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Bluetooth SIG Proprietary and Confidential 1 It’s better with Bluetooth technology Bluetooth SIG, Inc.
Bluetooth SIG Proprietary and Confidential 1
It’s better with Bluetooth technology
Bluetooth SIG, Inc.
Bluetooth SIG Proprietary and Confidential 2
The Bluetooth Special Interest Group
Bluetooth SIG has over 17,000 member companies worldwide
Evolving the Bluetooth specification and managing the Bluetooth brand
Taiwan - 15% of APAC members, reaching over 8,50; Strong growth of 12% YoY
34%
32%
34%
Members by Region
Americas EMEA APAC
Bluetooth SIG Proprietary and Confidential 3
Bluetooth SIG Asia Pacific Members
Region SIG Members Region SIG Members
1 China 1,216 9 Malaysia 78
2 Taiwan 854 10 New Zealand 69
3 Japan 816 11 Thailand 41
4 Korea 771 12 Vietnam 32
5 India 624 13 Philippines 29
6 Hong Kong 539 14 Pakistan 25
7 Australia 291 15 Indonesia 21
8 Singapore 180 16 Others 15
Total 5,601
Bluetooth SIG Proprietary and Confidential 4
The Bluetooth Technology Scale
7+ billion cumulative products shipped by 2011
20 billion cumulative products by 2017
2 billion in 2012 alone…ramp to 4 billion in 2016
Explosive growth in scale of Bluetooth devices in
market
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1.0
1.5
2.0
2.5
3.0
3.5
4.0
2000 2002 2004 2006 2008 2010 2012 2014 2016
Billi
on
s U
nit
s
Bluetooth Enabled Device Shipments
BluetoothEnabledDevices
Source: ABI Research
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70 percent of all new vehicles will have Bluetooth connectivity by 2016 (Strategy Analytics)
78% CAGR in Bluetooth enabled TVs - 800K in 2010, 13M in 2012, and 69M in 2016 (ABI)
Bluetooth technology in consumer health devices to exceed 200 million IC shipments in 2015 (IMS Research)
Shipments of Bluetooth v4.0 handsets will exceed 370 million units by end of 2012 (IMS Research)
128 million Bluetooth v4.0 laptops will ship in 2013; tablet sales will approach 250 million units by 2017 (ABI)
26 million Bluetooth enabled sports & fitness devices will be shipped in 2012 and exploding to 119 million in 2016 (ABI)
Automotive
Consumer Electronics
Health & Wellness
Mobile Telephone
PC & Peripherals
Sports & Fitness
Projected Growth by Ecosystem
Bluetooth SIG Proprietary and Confidential 6
Bluetooth Technology – The 1st Wave
Point-to-point solutions
Wireless audio = the killer application
7 billion Bluetooth enabled devices by 2011
Bluetooth SIG Proprietary and Confidential 7
Internet of Things - Role of Bluetooth Technology
Billions of Bluetooth Smart
Ready devices turning data into
information through apps
Smart Home/Energy Automotive Health & Fitness Consumer Electronics
Mobile Phones Tablets Personal Computers Connected Televisions
Connecting devices &
securely sending Data to Applications
Billions of Bluetooth Smart
& Classic Bluetooth devices
securely sending data
Bluetooth SIG Proprietary and Confidential 8
Revolutionary 4.0 technology
Super Efficient
– Ultra low power consumption with Bluetooth v4
• Devices can last years on tiny coin cell batteries
Secure
– Bluetooth Low Energy = 128 bit AES encryption
Scale
– Interoperability – OEM’s devices available to connect to
billions of Bluetooth devices in market today
Royalty-Free
Licensing
Bluetooth SIG Proprietary and Confidential 9
Bluetooth Enabled Devices – Shipment Trends
• Total cumulative Bluetooth
enabled device shipments
forecast to reach 7 billion
units by end of 2011
• Total Bluetooth enabled
device shipments forecast
to reach 2 billion per
annum in 2012
• Bluetooth Smart/Smart
Ready enables the next
growth phase in the
technology
2010 2011 2012 2013 2014 2015 2016
Mil
lio
ns
Un
its
Bluetooth Enabled Device Shipments
Bluetooth SmartReady
Bluetooth Smart
Bluetooth Classic
Source: ABI Research - Wireless Connectivity Research Service, 2011
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1.0
1.5
2.0
2.5
3.0
3.5
4.0
2000 2002 2004 2006 2008 2010 2012 2014 2016
Billi
on
s U
nit
s
Bluetooth Enabled Device Shipments
BluetoothEnabledDevices
Bluetooth SIG Proprietary and Confidential 10
Bluetooth applications in Medical/Healthcare
Bluetooth SIG Proprietary and Confidential 11
Health & Fitness: Liberating Data
Liberating data from the sensor to the cloud
Industry looking for a standard to drive penetration
Making the data more useful to the consumer and more
available for services
Sports &
Fitness
Health &
Wellness
Bluetooth SIG Proprietary and Confidential 12
Professional Healthcare
Insert chart here
(cut and paste from Excel Deliverable)
(Editors: remove box and outline the chart
with 40/63/110)
• Overall, Bluetooth technology is forecast to see strong growth in professional healthcare locations as an
MBAN (Medical Body Area Network) technology.
• As its low power functionality is exploited, Bluetooth Smart devices will replace Classic Bluetooth
devices.
• Bluetooth annual shipments are expected to be restricted somewhat in the professional healthcare setting
because in this environment, the requirement for mobile phone connectivity from sensors is lower.
Potential Future Growth Markets for
Bluetooth Technology
• ElectroCardioGraph (ECG)
• Glucose meters
• Oximeters
• Other patient monitoring devices
Bluetooth in Professional Healthcare Location Applications
World Market: 2011 to 2016
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4.0
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2011 2012 2013 2014 2015 2016
Sh
ipm
en
t (M
illio
ns)
Bluetooth SmartReady (v4.0 - DualMode)
Bluetooth Smart(v4.0 - SingleMode)
Bluetooth "Classic"
Bluetooth SIG Proprietary and Confidential 13
Remote Healthcare
Insert chart here
(cut and paste from Excel Deliverable)
(Editors: remove box and outline the chart
with 40/63/110)
• Remote healthcare, including remote patient monitoring (RPM) and home monitoring, is another major
growth area for Bluetooth technology.
• Initial growth in Bluetooth Smart wearable sensors for the RPM market will lag those in the sports and
fitness and home monitoring markets given the degree of device certification required by healthcare
regulators around the world and the requirement for broad scale healthcare adoption of RPM applications.
Potential Future Growth Markets for
Bluetooth Technology
• Personal Emergency Response Systems
(PERS)
• Ambient Assisted Living (AAL)
Bluetooth Technology in Remote Healthcare
World Market: 2011 to 2016
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10
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2011 2012 2013 2014 2015 2016
Sh
ipm
en
ts (
Mill
ion
s)
Total Bluetooth-EnabledWi-Fi
NFC
802.15.4
Proprietary/Others
Bluetooth SIG Proprietary and Confidential 14
Adopted Protocols and Profiles
Basic Rate
Low Energy
GATT-Based
HTP 1.0 HTS 1.0 BLP 1.0 BLS 1.0
HRP 1.0 HRS 1.0 GLP 1.0 GLS 1.0
GAP 4.0 GATT 1.0 L2CAP 4.0 SM
HDP 1.0 MCAP 1.0
Bluetooth SIG Proprietary and Confidential 15
On-going tasks within MED WG
Feature Title Projected Adoption
Date Current
State Owner
Continuous Glucose
Monitor 11/1/2012
Medical Devices
Working Group
Pulse Oximeter Profile
and Service 10/31/2012
Medical Devices
Working Group
Weight Scale Profile 12/11/2012 Medical Devices
Working Group
Weight Scale Service 12/11/2012 Medical Devices
Working Group
Priority: Pulse Oximeter and Weight Scale | Timing: Q3 2012
Bluetooth SIG Proprietary and Confidential 16
Open Issues
CGM
UCRDD updated accommodating comments on
use of directed advertising.
Weight Scale / Body Composition Analyzer
(Create Study group?)
PHD Whitepaper
