ll h i bWe tell the stories aboutmen “in the business”men in the business
“We, as industrials, come from different backgrounds,We, as industrials, come from different backgrounds, where making does matter, not pretending to make by
doing promotion”[Cesare Azzali, Industrial Union’s Chief Executive Officer, “Parma 2.0” ]
Italian Slovak Chamber of CommerceItalian Slovak Chamber of Commerce
•It’s an international non governmental organization
•It helps, sustains, protects the cooperation and the commercial, industrial, financial, and cultural relationships between Italy and Slovakia
•It supports enterprises, actors, agencies during the internationalization andIt supports enterprises, actors, agencies during the internationalization and promotion process
•Active for eleven years in Bratislava city centre it is devoted to the continuous•Active for eleven years in Bratislava city centre, it is devoted to the continuous innovation of the Italian entrepreneurial system and to the continuous local
economy development
MISSIONMISSIONEnsuring continuous assistance
Clear facilitationsPrecise information
Intense lobbying activity by Slovak institutions and associations
KEY POINTS: Competitiveness, Research, Information technology, Management organizationorganization
300 associated enterprises300 associated enterprises
The 95% are SMEs
Important strong brand presencep g p
Exposition of the community towards Slovak public opinion
Heterogeneous profile of the companies both in the dimensions and in the
businesses
community = enterprises network
Community ‐> italian‐slovakCommunity > italian slovakEnterprises network companies associated to ISCC
It’s impossible to make innovation on your own any more
The shape of Italian economy, mainly made up of small and medium enterprises, and, above all, the recent transformations of economy market created the conditions for a new point ofall, the recent transformations of economy market created the conditions for a new point of view: in order to overcome their dimensional limits and to achieve a sufficient critical mass, typical of bigger companies, strategic alliances and partnerships are the requirements for maintaining a competitive advantage in the global market.g p g g
The outcome in the entrepreneurial community target qualifies the collaborative development of know how, the diffusion of the innovation and the broadening of the international enterprises’ network, producing virtuous effect on the whole system’s competitiveness
System goalsSystem goals
Promoting the Italian style and the italian‐slovak community
CSR, reinforcement the italian‐slovak community, dialogue with the business community, monitoring innovations
Network needs
Emphasizing community consciousnessQualifying internationalization
Promotion of italian‐slovak community’s CSR Reinforcing competitiveness of Chamber community
Produce added value on territory
ISCC communication ecosystem
WEB BLOG NEWSLETTER MAGAZINE EVENTS
camitslovakiathe institutional communications
italoblog.itthe blog in italian language
Weekly infoISCC the weekly articles
Estthe istituzionale magazine
B2C events
italoblog.skthe blog in slovak language
infoCCIS mensthe montlhy in depth
B2B events
Online and offline instruments that unify diff t i i ht d t tdifferent insights and targets
WEB: the ISCC’s shop windowWEB: the ISCC s shop window
Web numbers: (last 6 months)
End Users:
8.457 visits
33.715 page visualization
3,99 page/visit
02:57 min average time on sitesite
Pubblications:
52 Sl ki52 news Slovakia
26 partnership offers
26 calls for tenders
20 S i i i20 news ISCC activities
10 partners’ activities
BLOG: il web 2 0 in italianoBLOG: il web 2.0 in italiano
italoblog.it numbers:
E d UEnd Users:
15.747 page visualitazion (last 6 months)
9.242 video visualization
7.916 visits (last 6 months)
5.198 unique absolute visitators (last 6 months)
2.017 profile Flickr visits
00:02:21 average time on site (last 6 months)
Pubblications:
189 Video realized
235 Articles pubblished235 Articles pubblished
669 Photos pubblished
Italoblog isItaloblog is
A ductile and dynamic platform, thought for the network of enterprises associated to the Italian‐Slovak Chamber of Commerce, for the Italian community in Slovakia and for , ybeing observatory of the italian way between competitive
identity and labor cultureidentity and labor culture
Ameeting point for telling in real time enterprises valuesA meeting point for telling, in real time, enterprises, values and trends of the Italian community: a storytelling of the
Made in Italy in all its views and shapesMade in Italy in all its views and shapes
italoblog sk: the blog in slovak languageitaloblog.sk: the blog in slovak language
In Slovak web landscape, there is an empty space d h l k f bl d l 2 0due to the lack of blogs and portals 2.0
NEWSLETTER the weekly memoNEWSLETTER the weekly memo
infoISCC weekly numbers:
2.891 contacts:
33 newsletter sent
100 cc news slovakia100 cc news slovakia
200 cc bleg articles pubblished
Info ISCC: the printable monthly magazineInfo ISCC: the printable monthly magazine
infoISCC monthy numbers: (since october 2009)
2.891mail contacts2.891 mail contacts
3986 leaf though version
total visualizations
7 newsletter sent7 newsletter sent
86 total pages
MAGAZINE: the quality communicationMAGAZINE: the quality communication
Est numbers:
2.000 copies printed
500 copies sent
5407 leaf though version
total visualizations
4 numbers per year
48 pages per number
focused and public EVENTSfocused and public EVENTS
Events 2009Events 2009 numbers :
18 social events
7 institutional activities
13 promotional activities
1 festival
Dolcevitaj: the festivalDolcevitaj: the festival
Dolce Vitaj 2010Dolce Vitaj 2010 numbers:
30 organized eventsg
4 main sponsors
8 media partners
4 Poprad local partnersp p
2 Košice local partners
50 billboard hanged for 2months
10.000 foreseen visitators
Dolcevitaj: the italian‐slovak communityDolcevitaj: the italian slovak community moment
Dolce Vitaj 2010Dolce Vitaj 2010 numbers:
30 organized events30 organized events4main sponsors8media partners4 Poprad local partners
š l l2 Košice local partners 50 billboard hanged for 2months10.000 foreseen visitators
The contexts to be communicatedThe contexts to be communicated
Focus on:
CSRTerritorial marketingInternationalization
EconomyNew in ‐ company communication vehiclesSMEsInternationalization
Innovation Web 2.0
SMEsItalian Way News
+captions for partners’ particular needs