…ENDURING VALUES

Vision: Sustain ITC’s position as one of India’s most

valuable corporations through world class performance,

creating growing value for the Indian economy and the Company’s stakeholders.

Mission: To enhance the wealth generating capability

of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder

value.

Core values: ITC’s core values are aimed at

developing a customer focused, high performance organization which creates values for its stakeholders.

VISION & MISSION

CURRENT SCENARIOITC is an Indian public conglomerate company headquartered in kolkata, India.

India’s premier privates sector companies with a turnover of US $7Billion.

Market Capitalization of nearly US$45 Billion in 2013-14. 

ITC is the market leader in cigarettes in India. 

It employees over 26,000 people at more than 60 locations across India.

It is listed on Forbes 2000.

ITC Limited completed 100 years on 24th August, 2010.

ITC's Agri-Business is India's second largest exporter of agricultural products. 

Corporate Positioning Statement :-“Enduring Value. For the Nation. For the Shareholder” 

Strategy of Organization (For managing diversity of Portfolio)

Formal 3-tiered Governance Structure :

Board of Directors: Comprising Executive (4) & Non-Executive Directors (11) Strategic Supervision

Corporate Management Committee: Comprising Executive Directors & Senior Managers Strategic Management

Divisional Chief Executive & Divisional Management Committee:

Executive Management

Major strategies followedEntering into less competitive or unexplored markets.Distribution Network.

Market differentiation.

Cost control strategy.

Diversification of products.

Extensive advertising.

Innovation.

Regular introduction of new products.

DISTRIBUTION CHANNEL OF ITCChannels of Distribution- the path

a product takes from its producer or manufacturer to the final user.◦Industrial user-final user when a product purchased for business use

◦Consumer-final user when a product purchased for personal use

Direct and Indirect Channels

Direct distribution: ◦When the producer sells goods or

services directly to the customer, with no intermediaries.

Indirect distribution:◦Involving one or more intermediaries.

DISTRIBUTION CHANNELTrade channel covers the distance between the

producer and consumer. ITC Food utilizes the distribution channel

efficiently.Distributes the products more than a million

outlets in a country.Distributions centers located in the major states .Outlets such as Choupal Sagar.

DISTRIBUTION CHANEEL FOR TABACOO

HOTELS

Corporate Strategies Sustain multiple drivers of growth, matching internal capabilities

with emerging market opportunities Pursue World class competitiveness in all businesses and across

the entire value chain Best-in-class in terms of:

Internal Vitality Market Standing Profitability

Strategy of Organisation and Governance processes geared to

manage multiple businesses Blend core competencies and leverage ITC umbrella strengths to

create new avenues of growth

ITC's Core Values are aimed at developing a customer-focused, high-performance organisation

Customer Focus:- We are always customer focused and will deliver what the customer needs in terms of value, quality and satisfaction

ITC regards corporations as critical tools of social development, and considers public - private - people partnerships – bringing together community, government and business– as the only sustainable basis for social sector and infrastructure development.

MARKETING STRATEGY BYSPANCOP• S:- Suspect who can buy our product

• P:- Prospect the chances and needs for which customers may buy the product

• A:- Approach the prospect with the USP’s of our product

• N:- Negotiate the deal for the product

• C:- Closing of deal

• O:- Get the order

• P:- Payment follow up

SWOT AnalysisStrength

ITC is a diversified company

ITC leveraged it traditional businesses to develop new brands for new segments.

ITC master chefs from its hotel chain are often asked to develop new food concepts for its FMCG business.

WeaknessThe company's original business was traded in tobacco

(the negative connection of tobacco with poor health and premature death. )

To fund its cash guzzling FMCG start-up,

the company is still dependant upon its

tobacco revenues .

OpportunityITC is moving into new and emerging sectors including Information Technology, supporting business solutions

ITC leverages e-Choupal in a novel way . It is also an ambitious project that has a goal of reaching 10 million farmers in 100,000 villages

Threats The obvious threat is from competition, both domestic and international.

Western companies will see India as an exciting opportunity for themselves to find new market segments for their own offerings.

FUTURE PLANSPromoting Eco- Tourism, Eco medical, Traditional crafts.Joined hands with monster jobs to provide jobs for rural youth.Ensure product Quality.

Develop rural market to promote other products.Planning to launch some other services with their e-choupal program like:micro- credit

health

education

ITC R & D Centers are manned by highly qualified and trained scientists specialized in their fields. The labs and pilot plants have ultra modern, state-of-the-art testing and prototyping facilities ITC is committed to delivering world-class products and services.

This requires a clear focus on continuously striving to create a higher value to customers by achieving excellence in all Company's operations.

Business excellence calls for a passionate focus on:- •Technology• Products• Services• Processes • An operating environment firmly anchored to an impregnable foundation of Quality.

CONCLUSION

ITC promoting their brands through advertisement campaign as well as door to  door promotion.

ITC is also focusing on Retailers and Wholesalers to promote their brand.

The demand of their product in very low, because people don’t know about their brands very well. 

ITC knows their strength and weakness in the personal care market, so they are applying new concept to overcome their weaknesses.

ITC now offering more margins, exiting offers and long credit period to retailers and wholesalers.