Date post: | 13-Jan-2017 |
Category: |
Small Business & Entrepreneurship |
Upload: | josh-pollock |
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It All Starts With A Story
Josh Pollock
@Josh412 CalderaWP.com
What Is WordPress?
@Josh412 CalderaWP.com
Hi I'm Josh! ● Owner CalderaWP● Plugin Developer● Educator● Member of the
WPCrowd
@Josh412 CalderaWP.com
What Is A Story?
@Josh412 CalderaWP.com
Stories Are Not StatementsStories Require Change
I had a sandwich yesterday.
@Josh412 CalderaWP.com
Stories Require Change
Change is a metaphor
I had a sandwich yesterday.
Then I was no longer hungry.
@Josh412 CalderaWP.com
Stories Have Journey
Journeys create relationship to the story.
Yesterday I was hungry.
Then I had a sandwich.
After the sandwich, I was no longer hungry.
@Josh412 CalderaWP.com
Stories Are Not StatementsStories Require Change
WordPress is a tool for building websites.
@Josh412 CalderaWP.com
Stories Require Change
Change is a metaphor
WordPress is a tool for building websites.
Today, WordPress Powers 25% of the internet.
@Josh412 CalderaWP.com
Stories Have Journey
Journeys create relationship to the story.
WordPress began as a tool for building blogs.
For 13 years it has evolved to fill all type of needs for web sites and web apps.
Today, WordPress Powers 25% of the internet.
@Josh412 CalderaWP.com
The Hero's Journey1. Ordinary World
2. Call To Adventure
3. Refusal Of The Call
4. Meeting The Mentor
5. Crossing The Threshold
6. Tests, Allies, Enemies
7. Approach To The Inmost
Cave
8. Ordeal
9. Reward (Seizing The Sword)
10. The Road Back
11. Resurrection
12. Return With The Elixir
@Josh412 CalderaWP.com
The Customer Is The Hero
@Josh412 CalderaWP.com
You need three things to create a successful startup: to start with good
people, to make something customers actually want, and to spend as little money as possible - Alexis Ohanian
@Josh412 CalderaWP.com
@Josh412 CalderaWP.com
Orders Of IntentionOthello is a tragic story because:
1. Othello will realize that2. Igao intends3. That Desdemona wants4. To love someone else
0. Shakespeare believed the audience would feel this way
@Josh412 CalderaWP.com
Why Do We Have Such Big
Brains?
Human Brain
2% of body mass
20% energy consumption
@Josh412 CalderaWP.com
Why Do We Have Such Big
Brains?
There must be a reason
why there was such
selective pressure 50-100k
years ago for this kind of
intellect.
@Josh412 CalderaWP.com
Stories Enables
Community
@Josh412 CalderaWP.com
Storytelling Made Us Human
@Josh412 CalderaWP.com
Humans Are Storytellers
@Josh412 CalderaWP.com
Language “fits reality” to the extent that it fits our body-and-brain-based understanding of that reality
- George Lakoff
@Josh412 CalderaWP.com
Our ordinary conceptual system, in terms of which we both think and act, is
fundamentally metaphorical in nature.- George Lakoff
@Josh412 CalderaWP.com
What Does This Have To
Do With WordPress?
@Josh412 CalderaWP.com
WordPress is about creating
freedom for ourselves and
others.
@Josh412 CalderaWP.com
Why Are You Here?
@Josh412CalderaWP.com
JoshPress.net