HP DUTCHWORLD 2008

OUTSMART THE FUTURE!

IT Solutions for a Low CarbonEconomyIT Solutions for a Low CarbonEconomy

Zoe McMahonEnvironmental Strategy Manager EMEAZoe McMahonEnvironmental Strategy Manager EMEA

“The scientific evidence is now overwhelming:climate change presents very serious globalrisks, and it demands an urgent globalresponse”

Lord Nicholas Stern, Stern Review, The Economics of ClimateChange, 2006

4 12/11/2008

Climate change mitigation will transformthe economy

• What scientists recommend:

– Reduce global GHG emissions 50-85% by 2050 from2000 in order to limit global temperature rise to 2.0-2.4°C by end of 21st century.

IPCC 4th Assessment Summary Report, Nov 17 2007

6 GtCO2e (-85%)

20 GtCO2e (-50%)29 GtCO2e

98 GtCO2e

III

Up to90 GtCO2/yremissions reductionfrom Business AsUsual, by 2050

UK and 13 U.S. states havealready passed legislation thatputs them in wedge I2000

baselineCurrentemissions

HP’s environmental approach

SCOPE, COMPLEXITY, TIME

IMPA

CTFocus areas:

•Energy & climate

•Resources

•End of life

•Social responsibility

How?

•Walk the talk

•Make it simple

•Exercise ourinfluence

•Innovate

Our house Your house Our world

HP operations

Supply Chain

Low carbon economy

Use

What is the potential for IT?

2% I.T. production& use

3% Waste & Wastewater

26% EnergySupply

13% Transport (Aviation &shipping 5%)

8% Residential &commercial buildings

19% Industry (3%Cement, 3% steel)

14%Agriculture

17% Forestry

Towards a low-carbon economy

REDUCE SUBSTITUTE ENABLE

Reduce energy intensityand carbon footprint

Substitute carbon-intensiveprocesses by low-carbon ones

Enable low-carboneconomy management

IT as an enabler

Using IT to re-engineer the economytowards low-carbon

Telepresence

Example: HP and Halo

• Travel spend for HP locations with Haloinstallations declined 10+%

• Travel spend for HP locations without Haloinstallations stayed flat or increased

HP-wide results• Total HP Airfare Spend for Top 250 City-

pairs - 3%• Top 250 City-pairs with Halo - 11%• Top 250 City-pairs Non-Halo + 3%

HP- IPG Business Group results• Total HP Airfare Spend for Top 250 City-

pairs -16%• Top 250 City-pairs with Halo - 27%• Top 250 City-pairs Non-Halo + 0%

Using IT to re-engineer the economytowards low-carbon

Mobility

Example: Groningen Police Force

Using IT to re-engineer the economytowards low-carbon

On-demand printing

1211 December2008

Better Prints, Less Prints

On-Demand Printing

“Print what you need when you need”

• no stock, no waste

• up to date content

• more relevance

• less costs

• less environmental impact

1311 December2008

Printing (Paper) Carbon Footprint(Order of Magnitude Estimate for 2010)

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Digital Printing Today

HP Confidential

Example: Anglia Ruskin UniversityPersonalised prospectus

Give prospective students a morepersonalized service

Support the environmental impactof print

Reduce costs

“Until recently, all studentsrequesting information on full-time,undergraduate courses were sentthe university’s 196 page A4, fullcolour prospectus, although 70 percent of the content was of nointerest to them.

HP 3500 Digital Press

XMPie cross mediaplatform for publising

“Personalising our undergraduateprospectuses with HP Indigo,supports

the university’s stance on taking amore environmentally friendly attitude

towards print. We use less paper,which reduces production costs.

Postage costs are lowered andstudents get more relevantinformation.”

Rebecca Bowerman, e-marketingexecutive, Anglia Ruskin University

Customer challenge HP Solution Customer results

Example: HPMarketing Collaterals on Demand

User orders andpersonalized(optional) collateralonline (like orderingbooks atwww.amazon.com)

CoDEx systemcompiles personalizedpdf’s and routes it tothe nearest PSP to thedelivery addressspecified in the order

Local PSP receivesnotification that order isavailable, downloadspdf’s, prints anddispatches collateral

Example – UPS label printing

• The HP Handheld sp400 All-in-One

• UPS uses the device to scanpackages, send data wirelessly, andprint handling instructions directlyonto the package.

• Before, it took moving trolleysloaded with thermal printers, PCs,monitors and keyboards toaccomplish the same objective.

• Paper savings of >1300 tons ofpaper per year

Using IT to re-engineer the economytowards low-carbon

E-services

18

Suppliers & contractmanufacturers &R&D partners

Retailers/resellers

Wholesalers/distributors

Customer

Manufacturers/brand owners

Transportation/logistics

“ Real-Time”view of details Analytics & Simulation

Supply Chain Visibility

Using IT to re-engineer the economytowards low-carbon

HP’s 98% solutions

Over 200 HPIndustry Solutionstoday:

Travelavoidance

Manufacturingefficiency

Supply-chainoptimization

Paper saving Smart Metering

Telepresence

Advanced virtualcollaboration

Collateral on-demand HP AMI

CenterManufacturingprint on-demand

Supply-ChainVisibility

Integrated SiteManagement

•www.hp.eu/ecosolutions

2011 December2008

HP Sustainable IT-Eco-systems LaboratoryHP Sustainable IT-Eco-systems Laboratory

HP’s approach: Replace conventional supply chains with sustainable IT ecosystems

Deconstruct Dematerialize

Conventional

supply chain

Sustainable IT

ecosystem

“The green economy is poised to be the mother ofall markets, the economic investment opportunity ofa lifetime, because it has become so fundamental”

Lois Quam, managing director of alternative investments at Piper Jaffray