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Its More Than Just A Video Player It’s the Future of Communication

Date post: 10-May-2015
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me!box delivers the most powerful online video-based sales and education video platform available - which includes tools for targeting, delivery across platforms and comprehensive, actionable measurement.
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Its More Than Just A Video Player It’s the Future of Communication
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Page 1: Its More Than Just A Video Player  It’s the Future of Communication

Its More Than Just A Video Player It’s the Future of Communication

Page 2: Its More Than Just A Video Player  It’s the Future of Communication

The Highlights

• A cloud based video sales platform for businesses who need to increase the speed, impact and efficiency of their sales and/or training processes.

• me!box delivers the industry leading video platform for user sales transactions (lead capture, prospect education, and engagement).

• Unlike YouTube or other video players, with the me!box environment you’ll give your prospects and customers a richer, more complete experience where you control the message, and they control the process.

Page 3: Its More Than Just A Video Player  It’s the Future of Communication

High Impact MessagingFeatures and Benefits

Provides a self-contained selling environment Keeps prospects’ attention

Delivers layers/depth of information

Won’t lose viewer before call-to-action

More than sight sound and motionEmotional connection converts to user action

Engages viewer’s imagination

Page 4: Its More Than Just A Video Player  It’s the Future of Communication

User Experience Features and Benefits

Richer, more complete user experience Exciting, new and different experience for viewer – combining passive learning with active

engagement

Connects your prospect’s curiosity to action

Encourages the viewer to respond immediately by taking action as the story unfolds

Viewers’ spend 3-10 times longer with your sales and information material than with previous generation video players like YouTube or Vimeo

Prospects are 5 times more likely to complete the video - and they will click on the engagement panel to get additional information an average of 4 times!

Multiple social touch point opportunities so users will share the experience with others

Page 5: Its More Than Just A Video Player  It’s the Future of Communication

Gets ResultsFeatures and Benefits

Totally interactive Keeps prospect on your site

Contains the viewer’s attention – focuses them on the call-to-action

FlexibleSame Video, many uses, many messages

Page 6: Its More Than Just A Video Player  It’s the Future of Communication

Control/ROIFeatures and Benefits

On demand analyticsShows what content and messages are working and what is not

Intuitive user interfaceEasy To Use

Easy To update

Easy To target to specific audiences

Page 7: Its More Than Just A Video Player  It’s the Future of Communication

For Engagement and Impact Your Best Choice Is me!box

Imp

act

Engagement

Video Engagement & Participation

2nd GenerationVideo Curation

1st GenerationVideo Display

Page 8: Its More Than Just A Video Player  It’s the Future of Communication

The me!box MultiplierMetric YouTube me!box

Multiplier How it works

Plays 1 2-10X• Increased SEO opportunities• Highlights content for viewers

Engagement 1 3-5X • More options for consumption• Enables non-linear interest-based consumption path• Highlights additional content upfront• Engages actively and passively• Content always available, never fleeting

Clicks to action 1 3-20X

Impressions 1 3-5X

• Roadmap for consumers to access more information• Drives consumers directly to additional content• Encourages access to content without loss of engagement• Leverages Facebook as a driver back to site

Social Sharing 1 2-5X• Provides multiple sharing options• Allows specific item sharing while sharing entire body of content

Transactions 0 ++• Simple tool for easy link to products for sale• Easy to connect content, information with product purchases• Allows consumers to buy now and continue with content

Advertising

They Choose What Ads to Earn From

You Choose

• Doesn’t force consumers to sit through a commercial and abandon content• Integrates advertiser into the content story without compromising integrity• More effective as advertiser sponsorship tool

Page 9: Its More Than Just A Video Player  It’s the Future of Communication

Engage

Inform

Compel

Action

Video

White Paper

Ad

Demo

Article

Coupon

Storytelling

Share

Respond

Buy

Like

Save

Connect

Social

Poll

Q&A

E-Store

Contest

Rewards

Engage, Inform and Compel Action

Page 10: Its More Than Just A Video Player  It’s the Future of Communication

Who’s Visiting Your Website (identified by 9-digit zip code)

How Do We Reach Them On Facebook?

How Do How Do We Reach Them

Through SEO?

How Do We Reach Them

Through e-mail?

me!box Connects The Dots

Page 11: Its More Than Just A Video Player  It’s the Future of Communication

How We Make Better Use Of Your “Timeworn” Marketing Dollars?

• Reallocate the Timeworn Newspaper, Radio and TV Budgets

• Identify who is coming to your website– Demographics/9-Digit Zip (more specific location

within a given ZIP)• Re-direct Timeworn Media Spend to Targeted

Media Spend with Analytics11

Page 12: Its More Than Just A Video Player  It’s the Future of Communication

How “Who’s Visiting Your Website (identified by 9-digit zip code)” Works

• Develop and Implement Heat Map Based Strategy– Identify and Implement

TouchPoint Strategy• Demographic Summary

– Median Age– Median Income– Home Value– Household Size– Home Ownership– Married

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Page 13: Its More Than Just A Video Player  It’s the Future of Communication

How “We Reach Them On Facebook” Works

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1. Facebook me!box Integration2. Facebook Twitter Integration 3. Facebook Twitter Tab Setup 4. Header And Title Tag Optimization 5. me!box Facebook Tab installed and maintained 6. Community Management - Monitoring and engaging on

social channels7. Facebook Pay Per Click

Page 14: Its More Than Just A Video Player  It’s the Future of Communication

How “We Reach Them Through SEO” Works

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• SEO Audit• Site On-Page SEO Optimization• Site Map Creation • Site Map Submission to Google,

Bing, Yahoo! • Directory Listing Submissions • Analytics Report Showing

Performance• Inbound / Outbound Link Analysis

• Video Micro Data/Meta Data Optimization

• Micro Data Markup For Events, Places, People, Etc. .

• Competitor Adwords, Phrase, Ads Analysis (3 competitors) – Client Implementation

• Competitor Keywords, Phrase Analysis (3 competitors) Client Implementation

Page 15: Its More Than Just A Video Player  It’s the Future of Communication

How “We Reach Them Through e-mail” Works

1. Identify qualitative goals.2. Analyze the current situation.3. Complete a competitive analysis.4. Define the target audience.5. Determine which types of e-mail meet your needs.6. Develop a content strategy and a frequency and send schedule.7. Design the e-mail template.8. Create quantitative goals.9. Compile budget and ROI projections.10. Evaluate results and tweak the strategy accordingly.

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Page 16: Its More Than Just A Video Player  It’s the Future of Communication

More Options

• Ad Networks• Custom Content “Native Advertising”• Video Production

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Page 17: Its More Than Just A Video Player  It’s the Future of Communication

Analytics (Sample )Video Small StoreDate Range -From 11/1/2013Date Range -To 11/30/2013Hosting Domain www.xxx.com SALES 8

Store Name 25 Click Here 113 New Cars and Trucks 66

Pre-Owned Cars and Trucks 28NOW IN TOWN NAME 14

Number of views that Generated Clicks 140 Visit Our New Location 59

Total Number of Clicks 1038 Store Name of Spokane 37Average Time spent by Click Viewers 6.3636 FINANCE 4Enagement Rate(%) 757.1428571 Meet Hillary Harvey 31

Click Here To Meet Jessica 37

Full Screen Mode Clicked 11 Learn How XZILON Keeps Your Vehicle Looking New! 121Share Video 18 PARTS & SERVICE 29Share Scene 24 Service Department 123

Click Here To Schedule A Service Appointment 14

Click Here To Meet Dave Dunkirk, Service Manager 15 Parts Department 37 Click Here To Meet Mike Metzgerl, Parts Manager 58 Click Here To Find and Order Parts 23TODAY'S SPECIAL OFFERS 12 Saving You Money! 0 Click Here For Special Offers 64 Tickets To Country Music Spokane 18INTERNET SALES 9 Meet Jordon Joness 0 Click Here To Meet Jordon 93

Activity Report For VideosClick Type  : ALL        

Date            : (11/1/2013-11/30/2013)

Overview StaticsVideo viewedTotal         183                Unique       92

Video View CompletedTotal         32                Unique       32

Player Activity clicked


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