ITERATION MEDIA is a cross-platform marketing agency that combines SOCIAL MEDIA and MOBILE MARKETING TECHNOLOGIES with proven marketing tactics to generate brand awareness, influence consumer opinion, build product consideration, and drive purchase intent. We focus on the strategic development and c rea t i ve imp lemen ta t i on o f campaigns that maximize results online, in-store, at events, and in business-to-business environments.

Over the past 20 years our team members have created and activated hundreds of marketing campaigns for a wide range of brands and A-list entertainers. We use our contacts and experience to develop and activate social media and mobile marketing programs that turn consumers into customers and customers into brand-loyal advocates.

CLIENTS

SERVICES

STRATEGY | ASSET DEVELOPMENT APP DESIGN & PROGRAMMING | FAN ACQUISITION

SOCIAL DATA MINING | CONTENT CREATION & CURATION SWEEPSTAKES, CONTESTS, UGC PROGRAMS

BLOGGER OUTREACH + PROMOTIONS SOCIAL DATA MINING

MEDIA PLANNING, BUYING, MANAGEMENT SPONSORSHIP & RETAIL INTEGRATION | AFFILIATE PROMOTIONS

MIGRATION & LOYALTY PROGRAMS

STRATEGY | APP DESIGN + PROGRAMMING SMS SUBSCRIPTION AND MARKETING

MOBILE WEBSITE DEVELOPMENT DATABASE PROGRAMMING | SWEEPSTAKES + CONTESTS

AUGMENTED REALITY PRODUCTION MEDIA PLANNING, BUYING, MANAGEMENT | AFFILIATE PROMOTIONS

EMAIL MARKETING & MOBILE CONVERSION

SOCIAL MEDIA

MOBILE + DIGITAL MARKETING

SOCIAL MEDIA HAS EVOLVED THE BRAND-CONSUMER DYNAMIC

MOBILE MEDIA IS FACILITATING ANYTIME, ANYWHERE INTERACTION

Significantly increase Facebook Fans/Likes and overall engagement among college students

•  Campaign conceptualization, strategy, management, implementation

•  Designed and programmed custom-video submission Facebook application with voting capabilities, mobile site, and hash-tag microsite

•  Created, planned, purchased and managed Facebook Sponsored Stories’ and ads ads on other online channels

•  Developed online ad creative concepts featuring Snoop Dogg, Rob Dydrek, Kurt & Kyle Busch, and Wee Man

•  Developed and activated online and social media partnerships with 16 like-minded brands including MTV, Pac-Sun, Skullcandy, and Supercross.com

•  Planned and implemented traditional and online publicity program

•  Developed media content and activated social media outreach

•  Created and activated eblast to 800,000 Monster Energy fans

•  Generated 1.6 million new Fans/Likes in 8 weeks •  +117% Talking Abouts •  +43% Likes •  +36%Shares •  +33% in other Social Channels •  Generated 168-million media impressions via blogger and

online media relations

ASSIGNMENT

SERVICES + TACTICS

RESULTS

Create a social media campaign that includes a physical-world activation component to launch Maestro Dobel Tequila with a specific emphasis on the high-end ‘rock-and-roll’ lifestyle.

•  Developed brand-and-audience-relevant social media voice

•  Developed digital strategy, created and curated content •  Created all social media channels (Facebook, Twitter,

YouTube, Tumblr, Instagram, Pinterest) •  Conducted regular promotions that integrate brand

messaging and reward fans for loyalty •  Secured key partnerships, implementing both online and

offline activations •  Activated Lollapalooza Music Festival consumer, VIP and

Artist pouring events •  Created and implemented Blogger and online media

outreach campaign •  Planned, purchased and managed Facebook advertising

campaign

•  Generated 113,000 original Facebook Fans/Likes in 15 weeks

•  Generated 10,000,000+ media impressions via blogger and onlilne media relations campaign

•  Activated all social media initiatives with rock music icon Perry Farrell, who is also the company spokesman

•  Official Tequila of the Lollapalooza Music Festival 2012 and 2013

•  Created partnership with EMI records to give away digital downloads of the latest full Jane’s Addiction album in return for Fans “Liking” the Dobel Facebook page.

•  Secured promotion of album giveaway on the Lollapalooza website, RollingStone.com, Jane’s Addiction website and social channels, and more than a dozen third-party partners

ASSIGNMENT

SERVICES + TACTICS

RESULTS

Using ‘organic’ growth strategies only, create a social media presence for Red Carpet Manicure

•  Developed brand-and-audience-relevant social media voice

•  Develop and curated social media content •  Created social media properties (Facebook, Twitter,

Tumblr, Instagram, Pinterest) •  Conducted regular promotions that integrated brand

messaging and rewarded fans for loyalty

•  Increased Facebook Likes by 800% in 9 months •  Increased Twitter followers by 600% in 9 months •  Established Pinterest presence and gained 1100 followers

in 90 days •  Established Instagram presence and gained hundreds of

followers in less than 30 days •  Established Instagram channel and created a significant

community of loyal followers •  Created a series of online promotions that developed a

community of nail enthusiasts and Red Carpet Manicure brand influencers influencers

•  Secured celebrities to participate in RCM’s backstage VIP manicure lounge at the American Music Awards

•  Featured on Huffington Posts’s ‘Who to Follow on Pinterest’

ASSIGNMENT

SERVICES + TACTICS

RESULTS

Launch the Business Genome project and make its business book Find Your Next a national best seller

•  Develop brand-and-audience-relevant social media voice •  Develop and curated social media content •  Created social media properties (Facebook, Twitter,

YouTube) •  Authored, designed and programmed website and mobile

application •  Created and implemented trade and consumer media

publicity campaign •  Created and implemented a Facebook App to collect

content for email database •  Produced monthly e-newsletter

•  Find Your Next debuted as the No. 2 Best Seller business book on multiple book lists nationwide

•  99% increase in Facebook Likes in one month •  224% increase in Twitter Followers in one month •  Multiple Guest Speaker engagements and consultant

assignments were pitched and booked for the author •  Created and produced The Business Genome Symposium

events in New York, Los Angeles, Chicago and San Francisco which were attended by more than 100 C-Level and senior executives of Fortune 1000 companies

•  Secured Citibank to be the sponsor of the Business Genome Symposium tour

•  Secured Featured Presenter status for the author at OnStar’s ‘Brand Camp’ event in Detroit

•  Secured corporate endorsements from OnStar, Shell Oil, Allstate Financial, PF Chang’s and others

•  Generated nearly 5-million media impressions through broadcast, print and online publicity

ASSIGNMENT

SERVICES + TACTICS

RESULTS

Create an Augmented Reality production to introduce Under Armour’s UA Charge RC Running Shoes to the trade

•  Work with shoe designers, sales, and marketing teams to develop the overall concept of using Augmented Reality for

•  The sell-in and sell-through of the product •  Prepared recommendation for national roll-out of retail point-

of-purchase displays •  Created production concept for seamless presentation to

various audiences •  Produced photography and programming modules •  Managed and produced the Augmented Reality portion of the

live event show launch

•  The Augmented Reality production was used to ‘pitch-and-close’ deals with major retailers throughout the United States

•  The Augmented Reality concept is being planned for a national point-of-purchase roll-out in 2013

ASSIGNMENT

SERVICES + TACTICS

RESULTS

PATRICK PHARRIS (702) 491-7464

PATRICK@ITERATIONMEDIA.COM

AL HASSAS (310) 614-5113 MRALHASSAS@GMAIL.COM