Tourism is the state’s 3rd largest industry, behind agriculture and technology
Tourism EmploymentThe Idaho tourism industry employs
41,600 workers statewide.
72%
Dean Runyan, The Idaho Economic Impact Report and Longwoods International, Who is the Idaho Traveler? 2015 Edition. Figures reflect domestic travel only.
$3.3 billion spent in Idaho in direct travel spending
Top reasons visitors cometo Idaho:
33 million trips were made by visitors to Idaho
40%overnight trips
experience the outdoors
tour the region
visit friendsand family
THE IDAHO TOURISM EFFECT
$3 billion spent by tourists at their destination
$693.8Mfood service
$604.2Mlocal transportation
$457.6Maccommodations
$432Mentertainment
$414.7Mretail sales
$181.2Mair transportation
of tourism money is generated by out-of-state visitors
60%day trips 2010 2011 2012 2013 2014 2015
$2.7 $2.9 $3.0 $3.2 $3.3 $3.3
VISITIDAHO.ORGFOLLOW US:
WA12%
ID28%
OR8%
CA7% UT
13%
OTHER WESTERN STATES 11%
SOUTHERN 11%
WY
MT
CO
AZ NM
NV
MIDWESTERN 6%
NORTHEASTERN
4%