Date post: | 10-May-2015 |
Category: |
Marketing |
Upload: | mark-jacobs |
View: | 185 times |
Download: | 5 times |
Its More Than Just A Video Player It’s the Future of Communication
The Highlights
• A cloud based video sales platform for businesses who need to increase the speed, impact and efficiency of their sales and/or training processes.
• me!box delivers the industry leading video platform for user sales transactions (lead capture, prospect education, and engagement).
• Unlike YouTube or other video players, with the me!box environment you’ll give your prospects and customers a richer, more complete experience where you control the message, and they control the process.
High Impact MessagingFeatures and Benefits
Provides a self-contained selling environment Keeps prospects’ attention
Delivers layers/depth of information
Won’t lose viewer before call-to-action
More than sight sound and motionEmotional connection converts to user action
Engages viewer’s imagination
User Experience Features and Benefits
Richer, more complete user experience Exciting, new and different experience for viewer – combining passive learning with active
engagement
Connects your prospect’s curiosity to action
Encourages the viewer to respond immediately by taking action as the story unfolds
Viewers’ spend 3-10 times longer with your sales and information material than with previous generation video players like YouTube or Vimeo
Prospects are 5 times more likely to complete the video - and they will click on the engagement panel to get additional information an average of 4 times!
Multiple social touch point opportunities so users will share the experience with others
Gets ResultsFeatures and Benefits
Totally interactive Keeps prospect on your site
Contains the viewer’s attention – focuses them on the call-to-action
FlexibleSame Video, many uses, many messages
Control/ROIFeatures and Benefits
On demand analyticsShows what content and messages are working and what is not
Intuitive user interfaceEasy To Use
Easy To update
Easy To target to specific audiences
For Engagement and Impact Your Best Choice Is me!box
Imp
act
Engagement
Video Engagement & Participation
2nd GenerationVideo Curation
1st GenerationVideo Display
The me!box MultiplierMetric YouTube me!box
Multiplier How it works
Plays 1 2-10X• Increased SEO opportunities• Highlights content for viewers
Engagement 1 3-5X • More options for consumption• Enables non-linear interest-based consumption path• Highlights additional content upfront• Engages actively and passively• Content always available, never fleeting
Clicks to action 1 3-20X
Impressions 1 3-5X
• Roadmap for consumers to access more information• Drives consumers directly to additional content• Encourages access to content without loss of engagement• Leverages Facebook as a driver back to site
Social Sharing 1 2-5X• Provides multiple sharing options• Allows specific item sharing while sharing entire body of content
Transactions 0 ++• Simple tool for easy link to products for sale• Easy to connect content, information with product purchases• Allows consumers to buy now and continue with content
Advertising
They Choose What Ads to Earn From
You Choose
• Doesn’t force consumers to sit through a commercial and abandon content• Integrates advertiser into the content story without compromising integrity• More effective as advertiser sponsorship tool
Engage
Inform
Compel
Action
Video
White Paper
Ad
Demo
Article
Coupon
Storytelling
Share
Respond
Buy
Like
Save
Connect
Social
Poll
Q&A
E-Store
Contest
Rewards
Engage, Inform and Compel Action
Who’s Visiting Your Website (identified by 9-digit zip code)
How Do We Reach Them On Facebook?
How Do How Do We Reach Them
Through SEO?
How Do We Reach Them
Through e-mail?
me!box Connects The Dots
How We Make Better Use Of Your “Timeworn” Marketing Dollars?
• Reallocate the Timeworn Newspaper, Radio and TV Budgets
• Identify who is coming to your website– Demographics/9-Digit Zip (more specific location
within a given ZIP)• Re-direct Timeworn Media Spend to Targeted
Media Spend with Analytics11
How “Who’s Visiting Your Website (identified by 9-digit zip code)” Works
• Develop and Implement Heat Map Based Strategy– Identify and Implement
TouchPoint Strategy• Demographic Summary
– Median Age– Median Income– Home Value– Household Size– Home Ownership– Married
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How “We Reach Them On Facebook” Works
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1. Facebook me!box Integration2. Facebook Twitter Integration 3. Facebook Twitter Tab Setup 4. Header And Title Tag Optimization 5. me!box Facebook Tab installed and maintained 6. Community Management - Monitoring and engaging on
social channels7. Facebook Pay Per Click
How “We Reach Them Through SEO” Works
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• SEO Audit• Site On-Page SEO Optimization• Site Map Creation • Site Map Submission to Google,
Bing, Yahoo! • Directory Listing Submissions • Analytics Report Showing
Performance• Inbound / Outbound Link Analysis
• Video Micro Data/Meta Data Optimization
• Micro Data Markup For Events, Places, People, Etc. .
• Competitor Adwords, Phrase, Ads Analysis (3 competitors) – Client Implementation
• Competitor Keywords, Phrase Analysis (3 competitors) Client Implementation
How “We Reach Them Through e-mail” Works
1. Identify qualitative goals.2. Analyze the current situation.3. Complete a competitive analysis.4. Define the target audience.5. Determine which types of e-mail meet your needs.6. Develop a content strategy and a frequency and send schedule.7. Design the e-mail template.8. Create quantitative goals.9. Compile budget and ROI projections.10. Evaluate results and tweak the strategy accordingly.
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More Options
• Ad Networks• Custom Content “Native Advertising”• Video Production
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Analytics (Sample )Video Small StoreDate Range -From 11/1/2013Date Range -To 11/30/2013Hosting Domain www.xxx.com SALES 8
Store Name 25 Click Here 113 New Cars and Trucks 66
Pre-Owned Cars and Trucks 28NOW IN TOWN NAME 14
Number of views that Generated Clicks 140 Visit Our New Location 59
Total Number of Clicks 1038 Store Name of Spokane 37Average Time spent by Click Viewers 6.3636 FINANCE 4Enagement Rate(%) 757.1428571 Meet Hillary Harvey 31
Click Here To Meet Jessica 37
Full Screen Mode Clicked 11 Learn How XZILON Keeps Your Vehicle Looking New! 121Share Video 18 PARTS & SERVICE 29Share Scene 24 Service Department 123
Click Here To Schedule A Service Appointment 14
Click Here To Meet Dave Dunkirk, Service Manager 15 Parts Department 37 Click Here To Meet Mike Metzgerl, Parts Manager 58 Click Here To Find and Order Parts 23TODAY'S SPECIAL OFFERS 12 Saving You Money! 0 Click Here For Special Offers 64 Tickets To Country Music Spokane 18INTERNET SALES 9 Meet Jordon Joness 0 Click Here To Meet Jordon 93
Activity Report For VideosClick Type : ALL
Date : (11/1/2013-11/30/2013)
Overview StaticsVideo viewedTotal 183 Unique 92
Video View CompletedTotal 32 Unique 32
Player Activity clicked
Let’s Get Started!
Turn It UP!!!