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ITC. Touching your life. Everyday
Imperial Tobacco Company of India Limited (ITC).
Presented By:-Ashwani GargAbhishek ChopraGaurav SatiaSumant Asthana
About ITC• Incorporated on August 24, 1910• India’s premier privates sector companies with a
turnover of US $3Billion•Market Capitalization of nearly US$10 Billion in 2004• Ventured into packaged and branded food business
with “Kitchen Of India” (KOI) in Aug, 2001 and launched “Ashirwad” brand in 2002.• In June, 2003 entered into convenience food market
with the launch of “Ready to Eat Meals” (RTEM)•Positioning of ITC “TOUCHING YOUR LIFE EVERYDAY”
Hotel
Cigarettes
Incense
Sticks
Personal Care
Safety Match
esAgricultural
Industry
Information
Technology
Paperboards
Packaged
Foods
Stationery
Branded
Apparel
Some of the premier brands of ITC
Core Values ITC's Core Values are aimed at developing a
customer-focused and will deliver what they need in terms of value, quality and satisfaction.
ITC believes mainly on “Touching your life Everyday”.
Working GenerationKitchen of India
(Upper Class)Tourists
NRI`sConsumer at home
Aashirwad (middle class)
SEGMENTATION
• Market Size was Rs. 1,144 Million in 2002• With the Ann. Growth of 30% market Size
would be in 2003 Rs. 1,487.2 Million
Annual Growth Rate
• 6.3% of India's GDP IN 2002• 13% share in total exports
Contribution to GDP
• Working women• Urbanization• Decrease in family size• Changing in life style patterns
Other Factors
Factors Prompted for ITC to Enter Convenience Food Market
NO PRESERVATIVES ADDED
USP
They started using retort pouches for sterilization process happening.
Sterilization process destroys the microorganism from time to time.
ENSURING LONG SHELF LIFE
PolyesterAluminum FoilNylonPolypropylene
FOUR LAYER “RETORT PACKAGING”
Current Scenario• Company is headed by Mr. Yogesh Chander Deveshwar. • Over 26,000 people at more than 60 locations across India
and is listed on Forbes 2000. • ITC Limited completes 100 years on 24th August, 2010.• ITC's Agri-Business is India's second largest exporter of
agricultural products• Launching E-Choupal technique on July 2010, services
through 6500 E-Choupal which are connected across 10 states, reach more than 4 millions farmers in about 40,000 villages.• Corporate Positioning Statement :-
“Enduring Value. For the Nation. For the Shareholder”
Major Competitors•MTR (Convenience Food Company)• Aakriti Foods• Hindustan Unilever Ltd.• Britannia Industries• Procter & Gamble Hygiene and Health Care•Marico Industries• Godfrey Phillips India Ltd.• Golden Tobacco Limited