iTaste Program of Kraft Foods

Kraft Foods Philippines Leadership Development Program

I Take A Step Towards Excellence Program

Table of Contents Enclosed inside are the following items:

About Kraft Foods Invitation Letter to the College Dean or Director I. College Nomination Form

A. College Nomination Form B. Selection Process and

Timeline C. Mechanics of the Business

Challenge D. Criteria for Nomination E. Guidelines for Submission F. College Documents for

Submission

II. Student Application Form

A. Letter to the Applicant B. Application Form C. Student Documents for

Submission

For more information, please visit the iTaste official website at

www.iTasteKraftFoods.com

Page 3 of 20


College Nomination Form

Name of College Name of College Representative

Designation Name of University Address City Province / Region Email Address / Website Telephone Number ( ) Fax Number ( )

As the official representative of the school, I endorse the application of the following

students as the school’s official nominees to the iTaste Leadership Development Program of Kraft Foods Philippines, Inc.:

Name of Student (Last Name, First Name, Middle Name)

Course / Degree

Email Mobile Number

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

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Name of Student (Last Name, First Name, Middle Name)

Course / Degree

Email Mobile Number

14.

15.

16.

17.

18.

19.

20.

My signature below certifies my endorsement of the applicants. It is the ultimate

responsibility of the student applicants to confirm the accuracy and veracity of all information submitted.

______________________________ School Representative

(Printed name, Signature & Date signed)

Page 5 of 20


Selection Process and Timeline Participants to the iTaste Program are identified through a rigorous selection process that will evaluate their academic performance as well as leadership competencies.

1. Colleges are encouraged to internally screen and pre-select their nominees before submission of application forms to Kraft Foods Philippines.

2. Applicants will be evaluated by the heads of the Human Resource Department of Kraft Foods Philippines based on their academic record, leadership competencies, awards and achievements. The panelists will also interview and evaluate them based on several desired competencies.

3. Ten (10) Participants per University will be selected by Kraft Foods to participate in

iTaste and will be grouped in two (2) teams of five (5) that will represent the University in the business challenge on October 21 – 22, 2010. Confirmation of participants also confirms their attendance to the 2 day event. It is the responsibility of the university to ensure participation of the student.

School Selection and Nomination

School Submission of Application

Forms

(Deadline July 30)

Paper Screening and Interview

(July to September)

Release of the Final List of iTaste

Participants and Team Compositions

(September)

Cocktail Night and Start of Consumer

Immersion

(September 18)

iTaste(October 21 - 22)

Partner with KRAFT FOODS by ensuring that the MILESTONES FOR YOUR SCHOOL are properly and timely completed.

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Mechanics of the Business Challenge

Participation in the iTaste Business Challenge entails reading the official mechanics of the competition in full. Joining entails unconditional agreement to all of the terms and conditions of these official mechanics. Moreover, participants agree to any and all of Kraft Foods’ decisions with regard to the iTaste Leadership Development Program and its competition, iTaste Business Challenge as final, binding and irrevocable in all aspects.

iTaste Leadership Development Program The iTaste: I Take a Step Towards Excellence Program is an annual leadership development program that gathers 60 of the most promising graduating students in the country for a two-day intensive business challenge experience. It will introduce the students to the latest trends in building the business and delicious ways of growing leaders. You will be given a unique opportunity to prepare yourself in becoming future leaders of the industry that will complement your academic learnings. Kraft Foods believes that it begins with solid foundations. Through iTaste, we will be engaging you with deep consumer immersion, shopper interaction and product innovation – fundamentals that will give them that delicious edge. You will be coached by one of our excellent brand managers throughout your journey and will be exposed to the Kraft Foods Philippines Leadership Team and Senior Leaders from Asia Pacific. You will learn best practices from the different functional heads of Sales, Marketing and Supply Chain to give you a real-world cross-functional perspective of business management. Delicious and exciting learning avenues surely await you.

iTaste Business Challenge The business challenge allows participants to identify and address real-world business scenarios by acting like a brand manager of one of Kraft Foods’ top brands. Each team will be assigned to a brand and will address a key business opportunity. They will be coached by one of Kraft Foods’ world-class brand managers. Participants will be immersed in strong fundamentals of consumer insight, shopper interaction and product formulation. Teams will then be presenting their proposed solution to the opportunities identified for each brand.

Page 7 of 20


Team Composition Kraft Foods Philippines, Inc. (Kraft Foods) will be selecting ten (10) representatives per University from the nominees sent by each participating school / college to participate in iTaste and will be grouped in two (2) teams of five (5) that will represent the University in the business challenge on October 21 – 22, 2010.

Attendance to Events Attendance of the ten (10) representatives is required during the September 18, 2010 cocktail night and program opening. Attendance of the participants also confirms their attendance to the 2 day event on October. It is the responsibility of the University to ensure participation and attendance of the student. In the event that a student will not be able to make it to the abovementioned dates and events, the school has to notify Kraft Foods Philippines, Inc. in writing that the selected representative cannot attend. Kraft Foods Philippines, Inc. reserves the right to select a suitable alternate from the pool of nominees from the school. Kraft Foods Philippines, Inc. reserves the right to disqualify teams that fail to attend as a complete team in any of the abovementioned dates. However, Kraft Foods Philippines, Inc. also reserves the right not to disqualify teams in which a team member has a pressing, urgent, legitimate reason to leave last minute such as accidents, hospitalization, force majeure or personal emergencies.

Criteria for Judging The judging criteria are established beforehand and will be applied throughout the duration of the competition to evaluate the individuals and the teams:

Analysis, Strategic Approach and Alignment with the Brand: 25% Understanding of the Consumer and Shopper: 25% Innovative, Breakthrough and Creative Thinking: 20% Implementable and Executable Solutions: 20% Presentation, Creativity and Teamwork: 10%

Page 8 of 20


Panel of Judges The panel of judges will be composed of the Kraft Foods Philippines Leadership Team and Senior Leaders of the Kraft Foods Asia Pacific Organization.

Prizes The following will be awarded to the respective winners based on the decision of the panel of judges: BE ONE OF THE TOP 5 INDIVIDUAL PERFORMERS Be awarded an extraordinary opportunity to get exposure and learn from our Senior Leaders at the Kraft Foods Asia Pacific Regional Headquarters in Singapore Be offered a chance to be part of the Kraft Foods Graduate Traineeship Program PRIZES FOR THE TOP 3 TEAMS The Winning Team will be awarded Php 50,000 1st Runner Up will be awarded Php 30,000 2nd Runner Up will be awarded Php 20,000 PRIZE FOR THE UNIVERSITY OF THE TOP TEAM The University of the Winning Team will be awarded Php 100,000

Presentation Guidelines Presentation guidelines will be revealed to the participants on the September 18, 2010 cocktail night and program opening.

Page 9 of 20


Fair Play Rules: Participation of Kraft Foods Philippines, Inc. Employees and Interns Kraft Foods Philippines, Inc. respects fair play and friendly competition. Hence, participants cannot be current employees, trainees and / or interns of Kraft Foods Philippines, Inc. at any point during the competition. Students who did an internship with any of the brands that will be tackled in the competition also cannot participate. Participants should also not be related up to the second (2nd) degree of affinity or consanguinity to any current employee of Kraft Foods Philippines, Inc. Participants cannot have contact whether directly or indirectly with the employees of Kraft Foods Philippines, Inc. or any of its partner agencies assigned to the brands for the purpose of seeking help with the competition except their assigned coach. Kraft Foods Philippines, Inc. reserves the right to disqualify any team who violates any of these fair play rules.

Participation of Professors and University Personnel The support of university personnel and professors should be limited to theory and must not relate to the Business Challenge itself. Unauthorized or excessive assistance will lead to team disqualification.

Page 10 of 20


Rules on Information, Privacy and Confidentiality: Use of Personal Information Kraft Foods Philippines, Inc. upholds the privacy of the personal information in all the accomplished forms submitted by the participant, school and university. It will not share the information to any third party. Use of the information will only be limited to internal use of Kraft Foods Philippines, Inc.

Media Coverage Kraft Foods Philippines, Inc. and its partner agencies will cover the event through both picture, video and other formats needed and all coverage will be the property of Kraft Foods Philippines, Inc. and can be used by them in any way they see fit, including but not limited to documentation, PR, advertising or trade purposes. In this regard, participants hereby waive their rights to any fees or compensation in relation to the use of their names, likenesses, videos and photographs taken during the entire process and proceeding of the iTaste Leadership Development Program and its related activities.

Confidentiality Obligation of Information Gained During the Competition The participants will treat as confidential any confidential, proprietary or other non-public information, materials, or samples that it obtains, sees, hears, reads, or otherwise learns during the course of the iTaste Program that relates to Kraft Foods or any of its affiliates or subsidiaries, or its products or brands, whether obtained from Kraft Foods, any of its affiliates or subsidiaries, or a third party at the direction of Kraft Foods.

Rights to Use any and all ideas The participants irrevocably grants and assigns to Kraft Foods Philippines, Inc. as owner the copyright and all other intellectual property rights to all ideas, concepts, presentations, reports and all other materials produced and generated by the teams and the participants during the course of the iTaste Program.

Disqualification

Kraft Foods Philippines, Inc., may, at its sole discretion, disqualify a team and / or any of the team members for participating if the team or any of the members violate or disregard these official rules or acts in any unsporting or disruptive manner.

Page 11 of 20


Miscellaneous Kraft Foods reserves the right to modify or amend the mechanics of the iTaste Program at any time without prior notice to any person and shall not be liable in any manner whatsoever in respect of any cancellation, modification, suspension or delay of the iTaste Program. Kraft Foods and its affiliates and subsidiaries shall not be liable to the participants in contract, tort or negligence or otherwise for any loss, damage, costs or expense of any nature whatsoever incurred or suffered by the participant and which is of indirect or inconsequential nature, including without limitation any economic loss or other loss.

Page 12 of 20


Criteria for Nomination

I. Senior Student for Academic Year 2010 – 2011

II. Currently Enrolled in a Business Related or Engineering Course III. Maintains an Above Average Academic Record

a. Top 10% of School or College b. No Failing Marks

IV. Holds A Key Leadership Position In A Student Organization

a. Student Council or b. Student Organization or c. Student Socio-civic Organization

V. Excellent English Communication Skills

Page 13 of 20


Guidelines for Submission

1. Each college should only submit ONE (1) Official Nomination Package to Kraft Foods Philippines, Inc. Attached should be the following:

a. Official College Nomination Form signed by the official representative (Dean or Director) with full contact information

b. Duly accomplished application forms of each student containing the following: i. Student Application Form – Top sheet

ii. Certified True Copy of Grades and / or Most Updated Transcript of Records

iii. Most Updated Resume with 2x2 Colored Photo iv. Essay Forms

2. The Official Nomination Package (complete with all requirements) should be sent by

through either: a. Email: [email protected] on or before July 30, 2010 no later than 5:00 p.m.

OR

b. Postal mail or delivered to the Kraft Foods Philippines, Inc. office on or before July 30, 2010. Only submissions postmarked on or before July 30, 2010 shall be considered. Hand deliveries will be accepted no later than 5:00 p.m. of July 30, 2010. Deadlines will not be extended.

3. Student applicants are responsible for confirming the accuracy and veracity of all

information submitted.

4. All submissions and inquiries should be addressed to:

Adrian Clarc Mundin Kraft Foods (Philippines) Inc.

8378 Dr. A. Santos Avenue, Sucat 1700 Parañaque City, Philippines Tel. No. : (632) 8157238 loc. 1154 Email: [email protected]

Gladys Faith Tan Kraft Foods (Philippines) Inc.

8378 Dr. A. Santos Avenue, Sucat 1700 Parañaque City, Philippines Tel. No. : (632) 8157238 loc. 2560

Email: [email protected]

Page 14 of 20


College Documents for Submission

□ Official College Nomination Form

□ 20 Nominees

□ Signed by Official Representative (Dean or Director)

□ Full Contact Information of the College

□ Duly Accomplished Student Application Forms (20 students) organized per student

□ Student Application Form – Top Sheet

□ Certified True Copy of Grades and / or Most Updated Transcript of Records

□ Most Updated Resume with 2x2 Colored Photo

□ Essay Forms

□ Official Nomination Package sent by mail or delivered to the Kraft Foods Philippines, Inc. office on or before July 30, 2010.

Page 15 of 20


June 1, 2010 Dear applicant,

Kraft Foods makes today delicious in 160 countries around the globe. Our 140,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d’Or, Lacta, Cadbury and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods is the world’s second largest food company with annual revenues of $50 billion.

For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in many countries including the Philippines with brands like Eden cheese, Cheez Whiz, Tang and Kool Aid refreshment beverages, Tiger Energy, Oreo and Chips A-Hoy cookies, Maxwell House coffee, Miracle Whip and Real Mayonnaise salad dressings and sandwich spreads, Toblerone and Cadbury chocolates. In the Philippines, Kraft Foods’ offices and manufacturing facility are located in Paranaque City, Metro Manila

In 2010, we would like to invite you to join iTaste: “I Take a Step Towards Excellence.” It is an annual leadership development program that gathers 60 of the most promising graduating students in the country for a two-day intensive business challenge experience. It will introduce you to the latest trends in building the business and delicious ways of growing leaders.

You will be given a unique opportunity to prepare yourself in becoming future leaders

of the industry that will complement your academic learnings. Kraft Foods believes that it begins with solid foundations. Through iTaste, we will be engaging you with deep consumer immersion, shopper interaction and product innovation – fundamentals that will give them that delicious edge. You will be coached by one of our excellent brand managers throughout your journey and will be exposed to the Kraft Foods Philippines Leadership Team and Senior Leaders from Asia Pacific. You will learn best practices from the different functional heads of Sales, Marketing and Supply Chain to give you a real-world cross-functional perspective of business management. Delicious and exciting learning avenues surely await you.

Page 16 of 20


The top 5 individual performers will be given the opportunity to learn from the finest in the industry as they will be exposed to and will interact with senior regional leaders of Kraft Foods Asia Pacific at our Headquarters in Singapore. Moreover, the winning team will be awarded Php 50,000 and their university will be awarded Php 100,000. Please find enclosed the iTaste program brochure. You may also visit our website http://www.iTasteKraftFoods.com for more information.

For any concerns, please feel free to get in touch with the contact details below. Thank you and we are looking forward to making today delicious with you! Best regards,

Adrian Clarc Mundin Kraft Foods (Philippines) Inc.

8378 Dr. A. Santos Avenue, Sucat 1700 Parañaque City, Philippines Tel. No. : (632) 8157238 loc. 1154 Email: [email protected]

Gladys Faith Tan Kraft Foods (Philippines) Inc.

8378 Dr. A. Santos Avenue, Sucat 1700 Parañaque City, Philippines Tel. No. : (632) 8157238 loc. 2560

Email: [email protected]

Page 17 of 20


Student Application Form

PERSONAL INFORMATION

Name (Last Name, First Name, Middle Name)

Nickname Birth date (mm / dd / yyyy)

College / Department Course / Major Year Level Year Graduating from College

ACADEMIC AND LEADERSHIP RECORD

Current Cumulative Grade Point Average

Highest Possible Grade Point Average in School

Top 5 Most Significant Academic Achievements / Awards (College Only)

Top 5 Most Significant Leadership Achievements / Awards (College Only)

Page 18 of 20


Student Application Form

MAILING ADDRESS and CONTACT INFORMATION

House #, Street Name Barangay / Village Town or City and Zip Code

Province and Region Phone ( ) Mobile Phone ( ) Email

TALENTS, HOBBIES AND INTERESTS

Page 19 of 20


Essay Questions

Please answer the following essay questions, typewritten on plain, white, short bond paper. Maximum 500 words answer per question.

1) Why do you want to join iTaste? How do you think it will help your professional career?

2) How will you apply the things you have learned in iTaste as you go back to your University?

3) Among all your achievements, which do you consider most important and why?

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Student Documents for Submission

□ Duly Accomplished Student Application Forms

□ Student Application Form – Top Sheet

□ Certified True Copy of Grades and / or Most Updated Transcript of Records

□ Most Updated Resume with 2x2 Colored Photo

□ Essay Forms

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