It’s all about golf

Introducing Golf Club TV to GCMA (North West Region)

• Developing a bespoke digital screen network in UK golf clubs• Providing a new tool to help increase revenues • Utilising the latest cutting edge technology• Enabling golf clubs to improve their communication• Opportunity to organise competitions and events across the country• Screens strategically positioned in clubs to optimise exposure• Creating a new marketing channel to reach a niche audience

Enhancing Golf Club communications ….

State of the art digital screen pods with built-in media players

Constantly changing with eye-catching messages

Helping clubs to promote events, activities and offers ……….

situated in the Pro Shop, golf reception, locker room or clubhouse

Bespoke sizes and finishes tailored to each club’s taste

New mobile screens to help corporate golf events – “Golf Events TV”

How We Help

• Golf clubs can create and run professional, high quality messaging, advertising and promotions

• Each venue has a uniquely coded screen, connects to internet via Wi-Fi and media player enabling localised communication

• Staff from different departments can dynamically change copy online via our web portal or even using a mobile phone

• Our production team can help produce animated commercials for special events and occasions

• We create a suite of tailored templates for clubs to continuously update at no charge

Engaging visitors with internal promotions

How It Works

• Clubs can create their own localised channel identity with club logo and feature their own messages each loop (Up to 10 per hour)

• 6 min programme loops – most items 10 secs alternating live content feeds with full screen luxury brand advertising

• Feature between 6-12 full screen ads and 6-12 banner ads on content pages

• Provide useful information for the golfer including a ticker tape for constant real time news and messaging using RSS feeds

• Deliver relevant fresh content in partnership with a number of leading authorities in the sector which we can update overnight

Keeping golfers informed across the network

Programme

Announcements

Coverage of Majors

Coaching/teaching

Manufacturer promotions

Green staff reminders

R&A Rule changes

Sponsored items:• Golfing tips• Top 100

courses • Golf

trips/holidays• Golf news• Weather• Quiz/facts• Time• Club info

Helping the clubImprove Communication

What’s happening?

Check time times

Course information

Society Golf Days

Club competitions

Congratulate winners

Employee of the month

Restaurant specials

Pro shop deals

Green fee promotions

Local weather conditions

Promote facilities for hire

Club information/events

Membership offers

Captain’s Charity

Latest club news

Up to the minute information from the club, Pros, committee and staff

Meet our Pros“Book lessons & improve your score – it’s all about your swing”

Enabling your Pro’s to promote themselves locally

Tips to help your roundDavid Leadbetter says “Keep your head still and look at the back of the ball even after you have hit it to improve your

putting”

Helping the committeeSupport to install from golf committee’s is key.

Therefore we plan to help create a “Committee Noticeboard” and video feature for them to communicate with members

along with publicising the Men’s and Lady Captains’ charities

The BenefitsImproves knowledge

Exudes stylish feel

Generates new income

Helps inform visitors

Promotes teaching

Prompts members involvement with

competitions

Encourages people to meet at events

Demonstrates modern thinking

Builds membership

Helps green fees

A good start

• Already have agreements for first 200 clubs across the South of England• Reserved one advertising slot year round for a leading media agency• Currently in negotiations with a number of top brand advertisers & sponsors• Working with leading golf club owner groups such as Crown Golf,

Burhill Group, Leaderboard, Q Hotels and UKGOA • Realistic growth strategy with target recruitment starting at 5

clubs pcm and averaging 15 pcm throughout plan

Planned rollout

Timing Network Timing Network

Q3 2013 0 Q1 2015 160

Q4 2013 5 Q2 2015 195

Q1 2014 25 Q3 2015 240

Q2 2014 50 Q4 2015 270

Q3 2014 95 Q1 2016 300

Q4 2014 135 Q2 2016 345

Planned rollout

Timing Network Timing Network

Q3 2016 400 Q1 2018 705

Q4 2016 435 Q2 2018 780

Q1 2017 485 Q3 2018 855

Q2 2017 545 Q4 2018 900

Q3 2017 610 Q1 2019 950

Q4 2017 650 Q2 2019 1,000+

Who Watches GCTV?

• Very attractive elusive audience for national brands– Predominantly ABC1’s– 84% male biased– 80% aged 36 and over– £751.80 is the average yearly full playing adult membership fee– Majority visit their golf club for half a day twice every week

Source: ENGLANDGOLF golf club membership questionnaire 2013

Who Will Advertise?

• Prestige cars (BMW, Mercedes, Lexus, Jaguar, Audi, Range Rover)• Golf Clothing (Nike, Oscar Jacobsen, Adidas, Footjoy, American Golf)• Long Haul Airlines (BA, Emirates, Etihad, Virgin, Singapore, Quantas)• Golf travel/destinations ( La Manga, Irish Tourist Board, Marriot, Hilton)• Luxury Goods (Rolex, Hugo Boss, Omega, Oakley, Tag Heuer)• Telecoms (Vodafone, BT, SKY, O2, 3G, EE)• Golf manufacturers (Callaway, Titleist, Taylormade, PING, Sky Caddie)• Office & Computing (Microsoft, IBM, Sony, Intel, Apple, UPS)• Financials (Barclays Wealth, HSBC, Norwich Union, AXA PPP, BUPA)• Websites (yourgolftravel.com, golf.com, golftoday.com, golfbreaks.com)• Golf insurance (Golf Shield, Golf Care, Golf Plan) • Apps (Gamebook, VPAR, Greeni, Golf Card, iPing, Golf Shot)

What Will The Advertisers Get From GCTV?

• Guaranteed exposure to the golfing community• Display time on state of the art equipment• National, regional and localised campaigns• Preferred partner status for specific sectors• Campaign research results and in-situ photos/video• Post campaign analysis and proof of posting

How We Fund It

• We provide the screen, installation, Wi-Fi connection, casing/framing, training, fresh content provision, network maintenance and ongoing support for:

£79 pcm - 32” wall mounted or £129 pcm for pod

• We do have a non-advertising “service model” where the club will pay £249 pcm and own all the airtime and select advertisers they want to run

• We will provide each club with one of the full screen ad spaces which can be sold to a member or local company to help to cover the subscription cost

• Additional production items such as animated commercials for key events can be created by our in-house team from just £90

• Agreements on 3 year term with no upfront costs – we invest in the screen. Clubs can apply for a FREE screen and await sponsorship

• The club also receives 5% of the net ad income paid annually in arrears

In Summary

• Providing clubs with a new way to improve communication • Introduces a modern new feel using latest technology• Alerts viewer of news, promotions, offers, events, teaching, info etc• Clubs can update the messages themselves• Enables members to promote their businesses• Aids morale of staff and visitors with personal messaging• Delivers dynamic, relevant and topical content• Supports management, golf professionals and committee initiatives• Helps to increase revenue across all departments• Initiative funded by third party advertisers in the short-term and channel

sponsors long-term• Introducing Peter Barrett, Regional Director

Thank you, any questions?

Driving new business ...Julian CloggCo-FounderGolf Club TVLeisure Media & Communications LtdMob: 07771 601000Email: julian@golfclubtv.co.uk

www.golfclubtv.co.uk