Issues Philippines
Tobacco harms the health, the treasury, and the spirit of the Philippines. Every year, more than 117700 of its people arekilled by tobacco-caused disease. Still, more than 94000 children (10-14 years old) and 15715000 adults (15+ years old)continue to use tobacco each day. Complacency in the face of the tobacco epidemic insulates the tobacco industry in thePhilippines and ensures that tobacco's death toll will grow every year. Tobacco control advocates must reach out to othercommunities and resources to strengthen their efforts and create change.
Adult Smoking (15+ Y.O.)
% using tobacco daily: 2015
Male
43%More men smoke in the Philippinesthan on average in medium-HDIcountries.
Female
8.5%More women smoke in the Philippinesthan on average in medium-HDIcountries.
Children Smoking (10-14 Y.O.)
% using tobacco daily: 2015
Boys
1.34%More boys smoke in the Philippines thanon average in medium-HDI countries.
Girls
0.46%More girls smoke in the Philippines thanon average in medium-HDI countries.
Deaths% caused by tobacco: 2016
Male
22.65%More men die in the Philippines than onaverage in medium-HDI countries.
Female
13.25%More women die in the Philippines thanon average in medium-HDI countries.
Societal Harms
The economic cost of smoking in the Philippines amountsto 269326 million Philippine pesos. This includes directcosts related to healthcare expenditures and indirect costsrelated to lost productivity due to early mortality andmorbidity.
Smokeless Tobacco% using tobacco daily: 2013
1.7% Even though fewer people use smokelesstobacco on average in the Philippines thanon average in medium-HDI countries,1163800 people still currently usesmokeless tobacco, indicating an ongoingpublic health challenge, includingheightened levels of oral cancers.
Industry
The combined revenues of the world's 6 largest tobaccocompanies in 2016 was more than USD 346 Billion, whichis equal to 94% of the Gross National Income of thePhilippines. The industry is a powerful force that does notfear the actions of smaller nation-states because of theirextensive resources and global market power. Largereconomies and nations have the opportunity to help thesmaller allies face down this threat.
Growing
There were 61418metric tons of tobaccoproduced in thePhilippines in 2014, with0.29% of agriculturalland devoted to tobaccocultivation.
Production
There were 84.96billion cigarettesproduced in thePhilippines in2016.
ta6.org/country/philippines
Solutions Philippines
Current Policy in thePhilippinesProtect from Smoke
All public places completely smoke-free isthe best practice
Smokefree
HealthCare Facilities Educational Facilities
Universities Government Facilities
Indoor Offices Restaurants
Pubs and Bars Public Transport
All Other Indoor PublicPlaces
Funds for SmokefreeEnforcement
Raise Taxes
WHO BenchmarkMinimum
70%of Retail Priceis Excise Tax
Philippines
51.85%of Retail Priceis Excise Tax
Offer HelpNational quit line and both NRT and cessation-services cost-covered is the bestpractice
Quitting Resources NRT and/or some cessation services (at least one of which is cost-covered)
National Quitline No
Warn About the Dangers to Tobacco Users on Product PackagingA plain, standardized pack with a large health warning is the best practice
Type of Warning Label Graphic
Percent of Pack Covered 50%
Plain Packaging No
Warn About the Dangers to the Whole Population in a Media Campaign
Ran a National Anti-Tobacco Campaign in 2014 or 2016 Yes
Appropriate Characteristics
Part Of A Comprehensive Tobacco Control Program Yes
Pre-Tested With The Target Audience Yes
Target Audience Research Was Conducted Yes
Aired On Television And/Or Radio Yes
Utilized Media Planning Yes
Earned Media/Public Relations Were Used To Promote The Campaign Yes
Process Evaluation Was Used To Assess Implementation Yes
Outcome Evaluation Was Used To Assess Effectiveness Yes
Enforce Bans on AdvertisingBan on all forms of direct and indirect advertising is the best practice
Number of DirectAd Bans
6/7possible bans
Number ofIndirect Ad Bans
1/10possible bans
Ad Ban Compliance Percent
Moderate
Direct bans
• National TV and radio• International TV and radio• Local magazines andnewspapers• International magazinesand newspapers• Billboard and outdooradvertising• Advertising on internet
Indirect bans
• Appearance in TV and/or films: tobacco brands (productplacement)
ta6.org/country/philippines