Italian National Week

Fontainebleau (France) – Singapore7th – 11th November

For companies, national week in INSEAD provides a unique opportunity to promote your brand in a global community

About INSEAD and National week Benefits of participating as Sponsor

As sponsor companies:

• To improve brand recognition in one of the best MBA students communities in the world by tailored events and activities

• Access to almost 1000 full-time MBA student pool, especially at recruiting season

• To present the company in one of the best known MBA schools by bringing a guest speakerduring the main event

INSEAD brings together people, cultures and ideas from around the world

• 50 Years Worldwide known Business School for MBA's and Executives, with two equal-status campuses (Fontainebleau and Singapore) and alliances with Wharton, Kellogg and CEIBS

• ranked 1st in 2016¹ among business school worldwide in Financial Times

• For 2016 class, almost 1,000 MBA students from over 70 countries on two campuses (Fontainebleau and Singapore)

• More than 22,000 MBA alumni in over 170 countries

National teams of students compete to provide a week-long program of cultural, business related and social events… And Italian week has been consistently voted the best one

1. Financial Times Global MBA ranking 2016

Examples of previous sponsors

Monday (7th) Tuesday (8th) Thursday (10th) Friday (11nd)

ITALIAN DINNER + Ticket Booth

ITALIAN PARTY

Traditional Italian Breakfast

Food Other EventMain event

Wednesday (9th)

Italian National Week is planned to offer an intense set of Italian-related business, cultural and leisure activities

Culture Lifestyle

Italian gastronomy and oenology events Italian fashion show and contest Movie theatre projection and discussion

Italian cuisine dinner Happy hour Milanese Theme evening party

Business excellence

Speeches held by leading national firms Exposition of Made in Italy Company visits

Traditional Italian Breakfast

Traditional AperitifItalian cooking

courses

Traditional Italian Lunch

Vespa ExpositionCar tour (winner of

ticket booth)

FoosvalTournament

Italian Movie Night

Amphi Storming

We have defined several events for every day of the week

Our sponsorship structure seeks to maximize your benefits

Sponsor

≥500 Euro

Supporting Sponsor

≥1000 Euro

Main Sponsor

≥ 3000 Euro

Lead Sponsor

5000 Euro

UnlimitedLimited to 10Limited to 3Limited to 1Number of sponsors per package

Small logoLogo displayed with

indication of package

Logo displayed with indication of

package

Logo displayed with indication of

package

Logo on posters, flyers, emails and +100 computer screens on campus

Sleeve, small sizeSleeve, standard

sizeSleeve,

superior sizeBody, large size

Logo on ~500 Italian week t-shirts

NoYes

(e.g. own flyers)

Yes (e.g. posters and

flyers)

Yes, incl. products presentation, banners & et

Opportunity for own promotion material

NoTo be discussedYesYesOpportunity to send own speaker

Sponsorship fee (or equivalent value of product)

Monetary / in kind sponsorship

Monetary / in kind sponsorship

Monetary / in kind sponsorship

Monetary sponsorship

Type of sponsorship

NoNoYesYesSurvey on event and product/service feedback

Main contact information for 2016 Italian Week

Chiara Cavagnino

INSEAD

Europe Campus

Boulevard de Constance

77305 Fontainebleau

Phone: +33 (0)7 68 39 36 29

chiara.cavagnino@insead.edu

Stefania Calabretta

INSEAD

Asia Campus

1 Ayer Rajah Avenue

138676 Singapore

Phone: +65 9726 9330

Stefania.calabretta@insead.edu

Sponsorship materials (1/2)

1. T-Shirt• During national weeks, customized T-shirts for the event will be created and sold • A large number of students by these T-shirts and wear them during the week • The volume of T-shirts sold is correlated to the design of the T-shirt

2. Peak event• This is usually the week’s party. In Fontainebleau the party will most likely take place in a nice Chateau we would rent for the event. In Singapore, it will be held in a fancy nightclub or an original location.

3. Email communication• Email is the main mean of communication during welcome week• Daily emails are sent to inform about events schedules• Other emails will be sent to broadcast information about the Italian culture and history• Sponsors’ logos will be displayed at the end of each email

4. Paper communication• The week schedule and main events will be posted on most of the billboard on campus, sponsors logos will be displayed on each of theses posters

Sponsorship materials (2/2)

5. Amphi-storming• The Italian week starts with what is called an “amphi storming”• A group of Italian students will go to each class amphitheatre at the end of class, perform a sketch related to the Italianculture and present the week’s program• It takes place on a Monday, covering a total of 6 class sections across the two campuses• Sponsors will be cited verbally as well as at the end of the visual presentation

6. Party tickets• Tickets for the Italian week party would be printed in colour and sold• Logos of the sponsors will be displayed on these tickets

7. Name tags• Every MBA student has a name tag that he displays on his desk while in class• It’s common during national weeks to replace these tags by new ones in accordance with the national week running, replacing the name of the student by a famous Italian personality or by a typical Italian name

8. Other• Could be any communication material that might be required