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Promoting Entrepreneurship, International Leadership & Networking.
International Startup Meetings (ISUM) Program Leader’s Guide September 2014
Overview We live in a technological and global world where communications and countries have no-boundaries. The opportunity to create global businesses is there, and to do that, the International Startup Meeting (ISUM) is a perfect space for bringing entrepreneurs, investors and professionals together for education, networking and funding. ISUM is an AIESEC Alumni International program. It has been presented in five (5) countries around the world and this is just the beginning. Be part of this global momentum! This guide will provide you with an overview of the ISUM program, and ideas on how to organize one in your country.
ISUM Paris, France
2011 2012
2013
2014
ISUM Lima, Peru
ISUM Tunisia, Tunisia Vienna, Austria Lima, Peru
ISUM Mexico DF, Mexico Lima, Peru Coming soon!
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
Conferencias
I. Content
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
Objective: There is global change happening which is transforming society. AIESEC Alumni leaders are present in 152 countries with one million leaders. ISUM is a perfect place and experience to go for a clear objective: “To bring entrepreneurs, investors and professionals together to create new global business” – private or social business.
ISUM Tunisia 2013
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
Agenda: With the agenda we want to accomplish our objective: create global business by connecting entrepreneurs, investors and professionals around the world. ISUM events can last from 1-3 days. You can create an agenda composed of different content, including panels, educational presentations, startup pitches, investment competitions, keynotes, investor roundtables, mentoring sessions, networking, etc. We advise you to build a program which complements what other entrepreneurial organizations are doing in your city – creating new knowledge, doing something different and ensuring good attendance. If you wan to have a look to past agendas, don´t hesitate to visit the Past Event section.
ISUM Lima2013
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
Audience: Your target audience characteristics are:
Profile: young or senior entrepreneurs, social or business entrepreneurs, students, investors, mentors, researchers, service providers, journalists and startup accelerators. Government officials can also be considered if they are focused on startups or entrepreneurship.
AIESEC Alumni: Participants can be AIESECers, AIESEC Alumni and non-AIESECers. Thus external parties from AIESEC can participate in the ISUM experience.
Age: to enrich the experience, bring people from all phases of their careers, between 24 to 70 years old. Make it an international event by inviting people from all around the world.
Attendee Interests: Attract participants who want to create new startups, find potential partners, find new investment opportunities, find new suppliers, attract new startups to their incubators, or provide mentoring, education or services.
ISUM Paris 2011
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
How to Organize an ISUM? The first step: Contact your national or regional alumni association and let them know of your interest to organize an ISUM. Develop a written program plan, agenda, venue and budget. Then contact AAI by emailing Rolando Cruzado (Global ISUM Manager AAI). Suggestions: As is shown in the figure below, you should follow a group of 7 tasks to deliver an excellent ISUM. However, you can choose the style, time, and use of resources as you consider best for your local team. In addition, you can consider the duration and resources that works better (the agenda is very flexible to each country and circumstance). An ISUM can be organized in two months or even in a year, and each Organizing Committee (OC) has the flexibility to define it.
ISUM Lima 2012
Eager to organize an ISUM in your city?
It is easy. Follow these steps: Make a proposal to your
national or regional alumni association.
Show your interest to organize
an ISUM by emailing your proposal to [email protected] (global ISUM manager AAI).
Figure 1: How to do an ISUM
Source: ISUM Lima 2012 and 2013
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
Rolando Cruzado Global ISUM Manager AAI
Hugo Preciado AAIB ISUM Manager AAIB
Christian Cochard ISUM Global Advisor AAF
Andrew Rowe President Executive Board AAI
Seif Allah Bouneb OCP ISUM Tunisia 2013 AAT
Iulia Mugescu OCP ISUM Austria 2013 AAA
Gustavo Castellanos OCP ISUM México 2014 AAM
Join and be part of global network doing a global ISUM experience!
Global team Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
Can be you!
Conferencias
II. Past events
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
ISUM Paris 2011
Hours Friday, 14th October Saturday, 15th October Sunday, 16th October
07:30 08:00
Breakfast
08:00 08:30
08:30 09:00
09:00 09:30
Marketing session and creative workshop with entrepreneurs
*Pierre-François Chiron, Petronela
Eviakova, Karim Zainuddin , Emeric Callec, Anne-Line Hansen and
Marc Leprat
Startup finance breakfast session with top investors
*Jean Du Lac, Stefan Berger, Mondher Khanfir and
Marco Villa
09:30 10:00
10:00 10:30
10:30 11:00 Best cases of international start-ups: Q & A session
*Raphaël Perez, Amine Chouaieb, Nicolas
Lombard and Pierre-François Chiron
11:00 11:30
11:30 12:00
12:00 12:30 Business meetings; questions regarding the first
day; Interaction with sponsors 12:30 13:00
Break for lunch 13:00 13:30
Check-in at Hotel Bedford Paris; Registration 13:30 14:00 Lunch at Musee d'Orsay
*Christian Cochard
14:00 14:30 Startup team management session with entrepreneurs, managers and advisors
*Maï Le Prat, Christian Cochard, Gail
Margolies Reid, Moktar Mnakri, Omar Hammami, Brigitte Constant and Massimo
Michaud
14:30 15:00
15:00 15:30
Getting to know each other session
ISUM 2011 Award Ceremony at Musee d'Orsay 15:30 16:00
16:00 16:30
Goodbye / Start study tour
16:30 17:00
17:00 17:30 Break
17:30 18:00 Startup organisation with entrepreneurs and advisors
*Maï Le Prat, Christian Cochard, Gail
Margolies Reid, Moktar Mnakri, Omar Hammami, Brigitte Constant and Massimo
Michaud
18:00 18:30 Transfer to French Senate
18:30 19:00
19:00 19:30
Official opening at the French Senate; Sponsors speeches; Cocktail
*Luca Torosani, Christian Cochard, Olivier Giscard d'Estaing, Gail Margolies Reid, Massimo Michaud
and Ali Mnif
19:30 20:00
20:00 20:30
Dinner at Seine River
20:30 21:00
21:00 21:30
( extra activity )
21:30 22:00
22:00 22:30
22:30 23:00
Party 23:00 23:30 Sight-seeing Tour of Paris
23:30 00:00
ISUM Paris 2011
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
ISUM Lima 2012
Hours Friday, 16th November Saturday, 17th November Sunday, 18th November
10:00 10:30
Opening
*Fredy Hawie, President AAP *Rolando Cruzado, OCP ISUM Panel: 3 Startups Cases
*Mario Gil, CoFounder Dipoo *Nicolas Bernal, CoFounder Regalbox *Jorge Mateljan, CoFounder Cursostotales.com *Nicolas del Solar,
CoFounder Nisu
Session: How to create a startup in Perú
*Gonzalo Ramirez, Lawyer *Azucena, Founder Disfruta
10:30 11:00
Networking
*Melissa Lesser, MCVP AIESEC Peru
11:00 11:30 Panel: 7 Key elements to maintain a sustainable
startup
*Jorte Arteta, Founder Rosatel *Juan Francisco Rosas, Director Wayra Peru
*Geraro Reategui, Director Cabify
Session: How to pitch your startup effectively
*Diana Castañeda, Mentor Startup Academy 11:30 12:00
12:00 12:30 Break for coffee Session: Design Thinking
*Coach of Design Thinking
12:30 13:00
Panel: How to raise funds to stratups
*Enrique Alvares Rodrich, Director at IEEE *Marco Alvarez, Executive Leaders at FYNCIT
Networking session 13:00 13:30
Break for lunch 13:30 14:00 Closing
14:00 14:30
14:30 15:00 Session: Social Startups
*Director at Emprede Social *Luis Carlos Burneo, Founder at Imagina.pe
Break for lunch 15:00 15:30
15:30 16:00 Master Conference
*SubDirector of Marketing at Claro 16:00 16:30
Panel: Tools to made startups
*Alvaro Zarate, CoFounder Startup Academy
16:30 17:00 Break for coffee
17:00 17:30
Session: How to develop a global startup
*Héctor Morrel, Founder InvierteMe
17:30 18:00 Session: Startup Challenge
*Director of Innovation Center of Universidad
Católica *Alvaro Zarate, Cofounder Startup Academy
*Arturo Cánez, Director Lima Valley
18:00 18:30 End of first session
18:30 19:00
19:00 19:30 End of second session
ISUM Lima 2012
Venue took place at Universidad Católica del Perú
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
ISUM Tunisia 2013
ISUM Tunis 2013
Hours Saturday, 18th May Sunday, 19th May
09:00 09:30
Official Opening : "How to boost start-ups in Tunisia, improve their development in the first years and develop them internationally" by Mrs
Ouided BOUCHAMAOUI, President of UTICA Welcome AIESEC Alumni; by Mr Wahb ZOUID, President of AIESEC ALUMNI
TUNISIA, North Africa Hub Software Leader for IBM.
09:30 10:00
Panel discussion: "Startup marketing Startup: Why it fails? Why it succeeds? How to be creative in the Business Plan. How to build a business model that lasts? Why to go global to grow? How to create a position you can defend?
How to cut your IP coat? How to move a brand forward? What are the digital rules for brands?
(1) Mr Jean DU LAC, senior advisor for startup; CEO of Dulac & Co (France,
UK), President of the INSEAD Africa Club, INSEAD Alumni Association France [Moderator], (2) Mr Arnould DE LA BOULAYE, Senior Advisor for startup and
business angel (France), (3) Mr Amine CHOUAIEB, CEO, CHIFCO Mr Kais GHARIB, Managing Director, Genesis , (4) Mr Dhafer SGHIRI, Regional Export Manager, SUNAR Group (Turkey), former MCP of AIESEC Tunisia and (5) Mr
Sami SMAOUI, Managing Director, HP Tunisia and Lybia
STARTUP PITCH AND FINANCING
"How to pitch for investors and the eco-system of startup fundraising in
Tunisia"(two workshops) *Mr Selim MOUSSA, Private equity analyst
and investment advisor at WIKI Startup
In parallel with PITCH SESSION for startup:
A jury of investors will select the startups that will be able to pitch.
(Each startup had 5 to 10 minutes for
pitching and 10 por questions from the Jury composed by professional investors
(Tunisie Telecom, DIVA SICAR, UGFS and Carthage Business Angels as well as
international business angels). *Mr Mondher KHANFIR, Program
Coordinator at Carthage Business Angels, co-founder and CEO at WIKI Startup SA.
10:00 10:30
10:30 11:00
11:00 11:30 Break for coffee
11:30 12:00
Panel discussion: Startup finance
"How to prepare a (convincing) Business Plan? What is making the difference in the investors’ eyes? How to improve profit and efficiency? How to prevent
slow payments? What about Invoice financing? What are the right tax decisions?"
(1) Mr Christian COCHARD, Senior Finance Advisor for international groups, Global Program Manager, startups and SMEs, AAI (France) [Moderator], (2) Mr Mohamed Amine GOUTA (AIESEC Hadrumet alumnus) [Moderator] , (3)
Mr Jean DU LAC, (3) Mr Aziz MEBAREK, Founding Partner, TUNINVEST - AFRICINVEST, (4) Mr Fadhel ABDELKEFI, Chairman of the Board, Bourse des
Valeurs de Tunisie
12:00 12:30
12:30 13:00
Jury presentation and startup award ceremony
Closing speeches
*Mr Seif Allah BOUNEB, Organizing Committee President, ISUM Tunis
*Mr Ahmed BAAZIZ, President 2013 – 2014, AIESEC Tunisia
13:30 13:30 Break for lunch
14:30 14:00
15:30 14:30
Panel discussion: Startup team management
"How to work successfully in a startup with partners? With national and foreign directors and staff? How to be a flexible employer? How to manage talents in a startup or SME? What are the right employee rewards in a fast
growing company? What about learning and development strategy? How to go global to grow?"
(1) Mr Ahmed SABRI (AIESEC Medina alumnus) [Moderator], (2) Mrs Imen
KEDIDI (AIESEC University LC) [Moderator], (3) Mr Zouhair BEN LARBI, Chief Operating Officer, Carrières Pro, (4) Mrs Tasnim GAZBAR, Managing Director,
VIA Competences and (5) Mrs Aïcha ENNAIFAR, Managing Director, DIVA SICAR
16:30 15:00
17:30 15:30
18:30 16:00 Break for coffee
19:30 16:30 The debate: "How to boost startup development and international partnership
between entrepreneurs from Tunisia, MENA, Europe and Africa"
(1) Mr Christian COCHARD [Moderator], (2) Mr Mohamed Amine ABASSI (JCI Tunis and GIZ Tunisia, the Deutsche Gesellschaft für Internationale
Zusammenarbeit) [Moderator], (3) Mr Jean DU LAC, (4) Mrs Tasnim GAZBAR, Managing Director, VIA Compétences and (5) Mr Mondher KHANFIR, Program Coordinator at Carthage Business Angels, co-founder and CEO at WIKI Startup
SA.
20:30 17:00
21:30 17:30
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
ISUM Vienna 2013
Hours Thursday, 10th October
13:00 13:30 Registration at University
13:30 14:00 Opening
14:00 14:30
Keynote: “Why people join companies and leave their managers" – experiences from a startup that was sold twice.
*Martin Bittner, AIESEC Alumni who found a company back in 2000
14:30 15:00 Panel discussion: “Expectation towards the Job of the Future”
*Cristina Soreany, Representative of the Millenial Generation *Toni Kronke, Head of Recruitment at Teach for Austria
*Nicolas Vorsteher, CoFounder of Mercury Puzzle run by Millenials further participants tbc *Sigrid Lentsch, HR and HR development expert
15:00 15:30
15:30 16:00
16:00 16:30 Break for coffee
16:30 17:00
Interactive case studies: “Designing the job of the Future”. 17:00 17:30
17:30 18:00
18:00 18:30 Closing and moving to “Riesenrad”.
18:30 19:00
19:00 19:30 Reception at the Giant Ferris Wheel for all participants.
19:30 20:00
Informal dinner at Luftburg
20:00 20:30
20:30 21:00
21:00 21:30
21:30 22:00
22:00 22:30
ISUM Vienna 2013
Venue took place at the newly campus of business WU( Wirtschaftsuniversitat Wien)
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
ISUM Lima 2013
Hours Saturday, 02nd November
09:00 09:30 Registration at University
09:30 10:00
10:00 10:30 Opening and Chair presentation
10:30 11:00
Session: Overview and Challenge in Peru Startup Field
*Rolando Cruzado, ISUM global manager from AAI
11:00 11:30
Session: What you most wants an angel investor?
*Fernando Moncayo, Alumni from AIESEC Ecuador and CoFounder of Startup Ventures
11:30 12:00
Master conference: What is the future in telecommunication and internet in Peru?
*Oscar Ferradas, SubDirector of Business Services Claro -Telecommunication Company
12:00 12:30 Break for lunch
12:30 13:00
13:00 13:30
Panel: What is relevant for government funds that support startups?
*Alfred Kobayashi, CoFounder of Holimpo *Abraham Davila, Director of I+D+I
*Cesar Gálvez, CoFounder of TechEntertainment
13:30 14:00
Session: What happened after my business model is validated?
*Jorge Mateljan, CoFounder of Cursostotales.com and Alumni from AIESEC Perú
14:00 14:30
Session: What legal topics I should consider when I formalized a startup in Peru?
*Gonzalo Ramirez, Lawyer and alumni from AIESEC Perú
14:30 15:00
Session: The case of Linio
*Fernando D’Alessio, CoFounder & CEO of Linio
15:00 15:30 Break for coffee
15:30 16:00
Session: What an investor must consider before invest in a startup?
*Fernando Moncayo, Alumni from AIESEC Ecuador and Founder of StartupVentures
16:00 16:30 Startup Challenge / Investor & Startup Roundtable, Giancarlo Falconi (Moderator of Startup Challenge) and Rolando Cruzado
(moderator of Roundtable) 16:30 17:00
17:00 17:30
17:30 18:00 Last questions, meeting with journalists and photo sessions.
18:00 18:30 Closing
ISUM Lima 2013
Venue took place at Universidad del Pacífico
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
ISUM Mexico 2014
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
ISUM México 2014 Hours Monday, 24th March Tuesday, 25th March
09:00 09:30 Registration Arrival
09:30 10:00
10:00 10:30 Opening Reopening
10:30 11:00 Keynote: "Relevante of the
entrepreneur in Mexico and his relationship with Latinamerica and the
World"
"Innovation's High Impact" (Technological perspective)
11:00 11:30
11:30 12:00
12:00 12:30 Break for Networking Break for Networking
12:30 13:00 "Ideas that move the world" " "Business Model for Social
Entrepreneurships"
Startup Challenge:
Pitch
13:00 13:30 "National and International Programa for the promotion of entrepreneurship"
"Mentoring and pitch evolution for investors"
13:30 14:00
14:00 14:30 Break for lunch Break for lunch
14:30 15:00
15:00 15:30 "Acceleration as a factor of business
transformation" "Democratization of funds and capital for entrepreneurship"
Break for lunch
15:30 16:00
16:00 16:30 "Private funds - for boosting the growth
potential"
"Participants will share their experiences in Startup Challenfe" Jury's
evaluation 16:30 17:00 AIESEC Entrepreneurship
17:00 17:30 Coffee Break Coffee Break
17:30 18:00 "Strategy and the Business Models" "Award and Recognitions"
18:00 18:30 "Closing and introduction of the Second
day" Closing
Conferencias
III. FAQ
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
#1: What are the benefits of organizing an ISUM? It’s a great way to engage and activate your local, national and regional AIESEC Alumni network You can strengthen AIESEC Alumni as a thought leader to different stakeholders including
entrepreneurs, investors, service providers, universities, private companies and government. You will foster AIESEC values and goals, including International leadership, entrepreneurship and
networking.
#2: How will AAI will help me in the organization? AIESEC Alumni International’s team is eager to help you with: Global promotion through our communicational channels: newsletters, blog, email, and social
media Advice on all aspects of your program include design, implementation, agenda, speakers, etc. Support in communications with international organizations to cut down distances and accelerate
national cooperation. In addition you will be part of the global network of alumni involved in organizing an ISUM (“ISUM
evangelists”) so you will be in contact with colleagues motivated like you in the startup field. #3: Is ISUM only for AIESEC Alumni members or can other interested parties can participate? ISUM is for everyone who is interested in the startup field (see FAQ #1) thus, anyone with an idea can pitch their startup or participate. Investor pitches can be divided between early-stage startups (idea or concept stage) or more advanced companies (e.g. projects with a prototype, at the growth stage or even companies that are looking for international partners to expand their markets)
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
#4: How should I set up the Organizing Committee? You should have an AIESEC Alumni Organizing Committee President (OCP) and an awesome team to execute the tasks of the organization. The team can be composed by AIESEC Alumni, but you can strengthen it with volunteer members from AIESEC, which is an excellent way to bring alumni and AIESEC together. The more alumni you involve in the OC, the more benefit you will bring to your alumni association. You can also consider co-organizing an ISUM with other organizations if you consider it will help strengthen the event and audience. #5: What types of speakers should I choose for the agenda? Consider notable people who are recognized leaders in the startup community, such as leaders of startups (founders, co-founders, directors or managers), leaders specialized in entrepreneurship from any university, government leaders who boost innovation, technology and/or startups and leaders who support investing in startups (angel investors, venture capitalists, private equity funds or government funds) #6: What kind of venue should I consider? You can consider any place that will attract people and which is professional and comfortable. Consider venues that can be donated or sponsored such as a university conference room, a corporate conference facility or a government conference center. Note: the more easy the access for delegates, the more attendances you will have. #7: What type of partners or sponsors should I approach? You can consider partners such as companies, organizations or universities to donate funds, supplies or a conference room for your meeting. They can help you in many ways such as: publicity (sponsors), organization (co-organizers), investment prizes, awards, etc. Note: Target AIESEC alumni owedcompanies as partners there!
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
#8: Could I charge a participant fee? Every National Alumni Association should consider the best fee that works best for them. This can be an excellent revenue generator for your organization, when done properly. Revenue can come from both program participation fees as well as sponsorships. #9: Is there a place where I can find further information such as photos, documents, or even more people who have organized an ISUM in the past? Yes, feel free to contact us at AAI and we’ll put you in contact with the right resources to help you with your project. #10: Should we partner with AIESEC on this program? Absolutely, if they are interested. You can do the following things: Invite MCPs to represent AIESEC and participate in the agenda. Give scholarships to AIESEC members so they can participate in an ISUM Invite volunteers from AIESEC to support the OC Use sponsors and scholarships from companies to benefit AIESEC members Promote specialized traineeships through AIESEC such as technical, social or management exchanges.
…In general, you should look for synergies with AIESEC in any way that you can!
Overview I. Content Objective Agenda Audience How to do an ISUM? Global team II. Past events Paris 2011 Lima 2012 Tunisia 2013 Vienna 2013 Lima 2013 Mexico 2014 III. FAQ
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The development of this documents is thanks to the support of members from all around the world in coordination with the team of AIESEC Alumni International. Welcome your input and hope this material will help you get an ISUM started in your country!