ITC Market Analysis Tools

Survey results

Geneva, January 2021

Objective of the ITC Market Analysis Tools survey

To monitor relevance, utilisation and performance of market analysis tools:

• Trade Map,

• Market Access Map,

• Rules of Origin Facilitator,

• Euromed Trade Helpdesk,

• Export Potential Map,

• Sustainability Map,

• Investment Map,

• Procurement Map and

• Market Price Information

To provide insights on the impact of ITC market analysis tools

2

The survey in figures

3

Questionnaires sent to users who have visited one or more tools at

least once during the last year.

• 177,046 emails sent (in 3 languages)

+ 1 reminder

• The survey was available online for 3 calendar weeks between

November 11th 2020 and December 3rd 2020. It consisted of a

total of 17 questions.

• 2 431 answers (i.e. answer rate 1%)

Users activities and location

4

The sample has a similar structure as in 2019. The sample size increased between 2019

and 2020 (+17.44%).

Corrections have been applied to match the population structure in terms of:

• geographical location

• activity

Proportion

(in %)

Proportion

(in %)

0

10

20

30

40

50

60

Population Sample

0

5

10

15

20

25

30

35

40

45

LatinAmerica and

theCaribbean

Asia and thePacific

EasternEurope andCentral Asia

Rest of theworld

Arab States Africa

Population Sample

User distribution by location

5

Capital55%

Rural6%

Urban39%

Proportion of user by location (%)

0

5

10

15

20

25

30

35

40

45

Proportion of users in rural area for each activity (in %)

The Market Analysis Tools:

influence and outcomes

6

Tools help users …

7

… "to improve their services."

Agree82%

Disagree2%

Don’t Know16%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Government ormission

Independent Internationalorganizations

NGOs TISIs University Other

Agree Disagree Don’t Know

Tools help users…

8

… "to better understand trade related issues."

«Agree» = 95% of the answers

Agree95%

Disagree1%

Don’t Know4%

Tools help policy makers…

9

… "to make better-informed trade policy decisions."

«Agree» = 82% of the answers

Agree82%

Disagree2%

Don’t Know16%

Tools help companies…

10

…"They help me to reduce the time or cost of

obtaining information I am looking for."… "to realize additional exports."(for companies declaring exporting in the last 12 months)

Agree92%

Disagree2%

Don’t Know6%

Very positive20%

Positive46%

Negligible26%

Negative0%

Don’t Know8%

«Agree» = 66% of the answers

Tools and companies’ import/export value

11

“What was the value (in US$) of your imports/exports in the last

12 months for which the ITC Market Analysis Tools have helped

you to make decisions?”

Question asked to companies who declared:

exporting and/or importing,

found positive or very positive influence of the tools on their import/export

activity.

• 574 enterprises in the sample

• 214 answers

Tools and companies’ import/export value

12

What was the value (in US$) of your imports/exports in the last 12 months for which the ITC Market

Analysis Tools have helped you to make decisions?

Estimated $ 228 million enabled by the tools in 2020

0

10

20

30

40

50

60

70

80

90

$1-$10 000 $10 001-$50 000 $50 001-$100000

$100 001-$250000

$250 001-$500000

$500 001-$1 0000

$1 000 000-$4000

$4 000 000+ Don’t Know

Large Companies Medium Companies Small Companies Micro Companies Total