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Italy retail market trends and self service

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Page 1: Italy retail market trends and self service
Page 2: Italy retail market trends and self service

Alessandro Santalucia

New Vision Inco

Chairman of board

Page 3: Italy retail market trends and self service

Agenda

1. Retail Market Trends

2. Self-Service implementations examples

3. Technology evolution

Page 4: Italy retail market trends and self service

Time starved

Driven by value

Digitally empowered

Shop-hopping

70% of consumersdon’t have enough time…

Consumers want store associates to be technology-

enabled and to be as knowledgeable as they

are….

Impact of the economy causing consumers to cut

discretionary spending and shop

for deals

The elusive consumer…A ‘Here And Now’ culture – with unlimited access and choice

Page 5: Italy retail market trends and self service

Smaller store formats

Growth in mobility and channel convergence

Focus on in-store experience

Reduce costs, improve service

76% of retailers say their #1 use of in-store

technology is to improve the customer

experience

Self-checkout provides:Up to 40% queue reduction A 20% throughput increase

Over 400 labor hours reduced/redeployed per week

A 7% revenue increase per labor hour due to labor

redeployment back into the store

70% of smartphone owners will use their phones while shopping

in the store

Page 6: Italy retail market trends and self service

NCR SelfServ Checkout Global Reach

NCR Ships 2 out of 3 Self Checkout Units WorldwideNCR Ships 2 out of 3 Self Checkout Units Worldwide

• 165 Retailers• 13 segments• 29 countries• >110,000 units

• 165 Retailers• 13 segments• 29 countries• >110,000 units

Page 7: Italy retail market trends and self service

The World of SelfServ Checkout

• Over 110,000 NCR SSCO Units Installed Globally

• Approximately 140 Million Customers Per Week Are Using NCR SSCO

• Serving Over 7 Billion Customers Per Year!

• Over 110,000 NCR SSCO Units Installed Globally

• Approximately 140 Million Customers Per Week Are Using NCR SSCO

• Serving Over 7 Billion Customers Per Year!

Page 8: Italy retail market trends and self service

Overcoming Common Objections

Macro-Trends North Europe

Lower impact by economical crisis

Focus on customer experience Store format rethinking Cashier shortage

South Europe High impact by economical crisis Focus on labor productivity and

operational costs Store format rethinking

Big is badSmall is good

Page 9: Italy retail market trends and self service

Macro Trends – What is happening… Lower purchasing power

Only required purchases (strict shopping list)

Purchase postponing Preference for store with faster check out

Basket evolution Lower average value Lower number of items

Increase on number of transactions Higher frequency Promotion driven (Cherry Picker) Lower store revenue generation

Page 10: Italy retail market trends and self service

Retailers conventional reaction…

1. More promotions

2. Stop in spending

3. Sales driven actions• Price war

Results…?•Lower margin

•Lower improvement capability

•No improvement on operational costs

Page 11: Italy retail market trends and self service

A different approach

Attention to consumer needs and demands More services Fidelization

Revenue Increase More references More services

Operational Cost reduction More flexibility on store management

Margin improvement

Page 12: Italy retail market trends and self service

Traditional checkout lane evolution

Kiosks (e.g. productive tobacco sales)

Large Baskets - In-Aisle Shopping

Small Baskets – Express Service (SSC or Assisted)

Converged Channel Retailing (collect and pay)

Dynamic CheckOut – Convertible Lanes

Page 13: Italy retail market trends and self service

Implementation Examples

Page 14: Italy retail market trends and self service

Asda Walthamstow

Asda, 19 Selborne Walk Shopping Centre, London, E17 7LS

Walthamstow Central - Central

Store Format Supermarket

No. of SSCO Units 20

SSCO Version V.4

No. of Main Tills 5

Store re-designed to optimise SS potential

Offer a blend of self service solutions – permanent

availability – attendant zoning

Assess the regular lanes usage specialization / free

up the shop floor

Facilitate the access to the self service area +

queuing

Optimize the additional merchandising space

Benefit from impulse merchandising (low racks)

Guide the customers with the proper signage

Leverage of self service at “kiosk” area

Page 15: Italy retail market trends and self service

Boots Bishopsgate

Boots Flagship store Format

Located nearby Liverpool St Station– huge hub of commuters

and tourists

9 Self-service Checkouts

Self Service checkout – well located near

Operates with minimal but effective use of attendant

Operation optimised to maximise SSCO

Boots, 200 Bishopsgate London EC2M 4NR Liverpool St. – Circle/Cent./Met./Hamm.

Store Format Health & Beauty

No. of SSCO Units 9

SSCO Version V.5

Page 16: Italy retail market trends and self service

Tesco Commercial Street Express

Tesco Express (Convenience Format) in busy

commuter and residential district

7 Total Lanes - 3 SSCO

Lanes embedded alongside main till bank

Operates with a fractional attendant (multi tasked

cashier)

Always open tills are self checkout

Operation adjusted to fit self checkout

Tesco Express, 116 Commercial Street, London, E1 6NF

Shoreditch High St. – Central

Store Format Convenience

No. of SSCO Units 3

SSCO Version v.4

No. of Main Tills 4

Page 17: Italy retail market trends and self service

Tesco Metro, 6 Eastcheap, London, EC3M 1AE Monument – Circle/District

Store Format Small Supermkt

No. of SSCO Units 12

SSCO Version v.5

No. of Main Tills 5

Located in business district main customers are

professionals alongside steady flow of tourist traffic

Store has substantial peaks and flows in trade – very

busy between 12-2 and 5-7, quiet outside of these

times

SSCO has precedence over main bank, customers

pass through SSCO to reach tills

Open SSCO exit causes confusion over queuing entry

points

Tesco Metro

Page 18: Italy retail market trends and self service

Boots Paddington

NCR’s worlds first smallest footprint SSCO

Located in one of the worlds busiest train stations

4 self service checkouts with 1 main till

Self Service checkout – well located and strong customer

visibility

Operates with minimal but effective use of attendant

Space utilisation optimised to leverage smaller footprint

SSCO offer

Store also has 2 tills within dedicated pharmacy area

Boots, Station Concourse, Paddington StationLondon W2 1HB

Paddington – Circle/Met./Hamm./Bakerloo

Store Format Health & Beauty

No. of SSCO Units 4

SSCO Version V.5

No. of Main Tills 1

Page 19: Italy retail market trends and self service

Queue entrance

Decision point

Off-peak queue entrance

Impulse merchandise opportunities

Queue entranceQueue

entrance

Decision point

Decision point

Off-peak queue entrance

Off-peak queue entrance

Impulse merchandise opportunities

Impulse merchandise opportunities

Page 20: Italy retail market trends and self service

Sacoph Rome

First implementation in Italy for small stores

Located in residential area

2 self service checkouts with 2+2 main till (normally 2 lanes

opened)

Self Service checkout – well located and strong customer

visibility

Operates with fractional cashier

Attendant used on peak time

Store Format Convenience

No. of SSCO Units 2

SSCO Version V.5

No. of Main Tills 4

Page 21: Italy retail market trends and self service

Technology Evolution

Page 22: Italy retail market trends and self service

Redesigned Bagging ModuleStandard 1-bag Unit

2

3

4

1

1. Cabinet 2. Scale Platform 3. Standard Bag Rack 4. Basket Shelf

- 33cm

Express SSCO (Basket Over Bag)

Page 23: Italy retail market trends and self service

Standard Bag Rack

Same Kit for Left and Right Hand Units. On site

field retrofit possible

New Basket Over Bag Kit.

Not Connected to Security Scale

Standard 1 BagBagging Area

Retrofit Existing 1 Bag Units…

PID = 7350-K509

Available in WOT

Page 24: Italy retail market trends and self service

SelfServ Checkout “Flip”

PINpad and 2nd display on swivel mount

Cashier Mode

Direction of customer traffic

Folding platform

Page 25: Italy retail market trends and self service

SelfServ Checkout Convertible

Inputbelt or basket shelf

3 bag, bag well

Single bag rack

PINpad and 2nd display on swivel mount

Self-Checkout Mode

Direction of customer traffic

Page 26: Italy retail market trends and self service

Raised Platform for Cashier mode

Cashier ModeSelf-Checkout Mode

Direction of customer traffic

Direction of customer traffic

Page 27: Italy retail market trends and self service

How it works

Page 28: Italy retail market trends and self service
Page 29: Italy retail market trends and self service
Page 30: Italy retail market trends and self service

Thank you

[email protected]


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