in more than 30 countries.

This makes the European patent protection

mechanism simpler and our application more

convenient.

To date, the sovereign countr ies of

European Patent Treaty include 36 countries:

Austria (AT), Belgium (BE), Bulgaria (BG),

Switzerland (CH), Cyprus (CY ), Czech

Republic (CZ), Germany (DE), Denmark

(DK), Estonia (EE), Spain (ES), Finland (FI),

France (FR), Britain (GB), Greece (GR),

Croatia (HR), Hungary (HU), Ireland (IE),

Iceland (IS), Italy (IT), Liechtenstein (LI),

Lithuania (LT), Luxemburg (LU), Latvia (LV ),

Monaco (MC), Macedonia (MK), Malta (MT),

Netherlands (NL), Norway (NO), Poland (PL), Portugal (PT),

Romania (RO), Sweden (SE), Slovenia (SI), Slovakia (SK), San

Marino (SM) and Turkey (TR).

There are four further extension countries. They are

Albania (AL), Bosnia and Herzegovina (BA), Montenegro (ME)

and Serbia (RS). Extension countries are not official treaty

parties of European Patent Treaty. However, a patent can be

extended to the extension states through certain agreement

with the European Patent Office, so that authorized European

countries can be effective in more than one European

country.

Currently, many PCT and overseas patent applications are

subsidized in China. Take a look at the following tables to

find out more.

Countries/Regions TypeFunded project/Amount

(CNY)Applicant

America, Japan, Europe

Invention 30,000

First application shall be enterprises, institutions, organizations registered in Zhuhai Municipal G o v e r n m e n t a n d persons who are the registered households of Zhuhai

utility model patent, industrial designs

5,000

Other countries

Invention 20,000

utility model patent, industrial designs

5,000

International patent application (PCT application)

Actual amount (Maximum amount: 10,000 for an entity,

5,000 for a person)

▲ Table A Funding for foreign patents from Zhuhai Municipal GovernmentNote: • Foreign patents shall be granted after the date of January 20, 2009. PCT applications shall be filed after the date of January 20, 2009. • The same patent which won patent authorization for more than one country can get subsidy for application in no more than two countries. Besides, the municipal subsidy and the provincial subsidy shall not be enjoyed with the same patent. • This subsidy is granted upon the date of August 20, 2009.

Legal IssuesRecycling Times Magazine

www.visitremax.com.cn | May 2010 39

Summary:Patent application can help protect your designs and

products. In China, patent application also enjoys preferential

policies from the government. Using the right strategy and

applying the right approach can go a long way along the

application process. To get more benefit or know more

information, you can also go to

the site http://www.innopat.com.

cn/english/index.htm (Zhuhai

Innopat Intellectual Property Co.,

Ltd.).

Countries/Regions TypeFunded project / Amount

(CNY)Applicant

America, Japan, Europe

invention 30,000

First patentee shall be enterprises, institutions, organizations registered in Guangdong Province and persons who are the registered households of Guangdong Province

utility model patent, industrial designs

5,000

Other countries

invention 20,000

utility model patent, industrial designs

5,000

Hong Kong standard patent 2,000

Macau invention 1,000

Countries/Regions Funded project/Amount (CNY) Applicant

Foreign patent through PCT application

Examination fee, registration fee for the grant of patent right, annual fee within three years of the grant (subsidy for a maximum of 5 countries for one patent). The subsidy will be given according to actual amount, and limited to 100,000 CNY for each country.

SMEs, public institutions and research institutions

▲ Table B Funding for foreign patents from Guangdong Provincial GovernmentNote: • If the municipal government has subsidy program, the applicant should first apply for the municipal subsidy. If one patent which is authorized by more than one country and region, the applicant can apply for provincial subsidy for no more than two country or province level subsidy (municipal subsidy exclusive).

▲ Table C The central government has special fund for foreign patent through PCT application (similar to invention application in China). The subsidy goes to official fees, agency fees etc.

Note: • This program has just been launched. The examination and approval procedure is very strict.

Helen Duan is a patent attorney and general manager of INNOPAT Intellectual Property Co., Ltd,

which is an officially authorised foreign patent agency in China. In 2005, she was honored as one

of the “Excellent IP agent of Guangdong Province.” Ms. Duan has been working as a senior IP

advisor for several famous companies and associations including China Yangzi Group Company,

ZTE Corporation and Print-Rite Group. Having followed up and studied OEM patents for about 10

years, Ms. Duan has rendered numerous strategic, patentability and non-infringement opinions

for successfully designing around OEM’s patents worldwide. With more than 15 years IP practice,

Ms. Duan is well experienced in international IP laws and regulations, esp. for the US, Europe and

Japan.

Helen Duan

Tech ZoneRecycling Times Magazine

May 2010 | www.visitremax.com.cn40

1

3

2 4

Drum Cartridge

PC Drum

Drum Charge BrushPre-charge Film

Paper Dust Remover

4136M519AA

Drum Cover1

3

2 4

Drum Cartridge

PC Drum

Drum Charge BrushPre-charge Film

Paper Dust Remover

4136M519AA

Drum Cover

The Okidata B-4545 MFP printer was introduced

in January 2008. They are based on a 21ppm, 600

DPI engine. The toner cartridge lists for $169.00 and

is rated for 6,000 pages, the drum unit is rated for

20,000 pages. They are nice simple cartridges and

with list pricing at $170.00, very profitable to do!

These machines use the next generation of

cartridge chips. Instead of a chip attached to the

cartridge, they use a smart card type chip that is

installed by the user into the machine. There is a

slot on the machine just under the LCD display that

houses the card. The card must be replaced each

cycle. New replacement cards are available.

The cartridges used in this printer are as follows:

It has been a while since the theory of a 2 cartridge monochrome system has been

covered so we have included it here. The drum charging system used here is rather unique,

as is the toner developer roller.

Remanufacturing the Okidata B-4545 toner cartridge

By Mike Josiah and the technical staff at Uninet Imaging

Toner Drum

52116101 56120301

In the first stage, the drum charge brush and the Pre-charge film both place a charge on the OPC drum. The Pre-charge film starts the process off by placing a preliminary charge on the drum which increases the efficiency of the charge brush. 1st

ep >

The toner cartridge printing process is best explained as a series of steps or stages.

B-4545 toner cartridge printing process

Introduction to Okidata

Tech ZoneRecycling Times Magazine

www.visitremax.com.cn | May 2010 41

Polygon Motor

Print Head Unit Laser Diode

SOS Sensor

PC Drum

SOS Mirror G1 Lens Polygon Mirror

SOS Sensor

In the second stage, the laser beam is fired onto a rotating mirror (called the scanner). As the mirror rotates, the beam reflects into a set of focusing lens.

The beam then strikes the OPC’s surface, leaving a latent electrostatic image on the drum.

The third stage (developing stage) is where the toner image is developed on the drum by the developing section, (or supply chamber), which contains the toner particles. The toner is held to the developer roller sleeve by a DC bias voltage supplied by the high voltage power supply.

The developer roller consists of a rubber type roller with a separate resin conductive sleeve that fits around it. This DC bias voltage is controlled by the printer’s intensity setting, and causes either more or less toner to be attracted to the drum. This in turn will either increase or decrease the print density. Both the Charge Brush and developer roller DC Bias voltages are controlled by the printer’s intensity setting. The amount of toner on the magnetic roller sleeve is controlled by a double Doctor blade system. This system has the first blade use pressure to keep the coating of toner on the developer roller sleeve constant. The second blade has a DC bias voltage which charges the toner. See Figures

2step

>

3step

>

PC Drum

Sleeve Roller

4136M504AAToner Supply Roller

Toner Agitating Screw

Toner Hopper

T/C

2nd Toner Blade

Resin Sleeve

Bias Seal

1st Toner Blade

Imaging Cartridge (T/C + D/C)

Developing Lower Seal (Bias Seal) Terminal

Developing Voltage TerminalToner Blade Voltage Terminal

PC Drum

Toner Blade Voltage Terminal

Developing Voltage Terminal

Developing Lower Seal (Bias Seal) Terminal

Toner Supply Roller

Bias Seal

Sleeve Roller

1st Toner Blade

2nd Toner Blade

Tech ZoneRecycling Times Magazine

May 2010 | www.visitremax.com.cn42

As the laser exposed areas of the OPC drum approach the developer roller,

the toner particles are attracted to the drums surface due to the opposite voltage potentials of the toner, and laser exposed surface of the OPC drum.

In the fourth stage (transfer stage) the toner image is then transferred to the paper as it passes below the drum by the transfer charge roller, which places a positive charge on the back of the paper. This positive charge causes the negatively charged toner on the drum’s surface to be attracted to the page. The small diameter of the drum, combined with the stiffness of the paper causes the paper to peel away from the drum.

In the fifth stage (separation stage) the paper separates from the drum. The static charge eliminator (Called the “Charge Neutralizing Needle here)weakens the attractive forces b e t w e e n t h e n e g a t i v e l y c h a r g e d d r u m surface, and the positively charged paper. This prevents toner dropouts onto the paper at low temperatures and humidity and also prevents paper from wrapping around the drum.

4step

>

Paper

PC Drum

Image Transfer Roller

Charge Neutralizing NeedlePC Drum

Image Transfer Roller

Paper

Image Transfer BiasReverse Bias

Pressure Roller

Fusing Roller

Fusing Roller Heater Lamp (H1)

Fusing Entrance Guide Plate

Thermostat (TS1)

Fusing Paper Separator Finger

Exit Sensor

Thermistor (TH1)

Actuator

In the Sixth stage (fusing stage) the image is then fused on to

the paper by the fuser assembly, which is comprised of the upper and lower fuser rollers. The paper passes between a heated ceramic fusing element and a soft lower rubber roller that presses the page up into the upper heating element. The upper heated element then melts the toner into the paper.

In the Seventh stage (Drum cleaning stage) the OPC drum is cleaned. These cartridges are considered to have a 100% transfer system. As such they have a dust remover brush in the drum unit, but not a waste chamber.

5step

>

Tech ZoneRecycling Times Magazine

www.visitremax.com.cn | May 2010 43

CSIC Board

T/C (Toner Cartridge)

D/C (Drum Cartridge) Imaging Cartridge

The chip on these cartridges has a few functions. It detects a new cartridge when

it is first installed, detects the cartridge is properly position in the printer, and of course monitors toner low and toner out.

The left photo shows how the toner and drum cartridges fit together.

6step

>

Tools needed:

• Toner approved vacuum

• A Phillips head screwdriver

• Needle Nose Pliers • A small common screw driver

Supplies Needed:

• Okidata B4545 toner • 99% pure Isopropyl Alcohol

• Toner Magnet cloths • Cotton Swabs

• Lint-free synthetic cotton 4"x 4" pads

Remove the fill plug on the end of the cartridge. Dump the old toner

out and discard. Vacuum the outside of the housing and the developer roller. Turn the developer roller a few times to vacuum all sides of the roller.

Although we don't recommend it, once clean, you can fill the cartridge install the plug and you’re done! We don't recommend this way because the Doctor Blade needs to be cleaned each cycle. Failure to do this will allow toner to build up on the blade causing vertical streaks, and eventually a ruined Developer Roller. The best way is as follows:

7step

>

To ful ly c lean this cartr idge, the Developer Roller must be removed.

Remove both springs from each side of the developer roller.

8step

>

Remove the developer roller.10step

>

Remove the pink bushing from the right side. 9st

ep >

Tech ZoneRecycling Times Magazine

May 2010 | www.visitremax.com.cn44

Remove the 2 screws from the doctor blade.11st

ep >

Install the developer roller gear side to the left. Make sure the clear spacers have

the flat side down and that they are not crimped. 18st

ep >

Remove the blue colored bushing from the left side12st

ep >

Remove the doctor blade. Carefully s e p a r a t e t h e f o a m s e a l f r o m

underneath the blade. Be careful not to tear this foam as the cartridge will leak.

13step

>

Clean any remaining toner dust from the hopper and seals. 14st

ep >

Clean the Doctor Blade with a cotton swab and a small amount of acetone.

Remove any remaining residue with another cotton swab and 99% Isopropyl alcohol.

15step

>

Align the foam seal onto the small plastic posts on the hopper.16st

ep >

Install the doctor blade and two screws. Make sure the contact leaf spring is

touching the back side of the blade.Clean the Developer Roller Sleeve with a lint free cotton cloth, and place aside.

17step

>

Install the pink bushing on the right side of the developer roller. The clear plastic

band should be over the arm of the bushing. 19st

ep >

Tech ZoneRecycling Times Magazine

www.visitremax.com.cn | May 2010 45

Install the blue spacer on to the left side of the developer roller. The

clear plastic band should be over the arm of the bushing.

20step

>

Install the small springs on both sides of the developer roller. The clear plastic

band should be under the bushing.

Fill the cartridge with B4545 toner. Install the developer roller cover. The clear plastic band should be under the bushing.

21step

>

22step

>

When packaging the cartridge don’t forget to include a new smart card! The printer will not accept the cartridge as new without one. As stated in the beginning of this

instruction. The card is to be installed by the end user, and the slot is located just under the LCD display on the printer.

24step

>

23step

>

Mike Josiah is the East Coast Technical Director at Uninet Imaging. A global distributor of toner, OPC drums, wiper

blades and other supplies. An industry veteran since 1987, Mike is a member of ASTM committee F.05, the STMC

Technician Certification Committee as well as an STMC trainer. He regularly contributes articles and teaches seminars at

association meetings and trade shows.

Mike Josiah

Image defect chart:Image defect charts are a good tool to help narrow down a problem that is causing an image defect.

For this chart to work, the defects must be in line with one another. In other words the second and/

or third marks must be in a straight line from the first. Measure the distance from the first to the

second marks in and refer to the chart to see what parts may be causing the issue.

50.6mm Transfer roller51.8mm Developer roller sleeve75.3mm Lower fuser roller94.2mm OPC drum

Market DataRecycling Times Magazine

May 2010 | www.visitremax.com.cn46

Vendor Brother Brother Epson

Model Name DCP-165C MFC-250C ME OFFICE 1100

Engine Manufacturer Brother Brother Epson

Monochrome 30 27 30

Colour 25 22 17

Resolution 1200×6000dpi 1200×6000dpi 5760×1440dpi

Inkjet cartridge quantity 4 4 4

Type of cartridge 4 4 5

Paper Handling Standard 100 sheet multipurpose tray

100 sheet multipurpose tray

120 sheet multipurpose tray

Network support USB, PictBridge USB, PictBridge USB

Black Part No. Estimated life

Black LC990BK 450 pages

Black LC990BK 450 pages

Black T1091 (2) 450 pages

Color Part No. Estimated life

NA NA NA

Cyan Part No. Estimated life

Cyan LC990C

550 pages

Cyan LC990C

550 pages

Cyan T1092

630 pages

Magenta Part No. Estimated life

Magenta LC990M

550 pages

Magenta LC990M

550 pages

Magenta T1093

405 pages

Yellow Part No. Estimated life

Yellow LC990Y

550 pages

Yellow LC990Y

550 pages

Yellow T1094

595 pages

Other consumables Part No. Estimated life

NA NABlack/Cyan

T1191/T1232 790 pages/975 pages

Other consumables Part No. Estimated life

NA NAMagenta/Yellow T1233/T1234

625 pages/910 pages

Market sector SOHO, SMEs SOHO, SMEs SOHO, SMEs

Retail price(CNY) 899.00 1299.00 2480.00

Comments MFP with print/copy/scan functions. Use the same inkjet cartridge as DCP-145C.

MFP with print/copy/scan/fax functions. Use the same cartridge as DCP-145C, DCP-165C.

A3+ size graphics design printer. High speed, low printing cost and high quality printing output.

Color Inkjet Printers Part 1Color Inkjet Printers Speed Below 20ppm

Market DataRecycling Times Magazine

www.visitremax.com.cn | May 2010 47

Lexmark Lexmark Lexmark Brother

Pro208 X7675 S408 DCP-145C

Lexmark Lexmark Lexmark Brother

33 32 33 27

30 27 30 22

4800×1200dpi 4800×2400dpi 4800×1200dpi 1200×6000dpi

4 2 4 4

4 4 4 4

100 sheet multipurpose tray

100 sheet multipurpose tray

100 sheet multipurpose tray

100 sheet multipurpose tray

USB, PictBridge, wireless network

USB, PictBridge, standard

USB, PictBridge, wireless network USB, PictBridge

Black 14N0346

NA

Black 18Y0144A

NA

Black 14N0346

NA

Black LC990BK 450 pages

NAColor

18Y0143A NA

NA NA

Cyan 14N0347

NANA

Cyan 14N0347

NA

Cyan LC990C

550 pages

Magenta 14N0381

NANA

Magenta 14N0381

Not specific

Magenta LC990M

550 pages

Yellow 14N0384

NANA

Yellow 14N0384

NA

Yellow LC990Y

550 pages

Black/Cyan/Magenta/Yellow 108XL

NA

Black 18Y0142A

NA

Black/Cyan/Magenta/Yellow 108XL

NANA

Black/Cyan/Magenta/Yellow 108XLA

NA

Color 18Y0141A

NA

Black/Cyan/Magenta/Yellow 108XLA

NANA

SOHO, SMEs SOHO, SMEs SOHO, SMEs SOHO, SMEs

1899.00 3880.00 1699.00 899.00

MFP with print/copy/scan/fax functions. Support duplex printing.

MFP with print/copy/scan/fax func t ions . Op t iona l ACCU-FEED paper handling system, no paper jam

MFP with print/copy/scan/fax funct ions. Standard connectivity. Support USB Direct Print & PictBridge, Easy to print photos and scan the document to U disc and memorizer.

MFP w i th p r in t / copy /scan functions. The page yield of the inkjet cartridge equipped is less than the standard one though.

Market DataRecycling Times Magazine

May 2010 | www.visitremax.com.cn48

Color Inkjet Printers Part 1Color Inkjet Printers Speed Below 20ppm

Vendor HP HP HP

Model Name Deskjet D2668 Deskjet D5568 Deskjet K109a

Engine Manufacturer HP HP HP

Monochrome 28 28 28

Colour 21 21 21

Resolution 4800×1200dpi 4800×1200dpi 4800×1200dpi

Inkjet cartridge quantity 2 2 2

Type of cartridge 4 4 4

Paper Handling Standard 80 sheet multipurpose tray

80 sheet multipurpose tray

80 sheet multipurpose tray

Network support USB USB, wireless external print servers USB

Black Part No. Estimated life

Black CC640ZZ 200 pages

Black CC640ZZ 200 pages

Black CD887AA 600 pages

Color Part No. Estimated life

Color CC643ZZ 165 pages

Color CC643ZZ 165 pages

Color CD888AA 250 pages

Cyan Part No. Estimated life

NA NA NA

Magenta Part No. Estimated life

NA NA NA

Yellow Part No. Estimated life

NA NA NA

Other consumables Part No. Estimated life

Black CC641ZZ 600 pages

Black CC641ZZ 600 pages

NA

Other consumables Part No. Estimated life

Color CC644ZZ 330 pages

Color CC644ZZ 330 pages

NA

Market sector Personal, SOHO Personal, SOHO Personal, SOHO

Retail price(CNY) 399.00 599.00 699.00

Comments With ink level indicator. Easy to manage.

Avoid red eye technology. Wireless card and four and six color cartridges can be switches for printing.

Reasonable price, reliable performance.