I’M LOVING IT MY WAYMcDonald’s and Burger King

MCDONALD’S

First Store: 1948

Franchise Agreement singed: 1954

500 Restraunts by 1970

Number 1 competitor...

BURGER KING

First Store: 1954

First Franchise: 1959

274 Stores in 1967

First fast food to offerdining room.

LOGISITICS

Both Utilize 3PL Provider

Lease custom painted trailers for ‘rolling billboards’

Divided by regions

1 3PL for Dry Goods

2nd 3PL for Frozen Goods

ORGANIZATION

Same Structure

Individual Restraunt Owners

Can own multiple restraunts

Regional Franchise Offices

Grouped by market

Top down corporate structure.

Everyone adjusts to corporates demands.