iStrategy The Hague May 2013 Christophe Parcot VP, Head of EMEA The Power of Personalisation
Transcript
iStrategy The HagueMay 2013
Christophe ParcotVP, Head of EMEA
The Power of Personalisation
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ImplicitExplicit
Customisation Personalisation
Media Personalisation Dynamic insertion, customisation or suggestion of content in any format that is relevant to the individual user, based on implicit data and explicitly given details.