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IT CINEMAS
Presentation by Jeffrey King
Why a Cinema
College students want entertainment for their free time, and movies are just one possible form of entertainment
Has the potential to bring in revenue and be accommodating to both students and families.
Current Utica Cinema Locations
http://maps.google.com
Proposed Business
IT Cinemas – a first-run theater company showing new and current films
Proposed location – near SUNYIT campus & local residential areas
Business Objectives
Good startup sales – at least 500 tickets within first two weeks of opening
Offer a friendly working environment for both students and members of the community.
Mission Statement
To provide a friendly environment where both students and families may attend to watch movies.
To offer a state of the art system which enhances movie experience
To offer employment opportunities to both students and members of the community
Keys to Success
Appropriate Advertising Appropriate Staff training Keep prices & deals reasonable
Startup Costs
Cost of land/building Cost of franchise Cost of theater license Cost of obtaining film from distributor Cost of necessary equipment
Market Analysis
29,92432,311
Population of Utica by M/F Ratio
MaleFemale
Data from Census Bureau
Market Analysis
46,849
15,386
Population by Age
Over 18Under 18
Data from Census Bureau
Target Market
Students – SunyIT near proposed location
Families – Proposed location is in near a residential area & shopping (Riverside mall)
Marketing Plan
Social Media Radio TV Billboards Flyers
Marketing Strategy
Student movie nights – discounted prices on movies for students in an attempt to get college students to attend
Family movie days – discounted prices and themed events for families.
Midnight showings of new films
Summary of Competition
Nearest Competition is towards downtown, south of the thruway, not close to campus or shopping
No competition near SunyIT campus – must drive to nearest theater rather than be able to walk.
Management
Franchise Owner General Manager “Department Managers”
Tech managerSales managerAdvertising manager
Shift managers
Works Cited "2010 Population Finder." 2010 Demographic Profile. United
States Census Bureau, n.d. Web. 10 Apr. 2014. Arthur, Luke. "How to Open a Movie Theatre." Small
Business. Houston Chronicle, n.d. Web. 02 Apr. 2014. Kaput, Michael B. "How to Start Your Own Movie
Theater." Small Business. Houston Chronicle, n.d. Web. 2 Apr. 2014.