Italian Job

ItalianJob

Once in Milan...

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bookletfirstpart.pdf 1 1/29/12 9:46 PM

Once in Milan...

ItalianJob

Judit Boros - Yaprak Büyükteoman - Giselle Chajín - Elisabetta De Berti - Giray KırmızıProduct Service System Design - Politecnico di Milano

Final Synthesis Studio - 2nd semester 2011 Professors: Beatrice Villari - Paolo Landoni - Michele Zini - Alessandro Confalonieri

Assistants: Chiara Torti, Sara Quagliani, Marzia Mortati, Alice Bazzano

January 2012 1

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Ind!

2

Sectio" 1 RESEARCH Sectio" 3 TOUCHPOINTS

Sectio" 2 SERVICE EXPLANATION

Sectio" 4 BUSINESS PART

. Introduction ...................................4

.Scenario Building ..........................5

. Case Studies ...................................6

. Setting up the concept .................7

.” What if” .........................................8

. Business Model Canvas ..................31

. Budget Calculations .......................32

. Table of Touchpoints .....................19

. Visual Identity .................................20

. Website ..............................................21

. Envelope ............................................23

. Envelope-details .............................24

. Application ......................................26

. Packaging & receipt .......................27

. Advertisement .................................28

. Promocard & business card .........29. Service description ...................10. O!ering Map ...............................11. Main Actors of the System .....12. Artisan’s Network Map ...........13. Selected Artisans .....................14. System Map ...............................15. StoryBoard .................................16. Blueprint*(attached at the end)

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Chapter 1

Researc#Genera$ Researc# abou% Mila"

Scenari& Buildin'Cas( Studie)

Settin' up th( cont*%

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Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city has a population of about 1.3 million. The growth of many suburbs and satellite settlements around the city followed with the great economic boom of the 60s . It has been known that the Milan metropolitan, the area of Europe with the highest population and industrial density.

Introductio"

Milano is the economical capital in Italy with 30.000.000 foreign visitors every year, arriving into the di!erent airports. Majority of this visitors are related to the business atmosphere. Observing the city of Milano we noticed that it is the italian business capi-tal with more than 4,5 million of travellers coming only for Rho Fiera every year.Many business people come to Milan, for company meetings, exhibitions, product launchings and more...

At the same time Milano is a city full of history and traditions, where artisans and craft people still produce things in a classical way.Unfortunately, in most of the cases, this craftmanship tradition remains unknown by the turists, since they are oppressed by the high fashion industry.

Genera$ Researc# abou% Mila"

2nd biggest

Tourismactivity in Italy

(1st : Rome)

Milan is one of the European Union's most important tourist destinations, also being the 7th best city in Europe in terms of touristic reputation, attractions and branding; with 1.902 million arrivals in 2007 and 1.914 million in 2008, it places itself 42nd and 52nd respectively, most visited city in the world.

$highest amount of daily spending

by person

1st118 "

In Milan, the average spending of foreign tourists is higher than other major Italian destinations ingrowth. However, the average stay of foreigners in the city is lower than all the cities analized.

$# of person money

According to a particular source, 56% of international visitors to Milan are from Europe, while 44% of the city's tourists are Italian, and 56% are from abroad. most of the visitors who come from the USA to the city go on business matters, while Chinese and Japanese tourists mainly take up the leisure segment.

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60

40

20Season

Inten

sive

highest season:September

....

FASHION?

jan feb mar apr may jun jul aug sep oct nov dec

Milan tourist flow very dramatically changes through the year depending on the season. As August is the month when the city is empty, september, the period of the

fashion week the most crowded season of the city. %75 of the touristsstay in

HOTELSand 58% in

The average stay for a tourist in the city is of 3.43 nights, while foreigners stay for longer periods of time, 77% of which stay for a 2–5 night average. Of the 75% of visitors staying in hotels, 4-star ones are the most popular (47%), while 5-stars, or less than 3-stars represent 11% and 15% of the charts respectively.

1-2*

3*

4*

5*

SOCIAL1. Traveler demographics2. Mentality changes3. The Newest Nomads4. “Solastalgia”5. Unplugged tourism6. The Ageless Society

DESTINATIONS1. Dark tourism: explore the once forbidden2 Extinct sites3. Eco-paradises4. Immerse travel

INFORMATION1. Stay connected2. Travel agency = you + your network3. Info devices

TRENDS

TECHNOLOGY1. Virtual tourism2. Augmented reality3. Commercialised space travel4. “Claytronics”5. Clean travel

Scenari& Buildin'

work

leisure

-Business man time-

5

sources:- ll posizionamento di Milano rispetto alle grandi destinazioni concorrenti in europa (Fondazione Università IULM research for Camera di Commercio di Milano)- www.comune.milano.it - www.turismo.milano.it-www.trendwatching.com

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Switzerland Trains //le salon de luxeA dynamic environment for clinching a deal! Fully equipped and perfectly prepared! With the Salon de Luxe you won’t have any trouble making a good impression: conferences make rapid progress, presentations are on the right track from the beginning – and you arrive swiftly at your intended destina-tion. Look forward to a meeting in a special environment: inviting armchairs, fitted carpets, spacious conference tables and comfortable couches provide a perfect setting in which to give your ideas free rein, and then relax over a surprise lunch.

Business Traveller magazine // www.businesstraveller.com

Business Traveller is the leading magazine for the frequent business traveller, with ten editions worldwide.

It is a consumer publication, aimed at entertai-ning corporate travellers, saving them money and making their travelling life easier. We look at destinations - where to stay, what to eat, what to see, and how to behave. Lastly, we don't forget that frequent corporate travellers are often the most frequent leisure travellers, so we examine where to escape on your next break and what to do if you are lucky enough to get time o! when travelling on business. We can also use this expertise to produced first-class editorial insights wherever we need to report.

Communicaid-cross cultural courses//LONDON Corporate and public organisations now operate on a global scale. Whether it be via an international assignment, participating in a global team or wor-king with an overseas client, colleague or supplier, interaction with people from di!erent cultures is now an everyday occurrence. The lack of cultural awareness preparation has many levels of impact - from an embarrassing moment to a breakdown in inter-company communication to a lost deal or accord. The price of inadequate cultural awareness is easily avoided by attending one of Communicaid’s culture training programmes, such as;

Cross-cultural AwarenessCross-cultural CommunicationCultural Diversity TrainingCultural Sensitivity TrainingCultural Training LondonCulture Training

Intercultural CoursesIntercultural CommunicationIntercultural TrainingIntercultural Awareness

Business travel services //OMANThe company provides corporate clients with the most e!ective & e"cient travel solutions under one roof.Providing intense planned easy traveling, the company serves for business people with variety.

the website. Company deals with all the reservation process.-

ness, the company has prepared excursion packets with a defined duration. Lunch in these cases included the trip duration.

Shanghai English-speaking Personal Tour Guide, China Travel Visa Assistant, Business Interpreter/ Translator Service

SAT china - business/shopping translators//SHANGHAI SAT China translator interpreter company is o!ering not only language support but also the lifecoaching to the foreign people who are coming to China. They o!er factory visit guides & interpreter, trade fair translators, shopping assistants, car transfers, travel and visa assistants, personal tour guides and so on. They can provide translators for other languages such as german, spanish, italian, russian. Some of their interpreters are have English, Business, Foreign Trade or even Law background in either Bachelor or Master Degree and they have very good language foundation and excellent oral expressive ability of both Mandarin and English ( several of our business interpreters having abroad education background.)

Cas( Studie)

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Milan as well as whole Italy, has an really solid and traditional craft business, but sometimes it could be hidden in the city for the largest or luxurious brands, specially from foreign people.

Milan also has a big potential of business travellers who are inter-ested in unique values Milan can o!er. Nonetheless, this profile of people doesn’t have the time or information to search for and find these places.

BUSINESS TRAVELLING

BARB

ER’S

SH

OP

WIN

ERY

TAIL

OR

Settin' up th( Cont*%

As Italy’s banking sector con-solidates and mergers flourish, Europe’s financial power bro-kers are passing through Milan with increasing regular-ity, a!ording ample opportu-nity to taste the city’s famed risotto and veal cutlet in their

company.

Milan’s business travellers’

expectations

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Wha% if w( coul+ o,er - uniqu( an+ traditiona$ Milanes( *perienc( t& busines) traveller)?

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Chapter 2

.plainin' th( Servic(Servic( descriptio"

O,erin' MapMai" Actor) of th( Syste/

Artisa"’) Networ0 MapSelecte+ Artisan)

Syste/ MapStor1Boar+

Blueprin%

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th( artisan) of Milan&

are directly connected to

th( busines) traveller)

who receive a unique experiencepackaged

and customized

services provided by* sartorias

* barber shops* leather artisanals

* hat makers* shoe makers

Servic( Descriptio"Italian Job is a service that gives visibility and accesibility to existent small practices for people who come to Milan and are interested in making things in a classical way.The Italian Job is a service providing unique leisure experience for business travelers using the already existing craftspeople of the Milan city.

By creating easy access, clear information and packed solutions, this service both proposes a new definition for using hand-craft services and gives the independent practices the possibility to be in a network, having a more corporate branding and providing international visibility.

The main focus user of the service is self-employed individuals, group of travelers or corporate guests of companies located in Milan.

The main o!er is about typical handcrafted products such as tailored made suits and shirts, leather goods and acces-sories. The customers can enter our web platform and decide how to customize their own package, depending on their needs, time and amount of money they want to spend. In this way the experience is totally customizable and can be tailored in a di!erent way for every user.

The Italian Job creates a network that unifies selected artisans by giving them the possibility to get added value to their products, becoming part of a network of excellence. They will also gain new selected customers and automati-cally their products will be known abroad.

The users get involved with the service through printed and web publicity, customize their experience with the help of pre-packed combinations or online selections. Then directed to the stores by using the smartphone application . Upon the visit the user also will be able to rate, comment and share about the service and can be helped about their possible problems of the product or the service.

In conclusion, the Italian Job, in terms of using the technology, providing customizable alternatives and combining with the corporate fidelity brings a new and unique meaning to the process of enjoying Italian crafts.

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CUSTOMIZEDCRAFTS EXPERIENCE

FORBUSINESS TRAVELLERS

SERVICE MAIN OFFER

Ra2nat&9003

Magic&1203

Pr4i5&Artistic&553

Incantevol(2503

MAN

WOMAN

SECONDARY OFFER

HANDMADECORPORATE

GIFTPACKAGES

corporate image

VISIBILITYAND

EASY ACCESSFOR

CRAFTSHOPS

Tie+Shirt+Suit

Bag+Shoe

Tie+Shirt

Ballerina+Hat

Shave+Haircut

Hairdo

Belt+Wallet

Belt+Purse

Customized

Customized

Once in Milan...

ItalianJob

O,erin' Map

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Agent)

Mai" Actor) of th( Syste/6na$ User

Networ0DESCRIPTIONMilanese traditional shops that works with high quality materials and would like to improve their marketing strategies as well as their business model.BENEFITS - Gain new selected customers- Be part of a network of excellence- Obtain visibility in foreign countries - Improve brand image and product identity- Have access to a user-friendly platform- Have added value to their productsARTISANS

DESCRIPTIONBusiness man who works abroad for a multinational company based in Milan . He/she comes to Milan for a business meeting or for a co-operated project.Even if the main target of Italian Job service buyer is companies, business travelers are always the final user.

BENEFITS- Get the best Milanese experience, without making e!ort to seek for it- Choose the experience from an interactive platform, easy and interactive to use- Have the possibilty to get Milano in pills- Access to a time saving and hyper-tailored service- Have customizable products, concearning their unique needs- Bring back home not only a product but also an intangible knowledge: a little treasure of me-mories- Have moments of relax and leasure during the business travel

BUSINESS TRAVELLERS

-Roles-

-Qualities-

Agents are the human power of the service. Since the service is more human-touch based, agents are our mediator, presenter, seller and dealer of the service for the corporates and artisan community. They made presentations for corporates to promote the service, as well as dealing and standardized the quality of products with artisans.

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/ Nicky Milano

/ Bigi Cravatte

/ Gianni Mura

/ Sartoria di MilanoAcquadimare

/ Antica sartoriaSan Gregorio

/ Cappelleria Mutinelli

/ Cappelleria Melegari

/ Pelletteria Travi

/ L’ Artigiano di Brera/ Fontana Milano

/ Antica Barbieria Colla

/ La Prima Milano

/ Parrucchiere Antonio

/ I Vigentini

Artisan)’ Networ0 MapItalian Job has selected the most experienced, antique and qualified Artisans and make them participated in our network.

Most of them are in the historical center of Milan which provide easy location to reach for the customers.

*

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Cappelleria MutinelliC.so Buenos Aires 5Milanot. 02 29523594 www.mutinellicappellimilano.comHats, gloves, umbrellas since 1888

Cappelleria MelegariVia Meravigli 16Milanot. 02 72000088www.cappelleriamelegari.comHats, gloves, umbrellas since 1914

Gianni Mura MilanoVia Torino 54Milanot. 02 72010618 www. giannimura.itTies, shirts, accessories since 2000

Sartoria di Milano AcquadimareVia Sangallo 45 Milanot. 02 730282www.sartoriadimilano.itSuits, shirts, ties since 1949

Antica Sartoria San Gregorio Via San Gregorio 27 Milanot. 02 29419047Suits, coats, shirts, tiesSince 1955

Bigi Cravatte MilanoV.le G.Visconti 16Milanot. 02 89408503 www.bigicravatte.itTies since 1938

Nicky MilanoVia Fioravanti 32Milanot. 02 33600862 www.nicky-cravatte.itTies since 1920

Antica Barbieria CollaVia Morone 3 Milanot. 02 874312www.anticabarbieriacolla.itShave and hair cut since 1904

L’ Artigiano di BreraVia Solferino 1Milanot. 02 80581910www.lartigianodibrera.comHand made shoes since 40 years

Pelletteria TraviC.so di Porta Ticinese 30Milanot. 02 89404202Artisanal leather craft Since 15 years

I VigentiniVia Beatrice d’Este 49Milanot. 02 58300369www.ivigentini.comSince 1968

Parrucchiere AntonioVia Fioravanti 32Milanot. 02 876825 www.parrucchiereantonio.comShave and cut since 1965

La Prima MilanoVia G.Verdi 2Milanot. 02 76000708www.laprimamilano.itHairstyiling and make up

Fontana Milano 1915via Trebbia 26 Milano t. 02 5403021www.fontanamilano1915.comLeather goods since 1915

Selecte+ Artisan)

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Syste/ Map

cargo service agentscustomerassistance

artisan community

corporate

info flow

material flow

cash flow

business traveler

%90of each order

monthlyfee

interactive touchpoints

brochure packs

brochure, packagingsstickers

interactivetouchpoints

actorsIndividual business travellers who come to Milan mainly for corporate visiting, fairs or business meet-ings. They are the final users of the system

Agents make presentations for corporates to promote the service, as well as dealing and standard-ized the products with artisans

Craftspeople are the ones producing the high quality, handmade products. They are interacting with the service mainly by agents and online based devices.

If the product needs time to be made, our partner cargo company is taking the product from artisan-shop and delivering to the customer address. The process can be tracked by the customer using inter-active touchpoints.

Website and application. For information, custom-ization of packs, buying a pack, tracking delivery, tracking the store and feedback

customer assistance

italian job experience/ product pack as an envelope

individuals or corporates buy the envelopes. 90% of the each order’s money goes to artisan. Artisans also pay monthly fee to be the part of the community.

elements

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Storyboar+: Ra2nat& *perienc(

Italian Job agents get in touch with Eni corporate in Milano and promote some packages options.

Eni buys a set of packages as gift for important employees. Purchase was done through call center.

Mr Kirmizi is a top manager of Eni working in Turkey and during one of his business travels to Milano he is thought to get a Ra"nato packa-ge as promotion and gift.

As soon as Mr Kirmizi arrives in Milan, Eni Italia gives him the enve-lope of the Ra"nato package:custom-made suit, shirt and tie

15/03/2012 22/03/2012 26/03/2012 - 3 pm

The envelope contains all informa-tion about the tailor’s shop, how to get there and the QR code to install the application on a smartphone.

Appointment is booked in Sartoria Acquadimare by calling directly the artisan. By Mr Kirmizi or by Eni Italia.

Mr Kirmizi installs Italian Job appli-cation on his smart phone through the QR code.

Using the indications provided Mr Kirmizi reaches Sartoria Acquadi-mare easily. By following applica-tion tips he gets a taxi to the place.

26/03/2012 - 3.35 pm 26/03/2012 - 3.45 pm 26/03/2012 - 4 pm 28/03/2012 5.30 pm

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After everything has been defined Roberto gives Mr Kirmizi the reciept. The suit will be ready in 3 weeks and delivered to Mr Kirmizi address.

After some time, when suit is ready, it is packed and sent to Mr Kirmizi address.

Mr Kirmizi recieves the packa-ge and he’s proud of his new artisanal suit.

28/03/2012 6.10 pm 09/04/2012 11 am 11/04/2012 11.10 am

Mr Kirmizi meets the artisan. The Artisan,Roberto is welcoming him and Mr Kirmizi can experience the artisan’s shop.

Mr Kirmizi is shown the models. He can feel the high quality of the production. Roberto helps him to choose what is the best for his look.

Measure taking: Roberto takes measures of Mr Kirmizi to make the best custom made suit and shirt.Everything is done precisely.

Marterial picking: Roberto helps Mr Kirmizi to choose the best fabric to match with the selected model. All the details are defined.

Once in Milan...Once in Milan...

ItalianJob

28/03/2012 5.35 pm 28/03/2012 5.40 pm 28/03/2012 5.50 pm 28/03/2012 6 pm

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Chapter 3

Developmen% of Touchpoint)Touchpoint)

Visua$ Identit1We7it(Envelop(

Package) Informatio"Applicatio"

Receip%Packagin'

Advertisemen% item)

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TOUCHPOINTS

SERVICEPERIODS attract

attentioninform use support maintain

pop

website

call center

envelope

application

stores

final package

printed media

Touchpoint)

19

The service period is divided into five. First part is about how to attract attention, more about taking the first flashing attention. Second part is to inform the potential customer about the packs, and the service system. Third is the touchpoints while the active usage of service. Support is for secondary needs, whereas maintain is more for feedback and post-service perieod

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Colours

Textures

Once in Milan...

ItalianJob

Visua$ Identit1

ItalianJob

Once in Milan...

TIM 12:34 PM

sign in

read QR code

Ra2nat&

.perienc( “L- Dolc( Vit-”

Let us help you to discover Milano’s hidden treasures.Our network of sartorias, barbers and artisans welcome you.

Once in Milan...

ItalianJob

Italian Job Once in Milan...

(+39) 02 0000000http://www.italianjob.com

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We!it"

Shopping Delivery Support PhoneApp Contact About

sign uplogin

Packages Artisans Stories Gallery About us About Milano

ItalianJob

Once in Milan...

Let us help you to discover Milano’s hidden treasures.Our network of sartorias, barbers and artisans welcomes you. learn more

#perienc"“L$ Dolc" Vit$”

Ra%nat& Incantevol" Magic& Artistic& Pr'i(&

1 sign uplogin

Shopping Delivery Support MobileApp Contact About

A Buone Mani package entitles you to a carefully selected range of Italian products - all hand-crafted and custom made.

A suit tailored for you, shoes measured for your feet...or a traditional shave and haircut, you will have all access and information.

The package contains ~ voucher~ guidelines

When buying a package, activate the code of your purchase with the Buoni Mani smartphone app that will connect you directly to the artisan before, during and after the experience. download app


ItalianJob

Once in Milan...

Ra%nat& Incantevol" Magic& Artistic& Pr'i(&

2

sign uplogin


A Buone Mani package entitles you to a carefully selected range of Italian products - all hand-crafted and custom made.

A suit tailored for you, shoes measured for your feet...or a traditional shave and haircut, you will have all access and information.

The package contains ~ voucher~ guidelines

When buying a package, activate the code of your purchase with the Buoni Mani smartphone app that will connect you directly to the artisan before, during and after the experience. download app


ItalianJob

Once in Milan...

Ra%nat& Incantevol" Magic& Artistic&LadiesGentleman

Pr'i(&

3 sign uplogin


Custom-made suit with shirt

Get your first-hand insights into one of the most famous milanese sartorias. Buy the package as a gift

Buy the package for yourself

The tie is our gift for you

Meet your artisans

The Gentlemen’s package Have you ever wondered how a custom made suit would look on you? We can tell you - it doesn’t look no other. We are guiding you to Milan’s best artisans who will create your suite and a matching shirt tailored for no one else but you. see details

Artistic&


ItalianJob

Once in Milan...

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bookletA3F_2ndpart.pdf 1 1/29/12 11:27 PM


Paymentselect payment type: security code/expiry date:

card type:

I accept the TERMS and CONDITIONS

card holder’s name:

card number:

credit card

visa

confirm payment

sign uplogin


first name:last name:

e-mail address:phone number:

delivery address:

save my address:send receipt to: change

visiting date&time:delivery address

+00 000 000 [email protected]

dd/mm/yyyy at 00:00

Customer Informatio)

ItalianJob

Once in Milan...

The Gentlemen’s package

Artistic&

Contains:~ custom made suit~ custom made shirt~ hand made tie

Artisan:Sartoria Acqua di Mare

900*

6

Giray Kirmizi, Hello



ItalianJob

Once in Milan...

Compliment+! You have just bought the ‘Artistico Gentlemen’

pack for 30 January 2012

at 11:00 am in Sartoria Aqua di Mare

the confirmation e-mail has been sent to

‘[email protected]’

to download the application that will lead you to the artisan please use the QR code or download

from here

would you like to have another pack?

Please check our exclusive craftspacks.

Artistic&

7

sign uplogin


Custom-made suit with shirt

The tie is our gift for you

Meet your artisans

Get your first-hand insights into one of the most famous milanese sartorias. Buy the package as a gift

Buy the package for yourself

The Gentlemen’s package

Artistic&

Contains:~ custom made suit~ custom made shirt~ hand made tie

Artisan:Sartoria Acqua di Mare


ItalianJob

Once in Milan...

5

The website is our main purchase and information channel for individual travelers. In the Italian Job website you can see the mood of our service reflected in the pictures of the artisans and their shops. Also in the home page you can easily see the packages which are the "containers" of our experience. The packages are represented with pictures of the main Milanese monuments. This is one example of the process of buying an experience packet online.

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Envelop"

Italian Job is a network of 15 handcrafts shops in Milan that work together in oder to provide you a traditional Milanese Artisan experience. Once you are in Milan, you will enjoy by yourself the quality of their products/job.

When you buy “Ra!nato” package, you will get:

- Suit- Shirt- Tie

They will be made specially for you, by one of our professional Milanese artisans.

* You will need to book to go the shop and have your messures taken.

Thank you for buying

Your opinion is important

for us

(+39) 02 0000000

http://www.italianjob.com

Ra%nat&

140 mm

9 mm

128 mm

130 mm

140 mm

Incantevol" Magic&

Pr'i(& Artistic&

After a company or a regular client buy one of our packages from either the agents or the POP store, the envelopes become a physical evidence of their purchase. Inside it can be found 2 cards, one with the artisan's picture in the front and in the back the information of the place and the QRCode. The other card will give the information referred to the zone where the artisan's shop is located.The package's names are inspired by the main monuments in Milan, translating their mood into the sensation that they reflect. That was we came up with "Ra!nato" as Galleria Vittorio Emmanuelle II, "Incantevole" as Castello Sforzesco, "Magico" as Teatro alla Scalla, "Artistico" as Pinacoteca di Brera and "Prezioso" as Duomo.

Ra%nat&

Italian Job is a network of 15 handcrafts shops in Milan that work together in oder to provide you a traditional Milanese Artisan experience. Once you are in Milan, you will enjoy by yourself the quality of their products/job.

When you buy “Ra!nato” package, you will get:

- Suit- Shirt- Tie

They will be made specially for you, by one of our professional Milanese artisans.

* You will need to book to go the shop and have your messures taken.

Thank you for buying

Your opinion is important

for us

(+39) 02 0000000


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“Ra%nat&” Packag" Informatio)

“Incantevol"” Packag" Informatio)

Dear ClientSartoria Aqua di Mare is an authentic Milanese tailor shop, that is open to the public since 1949 and originally know as Carimi.His founder Rizzotti Casimiro is a Sicilian tailor who started to work as a taylor at the age of 6 and at 18 became partner of the shop.In 1948 he moves to northern Italy in the postwar period and he started his own business.Currently his son is guiding his father’s legacy. And in you visit Sartoria Aquadimare

Italian Job - Once in Milan...(+39) 02 0000000


Sartoria Aqua di Mare

Via Sangallo, 45

Città Studi - Milano

Tel: 02.730.282

Smartphone App

Closest metro station

- Piola

Taxi Number:

024040

Dear Client

Once you go there, we suggest you to visit: - The central campus of one of the most important Milanese universities: Politecnico di Milano - Campus Leonardot- Università degli Studi di Milano or Statale, the biggest university in the Lombardy region, situated whe once was the Major Hospital.- Blender Aperitivo at night in Piazale Sussa



Dear Client

Pelleteria Travi is an authentic Milanese leather shop that is located in the historical Milanese center. It is in front of Saint Lorenzo colums. Pelleteria Travi o"ers exclusive artisan crafts since 15 years, bags, belts and wallets are made with only high quality italian materials.

ItalianJob - Once in Milan...(+39) 02 0000000


Pelleteria Travi

C.so di Porta Ticinese 30

Milano

tel. 0289404202

Smartphone App


- Missori

- Sant’Ambroggio

Taxi Number:

024040

Dear Client

Once you go there, we suggest you to visit:- The Colonne di San Lorenzo, the best-known Roman ruin in Milan. It is located in front of the Basilica of San Lorenzo. It is a square with a row of columns on either side, which were taken from a temple or public bath house dating from the 2nd century. - At night you could also go to Piazza della Vetra to try one the traditional milanese aperitivo



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“Artistic&” Packag" Informatio)

“Magic&”Packag" Informatio)




- Cairoli

Taxi Number:

024040

Dear ClientOnce you go there, we suggest you to visit:

- The Sforzesco Castle, one of the most famous monuments in Milan, has seen long historical vicissitudes during the past years. It was demolished, then rebuilt several times, embellished and restored to become a symbol of both happy and dramatic events that are to be found in the historical background of the city. - Parco Sempione ("Simplon Park") is a large city park in Milan, Italy. Established in 1888.

Dear Client

Parrucchiere Antonio is an authentic Milanese tailor shop, that is open to the public since 1965.In his shop you can find a photografic collec-tion called “Parrucchiere dal mondo” that means “Woldwide Hairdresser”. Hundreds of pictures from di"erent dates showing hairdressers from di"erent countries. This collection was made thanks to the help of his clients.

Parrucchiere Antonio

via Rovello, 18

20121 - Milano

Tel. 02 876825

Smartphone App

PARRUCCHIERE ANTONIO



Dear Client

Gianni Mura is an artisan that was working in high couture for many years. In 2000 opens Gianni Mura Milano, a really special place for all kind of traditional ties, made with high quality italian materials.It is located in the important via Torino, near Duomo.

Gianni Mura

Via Torino, 54

20123 - Milano

Tel. 02.7201.0618

Smartphone App




- Missori

Taxi Number:

024040

Dear Client

Once you go there, we suggest you to visit:- The Biblioteca Ambrosiana is a historic library in Milan, Italy, also housing the Pinacoteca Ambrosiana, the Ambrosian art gallery.- San Giorgio al Palazzo is a church founded around 750, and was modernized in Baroque style by Francesco Maria Richini in 1623. The façade, designed by Francesco Croce, was built in the 18th century.

ItalianJob - Once in Milan...(+39) 02 0000000


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Applicatio)

TIM 12:34 PM

ItalianJob

Once in Milan...

TIM 12:34 PM

italian job

ItalianJob

Once in Milan...

TIM 12:34 PM

sign in

read QR code

TIM 12:34 PM

View my ‘raffinato’

Go Webstore

email

safari

Contact us

About us

Pack informationPack information

App InformationApp Information

Hello Mr. KirmiziHello Mr. KirmiziBackBack

PacksPacks ArtisansArtisans NewsNewsLocationLocation1

TIM 12:35 PM

Call us

emailContact us

BackBack

‘Raffinato’ experience

mapSartoria Aqua di Mare

05 February 2012

App InformationApp Information

change

PacksPacks ArtisansArtisans NewsNewsLocationsLocations1

BackBack

Get DirectionsGet Directions

TIM 12:35 PM TIM 12:36 PM

The DirectionsThe Directions

New data will be pushed to your phone

from the server.

New data will be pushed to your phone

from the server.

The schedule below is used when push is

off or for applications which do not support

push. For better battery life, fetch less

frequently.

The schedule below is used when push is

off or for applications which do not support

push. For better battery life, fetch less

frequently.

FetchFetch

MapMap

Gps tracking OFFOFF

OKOKDon’t AllowDon’t Allow

“Gmap” would like to use

your current location

“Gmap” would like to use

your current location

Smartphone application is to give instant information for the clients. It would help them to know more about the products, the artisans and also guide them around the city, in order to give them a unique experience in Milan.The client can download the application either with the QR code printed on the card or directly from the webpage after the purchase.After the experience, customers get a chance to track the production and delivery.

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Packagin,The receipt is the client's "proof" after meeting in the artisanshop. In the receipt the client can find the personal data, and the also the time that the product will be delivered to the defined address.

The hand-crafted packagings are made by milanese artisans. That enables to support the artisans’ network more; at the same time these exclusive packagings give extra value to our service as well as the artisans’s quality hand-made products.

Mr. Giray Kirmizi

Thank you for using our service

Your “Ra!nato” will be ready in 3 weeks

It will be delivered to:Talimhane cad. No 25-7Beyoglu

Istambul, Turkey



Sartoria Aqua di MareVia Sangallo, 45

Città Studi - MilanoTel: 02.730.282

Receip-

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Advertisemen- Strateg.

Bac0 par- of th" airplan" sea-

Insid" Hote1’2 wardrob"

Intereste/ i) on" Italia) sui-?


Italian Job - Once in Milan...

Intereste/ i) on" Italia) sui-?Italian Job- Once in Milan...


As an advertisement strategy, Italian Job will use ‘Exclusive Guerrilla Marketing’ in a more sophisticated way. Since our core customers are business travelers, we defined the most catchy points for taking their attention. Italian job will place its publicity specifically plane of the starallience airlines and 4-5 stars ‘business’ hotel rooms .

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Inf& Card2

#perienc" “L$ Dolc" Vit$”

Let us to help you discover Milano’s hidden treasures.Our network of sartorias, barbers and artisans welcomes you.


Let us to help you discover Milano’s hidden treasures.Our network of sartorias, barbers and artisans welcomes you.


Let us help you to discover Milano’s hidden treasures.Our network of sartorias, barbers and artisans welcome you.

(+39) 02 0000000www.italianjob.com

Italian Job is a service providing unique leisure experience for business travellers using

already existing crafts people of Milan city.for more information please use Qr code

Italian Job Once in Milan...


Once in Milan...

ItalianJob

Busines2 Card2 fron-

bac0

Info cards are to take attention of the core customer in some specific locations like, aeroport lounge rooms,

check-in points, hotel receptions.Main aim is to give information about the service by the appealing image with a striking motto. The sizes

will be standard A6 Postcard size

50 mm

50 mm

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Chapter 4

Busines2 Par-Busines2 Mode1 Canva2

Budge-

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Busines2 Mode1 Canva2

Revenue Streams

Channels

Customer Relationships

CustomerSegments

Value PropositionsKey ActivitiesKey Partners

Key Resources

Cost Structure

CRAFTSMEN OF MILAN

DHL / FEDEX

LOCAL TAXI COMPANY

IT COMPANY (GPS TRACKING)

HUMAN RESOURCES COMPANY FOR AGENT TRAININGS

NETWORK

INTERMEDIARY

PROBLEM SOLVER

CUSTOMIZED PRODUCTS

UNIQUE EXPERIENCE

BRAND/STATUS FOR CRAFTS

RISK REDUCTION FOR TRAVELLERS

EASY-ACCESS FOR CRAFTS

VISIBILITY FOR CRAFTS

EXPERIENCE

COMMUNITIES

AUTOMATED SERVICES

AGENT PRESENTATION

CALL CENTER

POP

WEBSITE

DELIVERY SERVICE

BROKERAGE FEE

SUBSCRIPTION FEE

ASSET SALE

ADVERTISING

VALUE DRIVEN BUSINESS

FIXED COSTS: AGENT SALARIES, RENT SPACE, MUNICITAX(PUBLIC SPACES)

VARIABLE: CARGO DELIVERY

PARTNERSHIP (CRAFTSMEN OF MILAN)

SEGMENTED:BUSINESS / PREMIUM

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Budge-

Income Statement - 12 Months

Period Starting: Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Totals

Sales

Experience Package Sales 76500 83400 126450 187500 187500 250800 250800 250800 250800 250800 250800 250800 2416950Gift Package Sales 49,500 49,500 49,500 49,500 49,500 49,500 49,500 49,500 49,500 49,500 49,500 49,500 594,000

Subscription Fees 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 15,600

Total Sales 127,300 134,200 177,250 238,300 238,300 301,600 301,600 301,600 301,600 301,600 301,600 301,600 3,026,550

Less Cost of Goods Sold

Labor (Artisans share) 68,850 75,060 113,805 168,750 168,750 225,720 225,720 225,720 225,720 225,720 225,720 225,720 2,175,255

Gift Package Share 44,550 44,550 44,550 44,550 44,550 44,550 44,550 44,550 44,550 44,550 44,550 44,550 534,600

0

Other 0

Total Cost of Goods Sold 113,400 119,610 158,355 213,300 213,300 270,270 270,270 270,270 270,270 270,270 270,270 270,270 2,709,855

Gross Profit 13,900 14,590 18,895 25,000 25,000 31,330 31,330 31,330 31,330 31,330 31,330 31,330 316,695

Operating Expenses

Salaries and wages 4,265 4,265 4,265 4,265 4,265 4,265 4,265 4,265 4,265 4,265 4,265 4,265 51,180

Employee benefits 0

0

0

Tracking system 5,000 85 85 85 85 85 85 85 85 85 85 85 5,935

Web maintanance 50 50 50 50 50 50 50 50 50 50 50 50 600

Insurance 0

website and app 7,500 7,500

Call center 0

0

0

0

Marketing/promotion 10,000 10,000 10,000 5,000 5,000 4,000 3,000 3,000 3,000 4,000 10,000 67,000

0

Training and development 1,800 1,800

0

0

Miscellaneous 0

Other 0

Total Operating Expenses 28,615 14,400 14,400 9,400 9,400 8,400 7,400 7,400 7,400 8,400 14,400 4,400 134,015

Operating Income -14,715 190 4,495 15,600 15,600 22,930 23,930 23,930 23,930 22,930 16,930 26,930 182,680

Interest income (expense) 0

Other income (expense) 0

Total Nonoperating Income (Expense) 0 0 0 0 0 0 0 0 0 0 0 0 0

Income (Loss) Before Taxes 17,350 190 4,495 15,600 15,600 22,930 23,930 23,930 23,930 22,930 16,930 26,930 182,680

Income Taxes 3,470 38 899 3,120 3,120 4,586 4,786 4,786 4,786 4,586 3,386 5,386 42,949

Net Income (Loss) 13,880 152 3,596 12,480 12,480 18,344 19,144 19,144 19,144 18,344 13,544 21,544 139,731

Cumulative Net Income (Loss) 13,880 14,032 17,628 30,108 42,588 60,932 80,076 99,220 118,364 136,708 150,252 171,796 139,731

Italian Job SPA Start-up budgetProfit and loss statements for the first year

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0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

1 2 3 4 5 6 7 8 9 10 11 12

Series1

business start-up first year

incomes detailName price per item daily sale month 1 (10%) Month 2 (10%) Month 3 (10%) Month 4 (10%) Month 5 (10%) Month 6 (10%) Month 7 (10%) Month 8 (10%)Pack Artistico 55 10 12 15 20 20 24 24 24Pack Magico 120 5 6 7 10 10 12 12 12Pack Incantevole 250 2 2 3 5 5 8 8 8Pack Raffinato 900 1 1 2 3 3 4 4 4Pack Prezioso_ custom

Tie 50 8 8 8 8 8 8 8 8Belt 110 5 5 5 5 5 5 5 5Wallet 140 5 5 5 5 5 5 5 5

Monthly scr. Fee 100 100 100 100 100 100 100 100

24 24 24 24 30 3012 12 12 12 15 158 8 8 8 9 94 4 4 4 5 5

8 8 8 8 8 85 5 5 5 5 55 5 5 5 5 5

100 100 100 150 150 150

Month 9 (10%) Month 10 (10%) Month 11 (10%) Month 12 (10%) Year 2 (20%) Year 3 (20%)

salaries detailName Number Monthly wage tax Net cost TotalSale Agents 3 900 189 1089 3267CC agent 1 800 168 968 968

4235

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Income Statement - 12 Months

Period Starting: Year 2 Year 3 Totals

Sales

Experience Package Sales 3009600 3009600 6019200Gift Package Sales 594,000 594,000 1,188,000

Subscription Fees 15,600 15,600 31,200

Total Sales 3,619,200 3,619,200 7,238,400

Less Cost of Goods Sold

Labor (Artisans share) 2,407,680 2,407,680 4,815,360

0

0

Other 0

Total Cost of Goods Sold 2,407,680 2,407,680 4,815,360

Gross Profit 1,211,520 1,211,520 2,423,040

Operating Expenses

Salaries and wages 51,180 51,180 102,360

0

0

0

Tracking system 1,020 1,020 2,040

Web maintanance 600 600 1,200

Insurance 0

website and app 0

Call center 0

0

0

Advertising 0

Marketing/promotion 48,000 48,000 96,000

0

Training and development 1,800 1,800 3,600

0

0

Miscellaneous 0

Other 0

Total Operating Expenses 102,600 102,600 205,200

Operating Income 1,108,920 1,108,920 2,217,840

Interest income (expense) 0

Other income (expense) 0

Total Nonoperating Income (Expense) 0 0 0

Income (Loss) Before Taxes 1,108,920 1,108,920 2,217,840

Income Taxes 221,784 221,784 443,568

Net Income (Loss) 887,136 887,136 1,774,272

Cumulative Net Income (Loss) 887,136 887,136 1,774,272

Profit and loss statements for the second and third year

Potential market 6300000Available Market %40 6300000 2520000 (self employed-entrepreneur-director/manager)Served Market 2520000 Rho Fiera visitorsPenetrated Market -

T=0 -120000 (Rt:-120000)T=1 157460 (Rt:157460)T=2 130132 (Rt:157460)

Net present value and market calculations

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Date post:	03-Mar-2016
Category:	Documents
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Italian Job

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