We’ve changed

THE WORLD IS CONSTANTLY MOVING

So we have upgraded our business to keep pace

But now it’s more important than ever

WE’VE ALWAYS INNOVATED

THE POWER OF

EXPERIENCE

Mike’s created 3 business’ to drive his belief forward

ENGAGE - a consultancy to support brands and business’s to build an engaged audience

Mike White has over 20 years experience within brand marketing and business. Working within the corporate and agency world and then setting up and running his own business for 13 years he’s worked for some of the leading global brands in

the world. Virgin Media, Twitter, Google and Mazda are just some of his current clients.

E-TECH develops innovative technology, products and IP through joint ventures for live events

Connecting brands through the power of experience

An ITCH is a restlessdesire to do something

Our restless desire is to constantly create amazing experiences that

make sense in the connected world

We deliver these through multiple channels because we truly believe

in the Power of Experience

The way we work allows us to adapt quickly, and we thrive on the opportunity to do so

We build a team around the challenge, not the other way around so we can deliver more efficiently

OUR VERY OWN INNOVATIVE FRAMEWORK

To support this, we’ve built

Harnessing the power of our Creative, Strategy, Digital, Video and Live Engagement teams

Enhanced by our network of music and artistic influencers, cultural connectors and renowned story tellers

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We believe this is so fundamental to the way we

work that’s why we’ve joined forces with a specialist digital

and content agency

We have partnered up with LiveFi. This gives us our very own content team within ITCH Experience made up of a Content Director

(Mark), Content Manager (George) & Producer (Mark). With a direct link to a

production facility LiveFi

This means we’re uniquely equipped to deliver culturally relevant ideas for brands

Ideas that connect your brand to audiences through their shared lifestyles and passions

and create legions of communities that embrace your story

Virginmedia.com/Glasgow2014

Pop up Virgin Mobile Stores operating in the Athlete’s

Village and Main Press Centre

Virgin Media staff volunteering in venues and across the city

helping to make the Games a success

We’ve been training hard for Glasgow 2014… We’re turning it up to 11 and supercharging the Games with the Power of our Network.

VIRGIN MEDIA PEOPLE LENDING A HAND

100+

3000Virgin Mobile phones keeping athletes and the organising committee connected

Coverage of the Games for our millions of TV customers. 1300 hrs of BBC broadcast coverage

in SD and HD and across 17 live feeds on connected

red button.

@ SAUCIEHALL STREET

Train like Bolt and work up a sweat in our entertainment

enhanced gymnasiumOpen to all outside our Glasgow store

Take on the fastest human on the planet in the race of your life on a 40m interactive video wall

6000 participants11 Days@ GLASGOW GREEN

BOLT. MO. OHURUOGU. GOING FOR GOLD.

Our brilliant brand ambassadors representing their nations and Virgin Media in the athletics at Hampden Park

1

Thousands of our customers going to the Games on us with our ticket reward programme

Exclusive daily Team Scotland & Team England athlete video diaries for our customers - only on TiVo®

ADMIT

1

GIVING OUR CUSTOMERS THE INSIDE TRACK

Scotland’s first dedicated digital skills community space

new Digital Coaches trained & equipped to help people in Glasgow get online

THE VIRGIN MEDIA DIGITAL MAKING SPACE @ THE MITCHELL LIBRARY

OFFICIAL PROVIDER OF MOBILE SERVICES

TO GLASGOW 2014

ALL THE ACTION.

ALL ON TiVo®

40+

TRUCK ROLL TO THE TRACK

Virgin Media mini-vans pulling their weight and carrying sports equipment to keep

the athletics on track

GIVING THE GAMES A BOOST WITH FREE WIFI

110km Freeof cabling used across Glasgow

high speed wifi for up to 25,000 people per day at Glasgow Green

Scotland House – home of Team Scotland - with free business wifi for thousands of visitors

The BBC’s UltraHD world first IP broadcast of the Games

POWERING…

LAMINATES DISTRIBUTED

SUNGLASSES DISTRIBUTED

15,000

1,215CAMPAIGN OVERVIEW

BRAND PERCEPTION INCREASEINCREASE IN PURCHASE CONSIDERATION FOR MAZDAUNPROMTED AWARENESS OF MAZDA IN STABLE YARD

LIKELY TO RECOMMEND MAZDA TO OTHERSWARMTH TOWARDS THE BRAND WARMTH INCREASED

YOU HAVE TRULY SHOWN US WHAT A GREAT ACTIVATION LOOKS LIKEJEREMY THOMPSON,MANAGING DIRECTOR

CLIENT

FEEDBACK

GOODWOOD

MAIN STAND10MINUTESDWELL TIME

STABLE YARD

10,128,100

66,252

TOTAL IMPRESSIONS

TOTAL ENGAGEMENT

FOLLOWER GROWTH

EARNED SOCIAL REACH

TOTAL PAGE REACH

700

7,560,000

VIDEO

12,263,332

TWIT

TER

3,152,128

2.73%

TOTAL POST REACH

AVG. ENGAGEMENT RATE

TOTAL PAGE GROWTH 1,972

AVERAGE FOOTFALL

PER DAY

11,000

AVERAGE DWELL

TIME

PARTICIPATIONS IN

PLAYEXPERIENCE

450PARTICIPATIONS IN

DRIVEEXPERIENCE

208

30% OF TOTALAUDIENCE VISITED

TOTALFOOTFALL

60,400MINUTES PER

PERSON

20

CAN I HAVE EXAMPLES OF YOUR T-SHIRT AND BRANDING BECAUSE I WANT TO SHOW THE TEAM WHAT GOOD LOOKS LIKEKEVIN RICE,EUROPEAN DESIGNDIRECTOR

ARTIST

TWEETS

GOODWOOD FESTIVAL OF SPEED JUST WENT TO SOME DEEPER LEVELS WITH@housechoir #shezar #bigsound

LIAMBAILEYSURVEY

RESULTS

5,293VIEWS

TRAILER

13,901VIEWS

DIGITAL

1,982VIEWS

MINI DOC

600,972VIEWS

68,544VIEWS

8,506ORGANIC VIEWS

GFOS FACEBOOK

RAISE THE ROOF

FACEBOOK

GFOS YOUTUBE

RAISETHE ROOFYOUTUBE

16,732ORGANIC

VIEWS

VIDEOVIEWS

16%

47 %46%

55%

57%

SOCIAL FOOTPRINT

13

RESULTS MATTER

Thats why we created our own measurement system, to measure

campaign impact through engagement awareness and interaction

R_ITCH

Let’s Talk

Mike White Founder e: mike@itchltd.com p: 020 3 859 5252

Tim Hebden Business Director e: tim@itchltd.com p: 020 3 859 5279

Give us your challenge and let us solve it

Please get in touch for more information and don't forget to sign up to our channels to hear more

ITCH EXPERIENCE Studio 404 Vox Studios 1-45 Durham St Vauxhall London SE11 5JH