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ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign ITM POWER | Awareness Campaign
Awareness Campaign Results to 8th Dec 2010
ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign
Press Coverage ITM Power in the nationals • The Times (week long trial) • The Times; Smart Cities • The Independent
Awareness Campaign: Press Coverage
ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign
Total of 27 events • 15 we had a stand and products
• 12 were presentations
• 7 were overseas
Events: Exhibited and Presented
ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign
Increased Contact Details
Tripled our contacts database • Created via shows, meetings, website and telephone enquiries • Most contacts made in August – ahead of Open Day
• Currently just under 4,000 contacts
ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign
RNS Announcements
As of 8.12.10
Regulated News Service Announcements • 41 RNS announcements
• 18 HOST trial partners announced
ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign
Awareness Campaign: Analyst Coverage
Research Notes Increasing coverage; building investor awareness • Panmure Gordon Research Note • Panmure Gordon 14 Morning Notes • Panmure Gordon Monthly Blue Book • Allenby Capital Note and Update • City Insights Note
ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign
Website
Website Snapshot • New Website launched April
• Average of just over 5,000 visits per month
• Average 3,000 are new visitors per month
ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign
Website | Global Awareness
Website Snapshot • Increase in visits from overseas
• Top two are always UK then USA
• Others include: • Denmark • Germany • France • Canada • India • Netherlands • Greece • Italy • Spain • Russia
ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign
Social Media
Social Media icons added to homepage Resulted in huge viral marketing (free)
• YouTube: 97,683 views of our channel. 530,362 views of videos
• Flickr: 100 images uploaded for press. 914 views
• Twitter: 121 Followers
• LinkedIn: 42 Followers
• Facebook: 41 Followers
ITM POWER | Awareness Campaign
ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign
Coming Soon …………….
iPhone WebApp For 3G online convenience
• Product focussed
• For visitor navigation
• And more……
ITM POWER | Final Results Presentation, 30 July 2010 ITM POWER | Awareness Campaign
An effective communications strategy has been central to the repositioning of ITM Power over the last year. What could be more important for a company than a dialogue with its investors, customers, suppliers and industry observers.
Dr Graham Cooley, CEO, ITM Power Plc
ITM POWER | Awareness Campaign
Awareness Campaign Results to 8th Dec 2010